Posts tagged inside

Speaker Profile: BellaBeat’s Urska Srsen Designs Health Trackers For Women From The Inside Out

Wearable World Congress, ReadWrite’s signature annual conference in San Francisco on May 19-20, will feature the key players who are shaping wearable technology and the Internet of Things. This series profiles some of the experts who will be speaking at the conference.

BellaBeat co-founder and COO Urska Srsen’s focus on female health and fitness goes way back. You might even say she inherited that passion from her mother, an obstetrician and gynecologist heading the perinatology department at Slovenia’s University Clinical Center.

Now, her company has a new smart device in the works that puts women’s issues front and center. In addition to what’s become requisite features for wearables—tracking activity and sleep—Leaf will keep tabs on its female owner’s reproductive cycles and stress levels. Srsen, who studied design, also made sure that the product would appeal to women. The device boasts a sleek, attractive look that, BellaBeat hopes, female users will be proud to wear as a necklace, bracelet or clip.

Buy tickets now: Wearable World Congress, May 19-20

The gadget, which will launch in about a month, follows up a string of female-focused BellaBeat technologies, which include a pregnancy tracking system, a highly sensitive smart scale for mom and baby, and a tool that lets pregnant moms listen, record and share their unborn child’s heartbeat.

Srsen will join us at Wearable World Congress to discuss the evolving world of connected health and parenting. I spoke to her recently to get more of her story—as well as Leaf’s—and found myself in an engaging conversation about the wearable tech movement, and its lack of attention to the needs of female consumers.

You started developing products for pregnant moms. How did you expand from that?

We wanted to create a system that allowed women to track their health during different stages of life. They’re all, of course, connected. We started with prenatal care, because it’s a period when women are most interested in their health. They become much more involved in taking care of themselves.

Has your design background influenced your product design?

My background is actually in Fine Arts Culture, and then I kind of pivoted that into design. So I draw a lot of inspiration from my previous work, in [terms of] what kind of materials I want to work with and choose for our product. We also draw a lot of inspiration from nature.

The design is very important, because we design our product for female users. We want [Leaf] to not just look appealing, but also be safe to use. Women tend to be more conservative about technology, and slower in adopting it in everyday life. We try to help them through design, especially by making our products easy to use.

Women have often been overlooked as users of wearables; companies weren’t thinking that much about how to adjust their products for female users. Maybe they were thinking about design, making it pink, but the secret sauce is in the software—the software has to be adjusted for women. The reason that women want to self-track is very different from why men do.

How are other products missing the boat?

There is so much more to track in women’s health than just jogging and sleeping, and that’s why we thought it was very important to develop a product especially for them. 

BellaBeat Leaf

Other products are not adjusted to a specific user, they only produce raw data. They want to cover everybody instead of focusing on one user, and providing information and insights that are important for that user—not just numbers and charts and raw data. This is one of the things we’re always trying to avoid. That’s why Leaf doesn’t have any interface on the hardware. All the data is presented on the software, so that we can present you with an insight on your health, not just overburden you with raw data. That doesn’t really mean much, if it’s not put into a context.

“The reason that women want to self-track is very different from why men do..” —Urska Srsen, BellaBeat

Tell me about Leaf’s stress tracking. That’s something other wearables don’t really do.

Exactly. That’s our innovation. We calibrated the hardware to track their breathing. In the app, we provide them with content that not only helps them recognize stressful situations, but also guides them through exercises to overcome them. We provide users with breathing exercises, so they will be able to follow that through the app. The hardware follows their breathing, and in the app they see how well they do.

To hear more from Urska Srsen and other innovators and experts, register for Wearable World Congress 2015, May 19-20 in San Francisco. Early bird prices end soon!

Photos courtesy of Urska Srsen and BellaBeat

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SEO for Self-Storage Operators: The Good, the Bad and the Google – Inside Self-Storage

SEO for Self-Storage Operators: The Good, the Bad and the Google
Inside Self-Storage
Every other week, a post appears on major news sites eulogizing search engine optimization (SEO). “SEO Is Dead!” the headline reads—a bold statement, but one that's not entirely without truth. SEO is changing rapidly. What makes for good SEO now will …
Punchey's Springboard – a Revolution in SEOConsumer Electronics Net

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That Inside Look At The Apple Watch? It Doesn’t Mean What You Think It Means

Maybe Apple didn’t mean to insult other companies in Wired’s feature story on how it developed the Apple Watch. Nonetheless, some of the details that came out of the conversation between writer David Pierce and his subjects—Apple’s Kevin Lynch and Alan Dye—seem to throw a little shade at wearable tech competitors and even developers.

See also: How The Apple Watch Stacks Up To The Competition

The article, “iPhone Killer: The Secret History Of The Apple Watch,” describes the long path Apple took in creating a new type of arm-based experience. The company tried various things, accepting some and rejecting others—which is normal for a tech company creating a new gadget and software. But in this case, those inadequate cast-offs happen to resemble efforts put out by Pebble and a budding crop of watch app makers.

