Posts tagged Billion
Search Ad Spending Could Hit $19.51 Billion in 2012 [Report]
Feb 1st
Led by Google and aided by the Summer Olympics and national elections, search ad spending will grow 27 percent to $19.51 billion in 2012, according to a new eMarketer report. By 2016, U.S. search spending could approach $30 billion.
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U.S. Mobile Ad Spending Forecast to Exceed $2.6 Billion in 2012
Jan 31st
Due to the rapid growth of mobile phones in the world and the advancement of Google’s mobile search advertising business, mobile ad spending is expected to grow past $2.6 billion in 2012. Overall ad share for Google is around 51 percent.
View full post on Search Engine Watch – Latest
Driven By iPhone and iPad Growth, Apple Revenue Topped $46 Billion Last Quarter
Jan 24th
In its quarterly earnings call this afternoon, Apple threw around quite a few very large numbers. For starters, the company brought in $46.3 billion dollars in the last quarter, which was a 73% increase over the previous year. In terms of profit, they netted $13.1 billion, a 118% year-over-year increase and a number that exceeds Google’s entire quarterly revenue, as one observer pointed out.
By far the biggest chunk of revenue came from the iPhone and related products. This isn’t surprising considering the highly successful launch of the iPhone 4S in October, which landed at the same time as iOS 5 and iCloud. The quarter on which Apple was reporting today also included the holiday shopping season, which is always a peak time for smartphones, MP3 players and tablets.
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In total, the company sold 37 million iPhones throughout the quarter, which exceeded those sold in the same time period last year by 128%. Apple CEO Tim Cook cited the “breathtaking” customer reception to the iPhone 4S, as well as the launch of Siri, iOS 5 and improved camera optics.
It also didn’t hurt that in the previous quarter, sales missed expectations due to the fact that so many consumers were holding out for the next iPhone. That device was finally launched during the last quarter, and it was a huge one for Apple. In January, the iPhone 4S began shipping in China and now has a presence in over 90 countries.
iPad: Still Dominant, But What About the Competition?
The next biggest growth area for Apple was the iPad. Taken together, the iPad and iPhone product lines now account for 72% of the company’s quarterly revenue. This is a trend that’s been underway for awhile and the share of revenue generated by the iPad and iPhone just seems to keep growing. The stats speak volumes about the explosive growth of smartphones and tablets in general, two markets that Apple has played a massive role in.
The company pointed to the enterprise and educational institutions as two key sources of growth for the iPad. The latter point is no shock in light of last week’s launch of iBooks 2, iBooks Author and an enhanced iTunes U app. While it was received with mixed reactions, the move marked Apple’s biggest formal foray into the education space, where it intends to use the iPad as a way to deliver interactive digital textbooks to students.
When asked about other players in the tablet space, Cook said that the company doesn’t “really see these limited function tablets, these e-readers, as being in the same category.” In other words, it’s not worried about the Kindle Fire or any other Android-based tablets. The iPad may continue to be overwhelmingly dominant, but we’ll see in a few weeks whether the iPad 3′s features or price point are changing in response to any of the other players on the market.
While less dramatic than its iPad and iPhone results, Apple did see quarterly and year-over-year growth in almost every other category, including Mac desktops and laptops.
The only category that saw a decrease from 2012 was the iPod, although it’s worth noting that iPod sales did increase notably from the prior quarter. Year over year, however, the devices are no longer a huge source of growth for Apple, whose smartphones and tablets include all of the functionality of an iPod, in addition to access to 550,000 apps available in the iTunes App Store. Despite being overshadowed by its more sophisticated siblings, the iPod is still the top-selling MP3 player in many major markets.
At this point, Apple is sitting on a ton of money. The company now boasts $97.6 billion in cash, but Cook declined to comment on how they plan on spending that.
View full post on ReadWriteWeb
Driven By iPhone and iPad Growth, Apple Earned Over $46 Billion Last Quarter
Jan 24th
In its quarterly earnings call this afternoon, Apple threw around quite a few very large numbers. For starters, the company brought in $46.3 billion dollars in the last quarter, which was a 73% increase over the previous year. In terms of profit, they netted $13.1 billion, a 118% year-over-year increase and a number that exceeds Google’s entire quarterly revenue, as one observer pointed out.
