SEO Metrics: Proving Value With Research, Data And Tact
When it comes to SEO, it is a quantitative marketing medium that is all about metrics and results. That means if you can’t provide data/research that proves value, as well as analytics and reporting to back your results, you’re basically asking for a whole lot of drama. Putting together the research behind a business case [...]
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[Data Visualization] GE and the Internet of Turbines
February 11, 2012 - 6:55 pm
Tags: data, Internet, Turbines, Visualization
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The next time you have to get an MRI or CT scan you might not know it but if the equipment is made by GE it is phoning home. No, the actual scan data is still between you and your doctor, but the broad stats of when and where the scan was taken is reported [...]
[Data Visualization] How Yahoo’s Homepage Delivers Personalized News to 700 Million People
February 10, 2012 - 7:55 pm
Tags: data, Delivers, homepage, Million, News, People, Personalized, Visualization, Yahoo's
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With all the attention focused on Facebook and Google, it’s sometimes easy to forget how many people visit Yahoo on a typical day. The site has over 700 million users and gets a massive amount of page views each day. As the company struggles to figure out what its future focus should be, one thing [...]
Google AdWords Gets Shared Lists To Eliminate Duplicate Data Entry
February 10, 2012 - 4:09 pm
Tags: AdWords, data, Duplicate, Eliminate, entry, Gets, Google, Lists, Shared
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Sick of inputting the same things across multiple campaigns in Google AdWords? Yeah, Google suspected that was the case. Following the same philosophy that spawned the introduction of negative keyword lists in January of last year, Google has added placement exclusion lists and list suggestions…. Please visit Search Engine Land for the full article. View [...]
How to Analyze Google Analytics (not provided) Data – SEOmoz (blog)
February 10, 2012 - 3:26 pm
Tags: Analytics, Analyze, Blog, data, Google, provided, SEOmoz
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How to Analyze Google Analytics (not provided) DataSEOmoz (blog)If you don't like this kind of uncertainty in a career, then maybe SEO isn't for you. However, if you love a challenge and finding creative ways to overcome obstacles, read on. One of the most immediate problems that the Google update caused was the …Google Places [...]
Don’t Be A Wallflower! 3 Fundamentals Of Data Driven Community Outreach
February 9, 2012 - 5:28 am
Tags: Community, data, Don't, Driven, Fundamentals, Outreach, Wallflower
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Many (even most) corporate community managers are relatively passive, waiting for users to come to them. However there is a real power to assertively identifying themed conversations surrounding your corporate objectives, and diving right in. View full post on Search Engine Watch – Latest
How to Use Government Data for Link Development
February 9, 2012 - 4:28 am
Tags: data, Development, Government, Link
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You can use data found on government websites to create compelling linkable material. This freely available material, in conjunction with your own research and insight, should help you make content that gets linked to by all the right places. View full post on Search Engine Watch – Latest
How To Make Unstructured Data Actionable In Display
February 8, 2012 - 12:09 pm
Tags: Actionable, data, Display, Unstructured
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I wrote recently about the new era of display marketing, and how real time bidding and other advances are bringing the precision and performance of search advertising to display. Well…a new era of unstructured data is also upon us. A widely cited 2011 IDC study found that the amount of data in the… Please visit [...]
Facebook Deprecating 50+ Page Insights Metrics – Are You Ready?
February 8, 2012 - 6:28 am
Tags: Deprecating, Facebook, Insights, Metrics, page, Ready
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Some metrics will be completely eliminated; others are being replaced by metrics added to the Graph API. If you haven’t already stopped using the deprecated metrics, you probably have your work cut out for you to quickly get the updates in place. View full post on Search Engine Watch – Latest
Wolfram|Alpha Goes Pro With Powerful Data Analysis & Presentation Tools
February 7, 2012 - 7:09 pm
Tags: Analysis, data, goes, POWERFUL, Presentation, Tools, Wolfram|Alpha
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Wolfram|Alpha (W|A) is launching a new fee-based service named Wolfram|Alpha Pro. In today’s highly competitive environment, you may wonder why a W|A would ask people to pay for what many think should be free. Read on: you may decide to willingly open your wallet when you… Please visit Search Engine Land for the full article. [...]
Using blekko’s SEO Data to Evaluate Web Directories – SEOmoz (blog)
February 6, 2012 - 1:26 pm
Tags: Blekko's, Blog, data, Directories, Evaluate, SEOmoz, using
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SEOmoz (blog) Using blekko's SEO Data to Evaluate Web DirectoriesSEOmoz (blog)The best part is, even if you aren't trying to increase visits from blekko, their SEO data is very useful. It's simple to get the SEO data from blekko. First you need a blekko account. Then all you have to do is type a URL [...]
