Posts tagged Android

Google Debuts Chrome for Android

The mobile version of Chrome runs on smartphones or tablets with Android 4.0 Ice Cream Sandwich or above. Although Chrome for Android was designed from the ground up for mobile devices, it has many of the same features of the desktop version.

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New iPhone, iPad and Android Apps for January 2012

10billionapps_150x150.jpg2012 started with a flourish of new apps across iPhone, iPad and Android devices. The holiday season is the busiest time of year for app publishers but the follow up in January was equally impressive. That is a testament to the growing app ecosystem and the amount of developers starting to program for the mobile platforms. We take a look at some of our favorite new apps from last month below.

The app update section returns for the its fifth month and we found that less of our existing apps issued updates for new features or bug fixes than in months past. We also have a new treat in the Apps of the Month: a limited Staff Picks section where some of our ReadWriteWeb writers picked the apps they found most interesting during the month.

The list, as always, is a bit subjective so please let us know in the comments if we missed an app or you have found one that you cannot live without.

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Cross-Platform

Vimeo — (Free – iOS, Android)

As a video platform, Vimeo has always played second fiddle to YouTube. Yet, Vimeo does attract a more professional grade of videographer and often the contents of Vimeo is much more polished than the much uploaded to YouTube from millions of would-be Internet stars. Vimeo finally has a new app for iOS and Android and it is everything you would expect from the platform in terms of quality video and performance. Users can view videos, manage their accounts and upload all from one app. The Android version of Vimeo requires 2.3 Gingerbread or above.

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Producteev — (Free – iOS, Android)

Talk about cross-platform. Producteev is a task manager available through Macs and Windows PCs, iOS and Android, IM and email. It is basically everywhere. As a task manager, one of its best features is the ability to work offline so you can access your tasks and projects from everywhere. Imagine being an intern working on Capitol Hill in D.C. and stuck on the Metro Orange Line between Roslyn and Foggy Bottom (if you have never worked in D.C., that is where the train goes under the river and there is absolutely no cell reception) then the ability to access your tasks offline on your phone is tantamount. You can also invite other users into the projects within the app with its workspace feature. Business is going mobile.

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Lanyrd — (Free – m.Lanyrd.com)

We eventually envision that the cross-platform Apps of the Month section will be dominated by HTML5 mobile Web-based apps as opposed to those that happen to be released for both iOS and Android within the same month. So, we introduce our first HTML5-based Web app ever in this column with Lanyrd, the social conference directory. It made a big splash when we wrote about it for ReadWriteMobile on the last day of January and the community at Hacker News had a fairly robust discussion about how it was made and what its benefits are. The greatest benefit of Lanyrd’s mobile Web app is that it utilizes HTML5 offline caching so you can get around any conference even when the Wi-Fi or cellular connection has gone kaput. While Lanyrd is a fairly simple and the UI leaves a bit to be desired, this is a great first step towards open standards and cross-platform deployment through the mobile browser.

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Plex — ($4.99 — iOS, Android)

Plex for iOS actually came out for iOS in December but the Android version was released in January so we will give it a cross-platform designation. It really is cross-platform too as a media platform that runs across Windows, Mac and Linux. Install the Plex Server on your computer then download the app and all of your media (music, video, pictures) will be converted to mobile form through your myPlex app. Plex serves over 200 channels including Vimeo, YouTube, Revision3 and others. When attaching it to a Mac it can run content from iTunes, Aperture and iPhoto. Truly a simple and powerful media streaming app.

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Zynga Poker — (Free – iOS, Android)

It is what it is, as they say. Poker from social gaming company Zynga. This poker game is a little cooler on the geek factor though since it was written in HTML5 and then wrapped for the native platforms (a hybrid app). If you have ever played Zynga’s poker app on Facebook, this will be no different except it has now gone mobile. Connect with friends, get some free chips and get your Texas Hold ‘em’ on.

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Staff Picks

So, when I mentioned a “limited” Staff Picks section, I was being literal. Trying to get the busy ReadWriteWeb staff to put together one measly selection for Apps of the Month is like trying to pull the back hairs off an angry baboon. I promised I would shame the staff for not getting in their Apps of the Month selections by the deadline and I will continue doing so in this column until more than five staffers actually send me selections. They have a variety of excuses from “I didn’t like the app I chose” to “I learn about new apps when you write about them.” Bah! For a staff that writes about new applications and gets thousands of pitches a month on a variety of topics, you would think that picking one measly app would be easy enough to figure out.

