Posts tagged Brand
What You Need to Know About Brand Building vs. SEO – Entrepreneur
Jan 30th
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What You Need to Know About Brand Building vs. SEO
Entrepreneur BY AJ Kumar | January 30, 2012| There's no doubt you should aim to both build brand awareness and improve your company website's search engine optimization (SEO). But how should you plan your marketing efforts when the two priorities don't always align … Reach and Frequency: SEO Secret to Brand Building on Google? Is SEO Dead? How to Get Ahead of Google $500 PER PERSON DISCOUNT ON A APRIL BURGUNDY BARGE CRUISE |
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Reach and Frequency: SEO Secret to Brand Building on Google?
Jan 29th
SEO has reached a point where you could make an argument that some traditional metrics of building a brand should be incorporated into reporting of “success” for SEO. If you can build the brand, shouldn’t it help natural search engine rankings?
View full post on Search Engine Watch – Latest
Reach and Frequency: SEO Secret to Brand Building on Google? – Search Engine Watch
Jan 29th
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Reach and Frequency: SEO Secret to Brand Building on Google?
Search Engine Watch by Mark Jackson, January 29, 2012 Comments For those of us who have been in search engine optimization (SEO) for a number of years, we can recall the days when SEO efforts were measured by a ranking report, alone. That is to say, you might pick your … Is SEO Dead? How to Get Ahead of Google |
View full post on SEO – Google News
Interview with Ryan Jones: Big Brand SEO, Social Media & More
Jan 25th
Can You Tell Us About Your Current Job? I’m the Senior Search Strategist at Team Detroit. We’re a full service agency owned by WPP. I spend the majority of my time working on Ford, Lincoln and Ford’s other online properties. Our team deals with everything from high level strategy down to creating META data. In addition [...]
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Interview with Ryan Jones: Big Brand SEO, Social Media & More – Search Engine Journal
Jan 25th
 Search Engine Journal |
Interview with Ryan Jones: Big Brand SEO, Social Media & More
Search Engine Journal In addition to working on Ford, I spend a great deal of time evangelizing SEO within the agency as well as looking for ways to better integrate SEO into other departments – like paid search, social media, etc. Can You Give Some Tips on Getting a Job at … Online Content and Social Media Assistant |
View full post on SEO – Google News
SEO Positive Reviews Brand New Dedicated Social Media Optimisation Website – PR Web (press release)
Jan 22nd
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SEO Positive Reviews Brand New Dedicated Social Media Optimisation Website
PR Web (press release) SEO Positive has announced plans to launch a website in order to showcase its range of brand new social media management and monitoring services. Not content with designing, developing and launching an entirely re-branded professional website in … |
View full post on SEO – Google News
SEO Positive Reviews Brand New Dedicated Social Media Optimisation Website – DigitalJournal.com (press release)
Jan 22nd
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SEO Positive Reviews Brand New Dedicated Social Media Optimisation Website
DigitalJournal.com (press release) Not content with designing, developing and launching an entirely re-branded professional website in January of this year, the SEO Positive has now unveiled intentions to set up a separate platform purely for the benefit of social media marketing … |
View full post on SEO – Google News
7 Creative Ways Your Brand Can Use Pinterest
Jan 19th
Finding new and exciting ways to engage with your customers online can help to revitalize a stale social media marketing campaign. Pinterest, a new image sharing social site, has built quite an online buzz and some brands are using the platfo…
View full post on Search Engine Watch – Latest
MOO Facebook Timeline Business Cards Want You To Be A Brand
Jan 5th
You’ve seen MOO cards, those adorable half-the-size of regular business cards that have a pretty image on one side and your info on the other. Today MOO.com announced a big step toward social business, integrating with Facebook to create real business cards that use images from your Facebook Timeline. The customizable cards are available now for purchase. MOO social business cards fit into the Timeline mission, which hardly differentiates between online and offline identity. With MOO business cards, Facebook wants you to move one step closer to imagining your identity on social media less as you and more as “you,” also known as your very own personal brand of yourself.
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You can print various images from their Timeline onto one side of your customized MOO card; on the other side, you throw in a tagline, Facebook username, phone number and website.
At Web 2.0 in 2011, 4chan’s Chris Poole said that Facebook and Google were doing identity wrong. “Google and Facebook would have you believe that you’re a mirror,” he said, “but in fact, we’re more like diamonds.” Of course, it’s not very easy to market multiple identities, so why would Facebook even try to do that? Exactly. Poole continued his talk about online identity, stating that Google and Facebook are “consolidating identity and making people seem more simple than they really are.”
Unlike Facebook, professional-only social network LinkedIn has a clear purpose and vision: To connect you with other people in your field. It recently updated the CardMunch iPhone app, which scans business cards and connects them with the users’ LinkedIn profiles.
The majority of LinkedIn users are in the high tech and finance worlds. Most people on Facebook use it to keep in touch with family and friends, not to network. But unlike LinkedIn, Facebook is what you make of it.
“It’s clear that consumer habits of sharing business and personal information are evolving,” says MOO CEO and Founder Richard Moross. “The lines between online social networking and offline business networking are not just blurring, but vanishing.”
But are they really? And more importantly, will you buy a MOO/Facebook Timeline card?
View full post on ReadWriteWeb
Do’s And Don’ts For Twitter Brand Pages [STUDY]
Jan 4th
Twitter brand pages launched last month need to work hard to engage the user to be successful, according to an eye track study released Wednesday.
SimpleUsability studied four of the 21 brand pages that went live last month. While Twitter had previously allowed promoted tweets and corporate pages, but the brand pages launched in December more closely resemble brand pages on Google+ and Facebook with space for company logos and taglines, as well as space to embed videos and other media.
While some initially heralded Twitter brand pages as a “game changer,” that scenario may not play out. One of the major problems facing brand pages, as noted in the SimpleUsability study, is that once someone starts following a Twitter account or brand page, there is usually no reason for them to return to the page as all of the new and relevant information will show up as tweets in the followers own timeline.
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The study used eye tracking technology to study how viewers used the Twitter brand pages for Coca-Cola, HP, McDonald’s and Staples. The best way to engage users, the study found, was to engage viewers with visual content in promoted tweets and in the brand pages.
Among the study’s other findings:
- Too much of a “corporate feel” will deter users, but it’s still important for companies to use their Twitter pages as an invitation for consumers to learn more about their brand.
- Contests and promotions help draw repeat visitors to a brand page and get them to stay on a page longer.
- Brand pages that come across as sales-heavy will lose visitors.
Users ultimately want brand pages to show a “more human side” to the company. The HP site, for example, scored well in the study because it did not emphasize sales and advertising, and even made an effort to respond to individual followers. A portion of the tweets on the page were also used to respond to customer complaints, which improved transparency and credibility as viewed by page visitors.
View full post on ReadWriteWeb
