Posts tagged advertising
YouTube Advertising Options for Budgets of All Sizes
Apr 25th
With such a wide variety of advertising options, YouTube is a serious player in the online advertising world. Adding almost any of these campaigns to your account will almost definitely improve performance, no matter what you’re advertising.
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SEO Philadelphia Company, 1 SEO Announces Yahoo PPC Advertising – Virtual-Strategy Magazine
Apr 24th
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SEO Philadelphia Company, 1 SEO Announces Yahoo PPC Advertising
Virtual-Strategy Magazine SEO Philadelphia Company will provide Yahoo account set up, creation of up to four ad groups, select relevant keywords and negative keywords, and create variations of ad text. Keywords analysis – Review of competitor's ads, selection of keywords for … |
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[Infographic] More People Opting Out of Behavioral Advertising
Apr 19th
The fight to gain privacy assurances from advertisers is like a massive, complicated waltz: one step forward, two steps back. In the end, we just keep on dancing around in circles. More than any other time in the history of the Web, advertisers are feeling the squeeze from government regulators and consumer advocates demanding transparency and respect for user privacy.
The Federal Trade Commission has taken strong steps toward protecting user privacy with its Final Privacy Framework. Apple, the world’s largest corporation, has also moved to block advertisers from tracking users on iPhones and iPads through its unique device ID policies. Advertisers are aware that it is in their best interest to be as transparent as possible and the industry’s self-regulatory commissions are gaining traction. Does this waltz have an ending where both advertisers and consumers are satisfied?
The Network Advertising Initiative (NAI) and Digital Advertising Alliance (DAA) have seen participation rise in recent years, with now more than 80 companies in the NAI so far in 2012. The NAI provides users a portal where advertisers can show their privacy guidelines and users can opt out of cookie tracking, the prevalent way that ad agencies gain data for behavioral targeting.
Since 2008, about 9.8 million visitors have come to the NAI’s opt-out site. That includes a little over 5.9 million in 2011, almost twice the people that had visited the site in the previous three years combined. Since 2008, about 1.75 million users have opted out of cookie tracking, approximately 17%.
Consumers are also leery of search engines. According to a Pew survey cited by law firm Loeb & Loeb as part of its Media Mindshare Leadership Series, 73% of consumers are “not OK” with a search engine that keeps track of your searches and uses that information to personalize your future results.
Google functions as both an advertiser and a search company. Its new privacy policy is intended to give users a better, more streamlined experience across Google services, but it also functions as a way for Google to concentrate its data collection practices for each individual user. When Larry Page called Google+ the “backbone” of all of the company’s services, the hidden meaning was that a user’s profile is now the central hub that the company uses to aggregate data. From an advertising perspective, it makes perfect sense.
Users and advertisers are going to have to find a balance. Behavioral advertising is creepy, yes, but the services that advertising supports (such as search, apps and various types of digital media) are vital to the flow of the Web and how consumers spend their time on it. The FTC has the right of it: Give users the option to opt out of cookie tracking and make the advertisers be as transparent as possible.
Check out the infographic from Loeb & Loeb below.
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Cost of Facebook Advertising Rapidly Increasing
Apr 17th
TBG Digital, who is one of the biggest spenders on Facebook advertising, recently released their first quarterly Global Facebook Advertising Report of 2012. The report, which is based on 12 months of data for 235 clients in 190 countries, analyzed 372 billion ad impressions to determine how the Facebook advertising landscape is changing. To ensure [...]
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Review of Qwaya’s Self Service Facebook Advertising Tool
Apr 6th
With over 850 million users, businesses and web entrepreneurs are flocking to Facebook to acquire a social following of their own. However, until this week, Facebook did not have a good self service tool for managing advertising on their site.
View full post on Search Engine Watch – Latest
Organic SEO Could be Answer For Health Advertising on the Smartphone – International Business Times
Apr 2nd
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Organic SEO Could be Answer For Health Advertising on the Smartphone
International Business Times … with greater smartphone adoption, more health-related search queries are being generated from smartphones, which carries advertising potential but also challenges that could be mitigated with a greater role for SEO in traffic-driving initiatives. |
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Advertising and the Second Screen; How Mobile Apps are changing the TV Experience – International Business Times
Apr 2nd
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Advertising and the Second Screen; How Mobile Apps are changing the TV Experience
International Business Times Search apps do the same as SEO and marketing experts leverage both the similar and divergent search behaviors between the different platforms. The similar behavior in this case is web searching itself, and the divergent behavior is that local searches … |
View full post on SEO – Google News
Google Spent $213 Million Advertising its Products in 2011
Mar 29th
The online giant is spending enormous amounts of money on TV, magazine, and newspaper ads to promote Google+, Chrome, and other products. Google is now spending around the same percentage of revenue as companies like Apple, Microsoft, and Yahoo.
