Posts tagged both
SEO Content that Pleases Both Humans and Spiders – Hit Search
Jul 14th
 CaymanMama.com (press release) |
SEO Content that Pleases Both Humans and Spiders
Hit Search These websites might be very enjoyable for the user and straightforward to navigate around, but without demonstrating good Search Engine Optimisation (SEO) there is a very really danger that the user will not find your site in the first place, … SEO Significance In Ecommerce Web Development Optimize Your Web Content for Better SEO Rankings and Traffic Hire SEO Services India to Help Rank Your Website |
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Google AdWords CTR Improves, Yahoo & Bing Both See PPC Spending Increase
Jul 11th
Google CTR is up while Google impressions are down, whilst Bing and Yahoo have seen a dramatic rise in both CPC and total spend, according to a recent report from Marin Software which examines search advertising trends over the last year.
Key De…
View full post on Search Engine Watch – Latest
Fresh Rank, Brings To Customers State-of-the-art SEO Solutions That Are Both … – Benzinga
Jun 11th
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Fresh Rank, Brings To Customers State-of-the-art SEO Solutions That Are Both …
Benzinga COM, June 11, 2011 ) Mumbai, Maharashtra – Recent surveys indicate that there is a sudden surge in the number of SEO companies in the SEO industry. Though there is an increase in the number of search engine optimization companies only few companies … |
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Facebook Friday Question Says: Most Do Both SEO & PPC, Then SEO Only
May 18th
Next in catching up on answers to our past “Facebook Friday Questions,” it turns out most people do both SEO and PPC, followed by SEO only. We asked those who follow our Search Engine Land Facebook page, “Do you SEO, PPC or do both?” Of the 254 who responded on May 6, doing both was…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Web vs. Native Mobile App? Forrester Says Do Both
May 3rd
What is the future of the mobile Internet? Are native applications going to be the dominant form of digital interaction? Will new and developing browser technologies like HTML5 make the mobile Web preferable to apps? Developers, engineers, product strategists and brands large and small want to know what the future will look like in order to make spending decisions.
Research firm Forrester took a deeper look at the mobile Web versus application debate and came to what some may find to be a startling conclusion: there is no debate at all. The mobile Web is not going to die and app stores are not going anywhere. As mobile usage increases worldwide, both sides of the equation will grow with it and become valuable aspects of product roadmaps.
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Forrester finds that both the application ecosystem and mobile Web usage increased with feature and smartphone adoption across the world. A high tide raises all ships, so to speak.
“Sixty percent of US consumers who download apps also access the Internet via their mobile phones at least daily while 63 percent of US iPhone owners access the mobile Internet on a daily basis,” Forrester said.
Consumer product strategy consultant at Forrester Thomas Husson advises product strategists that the equation is mostly irrelevant.
“Product strategists often forget to ask themselves the right questions: which product and services, for which audiences, at what cost, and when?” Husson wrote in a blog post.
Different Interface For Different Purposes
The Forrester report says that apps often fulfill a “lean-back” role for consumers while browsers fulfill a “lean-forward” role. It makes sense. When you consume content via a smartphone or a tablet, you are probably in an app that takes advantage of the deeper integrations of the device like accelerometers, ingrained video capabilities, cameras and yes, location-based services. The mobile Web is used more often for research and looking things up on the fly while out and about. Forrester contends that the distinction between the two ecosystems is blurring.
“The debate around web apps, hybrid apps, and optimized mobile website is nothing but industry jargon,” the report argues.
A big part of the equation is that smartphones and tablets are not yet ubiquitous in the global economy. Feature phones access the mobile Web and some consumers are content with that. Even more do not, citing cost and lack of need as reasons for not accessing the Internet (through app or the mobile Web) on mobile devices.
So, where do you put your money? It depends on your audience. Looking to rally the Silicon Valley and South By Southwest crowd? Rich media integrated apps are probably the way to go. Wider reach at a lower cost? The mobile Web. The true answer will reside somewhere in between as mobile computing becomes more widespread.
Note on Forrester report: Data was used from the European Technographics Consumer Technology online Survey, Q4 2010, which surveyed 14,363 respondents in the seven markets of France, Germany, Italy, the netherlands, Spain, Sweden, and the UK.
