Posts tagged advertising

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Snapchat is a Great For Online Advertising, Here’s Why by @esornoso

For quite a few people, understanding how Snapchat can be used for efficient online marketing is a bit difficult to understand, at least in the beginning.

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Viant, Google, Myspace, and the Future of Advertising by @cynthialive

Will Viant be able to leverage Myspace’s registration data to pave the road for a new digital marketing dimension? How much will Google benefit from this?

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Google’s VP of Display Advertising Wants a Single Standard for Viewability by @mattsouthern

What counts as an ad view? Is it when the ad is technically served, or when the ad is actually able to be seen by a human visitor? No one can definitively answer that question because there’s no standard in the display advertising industry for what counts as “viewability” — which is a problem Neal Mohan, Google’s VP of Display and Video Advertising Products, says needs to be fixed. According to the MRC standard definition of viewability, a ‘viewable ad’ is one that has been rendered on a screen for a person to view. This kind of viewability should be […]

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Quantifying The Mobile Revolution: Mobile Advertising Progress In 2014

What’s in store for paid search marketers as mobile continues its path to digital dominance? Columnist Matt Ackley tackles this question with insights gleaned from a forthcoming Marin research report.

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Use Search and Social Media to Monitor TV Advertising

Monitoring search and social behaviors can provide insight into how your TV advertising efforts are performing.

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