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The Ultimate Guide To Enterprise SEO: 25 Things To Know Before You Take The Plunge – Search Engine Land
Jan 31st
 Search Engine Land |
The Ultimate Guide To Enterprise SEO: 25 Things To Know Before You Take The Plunge
Search Engine Land Enterprise Search Engine Optimization (SEO) is not rocket science. In fact, it is not even as faceted as many other sectors of SEO in which practitioners have to perform many more nuanced SEO tasks (and often by themselves). So why is Enterprise SEO so … SEO Positive Partners With Bournemouth Nursing & Residential Home Brick Marketing Hosts February Boston SEO Workshop Don't slack off your SEO resolutions |
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The Ultimate Guide To Enterprise SEO: 25 Things To Know Before You Take The Plunge
Jan 31st
Enterprise Search Engine Optimization (SEO) is not rocket science. In fact, it is not even as faceted as many other sectors of SEO in which practitioners have to perform many more nuanced SEO tasks (and often by themselves). So why is Enterprise SEO so underserved and why do so few large…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Think Before You Tweet, And Other Good Advice From The Experts
Jan 30th
Officially, Sree Sreenivasan is the dean of student affairs and a professor at Columbia University’s Journalism School, but for many he is the curator of Sree’s Tips, a Tumblr blog crammed with how-to social media information, as well as a leading figure in the social media movement. This past weekend he was also the point person for Columbia’s Social Media Weekend in New York.
What follows is a recap of some of Sreenivasan’s best advice for better utilizing Twitter from the weekend, as well as nuggets of information for doing better social media that were culled from the more than 50 speakers. When talking about social media, Sreenivasan tends to stress connections over self promotion (although being connected tends to lead to better promotion). He was also quick to stress throughout the weekend “We’re all learning here.”
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Think Before You Tweet
Sreenivasan says he spends an average of three to five minutes thinking about and composing every tweet he sends out, which is a lot of time for a guy who pumps out half a dozen tweets on an average day.
It’s even more time considering that Sreenivasan concedes that “most people will miss most of what we send” through social networks. Still, Sreenivasan says what he tweets tend to have the biggest impact, and are therefore worth the extra care.
Content Is King
On Sunday, Sreenivasan pulled up his own Twitter page, which had tweets full of links, hash tags and mentions of other users. An @ mention insures at least one person will see your tweet, while links add value to the tweets you put out into the world.
“See all that blue?” he said, referring to the links. “All of those are connections or potential connections.”
Indeed, several presenters stressed the importance of not only including content, but presenting content in a way that encourages click-throughs. Erica Anderson, Twitter’s manager for news and journalism, said when sharing articles, try to find an interesting quote or tidbit from the story instead of simply tweeting the headline.
Anderson also said photos and video had also become more important since Twitter’s redesign late last year. In particular, they have become popular among reporters embedded with the presidential campaigns, who have been sharing candid moments. “People love photos on Twitter,” Anderson said.
Overhaul Your Twitter Profile
Sreenivasan pulled up the Twitter profile of New York Times reporter Brian Stelter and noted that he included two phone numbers, an email address, a Web site and a description of what he covered for the Times (as opposed to just saying he was a reporter for the paper).
Sreenivasan said that despite having more than 100,000 followers, Stelter has never received a prank phone call.
Stelter, who is as close to being a social media expert as one can get in journalism circles, also uses his full name on his profile. Users who just defer to their Twitter handle, a company name, or nick name risk not being found by people who want to follow them, Sreenivasan said.
Finally, Sreenivasan directed people to look past the number of people following Stelter and look at the 2,500 Stelter himself follows. That, Sreenivasan said, is the real value for using social media in journalism and other fields: by seeking out people to follow, we’re seeking more information, he said.
“Whatever you have as a number in that ‘following,’ space, it’s not enough,” Sreenivasan said.
Be Safe
Anderson spent a portion of her Saturday morning talk stressing security. She gave a plug for multi-platform manager 1Password and said people should get in the habit of checking their browser’s address bar for https:// as opposed to http:// before logging into Twitter and other sites.
Anderson also recommended using a company email account when signing up for Twitter and other sites where social interaction is encouraged. That can prevent hackers from accessing personal email accounts, which may have more sensitive personal information.
Keep Reading
One blog post is not enough to digest a weekend’s worth of info sessions. Some of the best tips have been curated under the hash tags #smwknd and #smwkndcool.
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Now Test Your Sitemaps Before Submitting Them To Google
Jan 26th
Google has quietly added a feature to Google Webmaster Tools that allows you to test your sitemap files prior to submitting them to Google. Google’s Pierre Far confirmed that this is indeed a brand new feature built to help webmasters debug their sitemap files prior to submitting them. One of…
Please visit Search Engine Land for the full article.
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Will Windows Phone Get Instagram Before Android?
Jan 19th
Fast Company is reporting that Instagram is working with Microsoft to develop a version of the popular photography app for Windows Phone.
Critics love Windows Phone, but it still has a relatively low market share, which left most people to assume Instagram would next aim to conquer Android. The photography application was named the iPhone’s app of the year by Apple and now has more than 15 million users.
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Both Instagram CEO Kevin Systrom and Microsoft were vague when asked about the potential for a partnership by Fast Company, but an unnamed source said Microsoft’s new focus on quality and design standards had resulted in collaboration between the two companies. Systrom has already said Instagram will soon be available on Android, but the Fast Company report suggests it may be available on Windows Phone at the same time, if not sooner.
