Posts tagged advertising

Google’s VP of Display Advertising Wants a Single Standard for Viewability by @mattsouthern

What counts as an ad view? Is it when the ad is technically served, or when the ad is actually able to be seen by a human visitor? No one can definitively answer that question because there’s no standard in the display advertising industry for what counts as “viewability” — which is a problem Neal Mohan, Google’s VP of Display and Video Advertising Products, says needs to be fixed. According to the MRC standard definition of viewability, a ‘viewable ad’ is one that has been rendered on a screen for a person to view. This kind of viewability should be […]

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Quantifying The Mobile Revolution: Mobile Advertising Progress In 2014

What’s in store for paid search marketers as mobile continues its path to digital dominance? Columnist Matt Ackley tackles this question with insights gleaned from a forthcoming Marin research report.

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Use Search and Social Media to Monitor TV Advertising

Monitoring search and social behaviors can provide insight into how your TV advertising efforts are performing.

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Q&A With Ad Agency Video SEO Pro On Video Advertising – Westchester Magazine (blog)


Westchester Magazine (blog)
Q&A With Ad Agency Video SEO Pro On Video Advertising
Westchester Magazine (blog)
Q&A With Ad Agency Video SEO Pro On Video Advertising. Video advertising is growing faster than advertising in most other mediums. Why? And what does it mean for your ad strategy? We speak to local agency Video SEO Pro to find out. By Amy R.

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LinkedIn Introduces Aggressive New Form Of Advertising by @mattsouthern

If you thought retargeting ads were already creepy, be prepared for them to get even creepier. Recode reports that LinkedIn announced new ad products today, including one type of ad unit that can reach LinkedIn users on websites other than LinkedIn.LinkedIn Network Display, the name of the new ad product, lets users buy ads through LinkedIn to be displayed on other sites around the web. With these ads, marketers can target specific groups of LinkedIn users on the network, and then use cookies to continue targeting those same users with ads as they leave the network to browse other sites. […]

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How to Build Custom Facebook Audiences for Marketing and Advertising by @esornoso

Over the last few years, Facebook has been home to the world’s largest internet audience, and 2015 is shaping up to be another major year. When it comes to online marketing and advertising, Facebook has been a very valuable tool for businesses of all sizes and categories. From small companies that manage their own pages to large corporations that employ entire social media departments, Facebook has become the platform of choice in terms of establishing a solid online presence. One of the major reasons Facebook is so attractive and valuable to small and medium-sized businesses is that this is a social […]

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Marketers Spent $4 Billion On Click-to-Call Advertising In 2014 — Report

Lack of keyword attribution creates a “blind spot” for search marketers.

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