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Traffic To News Sites Down After Being Forced Out Of Google News in Spain by @mattsouthern

If you’ve ever wondered how important Google News is when it comes to driving traffic, I’d like to draw your attention to what’s going on in Spain right now. Google was recently forced to drop Spanish news websites from its news index after the country passed legislation allowing newspapers to charge if even a snippet of their content were to appear for free within Google News. Gigaom reports that external traffic to those Spanish news websites has since fallen by 10 to 15 percent compared to a week before the legislation was passed. While external traffic dropped, overall traffic was […]

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How To Maintain Your Rankings After A Site Redesign: An Interview With Joe Hall by @johnrampton

A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas, I had the opportunity to sit down and talk with Joe Hall of JoeHall.me about technical SEO and the kinds of things to be mindful of when redesigning a website. When redesigning a website, what can you do to ensure that your rankings don’t drop as a result of it? What technical elements should be in place on the new site? These are some of the questions I get his unique insight on in […]

The post How To Maintain Your Rankings After A Site Redesign: An Interview With Joe Hall by @johnrampton appeared first on Search Engine Journal.

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Bing Adds Carousel For Local Searches After Google Drops The Feature

Bing is now using a carousel format for their local search results user interface. If you search Bing for local related queries, such as pizza, you will see local results placed in a black bar, that you can navigation through, to find local pizza stores. Here is a picture: Bing started using the…



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After 10 Years Firefox Abandons Google As Default Search Engine, Partners With Yahoo As US Default by @mattsouthern

Citing a new search strategy of “promoting choice and innovation”, Firefox’ parent company Mozilla has announced a strategic partnership that will see Yahoo become the browser’s new default search engine in the United States. Google had previously been Firefox’ default search engine since 2004. When their agreement came up for renewal this year, Mozilla states they took it as an “opportunity to review our competitive strategy and explore our options.” In addition introducing a new default search engine for US users, another major change the company is making is ending its practice of having one single global search provider as […]

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Apple Who? After The Snub, PayPal Runs To Pebble

Mobile payments may or may not be a real thing yet, but one thing is clear: Wearable tech providers badly want to give traditional wallets the heave-ho, and they’re kicking up a maelstrom of activity to make it happen. Next up: PayPal and Pebble.

PayPal, the payments service Apple forgot (or rather, chose to ignore) for Apple Pay, landed on Android Wear in June. Now, the company announces its service has also landed on Pebble smartwatches via an all-new watch app. 

See also: Apple Is Less Than Inviting To PayPal In Apple Pay

Mobile users need to have the PayPal mobile app installed on their phones, and then download the PayPal watch app from Pebble’s app store. Once downloaded, you’ll have to log in. 

Just like the smartphone apps on Android and iPhone, the app uses your location to find PayPal-friendly restaurants and stores near you. The Pebble watch app should work at any business that accepts the standard PayPal mobile app. 

When you’re physically at the business location, you scroll through the list of stores and restaurants to the one you want, and then press the middle (right side) button to check in there. The cashier will see you pop up in the POS system, and approve the transaction. Afterward, Pebble will display your payment receipt. 

One thing that’s missing: You can’t email money to friends from your wrist. Then again, maybe this is best left off the Pebble. Trying to enter a contact’s email on that little black and white e-paper screen by mashing buttons doesn’t seem like a lot of fun. Not having to fumble for our phones or wallets, however, sounds quite handy.

If you’ve got a Pebble, the PayPal app is already sitting in the Pebble Appstore, ready to install. 

Photos by Adriana Lee for ReadWrite

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58% Of Local Marketers Will Change Tactics After Pigeon Update

Columnist Myles Anderson shares the results of an InsideLocal survey detailing the impact of Google’s recent local algorithm update, Pigeon.

The post 58% Of Local Marketers Will Change Tactics After Pigeon Update appeared first on Search Engine Land.



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Louis Tomlinson supports gay Apple CEO Tim Cook – days after Harry Styles … – The Independent


The Independent
Louis Tomlinson supports gay Apple CEO Tim Cook – days after Harry Styles
The Independent
Louis Tomlinson supports gay Apple SEO Tim Cook – days after Harry Styles' comments on gender and sexuality. The the 22-year-old singer wore a T-shirt bearing a rainbow Apple icon to the X Factor studio, where the band recorded a special performance.

and more »

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SearchCap: Bing Talks Search Share, Matt Cutts On Future With Google & Major Drop In Traffic After Loss Of Snippets

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing: It’s Unlikely That We’ll Take Search Share Away From Google Microsoft’s Director of Search admitted this week that Bing isn’t likely to put a significant…



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Penguin 3.0 Born One Year After Its Predecessor

One year after the release of Penguin 2.1, Google released its latest update and the search marketing world is bracing for its impact.