Well, here are the staff selections we did get.

jon_mitchell_150.jpgJon Mitchell — Writer

The Ying to my Yang here at RWW, Jon had his App of the Month lined up weeks ago. Kudos, Mr. Mitchell.

Day One (Journal/Diary) ($1.99 — iOS)

Day One is my new journal. It supports tweeting and whatnot, but it’s the best app for keeping things to myself that I’ve ever used. You can set daily reminders to write in it, or you can just dash off entries whenever it suits you. If you want to keep it secret, you can lock it with a passcode. Day One supports MultiMarkdown formatting, so you can make text bold, italic, and add links, too. Day One has been around for a while, but version 1.5, which launched this month, adds iCloud syncing. Now your journal is seamlessly synced between your iDevices, as well as the Mac app if you swing that way. It also supports Dropbox, if you’d prefer to sync there.

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robyn_rww.jpgRobyn Tippins -- Community Manager

Our intrepid community manager is a big gamer. You would not think of it coming from a mother with a thick Southern accent but if we ever open a RWGaming channel, Robyn would be our go-to resource.

Shogun: Rise of the Renegade -- (First mission is free on iOS, $1.99 to unlock the full game and the other missions.)

I'm a big fan of the games where you dodge unbelievably complex patterns of bullets and bombs, like Geometry Wars, so when I saw the screen grabs from this game I knew I'd probably enjoy it. In Shogun: Rise of the Renegade, you are fighting a warlord, the winner of World War IV. The premise is silly, but you don't play these games for a story. The graphics are retro-90s, the soundtrack is annoying but appropriate for the game type, the price is great, and other than the minor annoyance in weapon changing, it's a cool game. If you enjoy Japanese arcade games filled with lasers and 'bullet hell' situations, you'll enjoy this fun little game. Best part? It fits right into the iCade!

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joe_brockmeier_150.jpgJoe 'Zonker' Brockmeier -- Channels Writer

Joe came in with an app at the very last minute after I threatened a public shaming on the staff editorial call. I was ready to give him a pass since he has been traveling in Europe last week, but Zonker came through.

Wunderkit -- (Free - iPhone)

Wunderkit is a sort of social to-do manager. It's suitable for setting up a "Getting Things Done" type workflow for personal use, or you can invite friends and co-workers to join and share workspaces. It's a low-impact collaboration tool that might catch on, if a team is iPhone-equipped and heavily into social tools. For maximum features, you need to sign up for a $5 a month account to get involved with other people's projects, but that's far cheaper than a lot of other collaboration tools. Having just checked it out recently (it was released on January 31), I can't vouch for its effectiveness just yet, but it looks promising.

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And back to our regularly scheduled program.

iPhone & iPad

Chasing Salander: The Girl With The Dragon Tattoo -- ($0.99, iPhone)

I break my own rules (that Apps of the Month need to be published in the month being written about) every so often for apps that came the month before that rock. Chasing Salander certainly fits into that category. It is an enhanced e-book of the Girl With The Dragon Tattoo where you chase renegade Lisbeth Salander through 14 locations with a short reading and pictures. With over 100 new facts not found in the books or movies this is a great app for any fans of the Salander triology.

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Yamaha NoteStar Sheet Music -- (Free - iPad)

Play the piano? Want to rock with your favorite band but do not have the sheet music to do it? NoteStar is a hands-free sheet music where you can play along with the band or have the keyboard section isolated to study it on your own. You can preview and purchase new music from within the app and Yamaha's screen flow feature provides automatic page turning in time with the music. The performance can be slowed or sped up depending on your learning limits. If I knew absolutely anything about playing the piano, this would seem like a great place to learn new songs.

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iTunes U 2.0 -- (Free, iPad/iPhone)

Apple called for a mysterious press conference in the middle of January in New York City. It was actually a cruel thing to do to the poor Apple Fan Boys of the world because they all got excited that a new iPad was coming down the pipeline. No such luck. What Apple did announce was its new textbook initiative that makes courses available online through the iPhone or iPad from universities across the world. As a general concept this is cool stuff, but there has been controversy over Apple iBooks End User License Agreement and if it is even legal to proceed in the fashion that Apple has. Our Marshall Kirkpatrick called iTunes U 2.0, "not perfect, just awesome."

