Posts tagged Accounts

Think Big, But Cautiously When Transitioning PPC Accounts by @Matt_Umbro

During my career, I’ve been involved in many PPC sales. Whether conducting an audit, answering questions, or helping with projections, I have assisted in nearly every step of the process. For me, the sales portion is the easy part. What I’ve constantly tried to improve over the years is my ability to better transition accounts. When I talk about the transition, I’m referencing what happens in the immediate aftermath of a new account manager taking over an existing account. Generally, the account is underperforming and needs work, or else the client wouldn’t be looking to make a change. Account managers […]

The post Think Big, But Cautiously When Transitioning PPC Accounts by @Matt_Umbro appeared first on Search Engine Journal.

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Twitter Updates: Improvements To Managing Blocked Accounts, Reporting Harassment, And Adding Filters To Photos by @mattsouthern

Twitter announced several updates to its service today that will all be appreciated for entirely different reasons. One update aims to protect users from abuse, the other relates to blocking accounts, and finally Twitter had made itself more Instagram-like when it comes to adding filters to photos. Making It Easier To Report Harassment Twitter wants to make its social network safer by making it easier for users to report abuse and harassment. Now users can report abusive content and flag accounts for review on their mobile device. The changes also extend to people who witness abuse happening on Twitter but […]

The post Twitter Updates: Improvements To Managing Blocked Accounts, Reporting Harassment, And Adding Filters To Photos by @mattsouthern appeared first on Search Engine Journal.

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Black Hat Social Media: How Buying Accounts or Follows Can Hurt Your Business by @albertcostill

You just released a new piece of content and want to give it a little bit of traction on social media. While you could sit and wait for it to grow legs on it’s own, you decide to go the easy route and pay people to like share, retweet, or comment. No harm, no foul, right? You gain a bit of popularity on social media and someone makes a couple of bucks. What’s the big deal? This tactic, known as black hat social media, can actually be detrimental for your business. Before we get into why buying accounts is a […]

The post Black Hat Social Media: How Buying Accounts or Follows Can Hurt Your Business by @albertcostill appeared first on Search Engine Journal.

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Search Arbitrage Accounts For Largest Percentage Of Ads Competing On Brand Trademarks

Brands are often struggling with other advertisers encroaching on their trademark terms in search ads. Sometimes brand trademarks are used by “friendly” advertisers such as resellers, but a study released today from BrandVerity shows that search arbitrage accounts for the majority of…



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Now You Can Stay Logged In To Multiple Google Accounts On The Same Browser by @mattsouthern

It’s not always the biggest changes that are the are the most newsworthy. Google recently announced a small change that’s actually very significant in terms of how it can improve the lives of its users. The Google AdWords Google+ account put out an announcement that you can now be be logged in to multiple accounts simultaneously without having to have multiple browsers open. With the new, simplified workflow you can switch back and forth between multiple Google accounts without logging out and logging back in again. Although it was technically Google AdWords that made the announcement, I can confirm that […]

The post Now You Can Stay Logged In To Multiple Google Accounts On The Same Browser by @mattsouthern appeared first on Search Engine Journal.

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Bing Ads Delivers An MCC: “Accounts Summary” Now Available For Managing Multiple Accounts

Bing Ads is delivering on a long-requested feature to make managing multiple accounts on the platform easier. Accounts Summary is Bing’s answer to the AdWords My Client Center (MCC). From Accounts Summary agencies and advertisers responsible for multiple Bing Ads accounts can toggle between…



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Google’s Gmail App Is Ready To Start Managing Your Other Email Accounts

Google’s Gmail 5.0 app will finally provide Android users with one email management application that streamlines all their different accounts. 

According to a video obtained by Android Police, the Gmail app expected with Google’s Android Lollipop mobile operating system will let users read and answer email from non-Gmail accounts such as Yahoo and Outlook. It doesn’t say whether it will manage other accounts as well.

If the Gmail app will manage a variety of outside email accounts, the new app could finally give Android users an obvious alternative to bouncing around between multiple email apps. (The stock Android mail app will handle various email accounts, but it’s generally sort of lackluster.) And if Google extends this feature to iPhones and iPads, it could challenge Apple’s barely passable default Mail application as well.

See also: Android Lollipop Isn’t Kids Play: The OS Is All Grown Up Now

The redesigned Gmail 5.0 is the latest in a number of updates to Google applications that conform to the company’s “material design” philosophy in Lollipop, an entirely new design and user interface for Android devices expected to be released in the next few weeks. 

Lead image by Cairo

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You Can Now Link Your Google My Business & AdWords Accounts

Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure consumers will receive the correct local information they need when they’re ripe to purchase.

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Organic Search Accounts for Up to 64% of Website Traffic [STUDY]

Inspired by Groupon deindexing itself from Google and finding 60 percent of their direct traffic was actually organic search, Conductor reveals data showing that organic search is actually responsible for driving 64 percent of traffic to websites.

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Influential Twitter Accounts Indexed More in Google [Research]

Stone Temple Consulting released findings of research today that showed indexation of Twitter pages was low in Google search results overall, but that influential Twitter accounts with specific types of tweets were indexed more.

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