Posts tagged books

Your Book’s Website Is Useless without Basic SEO – Tech Cocktail

Tech Cocktail
Your Book's Website Is Useless without Basic SEO
Tech Cocktail
For the past few years, the buzzword for online marketing is the so-called Search Engine Optimization. The process was a bit simple. Marketers will optimize the client's site to achieve greater campaign outcome. They, they will assign specific keywords
5 Essential Ways To Leverage Long Tail SEO StrategyBusiness 2 Community
Qamar Zaman SEO Predictions for Law FirmsEIN News (press release)
Top SEO Company Offers Quality Managed Local SEO ServicesIT Business Net
all 10 news articles »

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Those Hachette Books You Ordered From Amazon May Finally Be On Their Way

Look for your future Malcolm Gladwell books to arrive from Amazon without the delay, now that the online bookseller and Hachette have settled their dispute over ebook pricing and distribution of Hachette’s books.

The battle between the e-commerce behemoth and the publishing conglomerate—who painted one another as profit monger and outdated dinosaur, respectively—ended amicably on Thursday. In a joint press release, Amazon and Hachette announced new ebook terms which will go into effect on 2015. 

The almost jubilant tone of the press release is far removed from the ugly battle that went public when Amazon stopped sales of some Hachette titles and slowed delivery—sometimes by months—of others. As if that message wasn’t clear to the book publisher, Amazon also posted ads on Hachette book product pages suggesting, “similar items at a lower price.”

See also: Amazon Has Escalated Its Scorched-Earth War With A Big Book Publisher

Hachette, whose authors include Gladwell, Donna Tartt, James Patterson and a children’s book author you may’ve heard of named JK Rowling, bristled against Amazon’s push to price all ebooks at $9.99. An onslaught of manifestos ensued.

A letter organized by Douglas Preston and signed by 900 other authors, including Stephen King, John Grisham and Malcolm Gladwell, called out Amazon. Titled “Authors United,” it accused Amazon of “for selective retaliation” against specific authors it refused to ship (like Gladwell and others) and “inconveniencing and misleading its own customers with unfair pricing and delayed delivery.”

Amazon responded with a “Readers United” letter signed by the “Amazon Book Team,” in which it laid out its argument for low-priced ebooks and suggested that publishing houses are “colluding” to keep prices high. After all, “Hachette has already been caught illegally colluding with its competitors to raise e-book prices,” the letter read. It’s a sly allusion to the Department of Justice suing Apple, Hachette and four other publishers of ebook price fixing, which all parties settled in 201.  

Then it was Hachette’s turn. 

“This dispute started because Amazon is seeking a lot more profit and even more market share, at the expense of authors, bricks and mortar bookstores, and ourselves,” Hachette Book Group CEO Michael Pietsch said in a letter following Amazon’s. He pointed out that 80% of its ebook inventory was priced at $9.99, and those priced higher would be discounted after their paperback analogs hit the shelf.

On Thursday, it was all manifestos under the bridge. Though specific details of the new agreement are not shared, it seems similar to a deal Amazon and Simon & Schuster recently struck. According to the statement:

Hachette will have responsibility for setting consumer prices of its ebooks, and will also benefit from better terms when it delivers lower prices for readers. Amazon and Hachette will immediately resume normal trading, and Hachette books will be prominently featured in promotions.

“This is great news for writers,” Hachette’s Pietsch said in the statement. 

“We are pleased with this new agreement as it includes specific financial incentives for Hachette to deliver lower prices, which we believe will be a great win for readers and authors alike,” concurred David Naggar, VP of Kindle.

As the New York Times pointed out on Thursday, some of Gladwell’s most popular titles available on Amazon still showed shipping delays of one to four weeks. Likely that’ll rectify soon, but in the mean time, many of these same books are available “new or used” from Amazon’s independent sellers for no more than $3 plus shipping. So why all the fuss?

Lead image by Jenn Calder


View full post on ReadWrite

How To Tell If Amazon’s Netflix For Books Is For You

My Amazon Kindle has me pegged. I have the ad-supported Paperwhite, which means anytime my Kindle sleeps, it shows me an advertisement for a book Amazon thinks I’d like to read. More often than not, it’s correct, and I’ll click on the ad and buy the e-book, usually for a price in the range of 99 cents to $5.

Which is why I’m the perfect audience for Kindle Unlimited, Amazon’s new e-book subscription service launching today. At first blush, it seems like a great deal—but I’m not going to buy it just yet.

Is It A Good Deal?

Kindle Unlimited offers Kindle device or Kindle application users unlimited access to more than 600,000 books for $9.99 per month. (For comparison, that’s out of approximately 2.7 million ebooks Amazon offers in the U.S.) The subscription also includes three months of free Audible service, giving users access to more than 2,000 audiobooks. 

The Netflix-style subscription service features some popular titles, including the Hunger Games trilogy, the Harry Potter series, The Lord of The Rings trilogy, thousands of classics like Animal Farm, as well as books only published on Kindle. What you won’t find are current bestsellers or any other titles from the big five publishers like Simon and Schuster and Hachette Book Group. (Hachette is currently embroiled in a dispute with Amazon stemming from failed contract negotiations that have troubled the companies for months.)

The Netflix model for reading is nothing new. Amazon Unlimited will be joining startups like Oyster and Scribd that offer similar services for less money.

The books are only available for as long as you have a Kindle Unlimited subscription—so you don’t own them. But it offers more titles as well as access to audio books compared to Amazon’s other e-book borrowing service the Kindle Owners Lending Library, available only to Amazon Prime subscribers with Kindle devices.

Amazon recently hiked the cost of Prime membership to $99 per year. So, if you’re already paying for Prime, Kindle Unlimited isn’t worth it.

However, if you’re a voracious reader with a Kindle or its Android or iOS app, a $10 per month e-book subscription might save you some money.

What’s not clear is how authors or publishers make out in this deal. According to the Washington Post, “once a subscriber has read a certain percentage of a given book, it’s considered a “sale,” and the company that runs the subscription pays the publisher for it.”

Amazon is offering a 30-day free trial subscription to Kindle Unlimited so people can find out if they’re willing to fork over $10 per month for e-books. I’ve already downloaded a couple myself.

Image screencapped from Amazon’s Kindle Unlimited video

View full post on ReadWrite

SearchCap: Bing Courses & Books, Google International Targeting & Right To Be Forgotten

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Adds Khan Academy Courses & Book Finding Results Bing has added two new search features for the school break season. (1) The ability to search for free…

Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How can a person become a Search Engine Optimization/ Marketing consultant? What course or books are required?

I’d like to know what sort of training and materials are required to become a search Engine Optimization/ Marketing consultant.

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