Posts tagged benefit
In his book Why We Buy, Paco Underhill writes, “The Internet, after all, is a repository for rumors, half-rumors, quarter-rumors, errors, speculations, hypothesis and racy untruths. These co-exist along with, well, facts – things that derive from what at least appear to be valid sources…” For marketers today, it’s all about using content marketing to […]
The post Lessons From Big Brands: How 7 Brands Benefit From Content Marketing by @brianzengdotme appeared first on Search Engine Journal.
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Is Optimizing Your Website for Bing will benefit you in future? As many a blog entry will go over, there’s been a good amount of buzzing around the launch of Microsoft’s new Bing search engine. Moreover, there’s been a well-brought-up quantity of rumor on what the growing popularity of Bing — along with their recent agreement with Yahoo — will mean in regards to Search Engine Optimization. There is lot of rumor in internet that Bing is stealing market share from Google. Question keep on buzzing in our mind 1. What if Bing, after the initial buzz around their launch upland, begins to steadily challenge Google’s long standing dominance both in market share and SEO focus? 2. What can I do now to start making sure my site is well optimized for Bing so that I’m not playing catch up a year from now when all of my competitors are ranking well within both Google and Bing? In response to the first question, what seems to be the common theme in most responses to this by industry experts is that Google for a long time now hasn’t had a realistic challenger to its search dominance, allowing them to focus on side projects such as the recently announced Chrome OS, upcoming Google Wave, and Cloud applications such as Google Documents. What you’ll most likely see as Bing becomes a stronger competitor in the realm of Search, is that Google will begin — as it has already with the May launch of their “Show Options” feature — to release features to better compete with some of Bing’s advertised advantages over Google. While many of these changes will be designed to enhance and better organize results, many believe the recent competition imposing by Bing will benefit visitors looking for relevant results, as well as sites looking to have them found for relevant queries. In response to the second question, the answer is to continue to focus on the same SEO best practices you’ve been focusing on. The type of SEO work and tasks webmasters need to perform to be successful in Bing haven’t changed — all of the skills and knowledge that webmasters have invested in previously applies fully today with Bing. Moreover, investments in solid, reputable SEO work made for Bing will bring similar improvements in your website’s page rank in Google and Yahoo! as well. SEO task you should do for Bing optimization for your website. * Unique, keyword-oriented Titles and Meta Descriptions for ever page of your site * Keyword-oriented, clean and well-structured URLs * Singular themes per page with keyword-oriented content in reference to your page’s theme * Submission of a well structured and relevant XML sitemap to Bing’s Webmaster Center * Submission of your site to Bing using Bing’s Ping service There still certain factors while starting SEO service for Bing search engine such as the quality of your inbound links, along with other standard SEO best practices play significant roles. While the same SEO best practices will assist your site’s ranking within Bing, some of these items — according to initial studies — seem to play a greater role with Bing than they do with Google. Meta Descriptions is one example. Currently, Bing places more importance on the quality of your Meta Descriptions than Google does. What this means for some sites is that focusing on these same SEO practices, with a tighter focus on the quality of your Meta Descriptions and quality, unique content can help even sites reliant on longer-tail searches be more visible, due to different user behavior on Bing. This is true as well with a more local-focus being presented by Bing. It is reported that Bing is weighting local results in a more aggressive manner than Google. Of course, with Bing being relatively new, things could change as the competition with Google heats up. The advent of new features and options — some of which will focus on micro formats, RDF and other advanced SEO practices — is sure to keep this space dynamic as well.