By far the biggest chunk of revenue came from the iPhone and related products. This isn’t surprising considering the highly successful launch of the iPhone 4S in October, which landed at the same time as iOS 5 and iCloud. The quarter on which Apple was reporting today also included the holiday shopping season, which is always a peak time for smartphones, MP3 players and tablets.
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In total, the company sold 37 million iPhones throughout the quarter, which exceeded those sold in the same time period last year by 128%. Apple CEO Tim Cook cited the “breathtaking” customer reception to the iPhone 4S, as well as the launch of Siri, iOS 5 and improved camera optics.
It also didn’t hurt that in the previous quarter, sales missed expectations due to the fact that so many consumers were holding out for the next iPhone. That device was finally launched during the last quarter, and it was a huge one for Apple. In January, the iPhone 4S began shipping in China and now has a presence in over 90 countries.
iPad: Still Dominant, But What About the Competition?
The next biggest growth area for Apple was the iPad. Taken together, the iPad and iPhone product lines now account for 72% of the company’s quarterly revenue. This is a trend that’s been underway for awhile and the share of revenue generated by the iPad and iPhone just seems to keep growing. The stats speak volumes about the explosive growth of smartphones and tablets in general, two markets that Apple has played a massive role in.
The company pointed to the enterprise and educational institutions as two key sources of growth for the iPad. The latter point is no shock in light of last week’s launch of iBooks 2, iBooks Author and an enhanced iTunes U app. While it was received with mixed reactions, the move marked Apple’s biggest formal foray into the education space, where it intends to use the iPad as a way to deliver interactive digital textbooks to students.
When asked about other players in the tablet space, Cook said that the company doesn’t “really see these limited function tablets, these e-readers, as being in the same category.” In other words, it’s not worried about the Kindle Fire or any other Android-based tablets. The iPad may continue to be overwhelmingly dominant, but we’ll see in a few weeks whether the iPad 3′s features or price point are changing in response to any of the other players on the market.
While less dramatic than its iPad and iPhone results, Apple did see quarterly and year-over-year growth in almost every other category, including Mac desktops and laptops.
The only category that saw a decrease from 2012 was the iPod, although it’s worth noting that iPod sales did increase notably from the prior quarter. Year over year, however, the devices are no longer a huge source of growth for Apple, whose smartphones and tablets include all of the functionality of an iPod, in addition to access to 550,000 apps available in the iTunes App Store. Despite being overshadowed by its more sophisticated siblings, the iPod is still the top-selling MP3 player in many major markets.
At this point, Apple is sitting on a ton of money. The company now boasts $97.6 billion in cash, but Cook declined to comment on how they plan on spending that.
View full post on ReadWriteWeb
YouTube Now Serving 4 Billion Videos Daily
Jan 24th
Ready for some more crazy YouTube stats? In the next minute, 60 hours of video will be uploaded to YouTube, and by the end of today, 4 billion videos will have been watched around the globe on the world’s most popular video-sharing site.
View full post on Search Engine Watch – Latest
Facebook Ad Revenues Hit $3.8 Billion In 2011
Jan 24th
Boston-based Nanigans, a firm specializing in the Facebook ads marketplace, recently released new data confirming a jump in the Facebook ads marketplace this past holiday season over the 2010 holiday season. Facebook ads charged a higher cost-per-click (CPC), otherwise known as pay-per-click (PPC), which means that an advertiser pays each time a user clicks on the listing. This is especially interesting considering Facebook’s latest incentive, which offers discounts for Facebook ads that keep users inside the network.
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A Facebook IPO is in the works, and sources told AllThingsD that it will hit during the third week in May. For now, it is still a private company.
Research firm eMarketer Inc. shows ad revenues grew from $738 million in 2009 to an estimated $3.8 billion in 2011. Facebook Credits are becoming an increasingly important revenue source, bringing in an estimated total of $4.27 billion in 2011 alone. Analysis credit Facebook COO Sheryl Sandberg with the company’s advertising strategy success.
