SEO Facts » AdWords

Google’s Recent Domain Registrations: Labs, Screenwise & AdWords

admin — Sat, 11 Feb 2012 14:09:26 +0000

Google has been busy registering several domain names in recent days that could be signs of things to come. A couple seem to relate to some kind of lab-related project(s), some are AdWords-related and others are related to the Google Screenwise program that I wrote about earlier this week….

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Google AdWords Gets Shared Lists To Eliminate Duplicate Data Entry

admin — Sat, 11 Feb 2012 00:09:04 +0000

Sick of inputting the same things across multiple campaigns in Google AdWords? Yeah, Google suspected that was the case. Following the same philosophy that spawned the introduction of negative keyword lists in January of last year, Google has added placement exclusion lists and list suggestions….

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How To Use The AdWords Search Term View To Optimize Keywords & Negatives

admin — Fri, 03 Feb 2012 19:09:13 +0000

Optimizing Keywords and Negatives is a task I recommend to my clients that they do regularly. In this How To, I will include some real-world experience along with the basics of how to use the AdWords Search Term View to optimize keywords and negatives. What Is Search Terms View? The AdWords Search…

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AdWords Performance Grader Tool Touts More Accurate PPC Data Reports

admin — Mon, 30 Jan 2012 21:29:20 +0000

WordStream has updated their AdWords Performance Grader, released in August, 2011. Peer report data is now more accurate, as the tool has analyzed almost half a billion in annualized PPC spend, about 1.5 percent of Google’s total ad revenue.

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AdWords, Plus Your World – 7 Examples of How SPYW Could Impact SEM

admin — Mon, 30 Jan 2012 20:06:21 +0000

When Google+ first hit the scene this past summer, I couldn’t help but think about how the fledgling social network could eventually be monetized by Google. I do a lot of SEM work and know how powerful Google’s AdWords platform is, as well as how much revenue it generates for Google. The AdWords platform generates [...]

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8 Quick Ways to Increase Your AdWords CTR

admin — Mon, 30 Jan 2012 18:08:58 +0000

There are times you just want to increase your click-through rates. You might need to raise it to help Quality Scores, increase traffic, or gain visibility for a new product. Often by just raising click-through rates, you might not be raising your conversion rate. You can even decrease your…

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New Mobile AdWords Targeting Options: WiFi & OS Version

admin — Fri, 20 Jan 2012 21:29:25 +0000

Google AdWords advertisers can now target campaigns to mobile devices that have a high-speed WiFi connection. Advertisers can also now target specific versions of operating systems on iOS, Android, and WebOS. Here’s how to take advantage.

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AdWords Search and Display Networks Will Soon Get Impression Share Metrics

admin — Thu, 19 Jan 2012 20:29:40 +0000

Google will soon add impression share metrics for its search and display networks – a long awaited addition. Impression share is the percentage of impressions you received divided by the estimated number of impressions you were eligible to receive.

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Why Search Marketers Must Use AdWords Ad Extensions

admin — Thu, 19 Jan 2012 14:29:23 +0000

In the world of search engine marketing (SEM), you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad Extensions into that mix will add an extra edge to any PPC account. When all else is equal structurally, …

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Stop SOPA + New AdWords Capability Reflects Important 2012 SEO Strategy – Business Insider

admin — Wed, 18 Jan 2012 21:29:27 +0000

Stop SOPA + New AdWords Capability Reflects Important 2012 SEO Strategy
Business Insider
Targeting mobile users as much as possible is important, and will become even more so as technology advances and mobile SEO becomes even more significant to the advertising and marketing worlds. In a time when many people use their cell phones to find …

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