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SoulCalibur -- ($11.99 - iPhone/iPad)

I used to play the classic SoulCalibur game on the ill-fated DreamCast at my neighbors house in my early adult years. Outside of some golf pro and business apps, graphic intensive games are the most expensive on the iOS platform. Normally I will add the expensive games in Apps of the Month because they good examples of the capabilities of smartphones and tablets but not download the actual apps. I decided to bite the bullet and spend the $11.99 on SoulCalibur because it was the greatest fighting game ever.

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Numberlys -- ($5.99 - iPhone/iPad)

One of the greatest things about the mobile revolution is that the nature of storytelling is fundamentally changing. It is dynamic, interactive and visually appealing like never before. Numberlys might be the greatest example yet. It is a game, a mystery, a story, a learning adventure. it is a depiction of the origins of the alpabet told through numbers. Our Jon Mitchell reviewed the app; " It's an interactive tale with a massive visual scope appropriate for people of all sizes. Its stark, soaring black-and-white aesthetic draws on Fritz Lang's Metropolis to tell the story of five characters' quest to create the alphabet in a world run by numbers."

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Congressional Records App -- (Free - iPad)

This is an impressive app from the Library of Congress. Yes, I just wrote that sentence. This is the daily edition of The Congressional Record on your iPad using data from Office of the Clerk of the U.S. House of Representatives, the Office of the Secretary of the Senate, and the Government Printing Office. Browse by date (going back to 1995), share via email, read as a PDF and identify the latest bills put forth on the House and Senate floors. Great for politicos trying to catch up on activity, student researchers, interns, lawyers, pundits and lobbyists.

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Android

Wikipedia -- (Free)

You would think that one of the largest Web services in the world would have already released an Android app. Wikipedia finally came to Android in January. It is fairly self-explanatory. Search, save for later reading, share with the Android share function. All the good encyclopedia knowledge that you need in the comfort of your pocket.

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ViBe -- (Free)

ViBe is caller ID with vibration patterns. Choose a contact, set a vibration pattern for that person and know from the feel of the movement in your pocket who is calling you without looking at your phone. This is so weird that I think it might be one of the coolest things ever. If your phone is on silent at work, in a meeting, at a conference, while on a date, know who is contacting you based on the pattern. I am trying to figure out how the studio, Base2Apps, dreamed this up but it has become one of the more useful apps in my Android collection. One of the notable uses is for blind or deaf people that cannot see or hear their phones ring. "We're passionate about deaf advocacy," the Android Market page states.

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Jotly -- (Free)

Rate everything. Like, really, everything. Go social, local and mobile (ack, dare I say it? Mocial.) Jotly is actually a parody app of the often absurd world of apps and startups and their obsession with memes, rankings and just. being. social. It is not directly supposed to be a parody of Kevin Rose's Oink, but it kind of is anywhere. It came to Android in January and just the Android Market page (linked above) is hilarious. "Move around freely. Jotly will automatically go where your phone does." Or better, "Find the best and worst things at any place. Like ducks? Jotly will show you big and little ducks." You know all those wonderfully sarcastic people you find on the InterWebs? They are kicking it on Jotly.

Dragon Go! -- (Free)

Dragon Go! from Nuance is new to Android in January. It came out for iOS in November. It is a voice-activated search app that gives Siri a run for its money and puts would-be Android contenders like Iris to shame. The tagline is " Just Say it, Get it and Go!" Search for local shopping, movie tickets and more. Connected to 200+ channels on the Web like ESPN, YouTube, Ask.com and more, it is a good search app from the developers at Nuance.

Decide -- (Free)

Last night a startup friend and I debated the merits of local shopping with an entrepreneur looking for seed funding for a mobile, social commerce app. It is a really tough space to get into. A good reason for that is apps like Decide. Decide is an app that helps you figure out if you want to buy the newest consumer electronics gadget on the market. At the store doing research on some fancy new tablet? Ask the Decide app if it is worth it or not and the app will give you a "Buy Now" or "Wait" instruction. Scan the barcode or a QR code and Decide will look up the gadget, give you price information and tell you if it is worth spending money on.

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Embark -- (Free -- NYC, San Francisco and D.C.)

