Posts tagged Bidding
AdWords Unveils New Top-Of-Page Bidding Options
Nov 29th
Google introduced a report in July that let AdWords advertisers compare performance between top-of-page ads and those appearing on the side (and now the bottom) of the page. Then it began letting advertisers know how high they have to bid to appear at the top. Now, there are a couple more ways to…
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Marin Next Makes Advanced PPC Budget & Bidding Recommendations
Sep 28th
Marin Software has released an intelligent recommendation engine for their online advertising management platform, with a white paper designed to help marketers increase their ROI and save time. In ‘Taking Paid Search Performance to the Next Level…
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In Interflora Case, EU OKs Bidding On Trademarks With Some Restrictions
Sep 23rd
The European Union’s Court of Justice has ruled in the long-running Interflora case against Marks & Spencer, which involves bidding on trademarked terms, and the decision is no clear victory for either party. Instead, it OKs trademark bidding so long as the resulting ad offers an…
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Advanced PPC Optimization Tips for adCenter: Bidding by Match Type
Sep 7th
We all want to improve our performance on adCenter. Managing your negative keywords in adCenter is one effective strategy for making the most of your adCenter investment.
Another strategy that can help you immediately realize performance ga…
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Nexage Brings ORMMA Support to its Real-Time Bidding Ad Platform
Aug 30th
Mobile advertising company Nexage announced today that it will support rich media ad units using the ORMMA standard. Nexage is adding ORMMA (open rich media mobile advertising) compliance to both iOS and Android software developer kits to deliver rich media ads across its revenue platform that includes a robust real-time bidding (RTB) service.
Nexage now supports both ORMMA and VAST (video ad serving template) rich media standards, which gives it a head up in the availability of ads that the platform can support. The Nexage ORMMA support will give developers and advertisers another major avenue to monetize mobile content outside of the major channels provided by Google and Apple.
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“We are excited to offer ORMMA-based rich media, and thrilled to be the first provider of ORMMA-standards over both mediation and RTB,” said Ernie Cormier, CEO and president of Nexage in a press release. “Nexage now supports both ORMMA and VAST standards which we believe are critical capabilities to further drive market liquidity, enabling buyers and sellers to benefit at scale.”
Google supports both ORMMA and VAST and its AdMob vertical is the de facto leader in mobile advertising, especially for Android. AdMarvel started supporting ORMMA in July, though it is not a direct competitor with Nexage’s RTB platform.
From an advertisers perspective, ORMMA is supported by a variety of rich media providers, including Celtra, EyeWonder, MediaMind, PointRoll and Crisp Media. Nexage and those that use it to monetize content now have a larger stable of ads to drive to mobile devices.
Earlier this month, Nexage announced it had hit the 8 billion impressions served per month plateau. With ORMMA support, that figure should start to increase dramatically.
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Google, Yahoo Bidding on Hulu This Week
Aug 23rd
We first reported on Google making a Hulu bid back in July, and speculated on those possibilities as far back as June. While the exact details of Google’s bid haven’t been released, the Wall Street Journal has indicated that Google is officially part of the bidding war that will close this week. Final bids are due in by Wednesday.
At that time we’ll see how the landscape will change. Potential bidders include Google, Yahoo, Amazon, and DirectTV, and other companies – including Microsoft and Apple – have been pegged as potential silent bidders. Should a search engine or display ad group take Hulu, it may change the landscape dramatically.
Yahoo is seen as the most likely candidate; they started the bidding when they went to Hulu (currently owned by Comcast, NewsCorp, and Disney) and made an unsolicited bid. Since that time, Hulu has opened the floor to any potential buyers. It’s expected that the bids will range from $500 million to $2 billion (U.S.), depending on what licensing deals come alongside the website purchase.
For Google, the licensing is the biggest selling point; it would allow them to push YouTube further along and would give them an additional video-based revenue source to boot. Yahoo, however, focuses on entertainment and TV news and would thus be an intuitive buyer. As a top display ad company, Yahoo also has a lot to gain from the additional high-visibility web space. For anyone advertising on YouTube or Hulu, or through Yahoo, this is a deal to pay attention to.
[Sources include: The Wall Street Journal & PC Mag]
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Google, Yahoo Bidding on Hulu This Week
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How To Master Paid Search Bidding
Aug 5th
One of the biggest concerns in paid search is how much to bid for each of your keywords. It’s certainly a major part of a successful SEM campaign if you can crack this puzzle, you’re probably going to do pretty well in this business. It’s easier said than done, right? It’s…
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Google Bidding on Hulu
Jul 9th
Google’s empire is something like that of Alexander the Great. It extends all the way from their home territory of search through many foreign lands, including mobile and media, and is buckling hard against yet unconquered territory (social, that is) on the other side. Part of Google’s strategy, though, is fortifying their existing investments, pushing for new innovations, improved designed, and – when beneficial – acquisitions. One acquisition Google may be pursuing is Hulu.
We previously discussed Google and Hulu as a potential partnership, and I stated my opinion then: “It would certainly secure the media front, but with Google already in a strong position, the main purpose would be preventing another company from buying the content.” However, others have given additional reasons since. For one, Hulu has licensing deals that would likely stay in place after a Google acquisition, and may expand permissions for YouTube as well as Hulu itself. Additionally, despite already owning YouTube, Google doesn’t have much in the way of actual TV show broadcasts.
Need more reasons? Well, as the owner of Google Android, Google purchasing Hulu would make a lot of sense in solidifying a media advantage on their mobile operating system. Google TV would also benefit. But is Google actually pursuing this acquisition?
According to the Secaucus New Jersey News report by Judy Standifer, Google “plans to buy Hulu” and is “eager to join the circle of bidders, whom the management of Hulu has started to meet up.” While Standifer didn’t cite what sources provided this information, she seems confident of Google’s bid against competitor Yahoo. Microsoft may also be bidding on Hulu, although no such bid is yet confirmed. Other names of potential bidders include Apple and Netflix.
The bidders who make the most sense to yours truly are Yahoo and Microsoft, not Google, but Google would certainly have its reasons. Who do you think will win the bidding war?
[Sources include: Secaucus New Jersey News]
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Google Bidding on Hulu
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Google Shuts Down Position Preference For AdWords Bidding
Apr 5th
Google has announced it will be retiring AdWords position preference, which automatically sets bids to achieve a certain position on the page, in early May. The company is seeking to dissuade advertisers from putting an emphasis on the position of their ads. Yesterday, the company posted an…
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