Posts tagged advertising

Membership for Marketing,Traffic,Web Advertising Seo Page Link SPlService. com 2

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Q&A With Ad Agency Video SEO Pro On Video Advertising – Westchester Magazine (blog)


Westchester Magazine (blog)
Q&A With Ad Agency Video SEO Pro On Video Advertising
Westchester Magazine (blog)
Q&A With Ad Agency Video SEO Pro On Video Advertising. Video advertising is growing faster than advertising in most other mediums. Why? And what does it mean for your ad strategy? We speak to local agency Video SEO Pro to find out. By Amy R.

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LinkedIn Introduces Aggressive New Form Of Advertising by @mattsouthern

If you thought retargeting ads were already creepy, be prepared for them to get even creepier. Recode reports that LinkedIn announced new ad products today, including one type of ad unit that can reach LinkedIn users on websites other than LinkedIn.LinkedIn Network Display, the name of the new ad product, lets users buy ads through LinkedIn to be displayed on other sites around the web. With these ads, marketers can target specific groups of LinkedIn users on the network, and then use cookies to continue targeting those same users with ads as they leave the network to browse other sites. […]

The post LinkedIn Introduces Aggressive New Form Of Advertising by @mattsouthern appeared first on Search Engine Journal.

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How to Build Custom Facebook Audiences for Marketing and Advertising by @esornoso

Over the last few years, Facebook has been home to the world’s largest internet audience, and 2015 is shaping up to be another major year. When it comes to online marketing and advertising, Facebook has been a very valuable tool for businesses of all sizes and categories. From small companies that manage their own pages to large corporations that employ entire social media departments, Facebook has become the platform of choice in terms of establishing a solid online presence. One of the major reasons Facebook is so attractive and valuable to small and medium-sized businesses is that this is a social […]

The post How to Build Custom Facebook Audiences for Marketing and Advertising by @esornoso appeared first on Search Engine Journal.

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Marketers Spent $4 Billion On Click-to-Call Advertising In 2014 — Report

Lack of keyword attribution creates a “blind spot” for search marketers.

The post Marketers Spent $4 Billion On Click-to-Call Advertising In 2014 — Report appeared first on Search Engine Land.



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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Reaching The Modern Family: Cross-Device Advertising Is A Must

Are you deploying a cross-device search strategy to capture users as they move between devices? Columnist John Cosley of Bing notes that you’re missing out if not.

The post Reaching The Modern Family: Cross-Device Advertising Is A Must appeared first on Search Engine Land.



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How Should SMBs Buy Local Search Advertising: Automated Services Vs. Sales Reps?

Who should small- and medium-sized businesses turn to for help with search marketing? Columnist Wesley Young of the Local Search Association starts the discussion.

The post How Should SMBs Buy Local Search Advertising: Automated Services Vs. Sales Reps? appeared first on Search Engine Land.



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Pinterest Promoted Pins: Advertising Officially Arrives Among The Mason Jars

You’ll soon see increased ads on Pinterest—if you squint. After nearly a full year of testing, Pinterest is launching Promoted Pins. The image-sharing site’s highly stylized brand of targeted advertising launches on January 1, the company announced

Pinterest first announced Promoted Pins in October 2013, eight months before it made the program available to advertisers. This May, Pinterest opened a beta to select advertisers like the Disney—ABC Television Group in order to test the way they worked on the site.

Unlike organic pins posted by Pinterest users, Promoted Pins are sponsored by companies. They look very similar to organic pins—especially since Pinterest insists brands follow its popular aesthetic. The main difference is that these pins include the words “Promoted by X” below the image.

See also: How Pinterest Predicts You’ll Be A Rug-Stenciling Lumbersexual in 2015

Much like the targeted advertising that shows up in Facebook News Feeds, specific Promoted Pins appear in dashboard  that match user interests and relevant search results. For example, a Pinterest user who has a lot of pins about gardening, might see a Promoted Pin featuring the photo of a garden sponsored by a company that makes gardening products.

Every step of the way, Pinterest has been extremely cautious. An image-sharing network that allows people to organize pictures they love, Pinterest’s entire model depends on the site being an enjoyable experience. 

“Partnerships [with brands] aren’t just, ‘Go get ad dollars.’ That’s not how we think about it here,” Joanne Bradford, head of partnerships at Pinterest, told ReadWrite in May. “We’re really about teaching partners how to be their best on Pinterest and connect consumers in a very authentic way.”

See also: How Pinterest Is Slowly Learning How To Make Money

According to Bradford’s announcement, Pinterest’s assessment of the beta has shown that Pinterest users don’t groan when they see a Promoted Pin. Promoted Pins were repinned, or reblogged onto users’ accounts, an average of 11 times, which is the same as organic pins.

Now, Bradford is launching the Pinstitute, a program for “businesses to learn how to connect with Pinners.” While the incentive for increased engagement is clear for business goals, the announcement’s language focuses on an improved user experience. Because on Pinterest, users don’t just have to see your ad; they need to like it, too.

Photo via Pinterest blog

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