Embark is a series of public transportation apps that help you navigate a new city. Cannot figure out how to get from Manhattan to Brooklyn (I never can, unless I am going to DUMBO)? Or maybe you performed the impossible and got lost on BART in San Francisco? What about conditions on the Orange Line in D.C? Embark provides train schedules, route planning, interactive maps for travelers that have lost their way.

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Screenshot: Embark D.C. Metro

Notable Updates

It is always important to remember to go into your device and update apps on a regular basis. Updates provide new functionality, performance and security upgrades and make sure that the bugs from the last version have been taken care of.

Notable iOS Updates:

  • Rage HD, Pandora Radio, Order & Chaos Online, Fishing Joy HD, HeyStaks, XFinity TV, Angry Birds Rio, IMDb, Powder Monkeys, Infinity Blade, Instagram, Zite, Netflix, Opera Mini, ShowYou, Path, Project Slice, Fanhattan for iPad, Kibits, Evernote, Square, Groupon HD, NBC Player, Epicurious, Urban Crime, Google Books, Hulu Plus, Rdio, Flixster, SoulCalibur, CNN for iPad, The Wall Street Journal, iBooks, Hipmunk, Slacker Radio.

Notable Android Updates:

  • AirSync by DoubleTwist, Angry Birds, Angry Birds Rio, Barcode Scanner, ESPN ScoreCenter, Evernote, Facebook, Fandango, Firefox, Foursquare, Google Goggles, Google Maps, Google Music, LevelUp, LinkedIn, Lookout Security, Match.com, Norton Mobile Utilities, Flixster, News360, OpenTable, Opera Mobile, PewPew, Rdio, SketchBook Mobile, The Weather Channel, WordPress, Words With Friends, E*Trade Mobile, Google Voice, NPR News, Path.

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Mobile Carriers and OEMs Get Android App Testing Cloud from Apkudo

apkudo_150x150.jpgWhen developers think of application testing, it always centers around how an app will perform on a particular device. This is especially important in the Android ecosystem that has upwards of 300 devices from a variety of original equipment manufacturers worldwide. From the inverse perspective, nobody ever thinks of the testing needs of the carriers and OEMs.

Cloud-based testing platform Apkudo thought about manufacturers and carriers with a new release of device analytics platform. Manufacturers can now test devices against the top Android apps before releasing. The idea is that if a device is tested from the supplier side, fewer handsets will be returned by consumers, potentially saving manufacturers billions of dollars.

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apkudo_device_chart.jpgApkudo tests with what it calls a “device cloud.” The configuration of more than 300 Android devices are set up in the cloud and mobile app developers can run their projects through that cloud to make sure it will work across OEMs and Android system versions.

For Apkudo’s device analytics, the opposite approach is taken. Manufacturers and network operators can test their apps against the contents of the Android Market. Apkudo will run a device against the top 200 apps in the Market to test functionality with the touchscreen, keyboard, audio, device access (accelerometer and GPS, for instance) along with performance characteristics.

This should provide developers, network operators and manufacturers with tools against Android fragmentation. As we noted last week, there is actually less fragmentation of Android devices than many think, with the optimal Android handset running on a 4.3-inch screen on version 2.3 Gingerbread. Yet, with the sheer volume of devices and applications available in the Android ecosystem, testing is still one giant headache.

Apkudo can speed up on the process that OEMs must go through to test devices. According to CEO Josh Matthews the process normally takes 6-8 weeks. Apkudo says it can do it in three days.

Device analytics will break down the results into two categories: characterization and optimization benefits. Characterization benefits help operators target competing devices while expanding their own portfolios. Imagine it as a bench mark against the rest of the ecosystem. Optimization benefits recommends how devices can be made better before release to be truly competitive in the market place.

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The first U.S. carrier to sign on with Apkudo is MetroPCS. Apkudo also has agreements with “most major OEMs” in the Android ecosystem.

App developers should be happy with Apkudo’s testing abilities because it means that the OEMs could have a more efficient testing program to make sure apps work on their devices. When it comes to app functionality on Android, developers need to work the manufacturers and carriers to ensure a quality experience. The end of fragmentation, after all, is a two way street.