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Whisper’s Users May Not Be So Anonymous After All

Anonymous messages posted on Whisper, the secret-sharing application, might not be so anonymous after all, according to a report from the Guardian published on Thursday. Whisper has strongly denied many of the Guardian’s claims.

Whisper lets users post anonymous messages, often secret or gossipy in nature, publicly to the application. Other people can view and comment on the posts, and sometimes whispers posted on the application are used by news organizations, including the Guardian, in articles. 

What The Guardian Found

According to the newspaper, Whisper monitors the location of some of its users, even those people who have decided to opt-out of the location sharing, and can track and pinpoint specific users with location turned on to within a 500-meter radius. The company is also reportedly sharing information posted from military bases with the U.S. Department of Defense, and monitoring “potentially newsworthy” users like military personnel and people who say they work at companies like Yahoo.

See also: I’ll Tell You A Secret: Anonymous Apps Matter

Additionally, the report claims Whisper is storing user information and post data indefinitely, even if someone believes they have been deleted, and that the company changed its privacy policy after learning about the Guardian’s exposé. The information was reportedly gathered while the Guardian was speaking with Whisper about a potential journalistic relationship.

For people who turn off geo-location information, Whisper can use the poster’s IP location to discern approximate location data like a particular city, state, or country. Whisper does not have any access to any personal information like name or address, rather a unique user identification code is assigned to each user the first time they download and sign up for the application.

From A Whisper To A Scream

Neetzan Zimmerman, editor-in-chief at Whisper, said the Guardian story was a “pack of vicious lies” and that the news organization “made a mistake posting that story and they will regret it.” Zimmerman also said that the data Whisper provided to the Department of Defense was only from users who had opted-in to share their location.

The company says there is nothing in the geolocation data that can put the anonymity of users in jeopardy, and that it does not follow or track users. The company published a complete response to the Guardian’s questions, along with links to other stories that describe some of the company’s policies.

In January, Forbes reported that Whisper does track users in order to ban harassers or bullies on the site, and that the app has enough information on users for law enforcement to be able to figure out who posts what on the app. Whisper CEO Michael Heyward is fine with that, Forbes notes.

The key thing here is it’s not so much about being anonymous to us. What users care about is they’re anonymous to the community.

Whisper CTO Chad DePue was also quick to discount the Guardian story. He wrote on Hacker News that the company doesn’t collect personal information on users, although it does monitor some location information:

We want to know where a user is in a general sense for things like tracking timezone so when we send pushes we know not to send pushes at 3 in the morning. you’d be surprised how often device timezone may not always match with physical location.

We use general location to determine things users may be interested in. folks who post in lower manhattan may see different results than people in College Station, TX, over time.

We have a lot of anti-spam technology, and what IP you posted from, and what country that IP is in, is important. I can’t elaborate on this but it’s incredibly logical why we would use that information for things like keeping the app from filling with spammy garbage.

We throw away the IP you used to create the whisper after a brief period of time.

His response was met with heavy criticism. Security researcher Moxie Marlinspike said that, based on DePue’s response, he would assume that the Guardian’s reporting was “entirely accurate” despite DePue’s claim to the contrary. 

A Third-Party Assessment 

Security researcher and iOS forensics expert Jonathan Zdziarski conducted an independent investigation into the Guardian’s claims. He found that although people don’t provide their name or other personal information to Whisper, the unique identifier and the location data combined could potentially put someone’s identity at risk. 

The Whisper app does not appear to be a social networking application with analytics; it appears to be an analytics and user acquisition application that also happens to have a social networking component.

Zdziarski also found that while it would be simple for Whisper to “fuzz” or “salt” the precise location information before sending it to their server, the company does not. Instead, DePue told Zdziarski in a tweet, the company is filtering the location data on the server side. 

“It would make much more sense for privacy’s sake to simply fix this in future versions of the app,” Zdziarski wrote.

Just Don’t Trust Anonymous Apps

In the wake of the Edward Snowden revelations and other concerns about privacy and anonymity stemming from controversial polices from companies like Facebook, anonymous applications are on the rise.

See also: Facebook Is Reportedly Working On A Secret Clone

Whisper and other apps like Secret and YikYak, supposedly provide users with a safe and secure place to talk about feelings on the Internet. Even Facebook is reportedly building an app that encourages you to spill your guts anonymously. 

Users who just read and don’t contribute to these online spaces can enjoy a bit of Schadenfreude at others’ expense. But some users also post “secrets” on these anonymous networks that can do some serious damage

Anonymous apps are still a small and growing space. As the Guardian article—along with stories like this Wired piece exposing a hack that could identify Secret users—illustrate, it might not be smart to trust these mobile applications with our deepest darkest secrets.

Anonymous applications are an important part of the Web. But they still have a lot of growing up to do. Until applications let users stay anonymous and safe from both the community and the companies that build them, there will always be a risk in sharing your secrets. 

Of course, isn’t the whole point of secrets to keep them to yourself?

Lead image by Brian Smithson

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