Posts tagged Answers
Eric Ward Answers 10 Questions on BizDev Link Building
Dec 6th
Eric Ward is the godfather of link building (just ask Jeff Bezos, who hired Eric to help launch Amazon). I’ve been learning from him since I started in the SEO industry back in 2001, and continue learning from him to this day through his LinkMoses…
View full post on Search Engine Watch – Latest
Eric Ward Answers 10 Questions on BizDev Link Building – Search Engine Watch
Dec 6th
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Eric Ward Answers 10 Questions on BizDev Link Building
Search Engine Watch I've been learning from him since I started in the SEO industry back in 2001, and continue learning from him to this day through his LinkMoses Private Link Building Newsletter. Big thanks to Eric for helping continue the BizDev link building interview … 304 Link Building Opportunities |
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Zuckerberg Answers FTC with Added Adroitness, Bureaucracy
Nov 29th
You have to admit, he’s getting better at this. Four years ago, in response to numerous public complaints – many of them in court – about its plans to share aggregate user data with third parties, Facebook responded in a flat, dismissive tone that users were given every opportunity to opt out of behavior sharing. So what they don’t opt out of is effectively their own problem.
Today’s settlement between Facebook and the U.S. Federal Trade Commission effectively ensures that the company can no longer take this specific stance without facing intense U.S. government scrutiny. But in the intervening four years, Facebook has become a veteran of government scrutiny, including from the Canadian Privacy Commissioner and throughout Europe. And it has gained a lot more skill at adapting its semantics to strike the right political and often psychological tones.
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When it’s in the interest of a software company to market a product that performs a set of functions, its marketing makes the case of how innumerable workflows can be condensed and simplified into simple, manageable streams, often with circles and arrows. When it’s in the interest of a software company to defend its own ability to manage the data entrusted to it, its marketing makes the case of how such colossal amounts of data are beyond the ability of any one company to control on its own.
Thus the word from Facebook CEO Mark Zuckerberg today is not that privacy is the user’s problem, but rather the user’s privilege. In place of an opt-out button, Facebook has instituted a myriad of privacy controls, including the ability to define groups and regulate which classes of data may be shared among those groups. But today, Zuckerberg was able to characterize these multiple controls as pre-emptive responses to the FTC – a way to say we’ve already addressed the problem, thank you very much, but we’re willing to accept suggestions because this job is bigger than any one company.
We’re okay with you having issues
“I also understand that many people are just naturally skeptical of what it means for hundreds of millions of people to share so much personal information online, especially using any one service,” writes Zuckerberg. “Even if our record on privacy were perfect, I think many people would still rightfully question how their information was protected. It’s important for people to think about this, and not one day goes by when I don’t think about what it means for us to be the stewards of this community and their trust. Facebook has always been committed to being transparent about the information you have stored with us – and we have led the Internet in building tools to give people the ability to see and control what they share.”
The CEO goes on to list many of the controls that the company has already implemented, including a dashboard for checking the degree of data that apps written for the Facebook Platform may access. He continues, “We do privacy access checks literally tens of billions of times each day to ensure we’re enforcing that only the people you want see your content. These privacy principles are written very deeply into our code.”
But “people” aren’t always the problem. As it becomes more adept at defending its own interests, Facebook has been successful of late at redirecting attention away from the real problem. The real problem was spelled out in the FTC’s complaint, which was settled today.
30. Facebook has disseminated or caused to be disseminated numerous statements to users stating that Platform Applications they use will access only the profile information these applications need to operate, including, but not limited to:
a. the following statement, which appeared within a dialog box that each user must click through before using a Platform Application for the first time:
Allowing [name of Application] access will let it pull your profile information, photos, your friends’ info, and other content that it requires to work. (Authorization Dialog box, Exhibit D); and
b. the following additional statements on www.facebook.com:
i. Applications you use will access your Facebook information in order for
them to work. (Facebook Privacy Settings: What You Share, Exhibit E); andii. When you authorize an application, it will be able to access any information associated with your account that it requires to work. (Facebook Privacy Settings: How Applications Interact With Your Information, Exhibit F).
31. Contrary to the statements set forth in Paragraph 30, in many instances, a Platform Application could access profile information that was unrelated to the Application’s purpose or unnecessary to its operation. For example, a Platform Application with a narrow purpose, such as a quiz regarding a television show, in many instances could access a user’s Relationship Status, as well as the URL for every photo and video that the user had uploaded to Facebook’s Web site, despite the lack of relevance of this information to the Application.
