Posts tagged 2013

Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

Search ad revenues continued to rise in 2013. The record-breaking revenues last year totaled $18.4 billion, accounting for 43 percent of all Internet revenue, compared to $16.9 billion and 46 percent in 2012, according to the latest IAB report.

View full post on Search Engine Watch – Latest

Search Was Largest Digital Channel In 2013 ($18.4B), Mobile Fastest Growing ($7.1B)

This morning the IAB released its full year 2013 report on digital ad revenue. Last year online advertising generated $42.8 billion, which exceeded broadcast TV for the first time, by nearly $3 billion. However broadcast and cable TV combined were worth $74.5 billion. After TV (as a whole) the…

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2013: The Year SEO Just Became Marketing – Business 2 Community

Business 2 Community
2013: The Year SEO Just Became Marketing
Business 2 Community
2013: The Year SEO Just Became Marketing image mad men mac Google's algorithm changes have kept online marketers on their toes. We chased links, and then we ran from them. We stuffed any and all keywords, and then we turned out nose up if they 

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30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

ShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other than a traditional desktop/laptop. While only 4 percent placed orders on mobile, order value was on par with desktop.

View full post on Search Engine Watch – Latest

Study: Women Spotlighted In Only 17% Of Google Doodles Between 2010 & 2013

In its expansive Google: Doodle Us study, female advocacy group SPARK revealed only 77 women were represented in the 445 Google Doodles featured on the site’s various country-specific homepages between 2010 and 2013. Analyzing the individuals honored by Google logos appearing on the…

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So long 2013 – looking back at this year’s highlights.

We’re fast approaching the end of another year and it’s time to take a look back over the last 12 months. Here’s some of our 2013 highlights:  
  • We were lucky enough to meet many of you at our events and hear about some of your experiences with Google as well as your future plans. Take a look at what some of our European publishers had to say.
  • You told us that more communication on our AdSense program policies would be really helpful so we launched a new notifications feature in your account, and many of you also joined our Policy Refreshers Hangout On Air series. Coincidentally, our Policy Refreshers announcement was the most visited blog post of 2013.
  • Lastly, we gave the Inside AdSense blog a bit of a makeover with a new, cleaner interface – we hope you like it!
We’d like to thank each of you for your continuous feedback and engagement over the past year. Please keep sharing your comments and suggestions through our AdSense +page.
We’ll be back in January – stay tuned for lots more AdSense updates plus a series on Google Analytics and an inspiring showcase of publisher success stories from around the world.
Happy Holidays from all of us here at Google AdSense! 

Posted by Suzy Headon- on behalf of the Inside AdSense Team
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Busting Bad Advertising Practices — 2013 Year in Review

(Cross-posted from the Google AdWords Blog)

Advertising helps fund great web services and enables companies of all sizes to grow their businesses online. However, this economy can also attract bad actors that want to abuse online advertising tools for harmful or deceptive purposes. 

We’ve allocated substantial technical, financial, and human resources to stopping bad advertising practices and protecting users on the web.  Hundreds of our engineers, policy experts and others have dedicated their careers to this work.

Following up on our 2012 report, below is an overview of how we fought bad ads and bad ad-funded content in 2013.

Stopping more bad ads from fewer bad sources

We removed more than 350 million bad ads from our systems in 2013.  To put that in perspective, if someone looked at each of these for one second, it would take them more than ten years to see them all.  This was a significant increase from approximately 220 million ads removed in 2012.  This trend has been consistent in the last several years and we attribute it to several factors, including: the growth of online advertising overall and constant improvement of our detection systems.

The number of advertisers we disabled, however, dropped from over 850,000 in 2012 to more than 270,000 in 2013.  In part, we attribute this decline to scammers — counterfeiters, for example — being thwarted by our safety screens and searching for less-secure targets.

Counter-attacking counterfeiters 

We continue to see positive results in our work to combat counterfeiters.  Attempts to market counterfeit goods on AdWords decreased by 47% in 2012 and 82% in 2013.  In parallel, the volume of complaints about these ads dropped by 85% in 2012 and by another 78% in 2013.

As these numbers have declined, we’re pleased to report that we’ve also banned fewer bad advertisers for counterfeit violations.  Last year, we banned approximately 14,000 advertisers for trying to sell counterfeit goods  — a decline of more than 80% compared to 2012.

Preventing good ads from funding bad content

Maintaining a healthy ads ecosystem isn’t just about stopping bad ads and advertisers; we closely monitor the sites and mobile apps that show our ads as well.  Early last year, we outlined some of this work, with a particular focus on our efforts to stop scammy ad-funded software, like toolbars, that provides a poor user-experience.

