Posts tagged Beyond

Enterprise SEO Audits – Go Beyond The Desktop Crawl

Digital technology — and the way consumers are using it — is evolving at a pace never seen before, and the platforms and tools used by digital marketers are trying to keep up with it all. We all know content is still king. In order to win the battle for the consumer’s attention,…



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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Enterprise SEO Audits – Go Beyond The Desktop Crawl – Search Engine Land

Enterprise SEO Audits – Go Beyond The Desktop Crawl
Search Engine Land
It's an amazing program that will perform any technical SEO audit in the blink of an eye with an incredible level of detail and flexibility. However, like any desktop audit tool, it has four major limitations caused by the simple fact that it is a

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Digital Media Marketing: Comprehensive SEO – going beyond keywords – Fall River Herald News

Digital Media Marketing: Comprehensive SEO – going beyond keywords
Fall River Herald News
When it comes to search engine optimization (SEO), many people immediately think of keywords. Businesses want to know where they are ranking on keywords that are important to them, so that they are maximizing their visibility for potential customers.

and more »

View full post on SEO – Google News

Going Beyond Basic SEO Techniques: 3 Overlooked Traffic Growth Opportunities

Following SEO best practices will result in steady improvements to a point. But what happens when you hit a plateau? Here are three examples of how you can break through your plateau and help you steadily increase your search visibility.

View full post on Search Engine Watch – Latest

Going Beyond Basic SEO Techniques: 3 Overlooked Traffic Growth Opportunities – Search Engine Watch

Going Beyond Basic SEO Techniques: 3 Overlooked Traffic Growth Opportunities
Search Engine Watch
This is a useful analogy for most SEO campaigns. If you follow best practices using standard SEO techniques, you're likely to see steady improvements – up to a point. After anything from a few months to a few years, most SEO initiatives will hit a plateau.

View full post on SEO – Google News

The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

Thought leadership is about defining your brand, connecting with an audience, and moving the conversation forward. Here’s a look at how guest blogging can be one of your best tools for establishing credibility, authority, and thought leadership.

View full post on Search Engine Watch – Latest

Up-Close @ SMX West: Time To Think About Life Beyond Google

With algorithm updates happening more frequently than ever and Google continuously working to keep searchers on the result page, companies need to make a conscious effort to broaden their marketing efforts and move beyond Google. In the “Life Beyond Google: Diversifying Your Efforts” session at SMX…



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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Using First-Party Data For SEM On Google & Way Beyond!

As a general rule, the marketer with the most actionable data wins. There are many types of data but the most useful kind — the GlenGarry data — is first-party data. This article will show you how you can use the data you already have about your best (and worst) customers to improve…



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

20(14) Publisher Stories: Pintomicasa grows beyond just a hobby with AdSense

As part of our ‘20(14) Publisher Stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us.
Six years ago Pablo Rabino created Pintomicasa, a blog about home painting and decoration. Over 150,000 monthly visitors look to Pablo’s site for advice, tips and ideas on decorating their home.  
Pintomicasa have been using Google AdSense from the very beginning to monetize their content, with Pablo estimating that today approximately “80% of the blog’s earnings come from AdSense”. Pablo attributes this factor to the quality and relevance of the ads run on his site through AdSense. 
Additionally, “the site’s page views and subsequently it’s revenue have greatly increased thanks to the integrated AdSense reports and insights from Google Analytics” says the blog creator. With Analytics, Pablo knows where his visitors are coming from, and with this information, he has created a mobile-optimized site for those viewing his blog from a tablet or smartphone. 
Looking ahead, Pablo is eager to continuing optimizing this site with AdSense while continuing to invest his time into creating quality content for his blog viewers.
Read the full story here.

Posted by Barbara Sarti – Inside AdSense Team
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Sick of Swiping? These Dating Apps Go Beyond A Hookup

Online dating isn’t easy—and it hasn’t gotten any easier with the prevalence of apps that are more suited to finding flings than long-term romance. But they aren’t the only options out there.

