Posts tagged advertising
It’s still happening. Google reported on Thursday that the average cost-per-click (CPC) was down again in Q2 from the prior year, marking the eleventh consecutive quarter in which the average CPC fell year-over-year. Some analysts and news outlets have been pointing to this as evidence of…
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Award-Winning Advertising Agency Announces New SEO Services
Now, small business owners will be able to receive SEO consultations, audits, and strategic tactics from a dedicated in-house SEO specialist. Meghgan Recker. This agency's SEO specialist and AdWords Certified professional brings a unique blend of …
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Marketers are doubling down on content marketing and leveraging native advertising to achieve scale as visual content marketing tactics evolve and the arms race rages to reach consumer engagement. In a recent post, I described steps brands are taking to get the most out of their content efforts via Content Marketing Fracking and Closing the Social Loop. Native advertising is being used to capture the consumer’s attention and reach the holy grail of viral sharing. However, it is not without controversy and brands are in a FOMO (fear of missing out) moment because fickle customers will start engaging with your competitors […]
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