Posts tagged AdWords
How To Use The AdWords Search Term View To Optimize Keywords & Negatives
Feb 3rd
Optimizing Keywords and Negatives is a task I recommend to my clients that they do regularly. In this How To, I will include some real-world experience along with the basics of how to use the AdWords Search Term View to optimize keywords and negatives. What Is Search Terms View? The AdWords Search…
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AdWords Performance Grader Tool Touts More Accurate PPC Data Reports
Jan 30th
WordStream has updated their AdWords Performance Grader, released in August, 2011. Peer report data is now more accurate, as the tool has analyzed almost half a billion in annualized PPC spend, about 1.5 percent of Google’s total ad revenue.
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AdWords, Plus Your World – 7 Examples of How SPYW Could Impact SEM
Jan 30th
When Google+ first hit the scene this past summer, I couldn’t help but think about how the fledgling social network could eventually be monetized by Google. I do a lot of SEM work and know how powerful Google’s AdWords platform is, as well as how much revenue it generates for Google. The AdWords platform generates [...]
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8 Quick Ways to Increase Your AdWords CTR
Jan 30th
There are times you just want to increase your click-through rates. You might need to raise it to help Quality Scores, increase traffic, or gain visibility for a new product. Often by just raising click-through rates, you might not be raising your conversion rate. You can even decrease your…
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New Mobile AdWords Targeting Options: WiFi & OS Version
Jan 20th
Google AdWords advertisers can now target campaigns to mobile devices that have a high-speed WiFi connection. Advertisers can also now target specific versions of operating systems on iOS, Android, and WebOS. Here’s how to take advantage.
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AdWords Search and Display Networks Will Soon Get Impression Share Metrics
Jan 19th
Google will soon add impression share metrics for its search and display networks – a long awaited addition. Impression share is the percentage of impressions you received divided by the estimated number of impressions you were eligible to receive.
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Why Search Marketers Must Use AdWords Ad Extensions
Jan 19th
In the world of search engine marketing (SEM), you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad Extensions into that mix will add an extra edge to any PPC account. When all else is equal structurally, …
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Stop SOPA + New AdWords Capability Reflects Important 2012 SEO Strategy – Business Insider
Jan 18th
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Stop SOPA + New AdWords Capability Reflects Important 2012 SEO Strategy
Business Insider Targeting mobile users as much as possible is important, and will become even more so as technology advances and mobile SEO becomes even more significant to the advertising and marketing worlds. In a time when many people use their cell phones to find … |
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AdWords Gets More Granular With New Mobile Targeting Options
Jan 18th
Say you’re marketing an Android app via AdWords targeted to mobile devices, but your product only works on Honeycomb and newer versions of the OS — still, you keep getting folks with older versions showing up on your landing page, and likely getting frustrated. That’s exactly the…
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AdGroup-Level Impression Share Metrics Coming To AdWords
Jan 17th
Google is releasing new functionality for AdWords that is aimed at helping them better allocate their budgets. The new feature will give advertisers impression share metrics down to the Ad Group level. Previously, impression share metrics were available only at the campaign level, which…
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