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Projecting 2012 Google Mobile Revenues: $4 or $6 Billion?
Jan 23rd
On Google’s Q3 2011 earnings call CEO Larry Page casually mentioned that Google had a mobile revenue “run rate” of more than $2.5 billion. On the Q4 earnings call, just last week, Google announced a $5 billion annualized “run rate” for display advertising (including…
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How Google Made $37.9 Billion in 2011
Jan 23rd
How does Google make money? A new analysis by Wordstream looks at who contributed the most to Google’s 2011 revenues, based on keyword, search query, and CPC data, and reveals which industries and businesses spent the most on advertising.
View full post on Search Engine Watch – Latest
64 Billion Plays: What Online Music Looks Like Today (Infographic)
Jan 20th
In 2011, we collectively listened to 64,876,491,602 songs on the Internet. Whether it was on YouTube, SoundCloud, Rdio or MySpace, the citizens of the Web listened to quite a lot of music last year. Bands and musicians made over 3 billion new fans, who viewed artist profiles over 16 billion times. These are just a few data points recently released by Next Big Sound, a startup that tracks the popularity of music and individual artists across a range of digital music providers and social services.
Digital music only continues to grow and mature, as streaming services explode, Internet radio companies go public and developers begin using the power of open APIs to mash up sounds and services. SoundCloud alone saw 231% growth last year, while Twitter saw a 104% increase in music-related activity.
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The top artists on the Web are mostly unsurprising. You knew that people can’t get enough Lady Gaga and Justin Bieber, for better or worse. Rihanna. Katy Perry. Adele. No shockers there.
What’s interesting, though, is how the Web is paving the way for unsigned, independent artists to reach levels of popularity that rival major label acts. This is especially true on SoundCloud, where unsigned artists flock to upload their recordings. But even across the larger Web, three unsigned artists broke into Next Big Sound’s “Social 50″ list, which chronicles, the 50 biggest artists across all of the social and music sites that they track.
These numbers, while impressive, should be taken with a grain of salt. Next Big Sound has gone to great lengths to pull data from sources like YouTube, Rdio, Last.fm, Pandora, SoundCloud and several others. One service missing from their list is Spotify, which just launched in the U.S. this past summer and has seen enormous growth since then. Still, it looks like they’re using a pretty hefty sample of online music data to draw their conclusions. You can take a closer look at their methodology. if you’re curious.
View full post on ReadWriteWeb
Online Ads Will Waste $12.4 Billion This Year In the U.S.
Jan 19th
U.S. advertisers spend nearly $40 billion a year for online advertisements, but 31% of their ads are never seen. That means $12.4 billion will be wasted on U.S. online ads this year. That’s the average across all sites; on some sites, only 7% of the ads were “in-view,” meaning 93% of them went unseen.
That sounds ominous for the health of Web content. But ad spending is up by over 20% this year. Online ad spending will exceed print magazine and newspaper ads for the first time this year. So, put another way, online ads in the U.S. are still worth enough to brands to waste $12 billion a year on them. But is all this waste necessary?
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Dr. Magid Abraham, CEO of comScore, says that today’s display ad market is “characterized by an overabundance of inventory, often residing on parts of a web page that are never viewed by the user.” Online ads may be working overall, but the problem with out-of-view ads “dilutes the impact of campaigns” and puts a “drag on prices” for publishers.
31% of ads in the study were delivered successfully, but they were never seen by a consumer. The user either scrolled past the ad before it loaded or never scrolled it into view. On average, 4% of ads were delivered to viewers outside the desired geography, with some campaigns running as high as 15%. That means some ads were shown to customers in places where the product is not sold.
Even among ads that were seen, 72% of the campaigns in the study ran alongside site content that was “not brand safe.” If you’re advertising cheeseburgers, and your ad runs next to a news article about the obesity epidemic, you’re not likely to get much value out of it.
Online ad growth is projected to slow down over the next five years, but the trend is still positive. It’s a good sign for the Web that the ad market is healthy, but it could be much more effective with smarter technology.
Lead image via Creative Commons. Second image via Wikimedia Commons.
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