One of the biggest drawbacks for Windows Phone has been its lack of apps, and securing a partnership with Instagram ahead of Android would be a big coup. Instagram wants to someday be on par with the major mobile social networks (Systrom once told Fast Company he wants 300 million users), meaning it will need to be available on devices beyond the iPhone.
Windows Phone designers have been insisting that phone makers meet certain design standards – something that plagued Microsoft’s previous mobile efforts. That means better cameras and platforms that are fast enough to handle Instagram. Microsoft is also undertaking a big marketing push, reportedly pumping $1 billion into Nokia to promote their partnership.
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Will Windows Phone Get Instagram Before Andorid?
Jan 19th
FastCompany is reporting that Instagram is working with Microsoft to develop a version of the popular photography app for Windows Phone.
Critics love Windows Phone, but it still has a relatively low market share, which left most people to assume Instagram would next aim to conquer Android. The photography application was named the iPhone’s app of the year by Apple and now has more than 15 million users.
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Both Instagram CEO Kevin Systrom and Microsoft were vague when asked about the potential for a partnership by FastCompany, but an unnamed source said Microsoft’s new focus on quality and design standards had resulted in collaboration between the two companies. Systrom has already said Instagram will soon be available on Android, but the FastCompany report suggests it may be available on Windows Phone at the same time, if not sooner.
One of the biggest drawbacks for Windows Phone has been its lack of apps, and securing a partnership with Instagram ahead of Android would be a big coup. Instagram wants to someday be on par with the major mobile social networks (Systrom once told FastCompany he wants 300 million users), meaning it will need to be available on devices beyond the iPhone.
Windows Phone designers have been insisting that phone makers meet certain design standards – something that plagued Microsoft’s previous mobile efforts. That means better cameras and platforms that are fast enough to handle Instagram. Microsoft is also undertaking a big marketing push, reportedly pumping $1 billion into Nokia to promote their partnership.
View full post on ReadWriteWeb
SEO Positive Reviews New Site Before January Launch – PR Web (press release)
Jan 8th
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SEO Positive Reviews New Site Before January Launch
PR Web (press release) The website development team at SEO Positive are making final adjustments to the SEO company's brand new website, which is set to be launched next week. SEO Positive is no stranger to the trials and tribulations associated with professional website … SEO Positive Partners With Renowned Cheshire Multi-Sensory Impairment Unit |
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SEO Positive Reviews New Site Before January Launch – DigitalJournal.com (press release)
Jan 8th
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SEO Positive Reviews New Site Before January Launch
DigitalJournal.com (press release) SEO Positive is no stranger to the trials and tribulations associated with professional website design. The Positive Media Group, which is owned and operated by Managing Director Ben Austin, also encompasses sister company Positive Web Design, … SEO Positive Partners With Renowned Cheshire Multi-Sensory Impairment Unit |
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New Chrome Will Pre-Load Web Pages Before You Hit Enter
Jan 6th
Google Chrome released a new beta version today that takes the insurgent browser‘s instant and predictive features even further. The Instant Pages feature that pre-loads Web pages in the background as you search has been expanded to the omnibox, Chrome’s combination address and search bar. If you’re typing in a site you visit all the time, and the address auto-completes, Chrome will begin pre-rendering the page, reducing load time.
The new beta also improves Chrome’s security against malware attacks. The Chrome team reports that malware attacks exploiting user-initiated processes are on the rise. The browser can now analyze executable files – such as “.exe” and “.msi” files – that you downloaded yourself. Chrome will warn users to delete suspicious files.
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A Blistering Pace
Chrome’s blistering pace of powerful, new features made it our best consumer Web product of 2011. The most recent version added support for multiple user profiles that sync, so users can access their browser data from any copy of Chrome using their Google ID. That update was more about convenience than security, but the upcoming release will bring that focus back.
Chrome is now the #2 browser in the world after Internet Explorer, but it’s not just the features that make Chrome worth watching. Chrome developers, with the support of the open-source community, are pushing the Web ahead. Chrome is building upon new text-to-speech APIs and advanced audio features. It’s pushing a new image format to challenge JPEG and PNG by reducing image file sizes, making the Web load faster.
A Browser For A Better Web
Chrome and Firefox developers are working together on Web Intents, standard protocols for Web apps to communicate, even if they don’t know each other. As Chrome developer Peter Kasting wrote on Christmas Eve, the teams see each other as partners, not competitors. By improving their browsers together, they’re making the Web better. A better Web means more eyeballs on Google services. That explains why Google was willing to drop a billion dollars to remain Firefox’s default search provider.
It also explains why the Chrome team works so relentlessly to make browsing faster. In this instance, consumers’ and Google’s interests are aligned, and that makes for one heck of a Web browser.
You can try out the new Chrome beta today.
And no, this post was not sponsored by Google. We wrote it ourselves. 
Which Web browser(s) do you use, and why?
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What Comes Before The Landing Page – The Crucial Role Of Psychology-Driven SEO
Jan 5th
Your ‘landing page’ is the first step a visitor takes into your online universe. But that page is actually the last step in your strategic plan to attract those visitors. You see, a lot more goes into the planning process of your Web traffic strategy than just the design of your landing…
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