Posts tagged Better
SEO India Company, Profit By Search Launches Latest SEO Techniques For Better … – PR Web (press release)
Apr 23rd
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SEO India Company, Profit By Search Launches Latest SEO Techniques For Better …
PR Web (press release) Profit By Search, the renowned SEO India Company, has come up with latest SEO techniques to reach top rankings on major search engines like Google, yahoo and Bing. Profit By Search is counted amongst world's premier SEO Services India experts who have … |
View full post on SEO – Google News
Australian Businesses Are Gearing Towards Better Online Branding and … – San Francisco Chronicle (press release)
Apr 23rd
 State of Search |
Australian Businesses Are Gearing Towards Better Online Branding and …
San Francisco Chronicle (press release) Oracle Digital, a reputable internet marketing company in Western Australia, helps local businesses improve their online visibility and promote better branding with the appropriate reputation management approach on top of their current SEO offerings … Why It is Important to Hire SEO company UK? Diversify online marketing, expert urges Looking At UK SEO Agencies: Or Should We Say "Digital Marketing Agency"? |
View full post on SEO – Google News
7 Tips for Better Facebook Ad Performance [Report]
Apr 16th
Agencies enjoyed higher CTRs than in-house marketers, while those pointing ads outside the Facebook ecosystem can expect a higher CPC. Social Fresh’s new Facebook Ads survey combines helpful insights with five industry expert tips for marketers.
View full post on Search Engine Watch – Latest
4 Tools for Better Pinterest Experience
Apr 10th
Do you love Pintrest? Does it keep you up at night, staying up late to add more images to your board? Do you find yourself spending more time there than you do on Facebook or Twitter? If so, you are like a great deal of today’s social media generation. Fun, easy to use and addictive, [...]
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View full post on Search Engine Journal
Water Treatment Contractor in Harrisburg, PA, Uses SEO Program to Better Serve … – PR.com (press release)
Apr 8th
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Water Treatment Contractor in Harrisburg, PA, Uses SEO Program to Better Serve …
PR.com (press release) Local business Noel Enterprises recently joined the search engine optimization (SEO) program provided by Prospect Genius, a leader in local online advertising, to improve its Internet presence and accessibility for Harrisburg-area homeowners. |
View full post on SEO – Google News
Why It’s Better to Win the Twitter Lottery
Apr 6th
Grab a crinkled $5 bill out of the piggy bank and rush to your neighborhood 7-Eleven. Throw it down on the counter, and tell the cashier what kind of lottery ticket you want. In that moment, you’re choosing to ignore the fact that you most likely will be throwing away that Abraham Lincoln. But in the moment of slamming cash down onto the counter, you believe that you can win. All it takes is believing.
Last week, McDonald’s employee Mirlande Wilson of Maryland took that leap of faith. On Monday, she said that she won the state’s Mega Millions Lottery jackpot of $656 million, which amounts to $105 million after taxes. Wilson refused to share the winnings with her coworkers, even though they all allegedly went in on tickets together. In the real world lottery, just like in-person celebritydom, only a few will actually win – and the fame that goes with it isn’t always pretty.
On @fame, you can win the Twitter lottery – or, fame on social media for one day only. In other words, you win followers. Today’s jackpot amounts to 7,446 followers. In the era of social media celebrity – where Twitter is just one of the two most important networking tools one can use, and where people know you by your handle before they know you by name – winning followers may indeed be more valuable and rewarding than those dollar bills.
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To play the Twitter lotto, sign up at play-fame.com and connect your Twitter account. Every day at 12 noon EST, Play Fame announces a winner. Like the lotto that we all pay into, all who enter Play Fame participate in the winnings by following the winner’s Twitter account for 24 hours. The next day, when the new winner is announced, the previous winner is unfollowed. So instead of just 15 minutes of fame, the Twitter lotto winner achieves Twitter fame for an entire day.
Take today’s winner, @jamiemoffet. Before today, he only had 17,319 followers. Last I checked, that number had gone up to 23,882 followers. He has been using his temporary Twitter famedom to promote news of his documentary film about trying to change the downtrodden Kensington neighborhood of Philadelphia. Many of the retweets seem to come from other @fame players, congratulating Jamie on his win. Others congratulate him on the news of his film – but the real news of today is that Jamie won @fame.
The world of @fame shifts the meaning of “winning,” equating it with acknowledgement and affirmation by one’s peers rather than monetary gain. It is a different type of celebrity, bringing with it none of the socioeconomic consequences.
In fact, winning the lotto in real life is sometimes the opposite of what the word “achievement” means. With it does not always come the fame, joy, closeness with others and happiness that many who buy a ticket have in mind.
