Posts tagged Blekko
Blekko Gets Foodily to Help Eat Away at Recipe Spam
Jun 30th
Each of the search sites is making it easier to browse through recipes. Blekko’s big pitch is that they involve human curation. Now that curation has become more powerful, with established recipe sharing site Foodily taking the role of editor-in-c…
View full post on Search Engine Watch – Latest
Blekko Unmasks New Search Results With “Zorro” Update
Jun 23rd
Blekko, the hard-line anti-spam search site, has revamped their search results page format both on the front- and back-end. Known as “Zorro,” the update changes numerous visual elements, removes clutter, and adds automatic support for over a thous…
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Blekko Slashes More Spam With “Zorro” Update
Jun 21st
Blekko has found its message: the war on spam. The search startup, now six months old, is trying to challenge Bing and Google with a strategy that puts human curation and editorial judgment at the center of search and banishes spam altogether. CEO Rich Skrenta has been relentless in asserting that…
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Blekko Wins Over Flipboard
May 18th
Those who have paid attention, with neurotic intensity, to my entries over the last few months (and why wouldn’t you?) know that I enjoy Blekko. I don’t particularly use it (it only indexes a fraction of the web, it isn’t attached to any of my other accounts, and I’m more used to finding the “right results for me” in Google, etc.), but I do like how much spirit the young company has. Released in November, Blekko has already risen to three-quarters of a million unique monthly visitors, and that number is only growing. This is especially true thanks to their recent partnership with Flipboard.
Those who aren’t familiar with Flipboard should really pay more attention to iPad apps. Flipboard is one of the big names in app development (in the top 25 “most downloaded,” in fact); it’s a “social media magazine,” and as the first company with that idea they are the progenitor of an entire genre of apps. The fact that Flipboard has decided to use Blekko instead of Google or other competitors for their RSS search indicates a high level of faith in the seven-month-old search engine.
But it does more than that as well. It shows a greater level of commitment to a web without spam from Flipboard, contributing even more to the tides of general search engine development. Further, Blekko will now be gaining even more exposure through this popular platform. This partnership can be added to a list of alliances that includes Topix, Stack Overflow, and Merchant Circle.Blekko’s stunning 30% growth from March to April may just be the beginning.
[via the Blekko Blog]
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Blekko Wins Over Flipboard
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Blekko Now Powers RSS Searches on Flipboard
May 17th
Blekko made more moves in the search space today, announcing a partnership with Flipboard the app for iPad. Blekko will now power the social magazine’s keyword searches.
“It’s a tremendous opportunity to partner with a great brand and an outstan…
View full post on Search Engine Watch – Latest
Alt Search Engine blekko Partners with Flipboard for RSS Search
May 17th
This morning, alternative search engine service blekko announced a partnership with hot iPad social magazine Flipboard to power its content searches. Under the new deal, users looking for new content to subscribe to within Flipboard can discover and browse for items by keyword. The content will come from RSS feeds, the Web feed format used to publish regularly updated news in a structured format. But unlike with traditional RSS readers, like Google Reader, for example, the feeds will not be displayed in the typical inbox-like view often associated with feed-reading services. Instead, the feeds will be displayed in Flipboard’s magazine-like format for a more visually attractive experience.
RSS dead? Hardly.
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Of course, Flipboard is not the first startup to display RSS feeds in a more attractive visual layout. A number of startups have done the same, including Feedly, Pulse and Zite, to name just a few of the more recent entries. But Flipboard is one of the most popular social magazines for iPad at present, having just announced that it’s now seeing more than 10 million “flips per day,” up from 3 million just two months ago. (Flips equate to pageviews in the iPad application). It has also been featured in Apple’s “App Essentials Hall of Fame” in iTunes and is one of the 25 most popular free apps for iPad.
Blekko, while perhaps a less well-known startup, is an alternative search engine that uses human editors to aid in the elimination of spam from search results. It also allows you to curate your own personalized, customized mini-search engines featuring content you curate yourself. (Note: We recently looked at this process in a post titled “How to Use Blekko to Rock at Your Job.”)
Earlier this year, the startup announced that it’s using Facebook “likes” to help create personalized search experiences, where users can see whether or not any of their Facebook friends liked particular search results. This is similar to the functionality Microsoft’s Bing search engine just announced yesterday.
Within Flipboard, however, blekko is providing the social magazine with access to its RSS feeds via a specially developed API (application programming interface), which offers a programmatic way for Flipboard to access Blekko’s content.
This isn’t Flipboard’s first RSS feed integration, either. In December, the magazine added support for Google Reader, but, of course, this assumed that an end user was already using RSS feeds and had a collection of feeds ready for import. With Blekko, users don’t need to understand RSS technology, they only need to know what content they would like to see and perform a simple search.
The blekko integration will go live in the next update to Flipboard’s iPad app, which should be out shortly.
View full post on ReadWriteWeb
Blekko Respects Your /privacy, Will Trash Search Data After 48 Hours
May 16th
While Yahoo recently announced plans to join Google and Bing in retaining search logs for 18 months, Blekko has gone in the opposite direction, announcing that searches conducted on Blekko and other personal information such as IP addresses will b…
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Blekko Sees 30% Increase in Unique Visitors for April
May 12th
Every time Blekko starts to fade from the spotlight, it seems that another big group picks up the story. This time around its the almighty New York Times, who published a story about Blekko’s attempts to streamline search and provide more useful results. That article serves as a great platform for Blekko, but it also works as a great milestone: the attention of the New York Times tells us of Blekko’s success, but the article also provides some impressive updated statistics. Most notably, Blekko has now reached 750,000 monthly unique visitors.
That number, pulled from the April records, comes after previous reports of a 500,000 unique monthly figure from February and a 600,000 figure from March. The 500,000 figure has been touted from early in the year. Why would it be that Blekko was just “stable” for so long and is now seeing a spike? One answer is the influx of media attention in early 2011. This undoubtedly boosted Blekko’s numbers, and it may have taken the subsequent months to catch up and then exceed the figures provided by this advertisement-induced spike. Their 30% traffic increase from March to April may be the most accurate denotation of their true growth rate.
Of course, Blekko is also getting plenty of attention in its own right. Its partnership with Facebook, including the categorization of the “/likes” slashtag that denotes sites that were liked by your Facebook friends, as well as the company’s continued policy of zero spam tolerance have made an impression on users who have tried the site. Blekko has also been working the conference scene, hitting SXSW among other major conferences. Plus, extras like free t-shirts probably don’t hurt either.
Blekko is growing to the point that it’s (slightly) more than a blip on the radar. This may mean, among other things, that shady search engine optimizers may be giving a go at gaming the anti-spam search site soon. At that point, Blekko will either be showing its real capabilities or disintegrating into just another spam site. And how does the Blekko team feel about this potential upcoming battle? As Rich Skrenta, company CEO, puts it, “That’s a problem you want to have.”
[via the New York Times]
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Blekko Sees 30% Increase in Unique Visitors for April
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Blekko Tightens Privacy Options, Will Keep User Data Only 48 Hours
May 12th
As part of a series of updates to its user and search privacy options, Blekko says it will hold on to personal data for only 48 hours — substantially less than major search engines like Google, Bing and Yahoo. Blekko, like other search engines, creates a record of visits that typically…
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