Then in Count 4 of what would have been the indictment, “In truth and in fact, as described in Paragraph 31, from approximately May 2007 until July 2010, in many instances, Facebook has provided Platform Applications unrestricted access to user profile information that such Applications have not needed to operate. Therefore, the representation set forth in Paragraph 32 constitutes a false or misleading representation.”
Pay no attention to the app behind the curtain
People – or rather, who sees your private data as opposed to what – are not the real problem, and frankly never were. Under the terms of the settlement, Facebook must now implement some type of control that triggers a visible warning whenever its system is preparing to make available “any sharing of a user’s non-public user information by [Facebook] with any third party, which materially exceeds the restrictions imposed by a user’s privacy setting(s).” That means, when an app accesses data above and beyond users’ privacy settings, the user must be informed.
How can Facebook get around this? By continuing to characterize its cornucopia of privacy settings in terms of people, not things. If there are no privacy settings with respect to the classes of data apps may have unrestricted access to, then there no restrictions to materially exceed. This is where the new Dashboard tool to which Zuckerberg referred may play a critical role. Despite how Facebook characterizes it as a way to limit how apps “personalize your experience” (once again making it into a who, not a what), this tool is a per-app “opt out” mechanism that effectively acknowledges the default state of Platform app access is “open,” unless you yourself state otherwise.
The settlement terms may directly impact how this tool gets used, and may compel Facebook to reverse that default state. If that happens, the way games and other apps interact with Facebook may have to change too, and developers may not be pleased.
To deal with what uproar may occur, Zuckerberg said he’s appointing another set of Chief Privacy Officers. In actuality, they were already there: Erin Egan was appointed “Director of Privacy” in September, and today was named “Chief Privacy Officer, Policy.” Michael Richter was the company’s long-standing Chief Privacy Counsel, and is now “Chief Privacy Officer, Product.”
“These two positions will further strengthen the processes that ensure that privacy control is built into our products and policies,” writes Zuckerberg. Of course, the previous roles of Privacy Director and Privacy Counsel served that same purpose.
A two-sided conclusion
On the one hand: As any IT security manager knows, the way to implement privacy control in an organization is not to make the private data available in the first place. Modern information security policies are never about per-instance restrictions to the otherwise free flow of information. The same level of controls can, and perhaps should, be provided for directing flow in the opposite direction. That is to say, share nothing by default, and opt in to services that other users and even apps may request.
On the other hand: Facebook’s responsibility for the protection of data provided by users of their own free will, and without any binding contract other than the implied consent agreement, is somewhat limited. The FTC made clear to cite Facebook for misrepresenting its services from the outset, and that misrepresentation gives the government the leverage it needed to force Facebook to change its policies (even though Zuckerberg implies no such change is necessary now). But had that misrepresentation not existed, the FTC may not have had much ground to stand on. It’s hard to establish a standard of care for property that so many millions of individuals willingly give for free.
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Wolfram Alpha Offers New Twist On Flight Search: Literal Answers To What Planes Are Overhead
Nov 17th
You may not love this as much as I do, but that’s okay. Wolfram Alpha has just launched what I’d have to put on any year-end list of the coolest search technologies of 2011: a tool that tells you, literally, what flights are in the sky above you. To access this literal, real-time flight…
Please visit Search Engine Land for the full article.
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Matt Cutts Answers “Does Google consider SEO to be spam?”
Oct 24th
OK, I am not sure if videos are ever put on SEJ; I am new at this job. However, I had to post this one because Matt Cutts actually discusses how SEOs help clients, gives great examples and says some amazing things.
Quotes:
- “Search engines are not as smart as people yet.”
- “Search engine optimization can be a valid way to help people find what they are looking for via search engines.”
- “There are many many, many valid ways people can make the world better with SEO.”
WOW! Thanks Matt Cutts! Go conquer the world my fellow SEOs!
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SEO And SMO Optimization Service Provider Ribbun to Tap Yahoo Answers to … – Promotion World (press release)
Oct 21st
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SEO And SMO Optimization Service Provider Ribbun to Tap Yahoo Answers to …
Promotion World (press release) Jaipur, Rajasthan — (SBWIRE) — Ribbun, one of the world's fastest growing SEO and SMO service providers, will now give its clients the opportunity to benefit from its rich experience and gain greater online credibility by allowing them to buy Yahoo … |
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SEO And SMO Optimization Service Provider Ribbun to Tap Yahoo Answers to … – SBWire (press release)
Oct 18th
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SEO And SMO Optimization Service Provider Ribbun to Tap Yahoo Answers to …
SBWire (press release) Jaipur, Rajasthan — (SBWIRE) — 10/18/2011 — Ribbun, one of the world's fastest growing SEO and SMO service providers, will now give its clients the opportunity to benefit from its rich experience and gain greater online credibility by allowing them … |
View full post on SEO – Google News
How Has Steve Jobs Changed Your Life? Answers From the Industry
Oct 5th
Perhaps the greatest man of our time has died today, Steve Jobs. So many kind things were being said on Twitter…I thought I would ask people how Steve Jobs had changed the lives of those in this industry. Here are some answers:
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Aside from the obvious, (I write this on an Apple MacBook Pro as my Apple iPhone buzzes) Steve Jobs definitely impacted my life. He was a visionary that taught me that attention to detail can make or beak a product, and that every touch point of the consumer should be unexpected and awe-inspiring. Steve helped evolve marketing and product design as a whole, and with it my own thinking.
