Why You Should Smile in Your Facebook Profile Photo

Facebook Logo_150x150.jpgIf you’re not smiling in your Facebook photo, your life is probably going to suck in four years time.

Reseachers J. Patrick Seder and Shigehiro Oishi at the University of Virginia in Charlottesville discovered that smile intensity from a single Facebook profile photo in the first semester of college predicted self-reported life satisfaction three and a half years later, at the time of college graduation.

This type of study isn’t actually unique to Facebook, however. A 2011 study by Harker and Keltner showed that female students smiling in their college graduation yearbook photos from 1958 and 1960 were reportedly happier 30 years later. A similar study by Abel and Kruger (2010) found that professional baseball players who smiled more intensely in archival photos lived seven years longer than those who didn’t smile much.

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Why does intensity of smiling in a photo predict well-being later in life? Smile intensity is associated with life satisfaction. But what about extroversion? This is another, third variable that the researchers considered.

The researchers also considered that people who smile more in their public Facebook photos tend to have better social relationships. Past research shows that people who smile in photos are usually warm and friendly, and they tend to have an easier time in social relationships. As such, smiling intensity in photos correlates with a higher life satisfaction through positive social relationships.

Does extroversion play into the longitudinal association between smile intensity and life satisfaction? Smile intensity did not significantly correlate with self-reported extroversion. The researchers did not find evidence for extroversion-as-third-variable account of life satisfaction. They did find that first-semester social relationships satisfaction was an important link between smile intensity and future self-reported life satisfaction.

Interestingly, they did not find evidence that extroversion was responsible for association between smile intensity in photos and future life satisfaction. So just because someone is extroverted on Facebook or in life doesn’t mean they’re satisfied – it just means that they’re extroverted.

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One caveat to the study: Researchers worked with students who were college freshmen in the fall 2005, and used Facebook when it became available to most colleges. In September 2006, Facebook became available outside of the academy. The first study worked with 92 participants (35 male), which is a rather small sample size. All Study 1 participants were early adopters of Facebook.

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Third Critical Rambus Patent Invalidated, Nvidia Vindicated

Rambus (150 sq).jpgU.S. Patent # 6,591,353, “Protocol for Communication with Dynamic Memory,” tends to refer to a “memory device.” The innovation with respect to this device appeared to be the introduction of a synchronous clock. That way, time-multiplexed transfers could take place in a regulated fashion.

But as USPTO documents published today show, the appeals judges found that two existing patents cited by Nvidia qualify as prior art, and moreover, that the teachings demonstrated by those older patents would be inspiration enough for a skilled artisan to apply the teachings to improving synchronous memory the way Nvidia appears to have done.

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In their decision, the judges refer to the patent concepts by the names of their inventors – “Hayes” for the one under contention, “Bennett” for the prior art. Citing directly from the decision:

The Examiner agrees that Hayes discloses a memory device and anticipates claim 1, but maintains that including all the RAM control logic into each Hayes DRAM chip would not have been obvious… But dependent claim 2 recites sampling data synchronously and does not require all the RAM control logic to be integrated into each chip. NVIDIA points out that the term “memory device” in these claims is not limited to a single chip, but even if they are, NVIDIA persuasively shows the obviousness of creating a single chip… The claim 2 memory device, whether as a chip or a broader device, requires strobe functionality which Hayes teaches and synchronization which Bennett teaches according to this record. As NVIDIA persuasively explains, Hayes describes time-multiplexed clock data transfers between a master and slave during different clock cycles, and Bennett teaches benefits to providing a synchronized interface in a memory device using an external clock. The Examiner does not appear to disagree with these findings… NVIDIA also relies on Mr. Parris [an expert witness] who testifies that ordinarily skilled artisans were shifting from asynchronous to synchronous operations to increase speed… Based on this record, NVIDIA shows that it would have been obvious in view of Bennett to implement certain control logic, including a synchronous logic interface, into the memory device of Hayes.

This week’s loss is the latest in a string of bad luck for Rambus, that comes on the heels of what had been an upward trend for a company whose reputation was pretty much created in the courtroom. The uptick began four years ago, when a Federal Trade Commission ruling was overturned. That ruling had found Rambus was withholding critical implementation plans for its memory standards from the JEDEC standards agency, and had sent a signal to the industry that Rambus was unfairly trying to manipulate standards to its own advantage. The overturning of that ruling was the beginning of what had been a glorious resurrection of Rambus’ respect.