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Chrome Beta for Android Will Be Good for Mobile HTML5 Development

When Google announced that the Chrome browser would become its own operating system and run on netbooks, the thought around the tech community was that eventually Google would have to merge Chrome with Android. After all, what is the point of supporting two disparate mobile operating systems? The convergence has not yet occurred but may have taken a step further today as Google announced Chrome for Android available on devices running version 4.0 Ice Cream Sandwich.

Chrome for Android is a win for everybody. Except, of course, most users. As of Google’s latest Android platform numbers, only 1% of devices are running Ice Cream Sandwich. That will change as 2012 moves along with adoption accelerating from new device purchases and updates. Chrome for Android immediately becomes on of the go-to browsers on the platform, will be good for HTML5 development, reliability and security.

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A Big Day For HTML5

The best thing that Chrome for Android brings to the table is robust HTML5 integration. The native Android browser is known to have mediocre HTML5 performance (pre-Ice Cream Sandwich) but Chrome for Android promises to make up what has been lacking.

That will include a hardware-accelerated canvas, overflow scroll support, HTML5 video specs support along with Indexed DB (for offline caching, presumably), WebWorkers and WebSockets.

The biggest advantage for mobile HTML5 though will be the ability to bring Chrome tools to the Android platform. If a developer knows how to work in Chromium, working in Chrome for Android will be a seamless transition. This is where the possible convergence of the Chrome and Android platforms will take place.

“Much of the code for Chrome for Android is already shared with Chromium and over the coming weeks, the Chromium team will be upstreaming many new components developed for Chrome for Android to Chromium, WebKit and other projects,” Arnaud Weber, Google’s engineering manager for Chrome, wrote in a blog post.

Chrome for Android has already been put through its initial HTML5 tests with a score of 343 (+10 bonus) on HTML5Test.com. The native ICS browser scored 256 (+3 bonus) which put it in the middle of the pack in terms of mobile browsers.

Enhancements For Users

Chrome for Android promises to be fast, simple and reliable. It pre-loads pages with the Chrome Omnibox (only when Wi-Fi is enabled) and predicts where and what you want to navigate to. It also brings a simple user interface to the Android browser environment, something that many users will be very grateful for after dealing with some of the more complicated UIs from third-party options like Opera, Dolphin HD and Skyfire.

The best aspect of Chrome for Android though will be the ability to sign in to your Chrome browser and have access to all of your bookmarks, tabs and browsing history from anywhere. If you leave your computer with open tabs, Chrome for Android will recognize those and open them for you. Chrome will also be able to track your browsing history to better provide search suggestions. Like many other mobile browsers with desktop presences, Chrome for Android will also be able to sync your bookmarks to your mobile device.

This 1% Problem

We are going to be perfectly honest. No writer at ReadWriteWeb has a device running Android 4.0 Ice Cream Sandwich. So, we could not put the Chrome Beta through the paces (most RWWers use iPhones as well).

And there is the rub. Next to no one has Ice Cream Sandwich yet, outside a couple Galaxy Nexus users. This poses a problem, if a temporary one. Many existing Android devices are never going to get the ICS upgrade and the devices that have it pre-installed are still in early adopter/Android geek territory.

For many, the Chrome for Android is just an exciting announcement to shrug at since most will never see it on their current devices. Chrome for Android developers have plenty of time to roll out dynamic Web apps before the mass of Android users actually gets the browser. So, perhaps there is a positive side.

Excited for Chrome for Android? Will you develop for it? What about signing in to Chrome across all your devices? Let us know your reactions in the comments.

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Google Bouncer Security Tool Fights Android Malware

Google said that since security system Bouncer has been operating, malware levels on the Android Market have gone down. The company noted that over the second half of 2011, malicious downloads had decreased by 40 percent.

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SEO.in Named Fourth Best Android Development Company by bestwebdesignagencies … – Press Media Wire

SEO.in Named Fourth Best Android Development Company by bestwebdesignagencies
Press Media Wire
SEO.in has been named the fourth best Android development company based on the results of a meticulous evaluation process which benchmarks various aspects of mobile development and application creation services. Hundreds of mobile development companies

View full post on SEO – Google News

Google Docs Adds Offline Support for Android Devices

Google Docs now enabes users with Android smartphones and tablets to access their files offline. Google is adding the feature to help users access documents in their online Google Docs account at times when they may not have an Internet connection.