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Develop Cross-Platform Apps for both iOS and OSX with Chameleon
Mar 22nd
Chameleon is a development framework for OSX that acts a drop-in replacement for the iOS framework UIKit. According to the project’s site, some application can be ported to OSX from iOS without changing any code. However, Chameleon is still able to provide a desktop OS experience instead of a multitouch experience. You can download it from Github here.
The framework was built by Sean Heber and Craig Hockenberry, two senior developers from the software company Iconfactory – makers of the Twitteriffic app for both iOS and OSX. The pair created Chameleon to aid their own port of Twitteriffic from iOS to OSX.
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“Prior to the creation of Chameleon, we were looking at only being able to re-use about 25-30% of our code from iOS in the Mac version,” the site says. “By porting UIKit instead of the individual view and controller classes, we were able to re-use 90% of our iOS code.”
In order to translate the multitouch experience into a traditional desktop experience, Chameleon incorporates the standard OSX AppKit framework and transitions between UIKit and AppKit depending on the context. For example, Chameleon will use AppKit for text entry on OSX instead of bringing up an on-screen keyboard.
“Our approach with Chameleon was to use native AppKit constructs in the context of UIKit,” the site says. “The glue that holds these two frameworks together is Core Animation.”
To fund this open source project, the creators are selling Chameleon t-shirts for $250:
Many open source projects are funded by ancillary services or products. Since we don’t want to go into business porting your products, that model isn’t appropriate for Chameleon.
So we’re trying something new.
It’s no secret that a Chameleon T-shirt costs us much less than $250 to produce. It’s also no secret that this source code is potentially worth much more than $250 to your software development business. Support Chameleon and everyone benefits.
What do you think? Developers on Hacker News have expressed skepticism about the framework’s ability to provide a decent user experience on OSX. Is it possible to translate from one platform to another so easily?
View full post on ReadWriteWeb
Reddit Went Down: Blame Amazon, the Cloud or Both?
Mar 18th
Reddit went down for a period of six hours early Friday morning, making it look as bad as any service does when its millions of visitors suddenly can’t get to their beloved community.
It’s not a good thing. But according to one former Reddit employee, who left Reddit for Hipmunk last week, the problem has been going on for months with Amazon Web Services (AWS). “Keltralnis,” writes that in the past year the issues have even escalated to the office of the CIO. Ketralnis is the user name for David King.
In the comments to the post, people question Amazon Web Services as the right provider for the service. And in hindsight, King says in a comment that Reddit should have moved off Amazon last Fall.
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Worst of all, community members are worried about the service having continued outages. That’s a bad place to be. No service wants to have this kind of problem.
The debate, much to King’s lament, is now becoming a conversation about the cloud. Is that far fetched? It is a bit but it does surface some issues to consider about broad services such as AWS.
Reddit user knowitistrue writes:
IT guy here. Specifically I am a data storage/data center specialist. It pains me to see the “cloud” illusion come crashing down on a great product like Reddit.
What also strikes me in this whole situation is how squeezed these guys seem to be on budget. I’ve worked for very small companies that own a SAN that could easily handle reddit that they purchased for less than $50,000. True, SANs can be very expensive (in the millions), but a good one with enough storage can be had for a good price in today’s market.
For the uninitiated, a SAN is a Storage Area Network. It’s essentially mirrored RAM in front of a shit load of disks (in every way redundant down to the power supplies). Nice SANs are usually fibre channel connected and optimized to be super reliable and redundant.
How is this different from Amazon? Amazon is a “cloud” service. This means that what Reddit is seeing as disks are actually abstractions sitting on top of a layer of code Amazon has created above a physical SAN to allow for growing/shrinking of resources, general “cloudiness” and ultimately to allow Amazon to charge for every resource, be it storage or compute time.
It’s no secret among most IT folks that the cloud really isn’t cheaper than rolling your own infrastructure for reasons exactly like this.
Reddit, if you ever need consulting, I’m available.
Reddit gives a more diplomatic perspective in its blog post:
Amazon’s Elastic Block Service is an extremely handy technology. It allows us to spin up volumes and attach them to any of our systems very quickly. It allows us to migrate data from one cluster to another very quickly. It is also considerably cheaper than getting a similar level of technology out of a SAN.