But perhaps buoyed too much by the outcome, Rambus then tried to hold the same manufacturers that first accused it of unfair standards manipulation – Hynix Semiconductor and Micron technologies – responsible for essentially the same conduct. The court didn’t buy that argument either, ruling in favor of Hynix and Micron two months ago.

Suddenly, Rambus had resumed its former public image of pursuing greater revenues through litigation. With only three of six patents remaining valid in its case against Nvidia and five others, Rambus may not be able to hold on to even that. Today, Rambus’ stock price hit what memory engineers would call a “low state,” losing another 13% in NASDAQ trading today after already having lost over half its value last November in the wake of the Hynix/Micron decision.

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Mobile Search: The Agency Opportunity – SMN Tuesday, Jan. 31

Search Marketing Now will present “Mobile Search: The Agency Opportunity,” on Tuesday, January 31 at 1 PM EST. The free webcast features Steven Schuler and Patrick Peters, both from Yahoo!’s mobile division. They’ll give an overview of the current mobile landscape, then…



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Thought SOPA Was Bad? 10 Reasons to Oppose ACTA

acta.pngSo, we’ve shot down SOPA and PIPA. Congratulations Internets for a job well done. Mission accomplished, right? Not so much. While that’s two bad pieces of legislation pushed back, there’s much more where that came from. Leaving aside existing nastiness like the DMCA, we also have the even nastier Anti-Counterfeiting Trade Agreement (ACTA) (PDF). How bad is it? Bad enough that the European Parliament’s rapporteur for ACTA (Kader Arif) resigned over it today (January 27, 2012). Unfortunately for those of us in the United States, President Obama has already ratified ACTA on behalf of the United States.

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If you haven’t heard much about ACTA, don’t be surprised. You see, you really weren’t supposed to hear anything about ACTA until well after it was ratified and far too late for the rabble to do anything about it. That’s what, in large part, led to Arif’s resignation.

As Wayne Rash wrote earlier this week, "ACTA is, in effect, a treaty, negotiated in secret by the U.S. Trade Representative, Ron Kirk… Until recently, the actual text of ACTA was so secret that only a few lawyers outside of the White House and the USTR offices had actually seen it. And those people were required to sign non-disclosure agreements."

What ACTA Is

The goal of ACTA, says the Electronic Frontier Foundation (EFF) is "to create a new standard of intellectual property enforcement above the current internationally-agreed standards in the TRIPs Agreement and increased international cooperation including sharing of information between signatory countries’ law enforcement agencies."

The EFF backgrounder also provides some insight to ACTA. While President Obama is carrying the torch for ACTA right now, the treaty goes back to October 2007 (or farther) when the U.S., Japan, Switzerland and the European Community said they’d be working on a new intellectual property enforcement treaty.

ACTA isn’t the only area where (as the EFF puts it) "copyright industry rightsholder groups have sought stronger powers to enforce their intellectual property rights… to preserve their business models." But it is getting closer to reality.

Note that our own Scott Fulton observes that some of the protests against ACTA object to provisions that have been removed from the treaty. What this doesn’t note is that many other objectionable provisions remain. Fulton also says "you can’t be arrested for an ACTA violation." This is true, but only half the story. People can and will be arrested for violations of laws that result from nations complying with the treaty.

The word is that ACTA probably doesn’t change U.S. law. Probably? Nobody’s entirely sure. But as Techdirt calls out "it certainly does function to lock in US law, in a rapidly changing area of law, where specifics are far from settled." It also, of course, serves to dictate compliance in other countries.