View full post on Search Engine Watch – Latest

Google Gets a Bouncer to Patrol Malware in the Android Market

Google is taking new steps to identify and eliminate malware in the Android Market. Codenamed “Bouncer,” Google will now scan every new and existing app in the Market against known malware, permissions and publisher information. This is the first time that Google has been so proactive in attacking the Android malware problem and a welcome step for its application ecosystem.

Google will institute Bouncer without disrupting the Android user experience or requiring an Apple-like approval process. The tactic that Google is using focuses on the cloud and identifying malware as opposed to checking each app’s credentials at the door. Furthermore, Google said that Android malware is actually decreasing, contrary to prior reports.

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Here is how Bouncer will work, according to Google’s blog post on the initiative.

“The service performs a set of analyses on new applications, applications already in Android Market, and developer accounts… (O)nce an application is uploaded, the service immediately starts analyzing it for known malware, spyware and trojans. It also looks for behaviors that indicate an application might be misbehaving, and compares it against previously analyzed apps to detect possible red flags. We actually run every application on Google’s cloud infrastructure and simulate how it will run on an Android device to look for hidden, malicious behavior. We also analyze new developer accounts to help prevent malicious and repeat-offending developers from coming back.”

Google claims that Bouncer has been searching for malicious apps “for a while now.” The company claims that between the first and second halves of 2011, Android malware decreased 40%.

But, how can that be, you ask? We see reports of the exponential growth of Android malware almost every day. In late October and early November of 2011, there was supposed to have been a huge spike in Android malware.

Not so, says Google.

“This drop occurred at the same time that companies who market and sell anti-malware and security software have been reporting that malicious applications are on the rise,” wrote Hiroshi Lockheimer, VP of engineering for Android. “While it’s not possible to prevent bad people from building malware, the most important measurement is whether those bad applications are being installed from Android Market – and we know the rate is declining significantly.”

Juniper reported that Android malware had increased 472% between July and November 2011. That would correlate with Google’s proclaimed decrease in malware downloaded to user devices. Somebody is lying right?

Not quite. There is a distinct difference between malware that is created and exists in the wild and what actually makes it to users’ phones. Google is focused internally on the Android Market. It is not scanning the globe for malware signatures and behaviors that could potentially make it to user devices.

Google’s Bouncer is not actually all that different from what a lot of third party Android security apps do. Lookout has an API that scans the download point of the Android Market, effectively scanning the store itself before and app is actually put on a device. Almost all device-level security apps function through the cloud because there is not enough free computing space on smartphones to handle the type of computations needed to identify malware. What Google has in terms of an advantage over the third party security apps is unadulterated access to the Android Market as well as one of the largest cloud infrastructures in the world to run applications on.

What Google cannot control, however, is malware from third-party app stores. If you are a frequent user of third party app repositories, it is important to know what you are downloading and keep a third party security service on your device.

It is good to see Google taking these steps, even if it is a touch overdue. Hopefully Bouncer will be effective in wiping out malware from the Android Market. Will it work? Let us know in the comments.

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Daily Wrap: Android Fragmention of Less Concern and More

dailywrap-150x150.pngDan Rowinski explores the ramifications of fragmentation in Android app development. This and more in today’s Daily Wrap.

Sometimes it’s difficult to catch everything that hits tech media in a day, so we wrap up some of the most talked about stories. We give you a daily recap of what you missed in the ReadWriteWeb Community, including a link to some of the most popular discussions in our offsite communities on Twitter, Facebook, LinkedIn and Google+ as well.

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How Lanyrd Uses HTML5 for a Great Mobile Web App

[Study] Android Fragmentation Not as Bad as You Think

While fragmentation is probably seen as the most difficult impediment to developing Android apps, a new study notes that it might not be the huge problem that people expect. Most, nearly 96%, of devices in the Localytics network are running either Android version 2.3 Gingerbread or 2.2. Froyo. There are really 5 screen sizes, with the majority on 4-inch or 4.3-inch screens. Focusing on key areas should make app development less of a headache.

From the comments:

veggiedude – “Amazon’s Kindle Fire is about to fragment it more than any time in its history.”

DanRowinski – “I don’t actually disagree with that. The open nature of Android allows many companies to create their owned silo version of it. Facebook, for instance.”

