Posts tagged Alliance
Digital Marketing Leaders Covario and Kenshoo Form Strategic Alliance and … – MarketWatch (press release)
Sep 13th
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Digital Marketing Leaders Covario and Kenshoo Form Strategic Alliance and …
MarketWatch (press release) Under the terms of the agreement, Covario, the nation's largest independent provider of search engine marketing and SEO (search engine optimization) software solutions, will utilize Kenshoo's digital marketing software to enable scalable online media … Driving Business Success with an Integrated Online Marketing Campaign VILLA MALY OFFERS OCTOBER FESTIVE OF LIGHT PROMOTION |
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SEO Company Services Firm Announces a Strategic Business Alliance with Buzz … – San Francisco Chronicle (press release)
Sep 1st
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SEO Company Services Firm Announces a Strategic Business Alliance with Buzz …
San Francisco Chronicle (press release) SEO-Company-Services.com, a highly regarded SEO (Search Engine Optimization) firm announced today a strategic business alliance with Buzz-Alert.com, a leading provider of high quality web videos. "The importance of integrating high quality web videos … |
View full post on SEO – Google News
BlackBerry Goes Bing; Microsoft and RIM Form Alliance
May 3rd
Microsoft CEO Steve Ballmer was on hand and on stage at RIM’s annual Blackberry World event. Microsoft’s main man announced what Bing called a “new alliance” between the two companies to help their “joint customers” make better decisions.
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Bing, adCenter Get Boost from Nokia/Microsoft Alliance
Feb 11th
Nokia will adopt Microsoft’s Windows Phone 7 as its primary operating system, which means Bing will become the default search engine on all Nokia phones. This alliance potentially could have some impact on search market share and paid search advertising.
In an open letter from Nokia CEO Stephen Elop and Microsoft CEO Steve Ballmer, it was announced that:
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Qwerly Hopes to Power Rebel Alliance Against Facebook
Feb 1st
The Qwerly API lets developers easily link together users’ various social network accounts. For example, given Tim O’Reilly’s Twitter username, it can reveal his public profiles at other services like Facebook, Flickr and Plancast. Why is this interesting? Bridging the barriers between different social networks weakens the lock-in effect that makes it tough to opt out of popular services.
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If you decide you don’t want to participate on Facebook, right now that means losing touch with all of your friends still using it. With Qwerly, a service could let you interact with your entire social network in one place, even if some people are most active on Twitter and others on Facebook.
It’s a bit like phone number portability. In the bad old days, if you changed phone company you were given an entirely new number, with all of the hassle of telling your friends and colleagues and changing business cards and stationery. By making a connection between you and your friends’ accounts on different networks, Qwerly hopes to make switching to a new service painless.
I spoke to Qwerly’s founder Max Niederhofer about his plans for the service. He said its mission was to be “at the center of the Rebel Alliance against Facebook – we want to power the federated social web”. He continued:
“The motivation to build Qwerly was really the question ‘what do we need to build a decentralized social web platform?’ and what we came up with was ‘first, we need to find out how profiles are connected’, i.e. consolidating identities across profiles. We looked at what had happened there in terms of open protocols, like webfinger, and figured things weren’t moving fast enough.”
Originally he was planning on building his own Friendfeed-like service, but one that would instantly show your friends’ updates rather than relying on you to laboriously enter all your account details before you’d see any benefits. As he looked at what it would take to build the system, he realized the hardest step would be gathering and linking accounts across social networks, and by sharing the results as an API he’d create a platform for other startups to build their own services on. Services like the HoverMe social browsing plugin and the DuckDuckGo search engine are already taking advantage of the interface to enrich the results they offer.
Any service that deals with people’s personal data raises concerns about privacy, so I asked Niederhofer how they were different from services like Rapleaf that have attracted intense criticism.
His response was that “the difference between what Rapleaf was accused of and what we’re doing is that Rapleaf was commingling social data and cookie-based data. While social media data isn’t yet construed as personally identifiable information, it definitely serves to identify a person. So if you mix cookies and e.g a Facebook ID, you are effectively de-anonymizing web traffic.” With the focus on information gathered only from public Web profiles, with no use of cookies or other data sources, he sees the service as just aggregating freely available information in a novel way.
Though it’s still early days for the platform, I’m hopeful it can add social context to many different applications, for example transforming the humble phone address book into something much richer.
This is an area that Union Square Ventures’ Fred Wilson has been discussing a lot recently. Wilson’s colleague Albert Wenger has complained to Niederhofer about his phone: “I open up the address book, it looks like my old Palm – and I mean Pilot, not Pre!” With rich information about all your contacts’ social profiles, it’s easy to imagine something like Gist tightly integrated with your address book.
What do you think? Is this service going to open up a new world of innovative applications based on federated social information? Are you more concerned about how much personal information we’re making publicly available on our profiles?
X Wing photo by Psiaki
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Yahoo/Microsoft Search Alliance Expands to 3 More Countries
Jan 13th
Microsoft is now serving Yahoo’s organic search results in three new countries, Yahoo announced today.
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Alliance with search optimiser SEO Synovation, HEAP Creative Solutions and … – Online PR News (press release)
Nov 22nd
 Search Engine Journal |
Alliance with search optimiser SEO Synovation, HEAP Creative Solutions and …
Online PR News (press release) SEO Synovation, HEAP Creative Solutions and Wecke Design team up to offer outstanding internet marketing applications and video solutions. … SEO Tips for Bing Why understanding the difference between SEO and PPC is vital SEO Secrets Exposed Web Industry Solutions |
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Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada
Oct 27th
Today Yahoo! and Microsoft announced that they have completed a major search alliance milestone in both the U.S. and Canada. Starting today, Microsoft Advertising adCenter will power 100% of the paid search advertisements on both Bing and Yahoo! owned and operated properties and publisher networks in the U.S. and Canadian markets.
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Microsoft / Yahoo Search Alliance: Gentlemen, Start Your PPC Engines!
Aug 31st
Hot on the heels of the organic results integration in the US, Yahoo & Bing both announced today that now is the time to begin preparing your paid search accounts for the final integration, in which Microsoft Adcenter will power all paid search ads on Yahoo! Search in the U.S. & Canada.
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