View full post on Search Engine Watch – Latest
Why People Should Chill Out About Targeted Advertising
Mar 13th
The other day, I was reading a news article when a skyscraper banner ad to the right of the story caught my eye. It was for a particular bass guitar, which was for sale on Amazon. I happen to be in the market for a new bass, and this model looked like one that I might like. So I clicked on the ad to take a closer look and then and browsed through a few other options.
I didn’t end up buying anything, only because I have more a little research to do before I make a decision. But I will make a purchase within the next few weeks. Maybe I’ll get one through Amazon. Either way, I couldn’t help but notice something rather incredible about the aforementioned experience: I actually clicked on a banner ad on a website.
Sponsor
This was probably the second or third time I have ever done this in my life, despite being served probably millions of ad impressions since I first encountered the Internet via a dial-up-connected AOL account. I’ve clicked on text ads in Google search results and on the occasional Facebook ad, but like most Web users, display banner ads have always fallen into my blind spot while I’m browsing. I rarely even notice them.
This phenomenon is by no means limited to the digital world in which we now live. As a teenager, I would bemoan the number of full-page ads in the magazines I’d pick up, as I flipped through the cologne stench in search of articles to read. To this day, I can’t bear to sit through a television commercial. Most of them are weirdly manipulative and completely irrelevant to my life.
The Value For Consumers
On the Internet, my relationship with advertising has begun to change. Thanks to the social graph, search engines and ad targeting technology, I’m seeing more advertisements for things that actually interest me. Instead of an annoyance, ads can be useful to me as a consumer. This is a concept I never knew growing up.
As tolerant – cautiously supportive, even – as I am of targeted online advertising, it just so happens that I am in the minority. The latest evidence illustrating this fact came last week with the release of a study by the Pew Internet and American Life Project. According to the survey, 68% of American consumers have a negative view of targeted online advertising.
Above all, people take issue with the privacy implications associated with personalized ads. To know which ads to deliver, marketers and ad networks need data about consumers. Whether they get it from your search history, the data you pump into Facebook or by tracking your browsing history, they have to get that information somehow. This creeps a lot of people out.
To be sure, companies do have a special obligation to keep their online advertising practices transparent and easy to opt out of for those who don’t wish to participate. They also should never expose private data in any kind of a public way, as Google learned the hard way with their launch of Buzz.
The “Do Not Track” initiatives outlined by the FTC and being undertaken by Mozilla and Google are necessary to protect consumers’ privacy and ensure that the way this data gets collected is indeed transparent.
As long as privacy controls are available and private data is never made public against anyone’s wishes, I see no problem with targeted ads.
The Value For Publishers (And in Theory, the Public Good)
Not only do personalized ads make for a more relevant and enjoyable experience, but in theory, they should make life easier for publishers down the line. It’s no secret the traditional news business is in peril. For the time being, print publishers trying to make the transition to the Web are still seeing more lucrative ad sales per unit in print than they are online, even as readers flock to the Web and mobile platforms to get their news.
There’s been a lot of handwringing in the journalism world over the last few years, especially when the recession was at its peak. One of the concerns is that as news makes the transition from paper to pixels and vital resource are cut back at traditional operations, we could lose some of the best journalism, which many view as the lifeblood of democracy.
There’s certainly a case to be made that the Web is improving journalism (even if it also has a way of dumbing it down in some cases), but the concerns about the future of news and how to financially support the best reporting are not without merit.
Advertisers are themselves still making the transition from traditional to new media, but it’s easy to imagine that to many marketers, measurable, more effective units will have more value – and thus be worthy of a higher ad spend – than the old, one-size-fits-all advertising model. Sure, some ad campaigns will still be more effective for building brand recognition than encouraging immediate consumer action, but even those ads would be better served to the right people.
Of course, there are major differences in the economics of advertising online and advertising in traditional mass media. It’s not as though the companies formerly known as newspapers are going to suddenly replace their old print revenue with a single, digital revenue stream. But the more effective digital advertising becomes, the more valuable it will be.
Newspaper boy photo by Kelly B.
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Microsoft Advertising Begins Aggressively Courting Small Businesses For Search
Mar 2nd
Microsoft Advertising has begun reaching out to a handful of search engine marketing (SEM) experts and small business customers, hoping to pair them up in the first part of an initiative to educate SMBs about adCenter and learn about their needs and challenges. “It’s an initiative to…
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