Posts tagged Build

How to Use Psychology to Build Social Media Campaigns That Resonate by @DholakiyaPratik

Social media isn’t only about getting likes, repins and retweets – it’s about building meaningful, long-term relationships with your audience. A few years ago, Ben McAllister and Kate Canales gave a talk at SXSW in which they suggested that all human relationships can be classified into three broad categories: Authority relationships: Relationships where one individual has clear power over the other. One gives instructions; the other fulfills them. Think employer-employee. Exchange relationships: Relationships where there is an equal give and take. These relationships are sustained only as long as both parties continue to offer incentives to remain together. Ever reward […]

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How To Build The Perfect Landing Page For SEO Or PPC – Forbes

How To Build The Perfect Landing Page For SEO Or PPC
Forbes
Landing pages are useful tools in a search marketer's arsenal. Designed as separate yet related webpages, landing pages simplify core concepts and make it easier for your target audience to convert. However, it's not enough to simply build a landing

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5 Ways Small Businesses Can Build Their Brands in 2015

As we get a start in 2015, more businesses will learn to stop worrying about building links, and start worrying about building their brands in order to succeed in search marketing.

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Agency 101: How to Build a Perfect Digital #Marketing Team by @firaskittaneh

Since most marketing efforts are focused online, it is really easy to forget about how important people are in the process. Investing time and energy into building a perfect marketing team is essential because the right team will carry your online marketing in the best direction possible. The question becomes, what positions do you need to fill and what exactly will their responsibilities be? There are several structures that could work well—and in some cases people may be able to handle multiple roles if they have the time and talents to do so. Here is an outline for your digital marketing dream-team. Always […]

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How Google Is Using Dynamic Testing To Build Out The Knowledge Graph

Google is constantly testing new ways to answer user queries. Columnist Eric Enge has been watching these experiments closely and shares what he’s observed.

The post How Google Is Using Dynamic Testing To Build Out The Knowledge Graph appeared first on Search Engine Land.



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5 Ways to Build Up Brand Evangelists by @jeanmariedion

Developing an excellent online reputation means doing more than simply talking endlessly about how wonderful your company is. If you’re the only one doing the talking, and you have a vested interest in seeing your company succeed, chances are your words will be taken with more than just a grain of salt. In fact, your readers might be willing to get out the whole salt shaker, discrediting everything you have to say. That means prompting other people to talk should be a cornerstone of any company’s reputation management strategy. And, lucky for you, I’ve pulled together five tips to help you get […]

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People Build Links

Knowing the right people in person and getting links based on goodwill can provide the best links, but it can also be very time-consuming.

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Earn With Useful #Marketing, How To Build Google-Safe Links, and More From #Pubcon 2014 by @mattsouthern

Jay Baer of Convince and Convert kicked off the final day of Pubcon as only he could, and luckily for him, three days in Las Vegas didn’t stop anyone from getting up early and packing the convention center. With the exhibition hall closed on the last day, that left a full day devoted to keynotes with some of the most prolific marketing personalities, and sessions with panels of experts in their respective fields. Morning Keynote: Jay Baer Baer spoke to a standing room only crowd about how marketing is harder than it has ever been due to the fact that […]

The post Earn With Useful #Marketing, How To Build Google-Safe Links, and More From #Pubcon 2014 by @mattsouthern appeared first on Search Engine Journal.

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It Takes a Village – or at Least a Team – to Build Successful Websites and Apps

Professionals with ample cross-discipline expertise are as rare as unicorns with wings. It is more efficient and cost-effective to put a team in place with the skill sets needed to execute the process, in the correct sequence, from the beginning.

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Marketing Nerds Podcast – Episode 3: Zac Johnson on How to Build Your Brand Online by @johnrampton

When growing your business online you must have a plan. In Episode 3 of Marketing Nerds, Zac Johnson goes into how to build up your own personal brand online. When starting out to marketing yourself online you focus on what you’re awesome at.  You have to define everything that you’re going after. Zac teaches us every step that he’s taken to become a six figure blogger online branding yourself and your business. Zac Johnson has been making six figures online through his blog for 8+ years and teaches other bloggers and marketing professionals how to get started with his site, ZacJohnson.com. […]

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