Unfortunately, EBS also has reliability issues. Even before the serious outage last night, we suffered random disks degrading multiple times a week. While we do have protections in place to mitigate latency on a small set of disks by using raid-0 stripes, the frequency of degradation has become highly unpalatable. To Amazon’s credit, they are working very closely with us to try and determine the root cause of the problem and implement a fix.
Over the course of the past few weeks, we have been working to completely move Cassandra off of EBS and onto the local storage which is directly attached to the EC2 instances. This move will be executed within the month. While the local storage has much less functionality than EBS, the reliability of local storage outweighs the benefits of EBS. After the outage today, we are going to be investigating doing the same for our Postgres clusters.
Amazon Web Services could not be reached for comment.
What do you think?
View full post on ReadWriteWeb
Gartner Predicts Strong Growth for Both Enterprise SaaS and Social Software in 2011
Dec 16th
This week Gartner issued forecasts for both the enterprise SaaS market and the enterprise social software market. Both are predicted to finish 2010 with strong growth and see even more growth next year. Revenue growth in enterprise SaaS and social software is evidence of three of the five biggest enterprise trends of the year: cloud, consumerization and social (the others are analytics and mobile). But some of Gartner’s findings are surprising.
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On Tuesday Gartner forecast that spending on enterprise SaaS will hit $9.2 billion in 2010, up 15.7% from 2009′s $7.9 billion in revenue. Gartner expects the enterprise SaaS market will total $10.7 billion in 2011, a 16.2% increase from 2010.
Today, Gartner forecast enterprise social software revenue for 2010 will total $664.4 million, a 14.9 percent increase from last year’s $578.2 million. The firm predicts that the enterprise social software market will reach reach $769.2 million in revenue next year, up 15.7 percent from this year.
Gartner analyst Sharon Mertz says that initially security concerns regarding SaaS in the enterprise have diminished and SaaS businesses and computing models have matured.
Some of the other trends Gartner has observed:
- More enterprises are procuring SaaS solutions without IT involvement, which creates new management issues and challenges
- SaaS deployments are getting larger. There are more deals for thousands or tens of thousands of users.
- Strangely, social software has the lowest adoption rate by enterprises that purchase SaaS solutions.
- Content, communications and collaboration (for example, web conferencing) solutions are the top selling type of SaaS, with a predicted revenue of $2.9 in 2010.
Gartner analysts emphasized that SaaS should be differentiated from other cloud services, such as hosting or application management.
View full post on ReadWriteWeb
The New Gowalla is Both Wonderful & Terrible
Dec 4th
The mobile social travel diary and game Gowalla launched version 3.0 of its popular, if market-trailing, service last week and it’s a great example of the potential and the pitfalls of contemporary social software.
If you’re familiar with Facebook Places or Foursquare, Gowalla now reads friends’ updates from and posts your check-ins to those other services, if you like. That’s a really fantastic feature. Unfortunately, the way it’s poorly implemented is one of several heartbreaking problems with the new version of Gowalla. Here’s an update on what Gowalla does and doesn’t have to offer in the heated competition to be our primary mobile companion in travels throughout town and the world.
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If you’re not familiar with Gowalla, here’s how I describe it. It’s a beautifully designed mobile app that lets you check-in at various locations (a restaurant, the train station, a park outside of town) and make a record of your visit in a number of different ways. All your friends will see that you checked in there in their Gowalla feed of check ins. You can post photos of the place that future visitors will see. You can leave comments about your visit. You can pick up or drop illustrated objects in a place, which subsequent visitors will be able to see there. (That part seems a little silly.)
With the new update to the service on Thursday, you can now sync your accounts and publish your check-in out to Facebook, Twitter, Foursquare or Tumblr, too. Check-ins on Facebook Places and Foursquare can now be automatically delivered to your Gowalla newsfeed as well. That’s great news: it means you can enjoy the unique features and approach that Gowalla brings to location-based social networking, without missing out on networking about where everyone has gone with your friends using the larger services Facebook and Foursquare.
As a regular Foursquare user who left Gowalla some time ago because it felt like far more people I knew were on Foursquare – I can’t tell you how good it feels to be able to use one of these services but see check ins from friends on other services in my feed of updates. And to be able to use Gowalla without leaving my check-ins in a tiny ghetto of activity, out of sight of my far more friends on Foursquare. It’s fabulous, it’s a truly liberating feeling (Like being able to call a Verizon customer from an AT&T phone! Imagine!) and something like this simply must be done by the other services.
