Posts tagged Adds
Google Adds Google+ Share Button
Apr 28th
Google has announced the Google+ Share button. Google has made it very easy for website owners to embed the Google+ share button on their websites and visitors to easily share content to their Google+ page from anywhere on the web.
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Wajam Adds Social Layer to Google With Facebook, Twitter Results
Apr 23rd
Social search company Wajam launched their next generation offering today, bringing personalized results from Facebook, Twitter and Google+ to regular Google search with a user interface that rivals Google’s own Search Plus Your World.
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YouTube Live Adds Real Time Analytics, Paid Live Streaming & More
Apr 11th
YouTube Live did something completely different to celebrate its first birthday. Its gave three gifts to YouTube Partners, wrapped up as new features, further opening a new category of content for partners to create and advertisers to consider.
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Yelpy Insights: Yelp Adds Two New Search Filters, Looks To Add More
Apr 10th
Is there a battle brewing in the area of searchable local content and reviews? Foursquare has been making some interesting moves in this area, and today Yelp has announced two new search filters that it says will let users more easily find the right local business. Yelp is calling the new…
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Google AdWords Adds ZIP Code Targeting, Location Insertion; Updates Location Targeting
Apr 6th
Google will allow you to tag up to 1,000 ZIP codes within the U.S. using AdWords Location Targeting. Location insertion for local extensions will help you create custom local ads. And four enhancements are coming to advanced location targeting.
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New IBM DB2 Database Adds “Time Travel” for Projecting Past, Future Data
Apr 2nd
It’s been the case for every SQL database in practical use since E. F. Codd first came up with the concept: Records either exist or they don’t. When you run a SELECT statement, you’re querying the current state of the data. A state is either true or false.
As far back as 1993, efforts to incorporate some type of temporal query into SQL – some way of saying, “Tell me whether this event will be true three hours from now” – have proven successful only with add-ons and attachments. IBM’s new “Time Travel” aims to make this capability generally available.
With the general release of DB2 v. 10 for Windows on April 30, IBM will include a SQL interpreter capable of temporal operations. That is to say, when transactions are scheduled for some time other than now – perhaps the past, perhaps the future – a query can return the state of the data table at some other time.
These new elements of what had been called Temporal SQL have been given the more sci-fi-sounding name “Time Travel” by IBM.
Okay, so it doesn’t actually bend the laws of physics. But as IBM marketing director Bernie Spang explained to ReadWriteWeb using more down-to-Earth language, “It simplifies the development of applications that have to deal with data at different points in time, both past and future. Think of a travel agency that has itineraries for future trips, and you want to be able to recognize and flag cases where you have a hotel booked for a week in Rome, and at the same time have a car service booked for some of those days in New York City. Or if you’re an insurance provider, and you’re looking at a claim and need to understand what were the policy details in effect at the time of the original accident, which may be different than what they are today?”
The secret to temporal queries comes from the use of two time scales, whose timestamps now apply to each and every row in a table: the system time with which everyone is familiar, and the business time that can slide. A query may specify an interval of business time using the modifier FOR PORTION OF BUSINESS_TIME, which may include a FROM and TO range.
A white paper on “Time Travel” published by IBM for its z/OS version (which was released first) provides a very clear example. It almost needs no explanation:
UPDATE product FOR PORTION OF BUSINESS_TIME FROM '2012-03-01' TO '2012-04-01' SET price = 15.00 WHERE productID = 123;
You probably already interpreted it correctly: This instruction looks in the product table for any item keyed 123. Normally you would imagine there being just one record for that key, but under the temporal system, there may be different attributes for the record at different times. So from March 1 to April 1, when you look up the price for this item, you’ll see $15.

A portion of an IBM presentation on temporal SQL. [Courtesy IBM]
For comparison, an IBM study revealed that the equivalent business logic for older versions of SQL stored procedures may have required some 64 lines of code, and for a Java program may have required 180 lines to achieve the same functionality.
IBM’s long awaited edition comes as DB2 also gears up to accommodate different classes of data – other than just relational. Being added to the mix, Spang said, are both support for Hadoop unstructured data as well as the RDF Graph Store RDF triples, the sentence-like structure that links a related object to its subject using a qualifier (predicate), and which is the basis for semantic Web architectures. These are added to native XML data management, which was introduced in DB2 v.9.
“It’s bringing more tools to the table to analyze more types of information than ever before,” explained Spang. “What that does is generate even more insight from that analysis, which in effect is information itself.” Merging the insights from analysis of unstructured data in an Hadoop-based system with the traditional analytics insights from relational data, plus live insights from active streams (a new feature of DB2 v.10), will yield insights that were not capable until now, he adds.
“We are in a new era of data management. The answer isn’t always a relational data system,” he said. “The reality of it is, there are a number of types of systems I need to bring to bear to fully take advantage of all the different kinds of information available to me as a business.”
The new edition of DB2 Express v.10 will be free for single-CPU, dual-core deployments of up to 4 GB of data. Commercial editions will be deployable using IBM’s Workload Deployer for private cloud, or SmartCloud for public cloud.
View full post on ReadWriteWeb
Google Adds New Toys to OAuth Playground
Mar 30th
Google opened its OAuth 2.0 playground to developers last November with support for Google properties and non-Google APIs with support for OAuth 2.0 draft 10. Since then, the company has added a number of new toys to the OAuth Playground, including support for testing client-side apps, in addition to testing Web-based applications.
In case you missed it the first time around, the OAuth Playground is a Google-sponsored site that allows developers to work with the OAuth 2 protocol.
Since the release, Google has added support for the client-side flow, which allows developers to test out client applications using the playground. (See also, Facebook’s developer docs on client-side flow.)
They’ve also added support for newer OAuth 2.0 drafts. This gives developers access to drafts up to the March 8th draft (25). Since the Internet does not move at a uniform pace, developers still have access to earlier drafts, as well.
Spending a long time working with an application? The playground now has support for auto-refreshing access tokens – so you don’t have to worry about timeouts.
The playground can be used for any OAuth apps, not just Google’s services. However, if you’re working with applications specific to Google services, you’ll now find support for two parameters (access_type, approval_prompt) that are Google-specific. The playground also has support now for Google’s API discovery service.
Whether you’re working with Google services or just testing applications that need to use OAuth in general, the playground should be an excellent resource.
View full post on ReadWriteWeb
Google AdWords Adds Status Insights to Help Diagnose Ads Faster
Mar 28th
Google recently announced the addition of a status insights icon to the Ads tab. This new feature provides visibility into the approval status and whether an ad is showing for the specific keyword or keywords that you’re targeting.
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