Posts tagged advertising
Instagram is making it possible for businesses to find out just how well their advertising performs.
On Thursday, the company rolled out a suite of business tools to manage ad campaigns. Account insights and ad insights display impressions, reach, and engagement, both for particular ad campaigns and the account itself. An advertising staging feature enables advertisers to edit and preview campaigns before launching.
Instagram worked with a handful of advertisers before giving analytics to all advertisers this week. The company will make the new tools available to all brands later this year.
Instagram launched advertising last fall.
Images courtesy of Instagram.
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It’s still happening. Google reported on Thursday that the average cost-per-click (CPC) was down again in Q2 from the prior year, marking the eleventh consecutive quarter in which the average CPC fell year-over-year. Some analysts and news outlets have been pointing to this as evidence of…
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Award-Winning Advertising Agency Announces New SEO Services
Now, small business owners will be able to receive SEO consultations, audits, and strategic tactics from a dedicated in-house SEO specialist. Meghgan Recker. This agency's SEO specialist and AdWords Certified professional brings a unique blend of …
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