By the end of 2013, we had blacklisted more than 200,000 total publisher pages, an encouraging decline from last year, and disapproved more than 3,000,000 attempts to join our AdSense network.  We also removed more than 250,000 publisher accounts for various policy violations.  This includes more than 5,000 account removals for violating our copyright policies, an increase of more than 25% compared to 2012.

Here’s a more complete overview of our work to bust bad advertising practices in 2013:

This is an ever-evolving and ongoing fight.  Bad actors are relentless, often very sophisticated and will not rest on their laurels.  But neither will we.  Nothing is more important than the security of our users and we’ll continue to work tirelessly to keep them safe online.

Posted by Mike Hochberg, Director, Ads Engineering
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Yelp Reports $233 Million In Revenue For 2013, Up 69 Percent From 2012

Yelp released its 4Q 2013 financial results today, reporting end of year net revenue at $233 million, representing 69 percent year-over-year growth from 2012. While delivering the earnings report call, Yelp CEO Jeremy Stoppelman said, “It was a phenomenal year for Yelp.” Yelp’s…

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The Reviews Are In: Android Apps Outshone iOS Apps In 2013

A year ago, we could say with certainty that users preferred iOS apps to similar or equivalent Android apps, because we had the data to prove it. Now the 2013 results are in … and this time Android apps have walked away with the affections of users.

Last year, the mobile-testing company uTest used its algorithmic engine Applause to crawl both the Apple App Store and Google Play in order to assess the quality of iOS and Android apps based on reviews. In 2012, Apple came out ahead by a comfortable margin. Not so in 2013.

uTest’s communication manager Nick Lorenzen passes along this note: 

Our data scientists at Applause were looking at the difference between the app stores leading up to the original Applause Analytics launch last year and the same months this year. We found that in the U.S. app stores, Google users were far more engaged (logging many more reviews each month) than iOS users in Q4 of 2013. This is a shift from Q4 of 2012. Also, Google users are giving Android apps a higher average star rating than iOS.

Source: uTest

Now for the caveats. Foremost is the fact that Google started forcing its reviewers to use their real names tied to their Google+ profiles at the end of November 2012. Just as with online comments, people tend to be more polite in reviews when they’re using their real names. Apple still allows its users to post under anonymous screen names when giving reviews in the App Store.

Matt Johnston, uTest’s chief marketing and strategy officer, had some additional thoughts along these lines:

We were surprised by the year-over-year difference in user applause for iOS vs. Android users.

One reason for this shift is likely related to hardware. One of the strongest historical correlations to users’ satisfaction with apps is device maker & model (more so than OS version or even carrier). So one contributing factor is that Android phones are much better than in years past – or at least perceived to be better by users. This makes intuitive sense, given the strides Samsung has made in winning a dominant share of the Android market, and the pace at which Android devices overall have evolved.

Another plausible answer (which has strong anecdotal proof points, but not as clear as the above) is that the shift to iOS7 has had an impact last fall–particularly among users of those apps that haven’t been updated or optimized to fully leverage what iOS7 offers.

How Applause Works

Applause derives its satisfaction rankings by crawling through the app reviews in Google Play, Apple’s App Store and the Windows Phone Marketplace. Its algorithm takes into account how many stars an app got from a reviewer as well as keywords pertaining to different type of metric categories. For instance, if a user says “this app crashes all the time,” then Applause will note the word crash and rank it in the “performance” category for its analytics. 

Johnston explains:

To date, Applause Analytics has crawled more than 170 million reviews across over 2 million apps, and this number increases each day as more apps and reviews come into being.

Each app earns an Applause Score of 0-100, rating that app’s overall quality and user satisfaction. At a more granular level, each version of an app is scored across 10 key app quality attributes (eg: app stability, app performance, usability, elegance, content, et al).

uTest Will Become Applause

uTest announced late in 2013 that it will rename itself “Applause” to better reflect its focus on the analytics, performance and testing market. It also announced an update to Applause Analytics today, making it easier to see what problems are affecting developer apps and why. Applause will also have a new REST API that can port its analytics data to developer’s life cycle management and business intelligence tools of their choice.

View full post on ReadWrite

Google Q4 2013 Earnings Report $16.86 Billion In Revenues

Google announced fourth-quarter 2013 earnings today. Google’s revenue targets beat estimates, while their earnings-per-share did not. Google had revenues of $16.86 billion for the quarter ended December 31, 2013, an increase of 17% compared to the fourth quarter of 2012. Google’s…

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