Posts tagged Analyst
Everspark Interactive Announces New SEO Analyst – San Francisco Chronicle (press release)
Mar 27th
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Everspark Interactive Announces New SEO Analyst
San Francisco Chronicle (press release) “In the interview he told me a story about when he hired an SEO firm for one of his own websites,” Hennessey said. “He paid top dollar, but their results were sub-par at best. He can see both sides of the table – he has been in the position of a site … |
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Everspark Interactive Announces New SEO Analyst – PR Web (press release)
Mar 26th
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Everspark Interactive Announces New SEO Analyst
PR Web (press release) Everspark Interactive, Atlanta's fastest growing interactive marketing agency, continues its wave of expansion as it announces the hire of a new SEO analyst, Jonathan Holloway. Holloway started March 11. SEO, or search engine optimization, is the … |
View full post on SEO – Google News
SEO Analyst – ashdowngroup.com
Feb 25th
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SEO Analyst
ashdowngroup.com To be suitable for the role the ideal candidate will have proven commercial SEO experience (link building, analytics, social, content development etc.), preferrably from an agency environment, but in-house SEO enthusiasts looking to move into an agency … |
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Financial Analyst Affirms Google’s $1 Billion In “Default Search” Payments To Apple
Feb 11th
Last year the FTC asked Apple to disclose the terms of Google’s “default” search presence on iOS. This was part of the US government’s broader antitrust investigation of Google, which is now over. To my knowledge none of that information made it out into the public eye. However at…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
SEO Analyst – Medium – Bizcommunity.com
Jan 28th
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SEO Analyst – Medium
Bizcommunity.com Candidate must utilise his/her Internet experience to develop and manage all phases of a natural search engine optimisation campaign for a newly developed and/or existing website. This includes on-page and off-page elements. Ability to read and edit … |
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SEO Analyst – Jnr to Mid/Internship – Bizcommunity.com
Jan 28th
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SEO Analyst – Jnr to Mid/Internship
Bizcommunity.com Search Engine Optimisation (SEO) Analysts are also often referred to as SEO Auditors or Site Auditors. Site audit consultants assist companies with understanding the value of their online presence, where companies could potentially improve the returns … Adwest Worldwide: A name you can trust |
View full post on SEO – Google News
Analyst: Mobile Continues To Take Share From Desktop Search
Jan 11th
Later today comScore will release its US search market share numbers for December 2012. Based on early release information from Wall Street analysts this is what the numbers will be: Google: 66.7 percent (vs. 67 percent in November) Bing: 16.3 percent (vs. 16.2 percent in November) Yahoo: 12.2…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Tablets Passing Laptops On Black Friday, Says Analyst
Nov 23rd
Black Friday could produce a milestone, this time in the PC market. If NPD DisplaySearch is correct, today, the super-shopping bonanza after Thanksgiving, will be the day that tablets outsell laptops in North America.
The rest of the world’s economies are expected to follow in 2015, when nearly 276 million tablets will ship, compared to 270 million laptops, according to DisplaySearch.
In North America, the inflection point will be this quarter when tablet shipments are expected to reach 21.5 million units, nearly 50% higher than laptop sales.
What’s Causing The Shift?
The “why?” behind the tablet juggernaut lies in the U.S., where more than 70% of households have PCs. With such a high penetration rate, pretty much everyone who wants a PC has one and the majority is choosing to buy a tablet rather than upgrade, DisplaySearch analyst Richard Shim said.
Driving that choice is convenience. Tablets are more portable than a laptop, turn on immediately and meet the basic computing needs of email, browsing and entertainment. As a result, U.S. 2011 sales soared 200%, year to year, to more than 38 million units, according to DisplaySearch, This year, shipments are projected to rise 46%, to 56 million units.
At the same time, U.S. laptop sales have slowed dramatically. In 2011, shipments fell 2%, to nearly 55 million units, and are projected to rise by only 2%, to 56 million units, this year, DisplaySearch says. (Worldwide, the PC market is expected to shrink 1.2%, marking the first decline since 2001, according to IHS iSuppli.)
Who’s Buying?
Interestingly, this is happening even as a key demographic group demonstrates ambivalence about portable computing.
People in their 20s and 30s who own both a tablet and laptop say their laptop is the more important tool of the two, according to a survey released this summer by consulting firm Deloitte. Older adults were much more likely to choose a tablet.
Major tablet vendors, such as Amazon, Google and Apple, certainly deserve credit for stimulating consumer interest. The companies have delivered solid products and have marketed them well.
Falling prices are also driving the market.
“The $199 price point has increasingly become the target to match or beat with the introductions of Google’s $199 Nexus 7 and Amazon’s Kindle Fire 7,” Shim wrote in a blog post.
While prices fall, vendors are releasing more options. In 2011, Apple’s 9.7-inch iPad dominated with a 65% market share, Shim said. This holiday season, companies are trying tablet sizes between seven and 10.6 inches.
The Fate Of The Laptop
Laptops won’t be going away anytime soon. While tablets are convenient for simple chores, content creation still demands and a higher-performing system. From 2013 to 2016, laptop shipments worldwide will have a compounded annual growth rate of roughly 7%, according to IDC.
Laptop growth in emerging markets will be much higher than in mature markets like the U.S., Western Europe and Japan, where the majority of people own a PC. Companies looking for growth rates over 10% will have to target Asia/Pacific, Latin America, Central and Eastern Europe, the Middle East and Africa.