Unfortunately, the wonder stops at the early implementation. You can see the names of the places people are checking in, but there’s no way to learn more information about those places or see previous places the people have been. You just get a name, avatar and text place name dumped into your update feed from Foursquare or Facebook. Gowalla makes no attempt to let you look at the Gowalla places page for the place your friend checked-in at. It makes no attempt to group their check ins from the past together. It’s terrible.
No doubt it’s not easy for Gowalla to know that the Joe’s Deli in Portland, Oregon that your friend checked into on Foursquare is the same Joe’s Deli in Portland, Oregon that Gowalla has a list of other check-ins and photos for. But something has to be possible. Could it guess? How about we all connect up with the editable database of locations on Factual.com? Just defer to Foursquare or Facebook? Or something, but this is a real bummer.
Short of some kind of universal database of places, the cross posting of check-ins from other services ends up being a real let-down.
Other things that are bad about Gowalla
I want to like Gowalla, it’s beautiful and this new cross-posting feature is great. After using Foursquare for the last six months though, coming back to Gowalla reminds me of some of the things that are so upsetting about it.
The worst thing about Gowalla is that you cannot leave a comment on a place. This is absurd. You can post a photo that becomes associated with a space. You can post a comment on your check in, but it gets washed down the stream with other check ins. If a restaurant has a good or bad dish, you can’t post that on Gowalla and expect future visitors to see it. That’s crazy.
Last night I was stuck at an old train station in a small town in Oregon. I looked up the train station on Wikipedia on my phone and found that the beautiful building it was in was built almost 100 years ago, after two prior stations in the same spot were destroyed by fire. I checked in at the station on Gowalla and left a comment about the building’s history, along with a link to the wikipedia page so future visitors could read more. Then I left a comment about all the people this little train station reminded me of, since I’d first been in that neighborhood 20 years ago.
I posted the comment and where did it go? Into the stream of check ins, hardly tied to the space itself at all. On Foursquare, if I left that comment as a tip, all future visitors of to the train station would be able to see it and friends of mine who checked in anywhere within 200 yards or so would get a push notification that I had left a note nearby. Gowalla doesn’t offer anything like that.
On Foursquare, I’m following a local Portland arts and culture magazine and I’m following TV’s History Channel. When I checked in at the Waterfront Park for last Summer’s Blues Festival, Foursquare pushed a note to me from the History Channel. Since I was following that account, I was told that the park was the site of the biggest rally in the whole Obama presidential campaign in 2008, with the number of people in attendance and the date.
Places are annotated in Foursquare. I leave “tips” wherever I go advising people to read about the history of the space, or think about the unique things you’ll find there and what they mean.
Foursquare allows people to annotate the real world around them. Gowalla offers nothing like that. Nothing! It’s absolutely heart breaking, because I so want to use this beautiful, photo-supporting, interoperable location based network. Instead of Foursquare. Foursquare has the features that are most important to me, though. Gowalla has dorky illustrated objects without meaning you can drop or pick up.
Gowalla has photos, but you can’t zoom in on your photos or be reminded what places you took them in. You can see the check-in activity of people on the service, but there’s no place to learn more about the people. At least Foursquare has links to peoples’ Twitter or Facebook profiles inside their Foursquare profiles. Why don’t these services allow you to enter some text to tell people about yourself? That’s such a strange oversight.
You can’t message people through Gowalla like you can every other check in service. You can’t follow organizations or brands easily. Interested in Gowalla’s “trips” collections of places to check in? It’s all done by hand and there probably isn’t anything near you, if you’re not in one of a handful of cities around the US.
No one has really nailed this sector yet, there’s a clear opportunity for someone to come in and do it really well. When they do, they need to pick up on interoperability and cross-posting where Gowalla has left off.
For now, Gowalla 3.0 is more disappointment disappointment than excitement.
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Facebook Mobile Developments Benefit Both Business and Consumer According to … – Response Source (press release)
Nov 4th
 Sydney Morning Herald |
Facebook Mobile Developments Benefit Both Business and Consumer According to …
Response Source (press release) QueryClick is an Edinburgh based SEO firm. QueryClick is quickly becoming a leading figure in UK SEO and SEO web design given the company's bespoke and … Facebook Deals To Compete With Google Places? |
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