Posts tagged best
Earth Skater E-Commerce Named 4th Best SEO Shopping Cart Software by topseos … – Press Media Wire
Feb 5th
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Earth Skater E-Commerce Named 4th Best SEO Shopping Cart Software by topseos …
Press Media Wire Software vendors are evaluated through the use of five areas of evaluation which include GUI features, customization, SEO friendly, stability, and other various general features of the software. Other areas of the evaluation include the overall ease of … SEO For Mobile Websites |
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Jabba SEO Named Fourth Best Search Engine Optimisation Company by topseos.co … – Press Media Wire
Feb 3rd
 Search Engine Land |
Jabba SEO Named Fourth Best Search Engine Optimisation Company by topseos.co …
Press Media Wire The independent authority on Search vendors in the United Kingdom, topseos.co.uk, has named Jabba SEO as the fourth best search engine optimisation company in the online marketing industry for the month of February 2012. The decision to name Jabba SEO … HigherVisibility Named Third Best eCommerce SEO Company by topseos.com for … SEO Company's Growth Shows Vitality and Importance of Online Marketing Campaigns How Much Does SEO Cost? 3 Analogies To Help You Determine Its Value |
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HigherVisibility Named Third Best eCommerce SEO Company by topseos.com for … – PR Web (press release)
Feb 3rd
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HigherVisibility Named Third Best eCommerce SEO Company by topseos.com for …
PR Web (press release) The independent authority on search vendors, topseos.com, has named HigherVisibility as the third best ecommerce SEO company for February 2012. The independent authority on Search vendors, topseos.com, has named HigherVisibility as the third best … |
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[Poll] What Is Facebook’s Best Mobile Monetization Strategy?
Feb 3rd
You would think that a company with 423 million monthly active mobile users would find a way to squeeze some revenue out of them. Easier said than done. The biggest question to come out of Facebook’s S-1 filing for its IPO was how the company could monetize its robust mobile app ecosystem. How will Facebook do it? Stitching in mobile banner ads is not likely a solution for Facebook. We explore Facebook’s opportunities and ask for your opinion in this week’s ReadWriteMobile poll.
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From Facebook CEO Mark Zuckerberg’s letter to shareholders:
By helping people form these connections, we hope to rewire the way people spread and consume information. We think the world’s information infrastructure should resemble the social graph – a network built from the bottom up or peer-to-peer, rather than the monolithic, top-down structure that has existed to date. We also believe that giving people control over what they share is a fundamental principle of this rewiring.
One of the beautiful (or creepy) things about Facebook ads on a desktop browser is that they are targeted straight to the user. Facebook knows where you are, what you are sharing, who your friends are and what they are doing. If you “Like” pages, it knows what brands you like, what books you read, what TV and movies you watch. With the Open Graph and Timeline, it also knows other verbs associated with your lifestyle, such as when and how far you run when exercising, what you eat and what music you listen to. All of this, of course, if you choose to share it.
It has been pointed out several times after Facebook filed its S-1 that the key to the company’s billions has been the “Like” button. The Like button turned a mammoth but disorganized social graph into a skeletal body that permeates both the front and back end of the Internet. Facebook was then able to correlate users’ interest graph and advertising against that. If you think about it, the Like button isthe most brilliant inventions of the Web 2.0 era. The Like button organized the social Web, gave it backbone, structure… and money.
One of Facebook’s challenges will be to take the data it already has through the Like button and burgeoning Open Graph ecosystem and apply it to mobile. What will this look like? Will we see the same banner and targeted ads that we see on our desktop? How does Facebook do this without ruining the mobile user experience and angering its most dedicated users?
On the other hand, targeted advertising actually has larger potential when it is taken off the desktop and put into the pockets of users. Smartphones are sophisticated sensors that recognize the world around them. The capability of knowing where a person is, what they are doing and who they are with will only grow as devices evolve over the next several years. The social Web in the physical world. This is where Facebook’s biggest opportunity is. Geo-fenced push notifications, proximity alerts when near something or someone on your interest graph, location-based deals. To a certain extent, you have heard it all before. Startups have been working on how to bring push advertising and messaging to mobile since smartphones became location aware. Yet, none of those startups have the user base that Facebook has.
