Posts tagged Apple’s
Sarah Perez at TechCrunch reports Apple has updated their App Store search engine to help with misspellings, typos and other “fat-fingered” searching mistakes. Sarah said she has “sources” that have confirmed these “App Store search engine changes went into effect a…
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Image Source: Wikipedia Not content with all the futuristic pieces of technology that would make the minds of the greatest sci-fi writers collectively blown, the top tech companies in the world have been dedicating a tremendous amount of resources in constructing some out-of-this world landmarks. Besides Google and those barges being built off the coasts […]
The post 13 Facts About Apple’s Pricey Spaceship Headquarters by @albertcostill appeared first on Search Engine Journal.
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Today Apple announced a slew of updates to its MacBook and Mac Pro lines along with the news that the latest OS X software is free—but let’s be honest: we’re here for the iPads.
In tandem with the slimmer new iPad Air, Apple announced a refreshed version of its iPad mini, the smaller, more affordable iPad that the company launched last October. The iPad mini hasn’t seen an update since it was first announced almost a year ago to the day, but today’s update is pretty big news for any fan of the 9.7-inch iPad’s little sister.
Apple’s new iPad mini features a high resolution, 7.9-inch ”retina” display packing 2048 by 1536 pixels, an A7 processor with 64-bit architecture, 4x faster processing for CPU tasks and 8x faster graphics processing. Like the new iPhone 5S, the new iPad mini boasts support for an expanded set of LTE bands, which means better odds for a steady LTE connection. It also features an updated FaceTime HD camera for video calling and a 5-megapixel iSight camera for all of those iPad vacation photos people inexplicably love to shoot.
Available in silver and white and space gray, the new iPad mini with Retina will be out in stores “later in November”, unlike many of the products that Apple unleashed on stage today. The base model 16GB Retina iPad mini will start at $399, while last generation’s iPad mini will drop to an attractively affordable $299.
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Today Apple is expected to launch two new iPads to its tablet lineup along with several other new products. For consumers that want to follow along with the announcement, Apple is making a live stream video available on its website and through its Apple TV set-top box.
But there is a catch. You have to be an Apple user to access the live stream.
Only users with Apple’s Safari 4 browser or later, mobile Safari for iOS 4.2 or later and second generator or higher Apple TVs with software version 5.0.2 will be able to stream the announcement. Users trying to reach the live stream through Android or Windows devices, Chrome, Firefox, Opera or Internet Explorer will not be able to view the live stream.
Limiting viewers to Apple devices and the Safari browser has been standard operating procedure for the company. Last year’s October iPad announcement that introduced the iPad Mini was limited to Apple devices as well its World Wide Developers Conference last June.
The live stream can be accessed at Apple’s website here. The event starts at 10 a.m. PDT (1 p.m. EST).
ReadWrite will be live blogging Apple’s announcement with real-time details, news and analysis. Join our commentary and tell us what you think of Apple’s new gadgets.
What to want to hear from Apple today? New iPads with Touch ID sensors? An iPad Mini with Retina Display? New MacBooks with Intel’s “Haswell” chip and Retina Display? Maybe, just maybe, a smartwatch? Let us know in the comments.
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Apple didn’t get everything off its chest with its last event in September—you know, the one that introduced the iPhone 5S and 5C. There’s plenty more to come, including new models of Apple’s iPad and iPad mini, a possible update to Apple TV, the new Mac Pro and maybe—just maybe—an iWatch.
Apple has a fair bit riding on this announcement. Its iPad sales took a sharp nosedive recently, amid competition from cheaper-yet-capable Android tablets, and Apple has to be interested in turning that around. Might an iPad mini with a high-resolution “retina” display do the trick? Tune in and see.
Join us here a little before 10am PT for ReadWrite’s live coverage of the event. See you then! (If you’d like an email reminder of the event, just RSVP in the live-blog tool below.)
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Let’s get this straight: No matter what Apple announces Tuesday, if you’ve bought Apple devices before, you’re going to buy this one, too.
That choir of the converted, though, isn’t enough for Apple anymore. As Business Insider’s Jay Yarow points out, Apple’s iPad sales have been consistently falling for several quarters, and growth has been slowing for years.
But you’re still going to buy this new thing.
Why? Because you don’t really have a choice.
Apple Unveils Have Become Ho-Hum Events
My household is an Apple family. Scattered throughout the house we have a handful of iPods of various vintages, five iPhones, five Macs and even an Apple TV. At one time we were an Apple family because Apple made dramatically better devices.
As various media outlets try to guess what Apple will reveal next, it’s telling that the most exciting thing anyone can come up with is fingerprint security and a new Retina display for the iPad Mini 2.