Everywhere else, people will be holding on to their PCs much longer and will need to be given a good reason to upgrade.
On the tablet side, recent history shows us that even in a nightmarishly uncertain economy, people don’t need a good reason to upgrade or even buy. Many hardly need a nudge at all. All hail the new tech king.
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Crash Course: 5 Ways to Get a Tech Industry Analyst to Cover Your Product
May 2nd
A common question among technology companies looking for attention is: “How do I trick an analyst into talking about my product?” The answer: Find a really bad analyst.
Still, the question raises a good point. A lot of vendors view analysts as mythical, cave-dwelling beasts who demand ritual sacrifices before they deign to cover a new technology product. It doesn’t have to be that way.
Many tech companies try treating tech analysts like press, clients or financial markets, and that just doesn’t work. To correct that behavior and demysticize the process, check out this five-step crash course in analyst relations. These insider tips can’t guarantee your company’s product will show up in the “magical” top-right quadrant of some industry graph. But they will remove some of the most common analyst-relations slipups and help you seem like a pro the next time you go mano a mano with an analyst.
Step 1. Know Your Product’s Value
Analysts are no stranger to buzzwords, but they don’t want to hear any of yours. They love big-picture thinking, but they’re the ones being paid to paint the picture. Analysts like to draw their own conclusions from specific pieces of data. Be honest and specific about your product’s value and you’ll go places.
“We cut file sizes by 30%” is far more impressive than a lot of blather about “changing the game.” When it comes to references, case studies are great. Save the testimonials for consumer marketing.
Step 2. Scout the Team
“I have a CRM app for the iPhone. I’d like to talk to the analyst who covers iPhones.”
Some research firms are one-analyst boutiques. Others have more than 100 analysts covering pretty much everything. Regardless of size, no two firms view the world or distribute coverage the same way. Some firms might file your app under “salesforce automation,” while others might consider it “enterprise mobility.” It’s your job to determine how and where you fit before you ask for an analyst.
The good news is that you can discover most of the relevant information from the firm’s website. Firms usually break out coverage areas in their analyst bios, and if there’s a lot of overlap in a category like mobility, look at research abstracts. Note the titles and authors of the most relevant reports. When you contact the briefing coordinator, reference that research and ask if some of the authors might be available.
When you review the research, look for publication patterns. Does the firm offer a competitive roundup every third quarter, or maybe feature an up-and-coming vendor in a monthly newsletter? If you can time your briefing to synch with the firm’s research calendar, you’ll be a lot more helpful to the analysts who cover you.
Step 3. Nudge and Nod
Your job requires you to prod. Everyone understands that and no one is bothered by it – as long as you’re reasonable. Adding an analyst to your mailing list, calling periodically to ask about coverage opportunities, or otherwise staying in touch is actually helpful. But refusing to take “no” for an answer isn’t standing your ground. It’s seen as acting like a child.
As an analyst, I once turned down a briefing for a service that sounded pretty cool, but had nothing to do with the next few research papers on my schedule. Two days later, I received a call from a senior VP at the service’s PR firm apologizing for my previous rep’s behavior. The firm had moved her to a different client because she “obviously hadn’t communicated the full value of just how transformative this service is going to be.” At that point, I decided not to ever take a call from the company again.
Analysts exist to provide value for their clients – not the companies they cover. Ideally, the two can go hand in hand, but if you get turned down for an appointment, take it in stride. Calendars fill up, analysts travel, coverage areas aren’t a fit. Ask if you can reschedule, speak with another analyst or researcher, or maybe set up a Web meeting instead at a later time.
Whatever you do, don’t rush off in a huff. And always send a press packet and references, even if you feel rejected. Plant the seeds and water periodically. Eventually, something will grow.
Step 4. Have the Answers
Analysts ask questions. Be prepared to answer them. You might think this doesn’t need to be called out explicitly, but many companies simply aren’t ready for their analyst briefings.
Bring the staff you need to answer common questions, like “Will it integrate with x?” If that means bringing a sales engineer, bring a sales engineer, or at least have one waiting at the office by the phone. And always have a list of references printed out and ready. If you do need to resort to “We’ll get back to you,” be sure to do so. Quickly. Don’t expect the analyst to chase you.
Step 5. Become a Client
If you find an analyst who really gets your market and that analyst’s firm accepts vendor clients, consider signing up.
Clients have ongoing access to analysts and research, as well as the ability to schedule short strategy and Q&A sessions (depending on your contract). By spending time with and soliciting opinions from key analysts, you’ll learn about competitors’ strengths and weaknesses, see exactly how you compare, and get some tips about pitching to other analyst firms along the way.
(Cormac Foster was a tech industry analyst at Jupiter Research, now part of Forrester. Be sure to read his Insider’s Guide to Technology Analysts.)
Images courtesy of Shutterstock.
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Horton Group appoints Nelson as SEO Analyst – PR Web (press release)
Apr 28th
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Horton Group appoints Nelson as SEO Analyst
PR Web (press release) Nashville SEO firm Horton Group has hired seasoned SEO professional Erik Nelson to their division that optimizes client websites for search engines. Nelson will be tasked with helping increase internet traffic and online sales for websites by … |
View full post on SEO – Google News