Google will also likely turn to more of a messaging-based mobile advertising strategy in the future. With an Android in 50% of smartphone users pockets, Google has the potential to know more about you than any other company on Earth. It probably already does.
Facebook could also set up a platform, much like AdMob for Facebook, which serves as a real-time bidding (RTB) exchange for keywords based on the social and Open Graph. By making it an ad platform, Facebook takes a lot of the work out of building its own internal ad infrastructure. Google has employed the RTB method to great success.
Or, it could be a mixture of all of these avenues.
There is also the idea of payments through the app ecosystem. Mobile Web-based games built on top of the social graph with in-app payments. This harkens to the so-called “Project Spartan” that Facebok was rumored to be working on last year. It does not have to be only games either. Brands could create Facebook Page mobile Web apps and tie incentives and payments through Facebook Credits. The ability to turn Pages into mobile advertising or payment revenue could be a huge vertical for Facebook.
As you can see, there are a lot of opportunities and avenues for Facebook to take when monetizing its mobile user base. What is the likeliest choice? What will be the best money maker for Facebook in the mobile realm? Take the poll below and let us know your thoughts in the comments.
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How Affiliate Sites Can Best Exploit SEO – Search Engine Watch
Feb 3rd
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How Affiliate Sites Can Best Exploit SEO
Search Engine Watch The more resources you can dedicate to an SEO strategy, the more competitive a market you can enter. Make sure that whatever niche you decide on, the keywords are a realistic target. Website owners without an understanding of SEO are commonly tempted … |
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How Affiliate Sites Can Best Exploit SEO
Feb 3rd
Affiliate marketing is now an industry worth billions, although it’s fiercely competitive. Close analysis of relevant keywords can help you discover lucrative niches that may be overlooked in the rush for the big-ticket high traffic keywords.
View full post on Search Engine Watch – Latest
29 Prime Named Best Local SEO Company by topseos.com for February 2012 – Press Media Wire
Feb 1st
 International Business Times |
29 Prime Named Best Local SEO Company by topseos.com for February 2012
Press Media Wire The independent authority on Search vendors, topseos.com, has released their list of the best local SEO companies in the online marketing industry for the month of February 2012. 29 Prime has been named the best local search agency as a result of the … Top SEO Firms 2012 The Ultimate Guide To Enterprise SEO: 25 Things To Know Before You Take The Plunge Netmark.com Named #1 Search Engine Optimization Company by topseos.com for … |
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When’s the Best Time to Blog & Share?
Jan 27th
Anyone who spends their day on the Internet inevitably wonders this question. Should I start publishing later in the day, to hit the after-work traffic? Should I publish earlier in the morning, to catch commuters while they’re on the way to work? Or is everything completely random, driven by the off-chance that a post will end up on StumbleUpon and enjoy a slightly longer tail? Social sharing widget Sharaholic looked at its 2011 data, breaking it down to the top 100 days and times for sharing. See the results in Eastern Standard Time.
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Sharaholic looked at two metrics: social shares and traffic. For some, getting the highest number of shares is the goal; for others, increased traffic is where it’s at. Please remember that this data all comes from Sharaholic, so it’s specific to those users, though it’s possible to infer more from the results.
Thursday beats every other day. Why? People are probably bored at work, trolling about on Facebook, Twitter, Google+ (and Orkut?), sharing to their hearts’ desire. Sharaholic’s data shows that 31%, or more than a third of the top 100 social share days, were Thursdays. The best day for pageviews, however, is not Thursday. In fact, it’s Monday. According to Sharaholic’s data, Monday captures 43% of the top 100 pageview days in 2011.
As most blogs know, the best time of day for social shares is between 8am and 12pm ET. Sharaholic’s data confirms this, showing that the most shares occur at 9am ET, moments before East coasters step into their offices to start the workday. Traffic declines throughout the day, spiking back up again around 9pm, and then slowly tapering off. Evidently, the best time of day to blog for pageviews is also 9am ET.
Image via UrbanHomesPDX.com.
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Who Will Win the Race to Build the Web’s Best Real-Name Identity Service?
Jan 25th
When Mixel — an iPad-based collage app — launched last November, one of its features quickly caused frustration: Its requirement that users log in with Facebook before they could start creating and sharing art.