Actually, that’s not quite true. The UK’s Daily Telegraph also suggests one thing that actually would be exciting: a lower price. As I’ve argued before, Apple is propping up profits but losing market share with its premium pricing strategy. Given that platforms like iOS depend upon market share to attract developers, over the long term, Apple risks losing its App Store advantage as developers look to build on bigger platforms.
Let’s Revisit The App Store Lock-In
Indeed, it’s the App Store that keeps us firmly rooted in Apple’s no-longer-magical kingdom. We have a host of apps, music and movies that we’ve built up through Apple’s iTunes Store and the App Store. We have little interest in replicating it on another platform. This is the “app-level lock-in” I wrote about in 2011, and it’s even more potent today.
Due to this inherent app lock-in, Apple device buyers also much more likely to buy apps, with a 30% cut going to Apple, and to spend around $40 per year on iTunes media purchases, as Asymco notes. This is why Apple’s market share today will still be worth billions tomorrow, even as its share of the device market slides.
But it’s also why the top feature Apple could introduce is a lower-cost iPad.
Yes, that’s what the $349 Mini was supposed to do, and it helped. But it simply entered a crowded field of “mini” competitors, all of which have since improved their game. A better screen resolution and fingerprint security simply aren’t going to be hugely compelling “must buy” features.
Innovate Or Drop Prices
Apple’s in a tough position. When it launched the first iPad, it was a much more polished tablet than others on the market. Today, it’s hard to argue that Apple’s iPad is any sleeker than, say, Microsoft’s Surface or a host of Android tablets. So Apple can’t really play the innovation card, which helped it to prop up prices for years.
Following its iPhone 5S release, Apple is going to release a slightly better/faster device that won’t wow anyone, but will capture upgrades from those that are still a few versions back (like me). Maybe it’s enough for Apple to get people upgrading every other year on its devices, but that’s not a growth plan, and in the tablet market, what Apple needs is growth to match Android.
Over time, whatever Apple may say about Android fragmentation, user experience, etc., we’re going to be looking at Windows all over again, with Android heading towards 95% market share. At that point, it simply won’t matter that Apple’s products are a little bit better. Today Apple can count on app lock-in to get me and others to upgrade old devices. In a year or two that won’t be enough if the market goes firmly to Android. As apps become cross-platform and our data and services head to the cloud, operating systems don’t matter. If you have Spotify, you don’t have to worry about whether you’ve downloaded music from iTunes or Google Play.
Which leaves Apple with the choice to drop prices today, making its increasingly minor upgrades worth what we pay for them.
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Apple has a lot more to cover this year. At least, that is what the invite for its October 22nd announcement stated. Tomorrow, we will find out exactly what Apple means.
Apple is set to make its second major announcement of the fall tomorrow in San Francisco and the prognosticators have been quick to jump at what they think the company will unveil. The simple answer? A new iPad and an iPad Mini.
But Apple may go a little further than just a couple refreshed tablets. Tomorrow we may see new laptops from Apple, a refresh of its Apple TV product and maybe, just maybe, a smartwatch.
Covering The Post-PC World
Apple’s “we have a lot to cover” invite has led to a lot of speculation that the new iPad and iPad Mini will come an array of colorful keyboards. The rumor has some credence. Former Apple and Samsung employee Jamie Ryan posted on his personal blog on Saturday that he had talked to some Apple employees about a prototype “smart” keyboard that will be a lot like what Microsoft has done with its Touch Cover for its Surface tablets.
What might these smart covers for the iPad look like? Think of Apple’s current “Smart Cover” for the iPad mixed with a wireless keyboard that connects to the iPad via Bluetooth 4.0. Many people use external keyboards for the iPads made by third party vendors like Logitech, but an Apple-made cover/keyboard has not been part of the equation. Right now, if you want a Bluetooth keyboard for the iPad made by Apple, you have to buy the $70 keyboard that Apple also ships with its iMac PCs.
Apple would be achieving two goals with a smart keyboard cover for the iPad: stripping one of the key competitive advantages that Microsoft has over the iPad with its Surface Pro 2 (and Surface 2) tablets and further aiming the iPad at business people looking to replace their laptops. Apple created the concept of the “Post-PC” world when it unveiled its iPads in 2010 and it wants to make sure that it is the company that wins that world. By bringing an attractive smart keyboard/cover to the iPad, Apple makes the device that much more attractive to professional-grade users looking for a tablet that does everything a laptop used to.
Retina Display For The Mini?
The next natural evolution for the iPad Mini will be to upgrade its display to Apple’s Retina-grade screens. The Mini would then follow in the footsteps of the iPhone (Retina Display with the iPhone), the iPad (third generation) and MacBooks (announced in 2012) to get Retina Display in its second or third refresh.