Take these as learning lessons or subtle, disguised barbs. Either way, Apple and its executives won’t be mincing words if the watch becomes a hit. So for now, let’s read between a few lines.

Time Jump

In one section, the Wired story reveals that previous versions of the Apple Watch software took a chronological approach, setting information in a timeline. But the concept was tossed aside early on for Short Looks, which prioritizes info based on whether or not you engage with it, and Glances, which offer a unified place for fast news and updates.

“We rethought the UI,” said Lynch, formerly of Adobe and now Apple’s vice president of technology. “We rebuilt the apps—messaging, mail, calendar—more than once, to really get it refined.” There was apparently no place in the refinement process for chronology—although the concept did find a home at Pebble. 

See also: Meet The New Pebble Time—Though Getting One Will Take … Time

When Pebble founder and CEO Eric Migicovsky told me about his revamped smartwatch software in February, he described a system that presents data based on chronological importance. “Instead of having individual apps, we’ve extracted the information from those apps that are relevant to you in your normal day,” he said. Pebble users can bring up activities that just happened, future appointments or data that’s important right now by hitting assigned buttons on the watch.

Pebble Time Steel

All that “button mashing” can be a turn off for some folks, but apparently not enough to derail Pebble’s new device and platform. Consumers also don’t seem to think a time-based approach is inadequate for a watch: Pebble’s second Kickstarter trounced its first $10 million record-breaking campaign, doubling the funds raised and setting another record. More than 78,000 people pledged more than $20 million to Pebble Time and its new software. Within a day of launch, the campaign was fast approaching the halfway mark, suggesting iPhone-worthy levels of interest.

Here’s some context: Sales for the latest iPhones, the models 6 and 6 Plus, together sold $10 million in their first weekend. If the Apple Watch sells as well as its smartphone counterparts, Apple would be thrilled. If it doesn’t, perhaps the company needs to reconsider whether a time-based concept for a watch is all that wrong-headed after all.

The Watch As A Cure For iPhone Obsession

Speaking of iPhones, our obsession with it and other smartphones is apparently what led Apple to create the Apple Watch.

We spend a great deal of our lives staring at glass displays, and more of us are coming into the fold. According to Pew Internet And American Life Project, nearly two-thirds of Americans now own a smartphone. Apple feels responsible for this problem. And, writes Pierce, “it thinks it can fix it with a square slab of metal and a Milanese loop strap.”

The Apple Watch was designed to liberate people from their phones by giving them convenient, but subtle access to data and faster ways to respond to it, if they choose. A lot of that hinges on the interface, which is Alan Dye’s domain.

Dye’s story must be fascinating: He was a graphic designer in the marketing division who helped design product boxes. Now he’s leading Apple’s human interface team.

See also: Apple Watch Developers Can Now Submit Watch Apps To Apple

One thing he doesn’t want is for people to get too involved with their watches. The thought of people uncomfortably holding up their wrists for more than 30 seconds appalls him. “We didn’t want people walking around and doing that,” Dye told Pierce. Ultimately, Apple settled on the idea that watch interactions shouldn’t take more than 5 to 10 seconds. 

But tell that to the burgeoning ranks of developers, now free to swarm the app admissions process with their best watch wares. Productivity apps, finance apps, social apps, news apps, and more are gearing up to make a play for our wrists. Based on what we’ve seen so far, some seem guaranteed to blow through the 10-second rule and give us the sore arms Dye wants to avoid. 

Knowing what the company focused on in creating the device and software should shed light on the experience it ideally wants watch apps to deliver. For instance, Apple spent a year figuring out what a tweet should feel like when translated as vibrations through the “Taptic engine.” Does the company expect others to put as much effort into their apps? Probably not initially, especially since WatchKit hasn’t even been out that long. But even if it were, Apple’s ramping up for the device’s launch now, and it wouldn’t want to squelch developer interest in a new technology that, frankly, not everyone is sold on.

See also: The Apple Watch Looks Great—But It’s Going To Disappoint Lots Of Users

So enjoy Apple’s learning lessons or whatever shade it may want to throw for now. The company won’t be beating around the bush later, especially if the Apple Watch takes off. Because if there’s one thing Apple knows, it’s how to take dead aim when it feels emboldened. 

Apple CEO Tim Cook, calling out Android by quoting ZDNet, at WWDC 2014

Apple Watch photos courtesy of Apple; Pebble Time Steel photo courtesy of Pebble; iPhone photo by Hadrian via Shutterstock

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The Inside Scoop On AdWords Ad Rotation

Ad rotation is a powerful campaign setting in AdWords. Columnist and Googler Matt Lawson explains why you might want to rethink your current strategy.

The post The Inside Scoop On AdWords Ad Rotation appeared first on Search Engine Land.

