Posts tagged Advertisers’
Did Super Bowl Advertisers Take Advantage of Search Interest?
Feb 7th
Over the past couple of days, numerous stats and figures have been published about how Super Bowl advertisers took advantage (or not) of social media this year. But commercials also drive people to search engines, which in turn (when things go right) can lead potential customers to advertiser web…
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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The Most Social Super Bowl Breaks Records, Offers Advertisers Lessons
Feb 6th
Twitter did not crash and the Super Bowl became the most tweeted sporting event in history, averaging more than 10,000 tweets per second.
That wasn’t all that surprising: continued growth of the social network, not to mention tablet and smartphone technology that make it easier to tweet while watching television, means that record will probably be broken several times between now and next year’s Super Bowl.
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What was surprising, however, is how many of the tweets had nothing to do with the game: we have only anecdotal evidence so far, but many of the most popular tweets dealt with commercials. This year also marked the year of the hash tag; where as last year’s Super Bowl ads urged consumers to “Follow us on Twitter and Facebook,” this year’s ads simply listed a hashtag like #GameDayPolarBears (Coca-Cola) and #thatsalotofpizza (Pizza Hut).
Industry trade journal AdAge essentially live-tweeted the game on its Twitter account, making comments and adding insight into each commercial. USA Today partnered with Facebook to create an admeter that allowed fans to rate and immediately share their favorite ads with friends.
The game did prove that some brands still have something to learn about using social media as a marketing tool. Toyota undercut an otherwise brilliant, dog-centric advertising campaign by effectively spamming any user that used a game-related hash tag, such as #Giants and #Patriots. With multiple verified accounts centered around the @CamryEffect tag line, almost every user who posted on a game-related hash tag got an offer to enter a contest to win a Camry.
For the record, commercials did not dominate the most tweeted parts of the broadcast. The most tweeted moment of the night, according to Twitter, was the end, when a Tom Brady Hail Mary pass failed to find a receiver and 12,233 people tweeted in a single second. The second most tweeted moment came during Madonna’s halftime show, which averaged more than 8,000 tweets per second and had a high of 10,245 tweets in a single second.
Photo courtesy of ShutterStock.
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Can Bing & adCenter Bring More To The Table For Large Advertisers?
Feb 2nd
During the week of January 4th, I had the privilege of spending a week with the Bing and adCenter teams in Bellevue. First off, I would like to thank them both for their tremendous hospitality. Today, I want to outline some of the most interesting conclusions I have from the meetings with the…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Social TV Grows Up: Communities and Advertisers Flock
Feb 2nd
Several applications have sprung up that tie real-world actions to online communities, and allow for an experience that goes beyond the TV screen and into the palm of viewers’ hands. Here are a few applications that we see as category leaders.
View full post on Search Engine Watch – Latest
Twitter Offers Enhanced Profiles to Advertisers Spending $25K+
Jan 30th
Twitter is expanding its rollout of enhanced profile pages to include advertisers with $25,000 or higher in active ad orders on products including promoted tweets and trends. The new pages will begin rolling out February 1.
View full post on Search Engine Watch – Latest
Google’s 20 Largest U.S. Search Advertisers of 2011
Dec 13th
Over the past year Google has been doubling its efforts to improve its display, mobile, and brand advertising network. But how much money are they actually making off those compared to search advertising?
In 2010 Google brought in $29 billi…
View full post on Search Engine Watch – Latest
Google’s 20 Largest U.S. Search Advertisers of 2011
Dec 13th
Over the past year Google has been doubling its efforts to improve its display, mobile, and brand advertising network. But how much money are they actually making off those compared to search advertising?
In 2010 Google brought in $29 billi…
View full post on Search Engine Watch – Latest
Foursquare Redesign Creates Expanded Opportunities For Users, Advertisers
Nov 16th
Once upon a time Foursquare was a mobile app that allowed you to “check in” places and tell your friends you were there. That seems like a long time ago now. Foursquare has evolved into a local discovery tool and loyalty platform for businesses. It has effectively won in its…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Covario Issues Business Case for Mobile SEO Programs by Large Advertisers – MarketWatch (press release)
Oct 13th
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Covario Issues Business Case for Mobile SEO Programs by Large Advertisers
MarketWatch (press release) The authors of the report, Covario CMO Craig Macdonald and Senior SEO Strategist Michael Martin, support the premise that mobile search will be the main process by which digital advertising is served to consumers within the next 10 years. … |
View full post on SEO – Google News
Hulu Buries YouTube With 4x More Ad Views – Are Advertisers Afraid of YouTube?
Sep 23rd
I’ve read the latest press release from “comScore Video Metrix, which says that 180 million U.S. Internet users watched online video content in August 2011 for an average of 18 hours per viewer. In other words, 85.8 percent of the U.S….
View full post on Search Engine Watch – Latest