Samir Balwani
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I’m not an Apple fanboy, I don’t own a Mac, an iPad, or an iPhone, and I rarely get downloads from iTunes. Yet Steve Jobs changed my life when I recognized how much of a visionary he was, and how, against all odds, he held true to his vision. In that moment, he became a beacon to me – one of the few larger than life people in this world who took the gifts God bestowed uniquely on him, and breathed those gifts out into the world. And as a result, changed the lives of millions. May he finally rest in peace. And may his family find comfort in this difficult time.
Alan Bleiweiss
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I worked at Apple from 1987 through 1994, arriving just after his ouster by the board. My employees had a balanced view of Jobs – genius, madman, mercurial, inspirational. I had the opportunity to work with and get to know Jobs’ successor, John Sculley, and always felt that history had short-changed Sculley – the year before Sculley joined, annual revenues were $750 million; the year he left, revenues peaked at $8 billion, sliding to a low of $2 billion during the ensuing period marked by “bozo CEOs.”
Having said that, there’s no denying Jobs succeeded at creating, sustaining and then reviving one of the most innovative, fun, world-changing businesses in human history. I owe him a debt of gratitude – I’ve tried to create and manage companies that mirror the best of the philosophy and creativity he espoused.
Dave Szetela
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Steve’s legacy taught me about competition and why it’s important to keep your mouth shut. He inspired me to strive for simplicity and showed me what real innovation is. He encouraged me to fight for what I want in a product, and if I can’t get it or don’t like it, to start over. Even though I never knew him personally, he has left an indelible imprint on how I approach many aspects of my life and business. I will truly miss him.
Jon Henshaw
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Steve Jobs has touched my life in a very deeply personal way. Much of the way I work, play, and communicate is facilitated by either an iPhone, iPad, or iMac. The people I love and care about most are never more than the light touch of a screen away.
Michelle Stinson Ross
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Steve Jobs was always an inspiration to me because of his entrepreneurial journey and focus on design. I realized how important simplicity and design was to a business, while working at PayPal. Every so often I would listen to his Stanford speech as a reminder of not only how great an inspirational leader he was, but like those at Apple say, a great human being. , He was truly an icon of our time, a visionary, and a leader that inspired a generation of technologists and entrepreneurs.
Tony Adam
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He was a visionary. He shared his vision. He moved himself, others, me, and future generations forward. What Ford did to automotive, Steve did to computers and technology. His technology rests in my hands everyday.
Thomas Ballantyne III
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He defined entrepreneurship, innovation, leadership, inspiration and suave for our generation.
Ben Cook
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Steve Jobs’ inventions brought mobility to my life. WebmasterRadio.fm talk shows help me stay on top of Search while bike riding thanks to iTunes. I can handle client needs while traveling thanks to the iPhone and iPad. Bottom line, the world is more “tactile” as we touch and swipe thanks to Steve Jobs!
Dana Lookadoo
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I never understood the thrill of Apple until I received the iPhone when it first came out. Instant love and adoration for this simple thing that improved my life. It made me a convert to the Apple way of life. Thank you Steve Jobs.
Kristi Davis
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Steve Jobs was one of my first gaming experiences. I will never forget The Oregon Trail with broken arms, bouts of cholera, and that one time the thieves stole all of my clothes. Although I turned PC from college onward, I changed my ways. In my grown-up life, the iPhone 3GS, which I was initially fiercely against, became my new love. My Words with Friends and Plants vs Zombies addictions are just a few examples of how Apple stealthily entered my life, and I will never be the same.
Rebecca Jutzi
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To me, Steve Jobs is the epitome of not giving up. He easily could have packed it in when Apple missed the mark early on but he didn’t let failure get in the way of his vision. Love him or hate him, the guy stuck to his guns.
Brian LaFrance
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Steve Jobs taught me how powerful simplicity can be. He’s showed me how to think about the same thing everyone else has thought about, but in a completely different way.
