Posts tagged inside

AdWords Success for 2015: Conversion Tips from Inside Experts

Is your AdWords campaign ready for success in 2015?

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Inside The World Of Marketing Agencies: Interviews With Three Experts by @johnrampton

A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with three experts on marketing agencies: James Loomstein of Digital Space Consulting, Adam Proehl of NordicClick, and Joelle Blaikie of Chatter Block. These experts provide a rare look inside the world of marketing agencies. What tactics are they focusing on right now? What can an aspiring marketing professional do to prepare themselves for working at an agency? Those are just some of the questions I get their […]

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An Inside Look: How Our Agency Manages a Worldwide Workforce by @IAmAaronAgius

At LouderOnline, we develop digital marketing strategies that include everything from SEO to content marketing to growth hacking for clients around the world.  But no matter what particular combination of techniques we recommend or what industry the clients we serve operate in, the one consistent challenge we face is the need to create content – and lots of it!  Our campaigns often include blog posts, infographics, social media updates and more, depending on the client’s unique objectives. To meet these needs, we rely on a team of top freelance workers based all around the world.  One of the great things about the […]

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OK, Google: Search Inside My Apps!

Soon Android users won’t have to trifle with actually opening apps to dig up social photos, find restaurants or conduct other in-app searches. Google’s mobile operating system wants to make easier work of that—by letting its built-in voice tool search inside third-party apps.

See also: Why Google’s App Indexing In Android KitKat Is A Game Changer

Currently “OK Google” searches only reveal some types of information, such as photos or data inside the phone’s stock applications, Google Web searches and Gmail messages. Now outside developers can get in on the action by supporting the feature in apps downloaded from Google Play.

With this, people will be able to search for things like food or hotels in, say, Eat24 or TripAdvisor from any screen, not just inside those apps. In fact, since just uttering “OK Google” can wake certain phones, such as the Moto X or the upcoming Nexus 6, users can search apps without laying a single finger on the device if they want.

Deep Inside The Deep Links

Here’s how it works: Google parses the query, then hands the search directly over to the app named by the user (if it has been updated to support the feature). When the search results appear, they’ll include “deep links” that take people to relevant places or pages in the app.

See also: Google Search Extends Deep Into Apps With Android 4.4 KitKat

The company says it only takes a minor update amounting to a few short lines of code. Google’s Wednesday post on its developers blog explains:

… all you need is a small addition to your AndroidManifest.xml in order to connect the Google Now SEARCH_ACTION with your searchable activity:

<activity android:name=".SearchableActivity">
<action android:name=""/>
<category android:name="android.intent.category.DEFAULT"/>

Once you make these changes, your app can receive the SEARCH_ACTION intent containing the SearchManager.QUERY extra with the search expression.

The feature requires a minimum of Android Jelly Bean—that is, Android 4.1 or later—and the Google search app v3.5 or later. In addition, third-party apps must be set to the English language. Developers interested in taking this for a spin can do so immediately.

Nothing Could Possibly Go Wrong

This sounds like an interesting advancement of the “OK Google” feature, and it could be an extremely convenient update. But it also raises a couple of concerns.

First, it gives Google direct access to everything we might search within apps, adding to its stockpile of data on its users. And second, from a purely practical standpoint, could strangers trigger it just by talking nearby? I’ve experienced something similar on both the LG G and Moto 360 watches, as Android Wear devices rely heavily on Google’s voice features.

Speaking of which, it seems logical that Android Wear and its growing army of smartwatches would also get in-app searching for Android’s baked-in voice search. And they will at some point—just not yet. 

I asked Google about smartwatch support, and Google spokesperson Josh Cruz told me that “the voice action is currently limited to phones and tablets. [But] we’re looking to extend it to other form factors in the coming months.” 

Photo by Adriana Lee for ReadWrite; screen shots captured from images courtesy of Google

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BuzzFeed’s non-SEO strategy: Inside the web’s most shared content #SMX – Brafton

BuzzFeed's non-SEO strategy: Inside the web's most shared content #SMX
At SMX East, BuzzFeed CEO Jonah Peretti was refreshingly real about what matters in web content for his brand – and search rankings are not on the priority list. It's a model that might not work for everybody, but when 75 percent of BuzzFeed's traffic

and more »

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Mastering Social SEO: Tips for Self-Storage Operators – Inside Self-Storage (blog)

Mastering Social SEO: Tips for Self-Storage Operators
Inside Self-Storage (blog)
The concept behind social SEO is that trust matters. This was presented in Google's “Social Search” patent submitted one year before the launch of Google+. The patent states that search engines can use the relationship connections in a social network

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10 Marketing Lessons From $1B Businesses: Inside the Strategies of Facebook, Mint, and AppSumo by @noahkagan

I’ve been fortunate enough to be a part of some amazing companies such as Facebook, Mint and now (including our latest products: and Collectively, these companies have reached nearly 1.5 billion people, and each has taught me many marketing methods that are extremely effective. Here are the 10 most important marketing lessons I’ve learned along the way. Lesson 1: Incentivize Your Audience (With Something They Want) It’s not just any incentive that gets the job done. You should think in terms of offering the right kind of targeted promotions, partnerships or special access. Here’s what I mean: Mint: Before Mint launched, we already had more traffic than […]

