Google’s Top AdWords Advertisers: Leaked Document Reveals Advertising Dollars
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Google’s Recent Domain Registrations: Labs, Screenwise & AdWords
February 11, 2012 - 6:09 am
Tags: AdWords, Domain, Google's, Labs, Recent, Registrations, Screenwise
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Google has been busy registering several domain names in recent days that could be signs of things to come. A couple seem to relate to some kind of lab-related project(s), some are AdWords-related and others are related to the Google Screenwise program that I wrote about earlier this week…. Please visit Search Engine Land for [...]
LinkedIn Shares Mobile Advertising Ambitions
February 11, 2012 - 5:28 am
Tags: advertising, Ambitions, LinkedIn, Mobile, shares'
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During its quarterly earnings call, CEO Jeff Weiner said mobile access represents an ever-growing share of time users spend with LinkedIn. He said the company is investigating ways to monetize those page views with mobile advertising. View full post on Search Engine Watch – Latest
Google AdWords Gets Shared Lists To Eliminate Duplicate Data Entry
February 10, 2012 - 4:09 pm
Tags: AdWords, data, Duplicate, Eliminate, entry, Gets, Google, Lists, Shared
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Sick of inputting the same things across multiple campaigns in Google AdWords? Yeah, Google suspected that was the case. Following the same philosophy that spawned the introduction of negative keyword lists in January of last year, Google has added placement exclusion lists and list suggestions…. Please visit Search Engine Land for the full article. View [...]
Did Super Bowl Advertisers Take Advantage of Search Interest?
February 7, 2012 - 12:08 pm
Tags: Advantage, Advertisers', Bowl, Interest, Search, Super, Take
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Over the past couple of days, numerous stats and figures have been published about how Super Bowl advertisers took advantage (or not) of social media this year. But commercials also drive people to search engines, which in turn (when things go right) can lead potential customers to advertiser web… Please visit Search Engine Land for [...]
Analytics From “Most Social Super Bowl” Reveals Chat Wasn’t About Football
February 6, 2012 - 1:55 pm
Tags: about, Analytics, Bowl, Chat, Football, from, Most, Reveals, Social, Super, Wasn't
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Although predictions last week raised expectations about the role that social media would play in reshaping what has historically been one of the most engaging non-holiday events in the U.S. every year, the first analysis of yesterday’s public social network data by advertising analysis firm Networked Insights makes a compelling revelation: Almost three-fourths of the [...]
Facebook’s Next Advertising Move is Mobile
February 6, 2012 - 12:55 pm
Tags: advertising, Facebook's, Mobile, move, Next
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Mark Zuckerberg says he has always been reluctant to make Facebook all about the ads and less about the user experience. This is surprising, however, coming from a freshly minted billionaire who owns more than 25% of his own company and holds more than 50% of the voting power. “Mark has an evangelical approach to [...]
The Most Social Super Bowl Breaks Records, Offers Advertisers Lessons
February 6, 2012 - 5:55 am
Tags: Advertisers', Bowl, breaks, Lessons, Most, Offers, Records, Social, Super
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Twitter did not crash and the Super Bowl became the most tweeted sporting event in history, averaging more than 10,000 tweets per second. That wasn’t all that surprising: continued growth of the social network, not to mention tablet and smartphone technology that make it easier to tweet while watching television, means that record will probably [...]
How To Use The AdWords Search Term View To Optimize Keywords & Negatives
February 3, 2012 - 11:09 am
Tags: AdWords, Keywords, Negatives, Optimize, Search, term, view
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Optimizing Keywords and Negatives is a task I recommend to my clients that they do regularly. In this How To, I will include some real-world experience along with the basics of how to use the AdWords Search Term View to optimize keywords and negatives. What Is Search Terms View? The AdWords Search… Please visit Search [...]
Can Bing & adCenter Bring More To The Table For Large Advertisers?
February 2, 2012 - 8:08 am
Tags: adCenter, Advertisers', Bing, bring, large, More, Table
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During the week of January 4th, I had the privilege of spending a week with the Bing and adCenter teams in Bellevue. First off, I would like to thank them both for their tremendous hospitality. Today, I want to outline some of the most interesting conclusions I have from the meetings with the… Please visit [...]
Social TV Grows Up: Communities and Advertisers Flock
February 2, 2012 - 5:28 am
Tags: Advertisers', Communities, Flock, Grows, Social
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Several applications have sprung up that tie real-world actions to online communities, and allow for an experience that goes beyond the TV screen and into the palm of viewers’ hands. Here are a few applications that we see as category leaders. View full post on Search Engine Watch – Latest