Chase Granberry
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What I admired about him was how his presentation style. It was simple yet visual which was so powerful & profound. He was one of the reasons why I want to do more public speaking / presentations. He mentioned somewhere that when presenting tell a story & let the slides assist you, rather than being the story.
Victoria Edwards
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He made technology easier to learn and access. He also raised the bar with each new product. If anything he was creating products and innovation to inspire the next Steve Jobs of future generations.
Joshua Titsworth
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From the moment I saw Steve Jobs’s Stanford commencement speech I was a fan. High school drop out that got fired from his own company, yet still managed to change the world. “Love what you do. Keep looking, don’t settle.” Words to live by. http://www.youtube.com/watch?v=UF8uR6Z6KLc
Barbara Boser
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I never really understood the hype about Apple until I held an iPhone for the first time. I just thought “This is it.” – this was the thing I had been waiting to exist since I was a kid. It was as close to a flying car as I had ever seen. Steve Jobs did what every technologist and marketer aspires to – he built what we wanted before we even knew we wanted it.
Dr. Peter J. Meyers
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I’m pretty speechless.. not sure what I’d really say there, sorry. An amazing man.
Ross Hudgens
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Steve Jobs taught me that you can come from a humble background and make a life for yourself that you can feel very proud of. He finished the race strong and left behind a legacy for others to build on. He also taught me to live my life like each day could be my last.
Annie Cushing
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Steve Jobs made being a geek a good thing. He showed us design matters and tenacity and innovation and perfection will win the day.
Diane Kinney
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If it weren’t for Steve Jobs, I would not have the career I do today. He helped make computers accessible and even cool. SEO wouldn’t be what it is today without the influence of visionaries like him, who truly paved the way to bring computers into the home and pocket. He made geek “cool”.
Michael Halvorsen
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I’ll tell how Steve Jobs changed my life. I am on a flight from Charlotte to Phoenix using my iPad where I learned of his passing online, received your email, sent this response, while listening to iTunes. Nuff said.
Arnie Kuenn
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Man, where to start… Steve Jobs changed my life in so many ways.
Whether he was in the news for leading Apple to another innovation or stifling them with obsessive and suffocating micromanagement, he taught me what it meant to be a leader and what passion really was. Steve cared about every part of the process. He had such a passion for his products that he put his finger in every step of its journey from concept to packaging. He’s an inspiration to entrepreneurs everywhere.
Mitch Monsen
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Steve Jobs has forever changed how a view simplicity. Steve has forever changed how I view what’s really possible with animation techniques (Pixar). But, most importantly,Steve helped alter the way I associate rebellion with innovation: if you’re not doing either, you’re not doing enough.
Anthony Verre
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Not being an Apple user, I still feel the impact of Steve Jobs every day. His ability to take the complex & make it easy to understand & usable for masses has impacted the design of almost every electronic device we touch. With out his vision, people might still be using DOS, and mp3 players would take a science degree master and tablets would still be years away.
His vision & foresight will be missed and I can feel the pace of the technology revolution/inovation slowing down as a sign of respect.
Alan K’necht
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I was living in Italy when Pope John Paul II died. Though not a Catholic, I felt pained that a great man had been taken from the earth. Though not an Apple user, the feeling is very similar today. The company I work for today would not exist without Steve Jobs. I thank him for putting food on my table.
Scott Cowley
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Steve Jobs has had a profound impact on the way I look at problems and how to solve these. Lots of times I would consider a complex solution where Steve would bring me back to simplicity. what a great product & technology visionair!
Dennis Goedegebuure
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For me, it was always about Apple. I have never had a PC. I listened to music with Apple. I watched TV with Apple. I talked to people with Apple. I even started my business with Apple. Steve Jobs is and always will be an incredible inspiration to me, and every dreamer out there wanting to do it for themselves. What a sad day, for us and for his family especially.=
Shaun Anderson
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Steve Jobs has made some of the most amazing tools and toys I have ever had the privilege to touch. The iPhone and the iPad are constantly used in my day. I can’t life without them. Every member of my family has an iPhone and we look like dorks when we have dinner because we are all playing with our iPhones. Steve’s genius and creativity has improved my work life, my family life and my fun life.
Melissa Fach
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Slingshot SEO Answers the Question: Where are Journalists Going? – MarketWatch (press release)
Aug 30th
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Slingshot SEO Answers the Question: Where are Journalists Going?
MarketWatch (press release) Slingshot SEO knows where some of them are heading. Indianapolis-based Slingshot SEO, a professional search engine optimization practice with more than 150 clients, has created an editorial team to ensure the quality of its online content. … |
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