The reason for that requirement, Mixel co-founder (and former NYTimes.com design director) Khoi Vinh explained, was real names. Vinh wanted to build the Mixel community around real names, not anonymity or pseudonyms. “We think this is essential to the kind of experience we’re building: a family-friendly environment that’s suitable for just about anyone,” he wrote.
At the time, Facebook was pretty much his only option. But that is starting to change. And as proving your online identity becomes more important, it’s a valuable race for the players involved to win.
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Perhaps Facebook’s biggest competitor is now Google+. With 90 million users, it is still significantly smaller than Facebook, which boasts more than 800 million active users. But as Google integrates Google+ into more of its services, that number should grow. Facebook should easily beat Google+ to 1 billion users, but with Google’s reach in search, mobile services like Android, and YouTube, the race to 2 billion could be closer.
Twitter, too, is a worthy competitor in the online identity race. The company famously doesn’t verify real names — mainly for celebrities and brand partners — and it’s hard to imagine a time when Twitter would require your real name.
But Twitter does seem to be favoring real names these days: They are now displayed by default — when available — on its website and in its official apps.
Twitter may have other reasons for that — the number of “pretty” usernames without numbers will eventually run out. But Twitter also clearly has interest in serving as an identity tool — its co-founder Jack Dorsey, also a founder of mobile payments company Square, even speaks of using your Twitter account as one way to justify your financial trustworthiness. So if Twitter can serve as a reliable source of your consistent online identity — even if it’s not your official, real name — that seems valuable.
Other large companies, such as Apple, Amazon, AT&T, and Verizon, boast tens of millions of real-name accounts, many with credit cards attached to them. That is incredibly valuable to those companies, as it permits frictionless authentication and commerce for new services and devices, such as Apple’s App Store and Amazon’s ever-growing digital marketplace.
But with high public sensitivity over financial information and the idea of identity theft — plus the competitive advantage of keeping that data in-house — it seems unlikely that Apple, Amazon, or the others would simply open their identity services to developers. So for now, inherently “social” services like Facebook, Google+, Twitter, and LinkedIn — each with many millions of users — seem most useful as web identity-verification services.
This all begs a bigger question, though: Whether real, birth names are actually the best way to identify ourselves in an increasingly digital society.
To varying degrees, governments and financial-type companies mostly require you to have and use a name, as they have for centuries. The digital revolution, however, started within our lifetimes, and may eventually dictate new identity norms. In many online communities, anonymity — or at least the ability to use pseudonyms — is expected and sometimes demanded. If that becomes more common, who knows what offline human naming conventions will look like in a few decades.
Google, for one, recently announced an interesting new policy change for Google+: In addition to real names, it will also start allowing individuals to use consistent, established “alternate names.” These range from established offline pseudonyms like Madonna to online nicknames “with a meaningful following.” It still seems to prefer real names — see Google’s naming policy — but there’s some wiggle room now.
For now, it seems the more formal a digital community, the more your real, proper name matters — or at least a provable, consistent alternate. And as long as that’s the case, the race to hold, secure, and pass along your identity will be a valuable one.
Facebook COO Sheryl Sandberg, speaking at the DLD conference in Munich this week, attributed the trend “from anonymity to authentic identity” on the Web as one of the main reasons that social media has become such an important part of daily life. “What we do online is increasingly about who we are,” she said. “We are our real identities online.”
You can be confident that Facebook enjoys its status as the top identity gatekeeper, and is very protective over it — it’s worth a lot.
Meanwhile, Mixel — the company that got flack for its Facebook/real-name login requirement — has been integrating Google+ authentication support into its product, and it eventually plans to support the new “alternate” names feature.
“We like what Google+ is doing for alternate names — an ‘authenticated’ or ‘established’ name is good for us too,” founder Khoi Vinh says.
Photo: Paulo Brandão via Flickr (cc)
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SearchFit Named Best SEO Shopping Cart Company by topseos.com for January 2012 – Press Media Wire
Jan 25th
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SearchFit Named Best SEO Shopping Cart Company by topseos.com for January 2012
Press Media Wire The process for evaluating shopping cart software involves various ecommerce shopping cart vendors being benchmarked through the use of five areas of evaluation which include features, SEO friendly, stability, GUI features, and customization. |
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