The iPad Mini is certainly in need of a bump in specifications. Last year’s introduction of the smaller iPad was essentially an iPad 2 stuffed into a smaller frame. This year, consumers are looking for a more robust offering from Apple for the Mini, a tablet that can support all of the new features in the company’s iOS 7 operating system with internal hardware that is at least the equivalent of last year’s fourth-generation iPad announced with the Mini at the end of October.
Retina Display for the Mini may not happen though as some Apple supply chain analysts have noted that the company is struggling to find enough glass touchscreen panels to supply the potential demand of the Mini during the holiday shopping season.
The A7 Processor & Touch ID For The iPad
Historically, the iPad has followed the iPhone in implementing Apple’s newest hardware. This year is not likely to be any different, except for the timing.
For its first three generations, Apple announced the iPad at the end of the first financial quarter of the year, sometime in March. That changed at the end of last year when Apple flipped the script and had another iPad announcement at the end of October to announce the Mini (which everybody expected) and the fourth generation iPad (which nobody expected).
Apple is now tuning its biggest device announcements to coincide with the hype cycles created by the holiday shopping season at the end of the year. The by-product of this is that Apple’s newest hardware still feels fresh to consumers when it reaches the iPad after it has been introduced in the iPhone. Hence, if the fifth-generation iPad does not sport hardware features like Apple’s A7 computer processor and the Touch ID fingerprint scanner, then it would be a surprise and disappointment to many consumers.
An A7 chip would also mean that Apple’s new 64-bit ARM architecture will be coming to the iPad. The iPad is a better destination for 64-bit architecture right now than the iPhone, as Apple could add more RAM to the tablet to support the chip and allow developers to truly take advantage of everything the A7 can do.
Also, expect Apple to make a big deal of both the fifth-generation iPad and the second-generation iPad Mini to be both skinnier and lighter than previous versions.
Mac OS X Mavericks & The Mac Pro
Almost all of the hubbub to come out of Apple World Wide Developer Conference in June had to do with the new iOS 7 upgrade for the iPad, iPhone and iPod Touch. But Apple has another operating system that it doesn’t want you to forget about with Mac OS X and its new “Mavericks” upgrade coming this year.
Mavericks will be the first Mac OS X update to be named after prominent places in California and not after large cats (such as previous OX X versions with names like Leopard, Mountain Lion, etc.). The update will feature new design, updated native apps like Notes, Calendar, Maps and improved notifications. Compatibility for multi-screen displays will be greatly enhanced.
Mavericks will likely be announced for public download during the event tomorrow and likely be available for something in the range of $20 for existing Mac users. The Gold Master of Mavericks has been available to developers for about a month, so Apple has likely been waiting for this event to make it widely available.
To go with Mavericks, Apple will also likely officially unveil the Mac Pro which was announced at WWDC and been labeled to come out this fall. The Mac Pro is a desktop computer designed to look like a jet engine (and behave like one too) and will likely be prohibitively expensive for the average consumer.
Apple will also likely have some new MacBooks to go along with Mavericks as it updates it laptop line to support Intel’s new “Haswell” computer processor.
Often overlooked in Apple’s product line is the Apple TV, a set-top box that connects to iTunes and allows users to stream movies and television from the Internet to their TVs. The Apple TV is akin to the Roku streaming box or Google’s Chromecast streaming dongle.
The biggest update to Apple TV will likely have to do with its AirPlay streaming function. AllThingsD reports that users will likely be able to stream content they have downloaded from iTunes onto not just their Apple TVs, but also any television that has an Apple TV plugged in. So, you bought a movie on iTunes and want to watch it at a friend’s house without purchasing it again? Just connect through your own iTunes account on their Apple TV.
An iWatch For Christmas?
Apple has a patented concept for a smartwatch. Apple reportedly has a hundred or more engineers working on a smartwatch. Apple’s CEO has mentioned the wearable market on stage several times this year. So, tomorrow will finally bring us the long-rumored iWatch, right?
Not so fast.
Two things are working against Apple announcing an iWatch on stage tomorrow. The first and most important is that there have been reports that the iWatch won’t be ready until 2014 at the earliest as Apple works to streamline the hardware design and capabilities that will enable it to be more than just an accessory to the iPhone. Second, Apple probably wouldn’t enter a new market like wearables (which is hasn’t yet ventured into) by tacking it onto an event centered around the iPad and likely involving several new announcements around Mavericks and maybe a new iPod.
If and when Apple releases the iWatch, we will see Tim Cook on stage espousing a new “magical” technology that will change how consumers use technology, not as an afterthought “one more thing” to an already packed announcement.
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The 5 Most Likely Announcements To Be Made at Apple’s October 22 iPad And Mac Event by @albertcostill0
If you thought Apple was going to quietly end the year with just a couple of new iPhones and the iOS7, you’d be mistaken. Invites sent out to the press confirm that Apple will be hosting an iPad and Mac Event on October 22 at the Yerba Buena Center for the Arts in San Francisco. While […]
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Apple had a choice earlier this year: Roll out iOS 7 to every iPhone, iPad and iPod that could possibly support it or only allow the latest version of operating system for new devices. It was a Catch-22 where Apple was damned if it didn’t … and has been damned that it did.
