Posts tagged inside

The Inside Scoop On AdWords Ad Rotation

Ad rotation is a powerful campaign setting in AdWords. Columnist and Googler Matt Lawson explains why you might want to rethink your current strategy.

The post The Inside Scoop On AdWords Ad Rotation appeared first on Search Engine Land.



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AdWords Success for 2015: Conversion Tips from Inside Experts

Is your AdWords campaign ready for success in 2015?

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Inside The World Of Marketing Agencies: Interviews With Three Experts by @johnrampton

A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with three experts on marketing agencies: James Loomstein of Digital Space Consulting, Adam Proehl of NordicClick, and Joelle Blaikie of Chatter Block. These experts provide a rare look inside the world of marketing agencies. What tactics are they focusing on right now? What can an aspiring marketing professional do to prepare themselves for working at an agency? Those are just some of the questions I get their […]

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An Inside Look: How Our Agency Manages a Worldwide Workforce by @IAmAaronAgius

At LouderOnline, we develop digital marketing strategies that include everything from SEO to content marketing to growth hacking for clients around the world.  But no matter what particular combination of techniques we recommend or what industry the clients we serve operate in, the one consistent challenge we face is the need to create content – and lots of it!  Our campaigns often include blog posts, infographics, social media updates and more, depending on the client’s unique objectives. To meet these needs, we rely on a team of top freelance workers based all around the world.  One of the great things about the […]

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OK, Google: Search Inside My Apps!

Soon Android users won’t have to trifle with actually opening apps to dig up social photos, find restaurants or conduct other in-app searches. Google’s mobile operating system wants to make easier work of that—by letting its built-in voice tool search inside third-party apps.

See also: Why Google’s App Indexing In Android KitKat Is A Game Changer

Currently “OK Google” searches only reveal some types of information, such as photos or data inside the phone’s stock applications, Google Web searches and Gmail messages. Now outside developers can get in on the action by supporting the feature in apps downloaded from Google Play.

With this, people will be able to search for things like food or hotels in, say, Eat24 or TripAdvisor from any screen, not just inside those apps. In fact, since just uttering “OK Google” can wake certain phones, such as the Moto X or the upcoming Nexus 6, users can search apps without laying a single finger on the device if they want.

Deep Inside The Deep Links

Here’s how it works: Google parses the query, then hands the search directly over to the app named by the user (if it has been updated to support the feature). When the search results appear, they’ll include “deep links” that take people to relevant places or pages in the app.

See also: Google Search Extends Deep Into Apps With Android 4.4 KitKat

The company says it only takes a minor update amounting to a few short lines of code. Google’s Wednesday post on its developers blog explains:

… all you need is a small addition to your AndroidManifest.xml in order to connect the Google Now SEARCH_ACTION with your searchable activity:

<activity android:name=".SearchableActivity">
<intent-filter>
<action android:name="com.google.android.gms.actions.SEARCH_ACTION"/>
<category android:name="android.intent.category.DEFAULT"/>
</intent-filter>
</activity>

Once you make these changes, your app can receive the SEARCH_ACTION intent containing the SearchManager.QUERY extra with the search expression.

The feature requires a minimum of Android Jelly Bean—that is, Android 4.1 or later—and the Google search app v3.5 or later. In addition, third-party apps must be set to the English language. Developers interested in taking this for a spin can do so immediately.

Nothing Could Possibly Go Wrong

This sounds like an interesting advancement of the “OK Google” feature, and it could be an extremely convenient update. But it also raises a couple of concerns.

First, it gives Google direct access to everything we might search within apps, adding to its stockpile of data on its users. And second, from a purely practical standpoint, could strangers trigger it just by talking nearby? I’ve experienced something similar on both the LG G and Moto 360 watches, as Android Wear devices rely heavily on Google’s voice features.

Speaking of which, it seems logical that Android Wear and its growing army of smartwatches would also get in-app searching for Android’s baked-in voice search. And they will at some point—just not yet. 

I asked Google about smartwatch support, and Google spokesperson Josh Cruz told me that “the voice action is currently limited to phones and tablets. [But] we’re looking to extend it to other form factors in the coming months.” 

Photo by Adriana Lee for ReadWrite; screen shots captured from images courtesy of Google

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BuzzFeed’s non-SEO strategy: Inside the web’s most shared content #SMX – Brafton


Brafton
BuzzFeed's non-SEO strategy: Inside the web's most shared content #SMX
Brafton
At SMX East, BuzzFeed CEO Jonah Peretti was refreshingly real about what matters in web content for his brand – and search rankings are not on the priority list. It's a model that might not work for everybody, but when 75 percent of BuzzFeed's traffic

and more »

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Mastering Social SEO: Tips for Self-Storage Operators – Inside Self-Storage (blog)

Mastering Social SEO: Tips for Self-Storage Operators
Inside Self-Storage (blog)
The concept behind social SEO is that trust matters. This was presented in Google's “Social Search” patent submitted one year before the launch of Google+. The patent states that search engines can use the relationship connections in a social network

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10 Marketing Lessons From $1B Businesses: Inside the Strategies of Facebook, Mint, and AppSumo by @noahkagan

I’ve been fortunate enough to be a part of some amazing companies such as Facebook, Mint and now AppSumo.com (including our latest products: Monthly1k.com and SumoMe.com). Collectively, these companies have reached nearly 1.5 billion people, and each has taught me many marketing methods that are extremely effective. Here are the 10 most important marketing lessons I’ve learned along the way. Lesson 1: Incentivize Your Audience (With Something They Want) It’s not just any incentive that gets the job done. You should think in terms of offering the right kind of targeted promotions, partnerships or special access. Here’s what I mean: Mint: Before Mint launched, we already had more traffic than […]

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Repositioning SEO Inside Your Company So Everyone Wins – September 23 Webcast

Digital Marketing Depot presents “Repositioning SEO Inside Your Company So Everyone Wins” on Tuesday September 23 at 1 PM EDT. This webcast is about why and how your company can benefit from repositioning search engine optimization (SEO) inside your company to give your branding efforts…



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Align SEO and Social Marketing Practices Inside Your Company – ClickZ

Align SEO and Social Marketing Practices Inside Your Company
ClickZ
In today's digital ecosystem, marketers must align their SEO and social marketing practices in order to design an effective overall marketing strategy. There has been much talk about the alignment of SEO and social media marketing (SMM) practices

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