Posts tagged actually

How Travel Advertisers Should Actually Be Using Search Marketing Benchmarks

Contributor Lori Weiman of The Search Monitor shares data to help travel and hospitality marketers gauge their success.

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In 2015, Your Job As An SEO Isn’t Actually SEO

Columnist Erin Everhart explains how the role of the search engine optimization (SEO) professional is undergoing a major transformation.

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In 2015, Your Job As An SEO Isn’t Actually SEO – Search Engine Land


Search Engine Land
In 2015, Your Job As An SEO Isn't Actually SEO
Search Engine Land
That isn't going anywhere. But because the way to drive organic traffic isn't anything like the way we used to drive organic traffic, SEOs have to become more cross-functional. These days, when you say you “do SEO,” you really do about a million other

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Quality Content Factors: A List That’s Actually Helpful

We’re all chasing “quality content” – but what does that actually look like? In an apparent effort to help publishers rank better, Google released a notoriously unhelpful list of questions. Bing was a little more resourceful with their more recent guidelines for quality content, but there are…



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Fashionable Tech Gadgets You’ll Actually Want to Wear

Editor’s Note: This was originally published by our partners at <a href=”http://www.popsugar.com/tech/Cute-Gadgets-36597592″>PopSugarTech</a>.&nbsp;

Pretty Geeky is an ongoing series that explores the role of style and design in wearable technology. 

What good are wearables if you won’t actually want to—you know—wear them? At this year’s Consumer Electronics Show, it was obvious that tech companies had gotten a few tips from the style department to make gadgets more stylish and less silly-looking. Ahead, check out the most fashionable trackers, earphones, and cameras we’re excited to get our hands on in the next few months.

Bellabeat Leaf Pendant

Fashion meets function with the Bellabeat Leaf, a pendant that keeps tabs on physical activity, nutrition, sleep, and reproductive health (like period and ovulation dates). Sync it with an app for details and wear the pretty piece—which comes in five different leaf designs—as a necklace, pendant, or bracelet. The $89 Leaf is available for preorder now.

Stellé Audio Earbud Locke

Consider the new Stellé Audio earbud locket a stylish twofer. It’s actually a necklace that holds Bluetooth earbuds for music and phone calls. The locket controls the audio, letting you to change the volume or answer calls by touching a button. Expect it to sell early this year for $200.

Mira Health Tracker

Mira was actually designed after getting input from a panel of women across the U.S. The small black activity tracker is detachable so you can place it anywhere, but fits in a stylish bracelet that comes in gold and deep purple. Sign up to find out when it will be available for order.

June UV Ray Tracker

We saw this incredible UV tracker last year at CES, but it’s back and better than before. The jewel tells you how much sun is hitting you and gives sun protection advice. It now comes in three colors: platinum, gold and gunmetal. Order it now for $99.

Narrative Wearable Camera

This Narrative portable camera clip is slick and teeny, so you can wear it without anyone really noticing it’s on you. Plus, it comes with 8GB of memory, wireless connectivity, and a 30-hour battery life. No word on when exactly it will come out this year, but the price will be $199.

Swarovski x Misfit Collection

Activity-tracker company Misfit recently teamed up Swarovski for a sparkly new collection called Swarovski Shine. The nine-piece line features sleep- and fitness-tracking gadgets that double as jewelry (necklaces, bracelets, bands, and more). Preorder them now.

Guess Connect Smartwatch

Ooh la la. The upcoming Guess Connect Smartwatch is pretty and practical, working with Android and iOS to display text-based notifications from a discreet OLED screen. No word on pricing or exact launch date, but expect it sometime this Summer.

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Are Your Video Ads Actually Being Seen? Google Will Soon Report On Video Ad Viewability by @mattsouthern

Google will soon let advertisers and publishers know whether or not their video ads delivered via the DoubleClick ad services are actually being watched by customers, Bloomberg reports. This news was announced by Neal Mohan, Google’s vice president of display and video advertising, at the Consumer Electronics Show (CES) in Las Vegas this week. In keeping with the Media Ratings Council’s standard, Google will let advertisers know what percentage of their videos were at least 50% in a customer’s view for at least two seconds or more. In order to take advantage of this new viewability reporting, advertisers and publishers […]

The post Are Your Video Ads Actually Being Seen? Google Will Soon Report On Video Ad Viewability by @mattsouthern appeared first on Search Engine Journal.

