Posts tagged advertising

Reaching The Modern Family: Cross-Device Advertising Is A Must

Are you deploying a cross-device search strategy to capture users as they move between devices? Columnist John Cosley of Bing notes that you’re missing out if not.

The post Reaching The Modern Family: Cross-Device Advertising Is A Must appeared first on Search Engine Land.



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How Should SMBs Buy Local Search Advertising: Automated Services Vs. Sales Reps?

Who should small- and medium-sized businesses turn to for help with search marketing? Columnist Wesley Young of the Local Search Association starts the discussion.

The post How Should SMBs Buy Local Search Advertising: Automated Services Vs. Sales Reps? appeared first on Search Engine Land.



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Pinterest Promoted Pins: Advertising Officially Arrives Among The Mason Jars

You’ll soon see increased ads on Pinterest—if you squint. After nearly a full year of testing, Pinterest is launching Promoted Pins. The image-sharing site’s highly stylized brand of targeted advertising launches on January 1, the company announced

Pinterest first announced Promoted Pins in October 2013, eight months before it made the program available to advertisers. This May, Pinterest opened a beta to select advertisers like the Disney—ABC Television Group in order to test the way they worked on the site.

Unlike organic pins posted by Pinterest users, Promoted Pins are sponsored by companies. They look very similar to organic pins—especially since Pinterest insists brands follow its popular aesthetic. The main difference is that these pins include the words “Promoted by X” below the image.

See also: How Pinterest Predicts You’ll Be A Rug-Stenciling Lumbersexual in 2015

Much like the targeted advertising that shows up in Facebook News Feeds, specific Promoted Pins appear in dashboard  that match user interests and relevant search results. For example, a Pinterest user who has a lot of pins about gardening, might see a Promoted Pin featuring the photo of a garden sponsored by a company that makes gardening products.

Every step of the way, Pinterest has been extremely cautious. An image-sharing network that allows people to organize pictures they love, Pinterest’s entire model depends on the site being an enjoyable experience. 

“Partnerships [with brands] aren’t just, ‘Go get ad dollars.’ That’s not how we think about it here,” Joanne Bradford, head of partnerships at Pinterest, told ReadWrite in May. “We’re really about teaching partners how to be their best on Pinterest and connect consumers in a very authentic way.”

See also: How Pinterest Is Slowly Learning How To Make Money

According to Bradford’s announcement, Pinterest’s assessment of the beta has shown that Pinterest users don’t groan when they see a Promoted Pin. Promoted Pins were repinned, or reblogged onto users’ accounts, an average of 11 times, which is the same as organic pins.

Now, Bradford is launching the Pinstitute, a program for “businesses to learn how to connect with Pinners.” While the incentive for increased engagement is clear for business goals, the announcement’s language focuses on an improved user experience. Because on Pinterest, users don’t just have to see your ad; they need to like it, too.

Photo via Pinterest blog

View full post on ReadWrite

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The Power of Social Advertising and Custom Website Audiences for Panda and Penguin Victims

Social can help SEO. Learn how Panda and Penguin victims can use custom website audiences via Facebook and Twitter to increase targeted traffic, social sharing, inbound links, and more.

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3 Ways LinkedIn Advertising is Different Than Other Paid Social Platforms by @wilcoxaj

LinkedIn Advertising gets classified a few ways. It gets called “Paid Social,” but it’s not very social. It gets called “Display,” but it shares very little with other Display channels. No, LinkedIn Advertising is in a world of its own – and for good reason. Not Really Paid Social Although LinkedIn is technically considered a social media platform, it is very different from most consumer-facing social media. Its advertising solutions are no different. LinkedIn offers two main types of ad units. The first, right-rail text ads, (called simply, Ads) have no social element to them at all. The platform’s most […]

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Online Advertising To Grow By 15% Over Next Two Years, Driven By Mobile And Display by @mattsouthern

A report released this week by ZenithOptimedia reveals projections for global ad spend in 2015, with online advertising said to be the fastest growing medium having grown 16.9% in 2014 with an estimated 15% growth over the next two years. Online advertising makes up 24% of total global ad spend, which is substantial considering ten years ago it only made up 4% of global ad spending. The rise in online advertising spending can be attributed to the decline of magazine and newspaper advertising. While those two mediums are on the decline in terms of ad spend, ad budgets for online […]

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