One such story belongs to William Post, a resident of Pennsylvania who won $16.2 million in the state lottery. Shortly after winning, an ex-girlfriend sued him for a portion of the winnings, which she did receive. Post’s brother hired a hit man to try and kill him, in hopes of inheriting the winnings. Other relatives nagged Post for some of the money. BusinessInsider reports that only one year later, he was $1 million in debt and had filed for bankruptcy. His life today includes living on food stamps and a $450 per month stipend.
Monday’s alleged MegaMillions winner Mirlande Wilson did not want to share her winnings with fellow McDonald’s coworkers, who claim that she was one of 15 members in the pool. “We each paid $5,” Suleiman Osman Husein, a shift manager and a member of the pool, tells the NYPost. “She took everybody’s money!”
The clerk at the 7-Eleven where Wilson bought the tickets expressed similar concerns, saying that he isn’t sure if she actually bought the winning ticket. Yesterday she claims to have lost the ticket, also stating that she did not make up the story for attention. She has until September 28 to claim her prize.
On @fame, where the Twitter user is the clear winner, such a controversy couldn’t occur. But then again, the only thing at stake is social media recognition by one’s peers – not cold, hard cash.
View full post on ReadWriteWeb
8 Reasons Why Cloud Computing is Even Better for Small Businesses
Apr 6th
Sure, cloud computing offers benefits to companies of all sizes. But the clouds’ advantages apply even more dramatically the smaller and newer your company. At the same time, the standard objections to cloud computing matter less to small companies than to large ones.
On the plus side, the cloud’s economies of scale naturally make a bigger difference when your company is too small to generate similar savings and capabilities on its own. And on the flip side, many of the issues blamed on the cloud in large enterprises – security, integration, compliance and so on – often cause fewer problems in small companies that can’t properly deal with them anyway.
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1. Economies of scale: This one’s obvious. The larger the company, the easier it can generate economies of scale on its own. Small companies, by definition, have more limited resources. Anything that can give them access to scale in purchasing and pricing is a big win!
2. Enterprise-class functionality. Big companies have the heft to create the custom functionality they need. Small companies simply don’t have the resources to do that. In the cloud, though, they can leverage development, maintenance and upgrades across many, many small businesses… And, increasingly, consumers as well.
3. Money Matters. Startups and small companies are often undercapitalized and pay-as-you-go cloud computing solutions typically don’t require lots of upfront cash. Even if they don’t end up saving much as the monthly fees add up over the long run, avoiding capital expenditures can be a make-or-break issue for cash-strapped small businesses.
4. Infrastructure vs. Applications. For the enterprise, cloud computing often means complex Infrastructure as a Service (IaaS) projects that have to be installed and integrated into a company’s existing systems. For smaller companies, cloud computing often means complete cloud-based Software as a Service (SaaS) applications and application suites. No IT required.
5. The Legacy Issue. A common enterprise objection to cloud computing is how will it work with the company’s legacy applications. Small businesses – and especially new businesses – typically have fewer and less complex legacy apps. Taken a step farther, that means startups and small businesses have less installed infrastructure they’d need to throw out to move into the cloud. As for new businesses, why would you actually buy anything you could “rent” instead?
6. Security Problems. I’m not saying security isn’t important to small businesses (though many don’t take it as seriously as they should). I’m saying that while security in the cloud may still be shaky by enterprise standards, it’s almost always far better than what small businesses are able to provide for themselves.
7. Compliance. Because you don’t necessarily know where your data is stored in the cloud, IaaS can cause confusion as to whether it complies with local, national and international regulations. That’s a huge issue for multinational corporations, less so for most small businesses.
8. Reliability. The cloud is more reliable than most people think. When widely used cloud services and applications have outages, it makes national news. When an individual company – large or small – has a similar problem, they work hard to make sure you never even hear about it. The bottom line, though, is that even accounting for network connectivity hiccups, the cloud is probably a lot more reliable than what small businesses can afford to provide for themselves.
When it comes right down to it, cloud computing seems made for startups and small businesses. It’s the best way to get enterprise class – or better yet, consumer class – functionality without having to develop it yourself or lay out a big chunk of cash to buy it. And even though cloud computing still isn’t fully mature, its remaining issues simply carry less weight when viewed from the perspective of a startup or small business.
View full post on ReadWriteWeb
Using Data To Better Understand Tablet Consumer Behavior
Apr 6th
The emergence of the tablet PC as a legitimate device for online activities beyond media consumption has turned the eyes of marketers and analysts towards understanding how tablet user behavior differs from that of traditional desktop and mobile. There are certain things which simply cannot be done…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Writing Better PPC Reports
Apr 4th
Reporting the performance of your PPC campaigns to your stakeholders is a vital task, but it’s not time spent improving performance. Learn how to keep your reporting brief but helpful by focusing on key factors and employing some dos and don’ts.
