Posts tagged Been

SEO Isn’t Dead, Never Has, Never Been and Never Will Be – MENAFN.COM

SEO Isn't Dead, Never Has, Never Been and Never Will Be
MENAFN.COM
Great is the chance that it will be the latter, and it seems that Google is in favor of it as well. white label reporting SEO tips Great and the Best in White Label Seo Services If this happens to symbolize that Google is not appreciating one's SEO

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The iPad’s Demise Has Been Greatly Exaggerated

Apple had a pretty good quarter in the April-June period. It pulled in $37.4 billion in revenue, with a quarterly net profit of $7.7 billion, a healthy increase over $35.3 billion in revenue and a net profit of $6.9 billion in the year-earlier quarter.

But there’s one thing that could keep CEO Tim Cook, new CFO Luca Maestri and the rest of the Apple crew from high-fiving: limp iPad sales. Again.

The iPad’s Doing The Electric Slide

Compared to a year earlier, iPhone unit sales were up 20% t0 32.5 million; Macs were up 18%. iPad unit sales, however, dropped 9% to 13.3 million tablets. And so the iPad’s slow downward slide continues.

See also: Why Apple’s iPad May Have Peaked

Over the past four quarters—from July 2013 to June 2014—the iPad sold 69.8 million units. That’s down 1.7% from the previous 12 month period, during which Apple sold 71 million tablets.

Cook waved away any concerns over the tablet’s apparent slide. At least “iPad sales met Apple’s expectations” (whatever that is), even if it “didn’t meet yours,” he said, citing customer satisfaction and inroads made into BRIC countries (Brazil, Russia, India and China). 

What’s Tim Cooking Up?

Slouching figures and a CEO in denial don’t generally bode well for a product’s future, but the iPad could be the exception to the rule.

Sales are likely to pick up later this year, particularly around the holiday season, especially if the latest rumors pan out. A thinner iPad Air mini and a 12.9-inch iPad Pro are said to be in the works and likely due out before Christmas. 

So don’t count the Apple tablet out yet. Yes, the competition is heating up, but if those stories are true, both would represent the biggest changes to the product line in two years (when the iPad mini was first introduced). 

Photo by GDS-Productions. 

View full post on ReadWrite

You’ve Been Hit by Penguin! Should You Start Over or Try to Recover?

If you’ve been affected by Google’s Penguin algorithm, the results can sometimes be devastating. Can your site ever recover, or does it make more sense to just scrap the site and start with a new one? This post will help you decide.

View full post on Search Engine Watch – Latest

Twitter Has Been Too Slow To Catch Up With The Visual Web

Eight years after the invention of Twitter, animated GIFs have finally come to the network. That’s way too slow, and it tells us a lot about the speed with which Twitter is adapting to the way people use the Web these days.

Animated GIFs, image formats which display a looping video clip, have been around since the days of Usenet and America Online. For nearly a decade they fell out of fashion, until their slightly kitschy nostalgia brought them back to prominence. Quick to load and easy for anybody to create, they’ve slowly repopulated the Internet. 

For the past year, you’ve been able to embed and share animated GIFs on Facebook and Pinterest—far longer than that on Tumblr and Reddit. Among the social networks that matter, Twitter is dead last in providing this functionality. 

Thanks for the final concession, Twitter, but the fact that it took you so long to add support for GIFs is a symptom of your larger problem.

Why Visual Matters

Whether you think they’re tacky or terrific, animated GIFs are a hallmark of the visual way users browse and create on the Web. 

People have grown tired of text. And with faster network speeds, their devices can load images just as quickly as they once loaded simpler applications. From the days of cave painting, humans have always been visual creatures. As attention spans shorten and Internet speeds, increase it’s clear which we prefer.

Welcome to the Visual Web, perhaps the fastest growing segment of the Internet. Pinterest, the image sharing platform you can no longer afford to ignore, is valuated at $5 billion. GIF pioneer Tumblr has got the youth market cornered in a way Yahoo! could only buy, not replicate.

As Twitter is probably well aware, young people aren’t adopting the social network at the same rate they once were. Instead, they’re over at Tumblr, Snapchat, WeHeartIt, and upstarts too new to name, each with one thing in common—heavily visual interfaces.

Twitter, which rose to prominence on 140-character text-only messages, has only recently gotten the visual bug. It launched Vine support in January 2013, but video never caught on as quickly as GIFs. Silent and auto-loading, you don’t need to press play on a GIF. Meanwhile, just try loading a video on your phone in a public place.

