www.OBSNews.com Interview with Bruce Clay, search industry veteran and founder of Bruce Clay, Inc. (www.BruceClay.com), at the SMX West 2009 conference in Santa Clara, CA by OBSNews.com editor, anchor and co-founder Patrick McGilvray, JD The interview concerns the use of online press releases and their uses as drivers of traffic from a search engine optimization (SEO) perspective. Mr. Clay described advanced strategies concerning online marketing via the repeated use on online press release distribution. “The primary objective of (online) press release is getting your brand out and getting traffic. And if you can get traffic it’s justified to do it. I think it something that’s well worth doing,” said Mr. Clay. “If you can get into Google News, it’s worth it’s weight in Gold,” he added. “You want to be involved with right distribution,” Clay said when queried about using distribution sources that reach the most appropriate audience. His final question concerning online press release distribution “Is it newsworthy?” wasn’t just rhetorical. He mentioned how important it is to write press releases with enough important and topical newsworthy aspects so that readers will actively pass on a recommendation to friends via a viral or social network effect based upon a quality Internet press release.