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The “New” SEO After Google’s Penguins, Pandas and Hummingbirds – Business 2 Community


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The “New” SEO After Google's Penguins, Pandas and Hummingbirds
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The “New” SEO After Google's Penguins, Pandas and Hummingbirds image seo blog 300×291 We are often asked to help companies with SEO. Everyone would like to be on Page 1 of Google's Search Engine Results Pages (SERP). And while the exact …
What is Link Building?Search Engine Watch
4 Steps to Boost Your Online PresenceRealtyBizNews

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Developers Are Starting To Chase After Apple’s Swift

Apple really wants developers to switch to Swift. And it looks like the feeling is mutual.

Six weeks after Apple unveiled Swift, the new programming language for iPhone and Mac applications is attracting a noticeable level of interest from developers. Phil Johnson at IT World crunched the numbers, and at least on GitHub, developers are picking it up.

See also: Apple Wants Devs To Love Swift, Its Shiny New Language—But There’s A Catch

Swift is now the 15th most widely used language on GitHub, with more than 2,600 new Swift repositories created since June, according to Johnson’s study. More significantly, Johnson believes that interest in Swift is directly replacing interest in Objective-C:

“From the beginning of January through the end of May, developers created about 294 new Objective-C repositories per day on GitHub. Since Swift was released in early June, that average has dropped to about 246 repos per day. That drop of 48 repos per day is pretty close to the average number of new Swift repositories created per day since its release and initial spike in interest.”

Apple has shown a marked interested in getting developers to adopt Swift, even going so far as to launch a surprisingly open and friendly development blog.

See also: Why Apple’s Blogging About Swift, Its New Programming Language For iPhones And Macs

From Apple’s perspective, Swift is a simpler, safer, faster-to-run alternative to the somewhat clunky and error prone language Objective-C now used to write apps for iPhones, iPads and Macs. But even if Swift is the magic bullet Apple conveys, it’s still going to have to rally developers to switch from the old way of doing things to an unproven new language.

The GitHub data shows that at least some developers are turning a new leaf.

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Google+ Drops Controversial Real Name Policy After 3 Years

Google+ has revised its real names policy. According to Google the previous restrictions “helped create a community made up of real people, but it also excluded a number of people who wanted to be part of it without using their real names”.

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Google Ad CTR Goes Up After Removal Of Authorship Photos by @mattsouthern

Google made the decision late last month to remove authorship photos from search results. This led to speculation that the decision was made as a result of the impact of authorship photos on the CTR of paid search ads. Larry Kim,  CTO at Wordstream, set about looking for evidence to support this theory. Larry recently published his findings in a new report. In the report, Larry examined the CTR of a search ad before and after Google’s announcement. Evidence was found that the CTR of the search ad he examined went up significantly when author photos were no longer displayed […]

The post Google Ad CTR Goes Up After Removal Of Authorship Photos by @mattsouthern appeared first on Search Engine Journal.

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Google To Go After Amazon By Stepping Up E-Commerce Offerings by @mattsouthern

Cnet reports that Google wants to challenge Amazon’s dominance in the e-commerce market by expanding the resources of its Google Shopping Express service. Shopping Express is a service that lets users buy products from local retailers, and delivers them to their doors the same day or next day. It was first announced in March 2013. Recode was first to release a report detailing Google’s plans to beef up the Shopping Express service by investing as much as $500 million into it. However, Cnet says that number is “quite exaggerated”, according to sources close to Google. What is clear though, is that […]

The post Google To Go After Amazon By Stepping Up E-Commerce Offerings by @mattsouthern appeared first on Search Engine Journal.

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‘What The Experts Say’: What’s Changed After Panda 4.0? by @wonderwall7

At the end of May, I wrote a round-up post of expert opinions on the latest big Google updates: Panda 4.0 and Payday Loan 2.0. Now that it’s been a month or so, I thought I’d ask another group of experts for their opinion on how the update has continued to be reflected in their clients and their own SEO progress. I asked our experts the following: “Now that Panda 4.0 has been out for about a month, have you seen any long-standing changes to website traffic or SERPs? If so, what is your recommendation for first action steps to make the […]

The post ‘What The Experts Say’: What’s Changed After Panda 4.0? by @wonderwall7 appeared first on Search Engine Journal.

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EU Commissioner Hints at YouTube Probe After Google Investigation

Europe’s competition commissioner said he could investigate Google’s YouTube if he saw any attempt by the company to abuse its dominant position in online video searching.

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The Essential SEO Playbook, Before and After Google – Huffington Post (blog)


Blogcritics.org (blog)
The Essential SEO Playbook, Before and After Google
Huffington Post (blog)
I would call it the Bible of SEO except that the Bible has remained essentially unchanged for a couple of thousand years. The latest edition of Mahaney's book — updated in June — is Version 217. That's not a typo missing a period between 2 and 17
Content Marketing with SEO is More Effective than SEO aloneWhaTech
SEO Secrets: Creating Guest Blog PostsBlogcritics.org (blog)
SEO Executive – Digital AgencyMuMbrella
DigitalJournal.com -Free Press Release Center (press release)
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Microsoft Kills Sponsored Post Program After Attracting Matt Cutts’ Attention

When your social media campaign attracts the attention of Google’s chief spam fighter Matt Cutts, it usually isn’t a good sign. That’s what happened after a company sought sponsored posts from bloggers to promote Internet Explorer for Microsoft.

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The Essential SEO Playbook, Before and After Google – Huffington Post


Blogcritics.org (blog)
The Essential SEO Playbook, Before and After Google
Huffington Post
2014-06-17-seuniverse_trans.png I've written a number of book reviews, but this is my first review of a free eBook. I'm always skeptical of thinly disguised upsells and hidden affiliate links that often accompany free eBooks. You know what I'm talking
Content Marketing with SEO is More Effective than SEO aloneWhaTech
SEO Secrets: Creating Guest Blog PostsBlogcritics.org (blog)
SEO Executive – Digital AgencyMuMbrella
DigitalJournal.com -Search Engine Watch
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