Posts tagged Algorithms
Overview of Text Extraction Algorithms
Mar 19th
The demand for text mining tools, services like Instapaper and Readability, and Web scraping have increased the importance of extracting article text from HTML pages.
Computer science student Tomaž Kovačič wrote an overview of text extraction algorithms. He also a big list of resources for hackers working with text extraction, including research papers and articles, software and Web APIS.
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Some of the techniques Kovačič covers include:
- Boilerplate
- The Maximum Subsequence Optimization algorithm
- Text-to-Tag Ratio
- VIPS
- Readability
See also: our coverage of Extractiv, a text extraction and analysis service.
Image by Andrew Mason
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Google & Bing Have Whitelists/Exception Lists For Algorithms
Mar 10th
During the Spam Police panel at the SMX West conference, Google and Bing admitted publicly to having ‘exception lists’ for sites that were hit by algorithms that should not have been hit. Matt Cutts explained that there is no global whitelist but for some algorithms that have a negative…
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SEO techniques could change as Google amends algorithms – Hostway
Feb 28th
 Globe and Mail |
SEO techniques could change as Google amends algorithms
Hostway "Therefore, it is important for high-quality sites to be rewarded, and that's exactly what this change does." Earlier this month, Horst Jopen of Econsultancy said that Google News involvement is the best way to improve SEO. SEO Dirty Tricks That Can Land You Company's Web Site in Google Jail Google search engine makes big changes to combat SEO "cheaters" Google cracks down on content farms, SEO spam |
View full post on SEO – Google News
SEO & Klout: Two Equally Intriguing Algorithms to Study – The Brainchild Group – Marketing News (blog)
Nov 14th
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SEO & Klout: Two Equally Intriguing Algorithms to Study
The Brainchild Group – Marketing News (blog) As online marketing professionals, it's up to us to set the course of action and research, strategize then implement Social Media and SEO campaigns. … |
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Nov 9th
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Changing SEO algorithms and why content is valuable – Last Click News
Sep 30th
 Globe and Mail |
Changing SEO algorithms and why content is valuable
Last Click News Online companies need to be prepared for these changes to make the necessary search engine optimization (SEO) adjustments. Usually, companies who are quick … Feeling Stuck in the Tangled SEO Web? Google Releases Updated SEO Starter Guide The basic principles of search engine optimization |
View full post on SEO – Google News
Search Engine Algorithms 3 – The Positive SEO Blog Community (press release) (blog)
Aug 23rd
 Journalism.co.uk (press release) |
Search Engine Algorithms 3
The Positive SEO Blog Community (press release) (blog) No person is going to become an SEO overnight, this is because of the fact that the process of search engine optimisation is a branching process which means … Free SEO From Top SEO Expert Where To Begin When Considering SEO For Your Business Do Not Ignore the Power of Internet, Use SEO Company Sydney for Online Marketing |
View full post on SEO – Google News
Algorithms: The Cure for Copywriter’s Block
Jul 28th
Writer’s block, or perhaps more accurate these days, blogger’s block, is a common occurrence. Great bloggers try to pump out insightful and engaging content daily, but eventually the question becomes, what more can you write about? It’s at times like these when I suggest you delve into a little keyword research.
Rather than struggle internally to find topics for your next blog or article, let data drive your reporting or writing. Tools like Google’s Adwords KeyWord Tool, BlogPulse and Wordtracker are good for discovering what topics are trending for Copywriting inspiration.
Content Farms vs. Attention Mines
Newspapers and journalists have bemoaned the growing industry of “Content Farms” in recent years. As sites like Examiner.com and Demand Media grow in prominence, traditional publications are losing web traffic and thus, advertising opportunities. But how are Content Farms getting so many readers? Shouldn’t the journalistic reputation of major newspapers and magazines be enough to attract readers? Not anymore, thanks to search algorithms.
Algorithm as Editor
As online journalist Jason Fry (@JasonCFry) explains in a recent post, Content Farm sites use of algorithms to create story ideas in an “algorithm-as-editor” model. This flies in the face of the traditional writing style in which editors or bloggers assemble story ideas through a keen journalistic, yet un-digitized public awareness or crowdsourcing. Now, writers are guided by search engine queries, a model you can use when attempting to ward off copywriter’s block.
Attention Mines
Noted journalism entrepreneur Michael Tippet (@MTippet) reengineers the somewhat spammy reputation Content Farms have evoked by calling the collection of sites Attention Mines. In this sense, writer’s still hold the key to the car, so to speak. Writers, bloggers and professional journalists can all use algorithms in developing story ideas, but don’t let search queries alone guide your pen. Keyword research is only one component to identifying what readers want and what they need. If we let search engines write the stories, we’d read nothing but Justin Beiber and Twilight features.
Make Headlines, Don’t Write Them
There’s a big difference between merely commenting on search queries and using them to write good copy. If you’re posting a blog or article, strive to create a headline and add to the conversation, rather than merely rehashing the keywords you saw in your keyword research.
Algorithms can tell you what readers want, but more importantly, they help you understand why. In your keyword research, you’ll come across story ideas that make sense, but a few that are out of the blue as well. A great article can come from those outliers. Keyword research can help you find what an audience wants to read, but as a writer, you must give them what they need..
Check out the SEO Tools guide at Search Engine Journal.
Algorithms: The Cure for Copywriter’s Block
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