View full post on Search Engine Watch – Latest
Websites Have to Get Better
Apr 2nd
As Anil Dash pointed out this weekend, arguments about the ethics and functionality of save-for-later apps like Instapaper and Readability have reached the same fever pitch as Blogger-vs.-WordPress-vs.-Tumblr had a few years ago. It’s a matter of passion and honor (and name-calling) for industry leaders, but users just go on using the apps they like.
That’s as it should be, but there’s definitely something worth arguing about for people who publish on the Web. Read-later apps are competition for noisy, ad-ridden websites. They represent a simple fact: Users hate our sites. What should we do? Should we let Readability handle our money and user experience as a middleman? I think we can come up with much better ideas than that.
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The Competition
Websites should think of Instapaper as competition. People are spending their reader-reader experience (RX?) dollars elsewhere, period. They don’t want to pay publisher sites with impressions on ads they don’t value, so they pay Marco Arment for a better reading experience. If publishers want to get those RX dollars, they have to deliver a great experience Instapaper can’t provide. It’s pure and simple competition.
Readability is more complicated. Its middleman model takes that bothersome aspect of reader experience out of the publisher’s hands. Just like Instapaper, Readability provides a clean, beautiful place to read where the reader can make all articles look just the way she wants them to. But Readability goes further than Instapaper.
Readability wants publishers to like this arrangement. It wants them to let Readability subscribers provide a new revenue stream to make up for the lost ad impressions. In exchange, Readability and its users will control the reading experience and the value of the content. All articles will look the same for the reader.
Publishers shouldn’t settle for that. Even if Readability’s experiment works and makes publishers a few bucks, it’s not a future of its own. Sites that want to matter (and profit) in the read-later age have to provide value that goes beyond articles that can be scraped and saved.
How does @anildash manage to write so much and yet avoid the central issue: Readability wants to decide how much our content is worth!
— Al Shaw (@A_L) April 1, 2012
Websites Worth Visiting
If publishers want to stem the tide of impressions and money lost to read-later services, their sites need to not suck. (We’re working on it.) But that’s just the first step. There’s still enormous value for users in saving all their reading – from all their favorite sites – for later in one quiet, beautiful place. Publishers need to let go of that. Give readers their articles.
It would help, of course, if articles were legible and ads were valuable in the publication itself. That’s a worthy goal, too.
But there are so many ways content sites can be worth more time and money than they can collect from articles and advertising. Here are a few.
Live Experiences
You can’t save something for later that’s happening right now. Live blogs are the only places to get up-to-the-second updates on a story in progress. Twitter works to a point, but live blogs can be better tuned to the way a team works and they can support more kinds of media. Publishers can make their sites indispensable destinations for people who want to watch news happen right now.
Sites can also be destinations for live shows. The information may not be time-sensitive, but tuning in live allows for interaction and participation. At ReadWriteWeb, we’re experimenting with formats for this using Google+ Hangouts. The live posts don’t happen on our site yet, but that’s the goal.
Dynamic Content
This is similar to the live aspect, but it doesn’t have to involve people at the helm. Sites can build dynamic applications that watch data sources and updating constantly. Whether it’s social media streams, box scores, weather or poll results, data-driven live content cannot be Instapapered.
Multimedia
Even if it isn’t live, content that takes lots of bandwidth and server-side support, like videos, slideshows or giant graphics, can’t be easily saved or reformatted. This is hardly a revolutionary idea, but it’s part of the package.
A Network
This is the most important one. Sites can’t afford to be one-way tubes of information anymore. Communities of people build up around them, and there needs to be a comfy place for them to live. The people who make the site also have to be there if they want the community to develop any feelings for the place.
Make the site the best place to meet other people who love it for the same reasons. It’s a surefire way to get them to visit. The Verge excels at this. Forum posts on The Verge look just like real Verge articles, which makes them feel just as important. They get TONS of interaction. Every Web publisher talks about wanting to “start a conversation” with its articles. It should follow that the publisher’s site is the best place to have that conversation.
Don’t Settle for Meh
In tech, we like to think that great new services will “change the game.” It makes for great headlines. But it never works out in such a clear-cut way. All those blogging tools we argued about years ago exist side-by-side now, and none has transformed publishing all by itself. They each contributed ideas that moved things along.
Read-later apps will function the same way. Instapaper set a high bar for reader experience that publishers have to reach. Readability wants to monetize that experience and share the revenue with publishers. But even if publishers can someday depend on that money, they shouldn’t. There are so many ways to make websites worth visiting. We should all stop settling for mediocrity that works for now.
Lead image courtesy of Shutterstock
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