Posts tagged Analytics
What Google Analytics New Social Reports Offer & What They Can’t
May 2nd
The new social reporting in Google Analytics provides marketers and site owners a lot of additional information, but these reports – which provide lots of bits and pieces of information, some of it useful, much of it not – fail to tell a full story.
View full post on Search Engine Watch – Latest
Red Herring 2012 Winners – Analytics SEO awarded place in Top 100 Europe – PR Web (press release)
Apr 28th
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Red Herring 2012 Winners – Analytics SEO awarded place in Top 100 Europe
PR Web (press release) Analytics SEO Limited, a leading Search Engine Optimisation software platform in the SaaS space, today announced that it has been named a winner in the 2012 Red Herring Top 100 Europe award. We are delighted to be recognised amongst such a fine group … |
View full post on SEO – Google News
Understanding Your Analytics Versus Campaign Management Tools
Apr 27th
More and more, I have been interacting with executives using campaign management tools as their internal reporting systems. In most cases, these companies have an analytics package but prefer to use ad server data rather than analytics for internal tracking. Campaign management tools and analytics…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Analytics SEO Announced as a Finalist In 2012 Red Herring Top 100 Award – PR Web (press release)
Apr 23rd
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Analytics SEO Announced as a Finalist In 2012 Red Herring Top 100 Award
PR Web (press release) Hot on the heels of closing its first fund raising round, Analytics SEO, a leading SaaS SEO software company, is pleased to announce that it has been short-listed for Red Herring Top 100 Europe award. The award, which is for privately owned companies … |
View full post on SEO – Google News
Facebook Ad Analytics Will Track More Than Clicks & Likes
Apr 21st
Facebook’s new analytics are designed to make paid advertisers feel better about their spends. In the coming weeks, the social network’s Ads Manager dashboard will no longer simply be about how many click-throughs or Likes a paid promotion creates.
View full post on Search Engine Watch – Latest
Do Personal Analytics Make Google Less Creepy?
Apr 20th
We’re beginning to wake up to what free Web services do with our data. Google has been the main driver of this story in 2012, launching its new privacy policy that binds up each user’s data for ad targeting across all Google services. People react viscerally against this. But what’s really in our data that’s so valuable?
Unquestionably, there are abuses of user data that go too far. But the truly troubling stories have a halo effect. Early adopter culture is hardening against the idea of any kind of data collection about users. But cultural norms are always changing. Isn’t it possible that there are some kinds of data collection that could be valuable to users?
Google itself has begun trying to change the norms around this. It created a new opt-in monthly account activity report that provides Google users with some basic analytics about their Googling habits.
It’s nothing earth-shaking, just stats about searches and email. But the point is, those kinds of insights are interesting. Google is trying to demonstrate that it can use its data-gathering powers for good.
Yesterday, Gmail engineer Saurabh Gupta blogged about a tool called Gmail Meter. It gives you much more detailed analytics about your Gmail, including inbound and outbound traffic over time, average response times, word counts, thread lengths and more.
It’s made by Romain Vialard, a top contributor to Google Apps Script. He’s not a Google employee; he’s just a developer and a user motivated by the richness of all the data available from Gmail.
Do efforts like this demonstrate the value of personal analytics, or do they just distract from important privacy concerns? According to the real “quantified self” enthusiasts, the key is owning the data.
The Quantified Self
Your average Google user isn’t in the same position as someone like Stephen Wolfram, who has been logging his every keystroke for decades and using his own tools to analyze the data. He can record and analyze any kind of sensitive data he wants without worrying about crossing the privacy line.
Other quantified-selfers like the creators of Geoloqi have started to build demonstrations of the value that personal tracking can provide as a service. Today’s Web services create a fixed form for users to fill out, and that template stands in for who the users are. What if our profiles were made entirely of the data we collected about ourselves?
“You are the button,” Geoloqi cofounder Amber Case says. That is, the fully quantified self has all the power. We know personal data is valuable because companies like Google all want a piece. But if we own vastly more data about ourselves than we’re willing to give out, we have the advantage. Companies will have to compete on privacy in order to serve us.
Google’s new effort to be the Web service provider to our online über-self exposes millions of people to the power of personal data collection. But it’s too risky for users to give Google the level of trust required to take this trend much further.
Fortunately, the use cases demonstrated by Wolfram and Geoloqi are much more exciting than gazing at your search history. Hopefully, they’ll catch on so fast that users wise up about this issue before we give all our data away.
View full post on ReadWriteWeb
Benefits Of Cross-Channel Analytics For Search Marketers
Apr 19th
John Wanamaker once stated, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” One of the things we love to tout as search marketers is our ability to track our efforts. We pride ourselves on it. But, as much as our tracking capabilities would leave Wanamaker…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
PPC Campaign Analytics: How to Avoid Number Hypnosis
Apr 19th
There’s a dark side to focusing solely on numbers. Be aware of the dangers of managing campaigns solely on a rational basis – after all, numbers provide false certainty and aren’t reality. Don’t forget to look for the humanity behind the statistics.
View full post on Search Engine Watch – Latest
SEO PowerSuite Software Gives Ever-Deeper Insight into Google Analytics Data … – DigitalJournal.com (press release)
Apr 18th
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SEO PowerSuite Software Gives Ever-Deeper Insight into Google Analytics Data …
DigitalJournal.com (press release) Com, the tireless SEO software innovator and the company behind SEO PowerSuite, announced today new functionality that delivers Google Analytics data to users right inside SEO PowerSuite, enabling them to better understand what traffic each keyword and … |
View full post on SEO – Google News
SEO PowerSuite Software Gives Ever-Deeper Insight into Google Analytics Data … – Seattle Post Intelligencer
Apr 18th
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SEO PowerSuite Software Gives Ever-Deeper Insight into Google Analytics Data …
Seattle Post Intelligencer Com has added new functionality to spot traffic brought by every keyword and webpage to help users see the cause-effect relationship between their SEO activities and web traffic. Besides, additional backlinks are pulled from Google Analytics by SEO … |
View full post on SEO – Google News