In October 2013, Twitter finally allowed for image preview support, giving it a wannabe Pinterest-grid look. Twitter users could share screenshots as well as video—just not their tweener cousin, the GIF. Meanwhile, the GIF captivated more and more Internet users, taking the best of both worlds and providing sites like Buzzfeed a tool on which to hang their business models.

In the past eight years, many Twitter users have found other outlets for their creative GIF expression. Twitter’s begrudging support looks like too little, too late.  

The Problem With Twitter

Ever since the company’s public IPO last fall, Twitter has struggled with investors unhappy about its user growth. 

With 241 million monthly active users, the social network may not look any less bustling than before, but it’s adding users at a much slower rate than in past years. Perhaps it’s because, even after eight years, many people still don’t agree on its purpose.

One obvious solution would be to appeal to a younger audience, and animated GIF support might be an effort to do just that. But after all this time, it’s likely that teens have already chosen social networks that allowed for GIFs long before now.

Not much has changed since CEO Dick Costolo’s first post-IPO discussion about what he planned to do to remedy Twitter’s slow growth. A few weeks ago, Twitter shares lost more than $4 billion in market value as early investors unloaded their stocks. The fact that Twitter now offers GIF support probably isn’t going to turn things around just like that, especially when investors can pour their money into networks that predicted the Visual Web ages ago. 

As Twitter tries to become everything to everyone, it risks driving its core audience away. At its invention, Twitter was revolutionary. Let’s hope it isn’t doomed to become an afterthought.

View full post on ReadWrite

Google May Disclose When Search Results Have Been Censored Due To ‘Right To Be Forgotten’ by @mattsouthern

The Guardian reports today that Google is considering letting users know in the search results pages when search results have been removed due to the recent EU ‘right to be forgotten’ privacy ruling. Since the ruling by the European court of justice on May 13th, Google has received tens of thousands of requests from internet users to take down sensitive information. The Guardian says that “it is understood” Google is planning to flag censored search results. Google is planning to place an alert at the bottom of each page where it has removed links, similar to how Google alerts users […]

The post Google May Disclose When Search Results Have Been Censored Due To ‘Right To Be Forgotten’ by @mattsouthern appeared first on Search Engine Journal.

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No, Google Says There’s Been No Penguin Update

This morning, I noticed a lot of buzz around a possible Google Penguin update. The SEO space was noticing huge changes in the search results from perviously penalized sites, many that were impacted by the Google Penguin update. The Google Penguin algorithm targets sites trying to manipulate their…



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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing Ads Intelligence: Microsoft’s Keyword Tool We’ve Been Waiting For by @Rocco_Zebra_Adv

Bing has always had a lot of room for improvement when it comes to keywords. The majority of advertisers preferred  to use Google’s keyword tool to build out campaigns in Bing because Bing’s tools were not user-friendly. This has a big disadvantage: the keyword lists were not customized to Bing’s unique search trends. Now, Bing has finally launched a solution called Bing Ads Intelligence. It is an add-on for your Excel that allows you to work on keyword researches for all of your accounts on Bing. Easy to Install Once you download and install the extension from Bing Ads, you will be able to open […]

The post Bing Ads Intelligence: Microsoft’s Keyword Tool We’ve Been Waiting For by @Rocco_Zebra_Adv appeared first on Search Engine Journal.

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Matt Cutts Explains How To Avoid Buying A Domain That Has Been Penalized By Google

Matt Cutts, Google’s head of search spam, answers a question about buying domains in his latest Webmaster Help […]

Author information

Matt Southern

Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out.

The post Matt Cutts Explains How To Avoid Buying A Domain That Has Been Penalized By Google appeared first on Search Engine Journal.

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Matt Cutts Explains How You Can Tell If Your Website Has Been Hit By A Particular Algorithm by @mattsouthern

Matt Cutts, Google’s head of search spam, answered a question about Google penalties in his latest Webmaster Help video where a user writes in to ask: How can you tell if your site is suffering from an algorithmic penalty, or you are simply being outgunned by better content? Although the user didn’t specifically ask about […]

Author information

Matt Southern

Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out.

The post Matt Cutts Explains How You Can Tell If Your Website Has Been Hit By A Particular Algorithm by @mattsouthern appeared first on Search Engine Journal.

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Negative SEO: Have Mercenaries Been Hired To Torpedo Your Search Rankings? – Forbes


Forbes
Negative SEO: Have Mercenaries Been Hired To Torpedo Your Search Rankings?
Forbes
Schemes like this, unfortunately, are an aspect of an emerging trend we're seeing when it comes to negative SEO. Campaigns like these are used to point thousands of poor-quality, spammy links at a competitors' website in an attempt to cause their

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