Posts tagged Branded
Google Developing Branded Home Entertainment System
Feb 10th
Several days ago, Google filed FCC paperwork to test a prototype of a new Google device. According to filing, the test will take place in the homes of 252 employees and take approximately six months. The official FCC filing said the following: “Google is developing an entertainment device that requires testing outside the laboratory environment. [...]
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Why All Video Views Are Not Created Equal – Tips For Seeding Branded Video Content – ReelSEO Online Video News
Nov 22nd
 ReelSEO Online Video News |
Why All Video Views Are Not Created Equal – Tips For Seeding Branded Video Content
ReelSEO Online Video News The following is an index of our more popular video search engine optimization (Video SEO, VSEO,… Many of us here at ReelSEO are still settling back into our routines following the awesome SMX West… We had the privilege of speaking with Bruce Clay … |
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Best Branded Viral Video Campaign – The Qualcomm Bug Circus Phone – ReelSEO Online Video News
Oct 17th
 zimGossip |
Best Branded Viral Video Campaign – The Qualcomm Bug Circus Phone
ReelSEO Online Video News He is also founder of The Viral Orchard (http://www.viralorchard.com), an Internet marketing firm offering content writing and development services, viral marketing consulting, and SEO services. Jeremy writes constantly, loves online video, … The Viral Video: Is There A Secret Formula? |
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Branded Business Apps Selects 90octane for Website Development & Search Engine … – Sacramento Bee
Oct 6th
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Branded Business Apps Selects 90octane for Website Development & Search Engine …
Sacramento Bee The Denver marketing agency launches a conversion-driven website for the company's mobile application offering and uses PPC advertising and SEO to help drive qualified leads. By 90octane DENVER, Oct. 6, 2011 — /PRNewswire/ — Branded Business Apps, … Branded Business Apps Selects 90octane for Website Development & Search Engine … |
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iOS5 SDK for Branded Short Links from Bit.ly Available Now for Preview
Aug 24th
Bit.ly, the URL shortener and analytics service from New York incubator Betaworks, has developed a software developers kit that leverages the forthcoming deep Twitter integration in iOS5 to enable app developers to automatically share links on Twitter using branded URLs. ReadWriteWeb, for example, shares short links on Twitter automatically using rww.to – using the new Bit.ly SDK our iPhone app will automatically do the same with the new Twitter iOS features.
The SDK is only available to developers who have signed an NDA with Apple, but it’s available to check out on request. It’s enough to make a person wonder what other kinds of APIs and SDKs will be built on top of the new Twitter features in iOS5. Twitter is a great platform, but there’s no reason to believe that multiple layers of platforms will be placed on top of iOS, Twitter, location data, URL shorteners and more.
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U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms
Jun 22nd
Hotel brand managers need to issue much stricter brand guidelines to affiliates and channel partners. That’s the message from a recent study by MarkMonitor, who estimare the U.S. hotel industry is losing an $1.9 billion annually in online bookings…
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7 Reasons Why Nixing Branded Keywords Is Not The Fix For CPC Inflation
Jun 2nd
“If your friend jumped off a bridge, would you do it too?” While this classic parenting question is cliché, it makes a good point. And it’s one that search marketers could also learn from. Especially those who are thinking about eliminating brand keyword phrases from their paid search campaigns…
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Press Release Distribution Services, EmailWire, Provides Branded Press … – Benzinga
Mar 26th
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Press Release Distribution Services, EmailWire, Provides Branded Press …
Benzinga COM, March 26, 2011 ) Houston, TX SEO press release distribution services, EmailWire.com today announces branded press releases and newsroom for businesses to increase clickthroughs and brand name. Each branded press release starts with client's domain … |
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Mobile Users Want Branded Apps that Are Useful, Not Just Marketing
Nov 10th
Branded mobile apps – that is apps from companies like Starbucks, eBay or Nike – are now a standard fixture in mobile app stores, but a new survey that user interface design and app development agency EffectiveUI commissioned from Harris Interactive found that 38% of users today are not satisfied with these branded apps. That alone would be bad, but these users are also quite vocal about their experiences and 69% of respondents said that a bad experience with a branded mobile app resulted in a negative perception of the brand as a whole.
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Users Want Useful Apps – Not Marketing
EffectiveUI’s Advice for Brands:
- Focus on the customer need, as well as the business need.
- Design for the right device: uncover which devices your customers use most.
- Make sure your feature set fits the mobile experience: Too often, companies try to put the same features in their mobile device as their website.
The problem here is that brands often approach app development without even considering their customers’ needs. Most users, for example, are not interested in apps that are just marketing vehicles for a brand and will leave negative reviews when they encounter such an app. Given the nature of mobile app usage, customers expect to get some value out of the app that is related to the brand and its products.
As Anthony Franco, EffectiveUI’s co-founder and president, told us yesterday, a lot of companies still think of apps as “microsites” and don’t consider that mobile apps have to offer more than just great visuals and good copy. That doesn’t mean that users don’t want good design, too, though. The majority of respondents (57%) noted that apps should be well designed and 74% said that they want apps to be easy to use (leaving us to wonder if there are users out there who want apps that are badly designed and hard to use…). Even more importantly, though, 73% of those surveyed by Harris Interactive think that mobile apps should be easier to use than the brand’s website.
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