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Repositioning SEO Inside Your Company So Everyone Wins – September 23 Webcast

Digital Marketing Depot presents “Repositioning SEO Inside Your Company So Everyone Wins” on Tuesday September 23 at 1 PM EDT. This webcast is about why and how your company can benefit from repositioning search engine optimization (SEO) inside your company to give your branding efforts…

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Align SEO and Social Marketing Practices Inside Your Company – ClickZ

Align SEO and Social Marketing Practices Inside Your Company
In today's digital ecosystem, marketers must align their SEO and social marketing practices in order to design an effective overall marketing strategy. There has been much talk about the alignment of SEO and social media marketing (SMM) practices

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Inside Red Hat’s Magical Mystery Open-Source Sausage Factory

Facebook may be the biggest contributor to open-source software communities, but Red Hat is hands-down the world’s most successful open-source software business. Despite this success, it’s “surprising” that no other companies have really attempted to replicate its model, as Red Hat CEO Jim Whitehurst told me in an interview this week.

Surprising? Perhaps. But partly it’s because few understand the nuances of why Red Hat’s model works, and where. Whitehurst, being an open source guy, was happy to share.

Open Source As The Competitive Advantage

Most “open-source companies” have downplayed open source for years and instead tout their capabilities in specific fields like customer-relationship management, databases or whatever. Whitehurst says Red Hat is not a cloud company (OpenStack), not an operating system company (Linux) and not a  middleware company (JBoss). It’s an open-source company. 

This isn’t just semantics.

As Whitehurst suggests, “Every company really needs to understand its source of competitive advantage” and not simply “look around for big markets” where they may not have such an advantage. Red Hat, Whitehurst insists, “knows how to catalyze open-source communities.” That’s Red Hat’s core differentiator from every other major vendor.

It’s a bit like Toyota, he goes on. Toyota’s source of competitive advantage is entirely built around a production system called kaizen, which means “continuous improvement.” This has led Toyota to start in small cars but then to expand to a wide variety of other manufacturing, with kaizen at the heart of all its actions.

Red Hat’s advantage also revolves around a production system. Instead of building cars Red Hat builds and orchestrates open-source software.  Given the breadth of open-source software and its increasing importance to the markets that matter, “this means [Red Hat has] the potential to be involved in a lot of areas,” Whitehurst says.

Focusing On The Right Things

However, Whitehurst continues, “just because we have the capability to be involved in lots of areas doesn’t mean that we can simultaneously execute well in all of them.” 

Unlike Oracle, which has made a practice of buying fully-formed companies with built-in sales and marketing machines, Red Hat has  tended to “buy technologies which [we] then have to push through our sales force and other business infrastructure.”

Which is why, Whitehurst suggests, Red Hat has hitherto not delved deeply into Big Data and other juicy markets. While acknowledging Big Data is a “fast-growing area and a hot topic,” Red Hat must always ask “whether our sales force and our distribution channels can effectively embrace these along with OpenStack and our existing commitments.”

3 Keys To Red Hat Success

So Red Hat’s focus is on catalyzing open-source communities in a manageable number of big markets. Given that it gives away all of its code under open-source licenses, I asked Whitehurst to divulge how Red Hat turns code into cash.

It turns out that there are three secrets to Red Hat’s success.

The first is simply brand. Over the years Red Hat has cultivated a brand that CIOs trust. For many companies, for example, the difference between Red Hat Enterprise Linux (RHEL) and SUSE Linux or Ubuntu is simply the confidence Red Hat’s brand conveys. It’s not yet true that “no one ever got fired for buying Red Hat”—what people used to say about buying from IBM—but it’s not far off.

Perhaps more importantly, however, are “two components in Red Hat’s DNA” that drive enterprises to want to buy from the open source leader. 

First, Red Hat “knows how to get stuff done in open-source communities.” In other words, when enterprises need a patch to Linux, Red Hat is adept at getting it upstream into the kernel. Red Hat’s competitors might be able to make the fix, but, Whitehurst stresses: 

It’s not just a matter of fixing a problem but rather of doing it the right way: the open-source way. You can’t just demand that the community do things. You have to know how to persuade and work with them. This gives them confidence that you can move necessary changes upstream.

Second, over the years Red Hat has learned where its model fits, and has become selective about the kinds of open-source software it turns into products. The Red Hat model fits a platform like an operating system (or cloud platform like OpenStack), for example, but less so a framework like Spring. 

“We must have some sort of a runtime that needs a stable life,” Whitehurst explains,” or when there’s something that people want to certify to” like RHEL.

Your Mileage May Vary

Small wonder, then, that Wells Fargo analyst Jason Maynard cites Red Hat as “one of the best-positioned software vendors for long-term growth.” Maynard echoes Whitehurst, positing that Red Hat “has evolved into a diversified provider of open source infrastructure solutions, with the potential for high-teens to 20% plus top-line growth long term, in our view.”

But whether Red Hat’s model works for you depends largely on the nature of your business. I’ve worked for a variety of open source companies over nearly 15 years, and have opted for a Red Hat-like model at most of them. True to Whitehurst’s finding for Red Hat, the model hasn’t worked particularly well in application frameworks or even in Linux if you’re not building out a certification ecosystem. 

So your mileage may vary. But for Red Hat, it seems to offer the open-source leader many years of continued growth.

Photo by Paul Frields

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