Posts tagged Avoid

5 PPC Testing Myths & Mistakes: How To Avoid Them!

Columnist Mona Elesseily has run a lot of landing page tests over the course of her career — and seen a lot of these mistakes repeated over and over again.

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SEO Myths To Avoid In 2015 – Business 2 Community


MintTwist Blog
SEO Myths To Avoid In 2015
Business 2 Community
This is one of the most widely propagated myths, especially in local SEO. Why does it survive? Because the basics of SEO dictate that you should have keywords prominently placed all across your webpage, including in the code (another myth that doesn't …
How to hire the right online marketing consultantDallas Business Journal
Spring clean your digital strategyMintTwist Blog (blog)

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Briefing Web Developers: SEO & Content Mistakes to Avoid – Internet Marketing News

Briefing Web Developers: SEO & Content Mistakes to Avoid
Internet Marketing News
Download your copy now and discover more expert tips to help you create the perfect web build brief. All too often, marketers treat SEO and content as 'added extras' when planning a web build. The thinking goes: “We don't have to worry about that now.

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It’s A Trap! Avoid These 4 Pitfalls In Paid Search

Search engine marketing has improved vastly since its early days, but columnist Jared Del Prete notes that advertisers still make some of the same mistakes.

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Updating Your Website? Avoid These 4 Common SEO Landmines

Whatever the reason and whatever the scope, you’ve decided to update your website and if you’re going to be successful, you’ll need to pay careful attention to your SEO throughout the process.

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Google: Try To Avoid Link Building Because It Can Do More Harm Than Good

Google’s webmaster trends analyst, John Mueller, recommends you do not focus on link building and if you do, it may lead to more harm for your web site than anything good.

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How To Avoid Working For Machines

The machines may be taking over, but not everyone will end up working for them. Indeed, according to recent MIT research, it accomplishes little to rage against the AI machine, Luddite hammer in hand. No, the best way to beat the machines is to complement them with uniquely human skills.

In other words, if you don’t want to work for machines, don’t be a tool.

Honey, The Machines Shrunk My Labor Pool

Ensconced in the bubble-fied atmosphere of Silicon Valley, it’s easy to forget that not everyone views technology as salvific. In fact, many fear their jobs will be automated away, just as they may have once (or still do) felt that their jobs would be off-shored.

Their fears are not misplaced, though technology hasn’t always had its desired effects.

Though technology is meant to boost productivity, John Fernald, an economist at the Federal Reserve Bank of San Francisco and a noted authority on worker productivity, has found that technological innovations over the past decade have failed to spark productivity gains. Why? Largely because those innovations were focused on the technology industry itself. 

Applied to other areas like the service sector, as the Economist notes, would likely yield much greater gains.

It would also yield significant unemployment for those whose jobs are displaced. The light at the end of the tunnel, the Economist continues, is that “as technology displaces workers from a particular occupation it enriches others, who spend their gains on goods and services that create new employment for the workers whose jobs have been automated away.”

Sounds great, right? Well, not if it’s your job that has been handed to the machines.

Rule #1: Don’t Be A Tool

In their research, however, MIT professors Frank MacCrory, George Westerman and Erik Brynjolfsson, in partnership with Yousef Alhammadi from the Masdar Institute in Abu Dhabi, parse data from studies in 2006 and 2014 to show the kind of job skills that have increased in value as technology has taken over. 

In 2006, the seven skills that would get you ahead looked like this:

  • Manual: Dynamic strength, gross body coordination, handling physical objects, manual dexterity, speed of limb movement, stamina
  • Equipment: Equipment maintenance, installation, operation monitoring, repairing, systems analysis, troubleshooting
  • Supervision: Coordinate others’ work, develop/build teams, guide/motivate subordinates, manage financial resources, monitor resources, schedule work or activities
  • Perception: Category flexibility, far vision, perceptual speed, selective attention, speed of closure, visual color discrimination
  • Interpersonal: Adaptability, assisting or caring for others, cooperation, dependability, service orientation, stress tolerance
  • Initiative: Achievement, independence, initiative, tnnovation, persistence
  • Vehicle Operation: Operate vehicles, night vision, peripheral vision, sound localization, spatial orientation

By 2014, the list of desirable skills had narrowed to five:

  • Cognitive: Complex problem solving, critical thinking, deductive reasoning, oral comprehension, speed of closure, written expression
  • Manual: Equipment maintenance, finger dexterity, handling physical objects, multi-limb coordination, reaction time, visual color discrimination
  • Supervision: Coordinate others’ work, develop/build teams, guide/motivate subordinates, manage financial resources, monitor resources, schedule work or activities
  • Interpersonal: Adaptability, assisting or caring for others, cooperation, dependability, service orientation, stress tolerance
  • Initiative: Achievement, independence, initiative, innovation, persistence

By comparing the two, the authors conclude that the skills that continue to drive higher salaries and continued relevance in a technology-fueled marketplace are those that are distinctly human:

More complex interpersonal interactions, such as those in sales, customer service, and supervision, remain the domain of human workers. We can expect that occupations will shift toward those skills in which humans have a relative advantage over machines. Machines have demonstrated limited ability to perform interpersonal tasks, and human customers have a preference for interacting with other humans

Which Is Which?

It’s not always easy, however, to discern between “machine-ready” and “people-oriented.” 

As one example, the  research describes legal contract review as something we may feel only a lawyer can do. (No jokes, please, about the relative humanity of lawyers.) Lawyers, despite a healthy dose of self-respect, deliver a paltry 55-60% success rate at finding problems in a contract, while computers routinely see a much higher success rate of 80-90%.

Contract review is tedious and repetitive (every single review involves haggling over indemnification and limitation of liability, for example), but it seems like a human affair. Not so, apparently.

At any rate, rather than fear that machines will steal our jobs, it’s perhaps time to focus even more on developing our humanity. It’s the one thing computers can never replace.

Photo by spencer cooper

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10 Common Mistakes To Avoid On Local Websites

Avoid the pitfalls that trip up many local business owners with these tips from columnist Greg Gifford.

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5 Mistakes to Avoid in a Google Shopping Campaign by @Rocco_Zebra_Adv

Google AdWords shopping campaigns are a great way to generate more sales but even the tiniest mistake can make the difference between the campaign being profitable or a waste of money. Some shopping campaigns are already profitable but are missing out on optimization opportunities simply because of the way they are set up. Here are five common Google AdWords shopping campaign mistakes and how to prevent or fix them. 1. Not Backing Up Your Shopping Campaign Backups of your shopping campaign can be useful when a change has been made that is not reversible via the Google AdWords Change History. […]

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#9 Most Read Article of 2014: Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

If you’re a small business owner, you don’t have time to waste trying to wade through Google’s constantly shifting guidance on SEO tactics. Statistics and analytics will clearly suggest starting with PPC advertising, because it works.

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