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How SEO Actually Improves Content Quality

In spite of the many people that might state otherwise, SEO and content can actually be best friends – here’s a look at why.

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Why The CBS Strike Against Dish’s Auto Hop May Actually Be A Win For Dish

When you can’t win over the courts, extortion can come in pretty handy—so says a broadcast industry that once again strong-armed Dish into watering down the Auto Hop commercial-skipping feature in its digital video recorders.

CBS, which temporarily pulled its programming off Dish, agreed to come back to the satellite TV provider if it instituted a seven-day waiting period for Auto Hop on its channel. (Previously, subscribers could use it the day after a program first aired.) Dish agreed, making for an apparent win for CBS. In fact, the company made off better than Disney, whose Dish deal yielded a three-day Auto Hop delay for ABC shows. 

See also: Cable TV’s Core Business Is No Longer Cable—It’s Broadband 

In both cases, the Dish contracts were up for renewal, backing the TV service into a corner. It had no choice but to hold up Auto Hop, if it wanted to continue carrying those channels. It did, but it also got something else: the rights to carry their programming online. 

The Art Of Negotiation

CBS has a history of trying to force partners’ hands to get what it wants, though this time, the contract renegotiations may have worked somewhat in Dish’s favor. 

Because of the demands of CBS, and Disney before it, the satellite service had the opportunity to work in “over-the-top” or online rights to carry their TV programming. 

With that clause sealed into the deals, Dish has a stronger basis now for launching an Internet TV service. The Disney deal, in particular, could be valuable in that case. Not only do the terms bring ABC to the table, but ESPN as well. 

For CBS, it’s a somewhat surprising move. The broadcaster apparently finds its programming so valuable, it charges people $6 per month for its own standalone Internet subscription service. 

Streaming’s importance in living rooms and mobiles has grown quite a bit—so much so that Nielsen will start tracking Netflix’s online viewership. In that light, Dish’s side benefit seems significant—even if it came at the price of waylaying Auto Hop. 

The Long Hop

It’s worth noting that, so far, Dish delayed Auto Hop on those select channels. It’s not hobbled everywhere, and the company didn’t completely kill it off. Plus, it’s not the only way to skip commercials. Manual fast-forwarding through them still works fine. 

Nonetheless, Auto Hop has been the contentious point for broadcasters, including CBS, Disney (ABC/ESPN), Comcast (NBC) and Fox, all of whom have tried (and failed at) suing Dish over it. The reason: advertising metrics. Broadcasters base ad rates on estimated viewership. If they can’t prove people watch the commercials, especially during the highly prized first-run programming, their ability to sell air time significantly weakens. 

See also: Would-Be TV Disrupter Aereo Files For Chapter 11 Reorganization

CBS and Disney have managed to beat back the Auto Hop threat, so they dropped their lawsuits. Expectations are high that Comcast and Fox will do the same. And if they do, Dish may get the full house of major broadcasting channels necessary for an upcoming Internet streaming TV service. 

By that point, the traditional set-top DVR and individual features may not mean all that much anymore. 

Photo by 360b, courtesy of Shutterstock 

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Search Marketing Reporting: 8 Metrics Clients Actually Care About

Many agencies and Internet marketers deliver a summary of performance for PPC and SEO on a weekly or monthly basis, but who decides what data goes into these reports, what metrics to include, and which graph to use to visualize the data?

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6 Link Removal Request Techniques That Actually Work by @neilpatel

Link removal requests are a huge deal. If you’re a webmaster or SEO trying to clean up harmful links, then you have probably sent dozens if not hundreds of link removal request emails. If you’re a site manager, you’ve probably received plenty of these kinds of emails. A link removal request is when a representative of one website asks the representative of another site to remove a link. It’s pretty simple. But there’s no such thing as simplicity in the world of SEO, right? Sometimes, link removal requests are spammy, malicious, dishonest, misdirected, mistaken, and even dangerous. Often, they are […]

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