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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

AdWords Success for 2015: Conversion Tips from Inside Experts

Is your AdWords campaign ready for success in 2015?

The post AdWords Success for 2015: Conversion Tips from Inside Experts appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Inside The World Of Marketing Agencies: Interviews With Three Experts by @johnrampton

A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with three experts on marketing agencies: James Loomstein of Digital Space Consulting, Adam Proehl of NordicClick, and Joelle Blaikie of Chatter Block. These experts provide a rare look inside the world of marketing agencies. What tactics are they focusing on right now? What can an aspiring marketing professional do to prepare themselves for working at an agency? Those are just some of the questions I get their […]

The post Inside The World Of Marketing Agencies: Interviews With Three Experts by @johnrampton appeared first on Search Engine Journal.

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An Inside Look: How Our Agency Manages a Worldwide Workforce by @IAmAaronAgius

At LouderOnline, we develop digital marketing strategies that include everything from SEO to content marketing to growth hacking for clients around the world.  But no matter what particular combination of techniques we recommend or what industry the clients we serve operate in, the one consistent challenge we face is the need to create content – and lots of it!  Our campaigns often include blog posts, infographics, social media updates and more, depending on the client’s unique objectives. To meet these needs, we rely on a team of top freelance workers based all around the world.  One of the great things about the […]

The post An Inside Look: How Our Agency Manages a Worldwide Workforce by @IAmAaronAgius appeared first on Search Engine Journal.

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OK, Google: Search Inside My Apps!

Soon Android users won’t have to trifle with actually opening apps to dig up social photos, find restaurants or conduct other in-app searches. Google’s mobile operating system wants to make easier work of that—by letting its built-in voice tool search inside third-party apps.

See also: Why Google’s App Indexing In Android KitKat Is A Game Changer

Currently “OK Google” searches only reveal some types of information, such as photos or data inside the phone’s stock applications, Google Web searches and Gmail messages. Now outside developers can get in on the action by supporting the feature in apps downloaded from Google Play.

With this, people will be able to search for things like food or hotels in, say, Eat24 or TripAdvisor from any screen, not just inside those apps. In fact, since just uttering “OK Google” can wake certain phones, such as the Moto X or the upcoming Nexus 6, users can search apps without laying a single finger on the device if they want.

Deep Inside The Deep Links

Here’s how it works: Google parses the query, then hands the search directly over to the app named by the user (if it has been updated to support the feature). When the search results appear, they’ll include “deep links” that take people to relevant places or pages in the app.

See also: Google Search Extends Deep Into Apps With Android 4.4 KitKat

The company says it only takes a minor update amounting to a few short lines of code. Google’s Wednesday post on its developers blog explains:

… all you need is a small addition to your AndroidManifest.xml in order to connect the Google Now SEARCH_ACTION with your searchable activity:

<activity android:name=".SearchableActivity">
<action android:name=""/>
<category android:name="android.intent.category.DEFAULT"/>

Once you make these changes, your app can receive the SEARCH_ACTION intent containing the SearchManager.QUERY extra with the search expression.

The feature requires a minimum of Android Jelly Bean—that is, Android 4.1 or later—and the Google search app v3.5 or later. In addition, third-party apps must be set to the English language. Developers interested in taking this for a spin can do so immediately.

Nothing Could Possibly Go Wrong

This sounds like an interesting advancement of the “OK Google” feature, and it could be an extremely convenient update. But it also raises a couple of concerns.

First, it gives Google direct access to everything we might search within apps, adding to its stockpile of data on its users. And second, from a purely practical standpoint, could strangers trigger it just by talking nearby? I’ve experienced something similar on both the LG G and Moto 360 watches, as Android Wear devices rely heavily on Google’s voice features.

Speaking of which, it seems logical that Android Wear and its growing army of smartwatches would also get in-app searching for Android’s baked-in voice search. And they will at some point—just not yet. 

I asked Google about smartwatch support, and Google spokesperson Josh Cruz told me that “the voice action is currently limited to phones and tablets. [But] we’re looking to extend it to other form factors in the coming months.” 

Photo by Adriana Lee for ReadWrite; screen shots captured from images courtesy of Google

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BuzzFeed’s non-SEO strategy: Inside the web’s most shared content #SMX – Brafton

BuzzFeed's non-SEO strategy: Inside the web's most shared content #SMX
At SMX East, BuzzFeed CEO Jonah Peretti was refreshingly real about what matters in web content for his brand – and search rankings are not on the priority list. It's a model that might not work for everybody, but when 75 percent of BuzzFeed's traffic

and more »

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Mastering Social SEO: Tips for Self-Storage Operators – Inside Self-Storage (blog)

Mastering Social SEO: Tips for Self-Storage Operators
Inside Self-Storage (blog)
The concept behind social SEO is that trust matters. This was presented in Google's “Social Search” patent submitted one year before the launch of Google+. The patent states that search engines can use the relationship connections in a social network

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