Tinder, the dating application that lets you swipe right or left to “heart” or “X” profiles of people around you, is quickly becoming the hookup app of choice. And of course the unabashedly sex-driven app Down—yes, the one formerly known as Bang With Friends—uses your social network to set you up with people your friends know.

But there are plenty of reasons to think you’re not likely to meet the love of your life by swiping him or her into the “yes” category, though it can be a fun way to kill time while at a bar or a party. If you’re sick of swiping and still holding out for your soul mate, you might want to check out a few apps that aim to take dating back to its more traditional roots. 

Matches Based On Visual Interests

Remember when dating exclusively about personality? No, me neither. But the mobile application Twine Canvas puts interests before looks to match people based on what they have in common. 

Twine Canvas takes the best feature of the Visual Web—a photo collage canvas—to build a beautiful and intriguing profile made up of interests. Users can browse different personality collages, and if they mutually like one another’s collections, the application reveals their profile pictures. Each person can then accept or ignore the invite.

“We built Twine Canvas as an anti-hookup app; our aim is to help people express themselves and make interesting connections,” Elliotte Bowerman told me. She’s the spokesperson for SourceBits, the developer of Twine Canvas. “We do recognize physical attraction is important in dating, but people are looking for beauty and brains. We decided to focus on personality because we wanted to help people express who they are first, before sharing what they look like.”

If both accept the match, they can start chatting. Twine Canvas helps jumpstart the conversation with a variety of icebreakers, suggesting topics based on individual profiles. Questions like “How much time do you spend procrastinating on Reddit?” take the awkwardness out of first contact.

Twine Canvas is only available for iOS, but the company plans to launch on Android as well.  

A Focus On Mutual Suggestions

Sometimes dating applications can turn into epicenters of egocentricity as potential matches text to impress one another.

The application HowAboutWe focuses more on we than me. When you sign up, you’re encouraged to post your favorite date ideas in the form of “How about we ____?” After filling up your own profile, you can browse others on the site and reach out if anyone suggests something you might enjoy, such as “How about we go to the new wine bar that just opened in my neighborhood.” 

Beyond that, HowAboutWe acts as your own personal dating assistant by providing suggestions for upcoming dates, advice on how to improve your dating life, and information about events in your area.

If you happen to meet that special someone (or already met your match), HowAboutWe has a couples dating service, too. Simply login and set your interests, and HowAboutWe will offer date ideas in your area that might be of interest. Your account is for both you and your partner so you can team up to plan special nights out. 

There are free and paid tiers on HowAboutWe—some of the dating deals are only available for members who pay a nominal subscription per month. 

HowAboutWe is available for both iOS and Android

Blind Group Dates Don’t Have To Be Awkward

Have you ever wanted to go on a blind date, but felt uncomfortable on your own? Grouper aims to change all that. The “social club” sets up drinks between two groups of friends—three guys and three girls; three guys and three guys, etc.—and sets you up with a free drink at a predetermined location.

The application uses Facebook login to appropriately match the two groups using age, educational background, profession, interests and lifestyle. Grouper doesn’t disclose the names or information of the people you’re meeting up with, so you’ll have a nice surprise when you get to the venue.

At $20 per person, Grouper takes care of the reservation and first round of drinks. Also, it’s not reserved for singles; sometimes it’s nice to just meet new friends.

Grouper started out as a Web-based application, but is also available on iOS

Say Yes Or No, Just Once A Day

Feeling overwhelmed with the number of matches you get each day? Coffee Meets Bagel simplifies that. 

Once a day at noon, the application sends you one potential match (or “bagel”), and you have 24 hours to say yes or no. If it’s a mutual “like,” then you’re connected via a text message or a phone call.

Coffee Meets Bagel also uses Facebook to connect you with potential matches that have mutual friends. According to the company, having mutual friends between matches result in 40% more connections. Coffee Meets Bagel also sells “coffee beans” or tokens that let users unlock features like getting a second chance with a “bagel” you missed. 

Coffee Meets Bagel is available for iOS with an Android app coming soon. 

Lead image by Flickr user Instantvantage

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