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How Not to Advertise on Twitter

How Not to Advertise on Twitter

Twitter’s sponsored tweets and sponsored hashtags are cropping up more often as the social network places a heavy focus on advertising. As with any new advertising offering, we’ll learn how to use it effectively by watching the efforts of others. Advertising on a social network offers up opportunities for engagement that can’t be found elsewhere, but that opportunity comes with significant risk. (more)

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[Study] Android Fragmentation Not as Bad as You Think

Fragmentation is often seen as the biggest bane for publishers developing Android applications. There are hundreds of Android devices on the market, running different versions of the operating system across disparate screen sizes and pixel resolutions. But it might not be as bad as many people think. Mobile analytics company Localytics studied Android fragmentation and notes that things might not be quite as bad as everyone fears.

Localytics found that between that nearly 96% of all devices in its network are running either Android version 2.3 Gingerbread or version 2.2. Froyo. From a screen size point of view, there are only five major smartphone screens. While there is certainly more to deal with when developing for Android, focusing on key areas should ease the pain for many publishers.

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Gingerbread Still Dominates

To a certain extent, Localytics assertions are a little misleading. We are currently at the early stages of the rollout process of the newest flavor of Android, version 4.0 Ice Cream Sandwich. That means while ICS is adopted, the fragmentation of the OS itself will once again grow as Gingerbread and Froyo are phased out. Gingerbread was found to run on a vast majority of devices that Localytics tracks, with 73% of the market. Froyo is still kicking strong at 23%.

Since Localytics tracks applications and recognizes the device it is running on, these numbers may be a little high. For instance, last month 54.9% of Android target devices were running Gingerbread and 30.4% were on Froyo. The new target device numbers from Google should be released later this week, likely on Friday, Feb. 3, and we will see how close Localytics numbers are to the actual landscape. Gingerbread will certainly see an appreciable uptake from last month with Froyo taking a commensurate dive though it would be unlikely that Gingerbread jumped a full 20% in a month. Ice Cream Sandwich will also make a bigger blip on the radar though likely no more than 5%.

To put this in perspective, Localytics told us last month that 66% of iOS users had upgraded to iOS5.

Screen size is a better indication of fragmentation because it is not as volatile on a month-to-month basis. Of all app usage used for Localytics study, 41% of Android devices used 4.3-inch screens. 4-inch screens had 22% of application sessions while 3.2-inch screens had 11% and 3.7-inch 9%.

Almost two-thirds of screens were running at 900×480 pixels. Pixel density is often one of the biggest problems cited by developers when working around Android fragmentation. No other pixel density had more than 15%, with 480×320 pixels at 14%. That means that the most popular Android spec was a 4.3-inch screen with a 800×480 pixel density, or consistent with many of Samsung’s popular models as the picture on the right shows.

7-Inch Tablets Abound

From a tablet perspective, the three most popular Android slates were the Kindle Fire, Barnes & Noble Nook and the 7-inch Samsung Galaxy Tab. In reality what that means is that 74% of all Android tablet usage was on a 7-inch screen, running Gingerbread at a resolution of 1280×800 pixels. The only real 10.1-inch tablet on the market, the Galaxy Tab 10.1, had 22% of usage (there are other 10.1-inch Android tablets but none with an appreciable market share).

About 71% of Android tablets were running Gingerbread with 14% running Android 3.2 Honeycomb. The 14% is significantly higher than Google’s released target device numbers, which put Honeycomb 3.3% of total devices in January.

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The best thing we can say about these numbers is that the Android ecosystem is stable … for now. In six months when there is a flood of Ice Cream Sandwich devices on the market, developers will be dealing with the need to support a vast number of Gingerbread devices while also supporting the newest functions in Android 4.0.1. In terms of the operating system itself, the nature of fragmentation is cyclical as new updates are released. From a device perspective though, do not look for much to change. Smartphones will likely stay in a 3.7-inch to 4.3-inch range and developers can hit most tablet users by supporting either 7-inch or 10.1-inch screens.

The various permutations of the options still make testing difficult. Though the most likely device will be a 4.3-inch screen running Gingerbread at 800×480 pixels, there will still be a 4.0-inch screen running Froyo at 480×320, or other combinations thereof. The best an Android developer can do is take the most utilitarian approach and try to make the best app for the most amount of people while still supporting the rest of the ecosystem. Bottom line is that you cannot please 100% of people 100% of the time. Do the best possible job for as many as possible.

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