Apple’s iOS 7 is the biggest leap that the operating system has made since it was originally released with the first iPhone in 2007. And we are not just talking about the paint with the pastel colors, flat design, parallax and opaque menu dropdowns. iOS 7 had 1,500 new application programming interfaces in it to go with a 64-bit ARM architecture that future-proofs iOS for the next few years.
Yet one of iOS 7’s biggest problems has been supporting the past.
If you are running iOS 7 on an iPhone 4, iPhone 4S, iPhone 5 or an iPad 2, you are getting a double whammy of trouble. Apple, by necessity and design, crippled many features in iOS 7 to support older devices. This is mostly a function of hardware as devices like the iPhone 4, iPhone 4S and the iPad 2/3 don’t support functions like AirDrop or some of the new camera features. At the same time, older iDevices just don’t have the power to run a lot of what is happening in the background of iOS 7. And it is causing problems.
Many Apple users with devices released in 2012 or earlier have reported that iOS 7 renders their smartphones “unusable.” Apps crash, the whole system lags and is unresponsive and battery life drains extremely quickly. Reports that the iOS 7 keyboard is slow and typing the wrong words has some users throwing a fit.
Why Fragmentation Would Be Good For iOS
Apple loves to tweak its competitors at its presentations. Microsoft has for years has been the target of sideways jabs by Apple executives. Google and its Android operating system are now a frequent target. Apple fans love to point towards Android and scream “fragmentation, fragmentation!” as a sign of the inferiority of Google’s mobile operating system.
Apple could probably use a little fragmentation at this point.
As of October 18, nearly 73% of iOS users were on iOS 7. That’s about 250 million devices upgraded in exactly one month. That’s an impressive feat, but one that’s also brought its own problems.
Most users hardly have a choice to download the iOS 7 update; their iPhone or iPads do it automatically when connected to Wi-Fi. The user still has to install the update themselves, but if they don’t, it just sits on the device, taking up memory until the user eventually installs it in place of iOS 6. One man in California has even taken Apple to small claims court because he didn’t want iOS 7 on his device.
To complicate things, Apple has made it basically impossible to downgrade from iOS 7 by deactivating authorization of new iOS 6.1.3 downloads. Users with older devices are stuck with iOS 7 whether they like it or not.
Apple did the same thing for users last year when upgrading from iOS 5 to iOS 6. The rollout was not without its problems, but not quite on the scale we have seen with iOS 7.
Apple has plenty of reasons to want all users on the latest version of iOS. It theoretically helps app developers create streamlined experiences and allows Apple to address any and all OS issues that arise with one update it can roll out to everybody (as it has done twice in the last month with iOS 7.0.2 and 7.0.3).
The ability to roll out an operating system upgrade to millions of people at once is a big selling point for Apple vis-à-vis its rivals. Google can’t do that, given that the Android ecosystem that involves dozens of hardware manufacturers and cellular carriers who are all part of the process.
At the same time, Apple would do well if it left some of the users on older devices out of the newest versions of iOS. Really, Apple would be doing them and itself a favor, given the performance problems that have plagued older iOS devices with the iOS 7 rollout.
But this is where Apple finds its Catch-22. Users who aren’t allowed to get the new version of iOS could be really angry. We’ve seen this over and over with Android. Yet users that do get the new version of iOS are also really angry because their devices just are not working as well as they used to.
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This week, a tour of Facebook’s newest cold storage technology led me far afield, deep into central Oregon’s expanse of high desert—the ideal spot for major companies to store their countless bytes thanks to a confluence of environmental factors and lax taxation. While out there, I figured that I might as well track down the hush-hush Apple data center that moved into the neighborhood of Facebook’s 120-acre plot off Highway 126 late last year.
As it turns out, Apple’s complex, code-named “Pillar”—and completely devoid of any markings identifying it as an outpost of the Cupertino company—is a literal stone’s throw from Facebook’s Prineville, Ore. hub. Tracking down the location of Apple’s stealth site was just as easy as peering southeast from Facebook’s roof, which ironically offered what was probably the best view in town. The Facebook employees pointed it out to me while cracking jokes about its apparently not-so-secret alias.
Construction began on the Apple data center last October, and now the first phase’s main building (the large black one) appears to be complete, to the untrained, telephoto-lens equipped eye, anyway. Eventually the project will encompass two full 338,000-square foot data centers sprawling across Apple’s 160-acre Prineville plot. And because everything is spookier and more fascinating when it’s built out in the desert, we bring you the photographic fruits of our Veronica Mars-style investigation of Apple’s Area 51.
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