Why ACTA Is Unacceptable

  • ACTA was negotiated in secret – for me, this is reason enough to oppose any legislation or regulation. I don’t care if it’s the "Hugs for Puppies and Kittens Act," if people aren’t given an opportunity to engage with their lawmakers about a law, it shouldn’t be enacted.
  • Ridiculous damages – ACTA specifies "presumptions for determining damages" that basically assume that all of the infringed goods had sold. To put it another way, ACTA takes the position that if a user uploads a song to a file-sharing network, damages should be calculated as if the recipients would have paid for the work in question. This is ridiculous, as has been explained any number of places. Many people who download illicit copies would simply never have purchased the work in question had it not been available for free.
  • It may be unconstitutional – The Obama administration is claiming that ACTA not a treaty, but an "executive agreement" and thus not subject to legislative approval. As Rash notes in his eWeek piece, Congress does not agree.
  • It’s over-broad – TK It’s worth noting that not all of ACTA is necessarily bad. Some of the agreement is targeted at countering counterfeit goods that may be actively harmful, like counterfeit prescription drugs. But ACTA goes well beyond single areas of intellectual property and essentially tries to bear-hug everything IP-related. Not good.
  • The ACTA committee is not accountable – ACTA creates a body outside of national and even international bodies, called the "ACTA Committee." (At least the name is honest.) The committee would not be accountable to the people governed by the agreement. Folks in the United States can vote out Lamar Smith and others who endorsed SOPA/PIPA, but we would have no real influence on the ACTA Committee.
  • Low threshhold for violationsas the European Digital Rights group points out (PDF), ACTA’s unclear wording would make it very easy for unintentional copyright infringement to rise to the level of a criminal act.
  • No fair use provisions – As this opinion on ACTA by Eddan Katz and Gwen Hinze notes, ACTA would "export one half of the complex U.S. legal regime" but "without accompanying exceptions and limitations." In short, ACTA would not include fair use provisions and such that we expect in the U.S.
  • Criminalizes what used to be a civil offense – An opinion prepared by Douwe Korff and Ian Brown notes, "ordinary companies and individuals could be criminalised for innocent activities or trivial breaches of copyright, or for technical breaches that serve a wider, overriding public interest (as in whistleblowing), without an appropriate defence." The EFF says "If the real intent behind introducing expanded criminal sanctions is to address infringement on the Internet, this provision is not likely to do so, but is likely to cause significant collateral harm to consumers."
  • Locks In DMCA-Like Provisions – As the EFF notes (PDF) in its submission to the USTR, ACTA would "lock in" some of the controversial aspects of the DMCA that require legal enforcement against circumventing copy protection, etc. In other words, don’t get too set on the idea of jailbreaking that iPhone.
  • ACTA could be used against legitimate medications – As I noted earlier, looking to crack down on counterfeit drugs is good. Going after legitimate "grey market" drugs, that’s another story. Yet as techdirt notes "there are very reasonable concerns that ACTA will be used to crack down, not on actual counterfeit medicines, but on "grey market" drugs – generic, but legal, copies of medicines. Some European nations, for example, already have a history of seizing shipments of perfectly legal generic drugs in passage to somewhere else."

That’s 10, but I’m sure there are more. As I wrote on January 18th sending SOPA/PIPA to the legislative trashbin for the year is great, but not enough. SOPA/PIPA are not the only laws that threaten the free and open Internet. There’s plenty of bad policy to go around at the state, national, and international levels. One round of annoyed phone calls to Congress is not going to do the trick. Even if it’s too late to stop ACTA, there’s even worse coming.

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Bing Out Of “Betaphase” In Germany, Claims 10 Million Users

Bing is reportedly now out of betaphase in Deutschland. According to Microsoft, Bing has 10 million users or 20 percent of active internet users in Germany: Mittlerweile benutzen fast 10 Millionen Nutzer in Deutschland regelmäßig Bing, das sind 20 Prozent der aktiven Internetnutzer hierzulande….



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Facebook Could be the Biggest Tech IPO in History

Facebook Logo_150x150.jpgPeople familiar with the matter say that Facebook could file for its initial public offering as soon as next week, according to reports from the Wall Street Journal. The source also says that Facebook is close to picking Morgan Stanley as the lead underwriter. The filing could happen next Wednesday, and the company is aiming for a $75-$100 billion valuation. It is looking to raise $10 billion in stock.

Facebook started in 2004 as a college-only social network. It opened to the public in September 2006, dropping the minimum age requirement from 18-years-old to 13-years-old. In little over seven years, it has grown to a userbase of 800 million people across the globe.

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Reports say that the IPO will have two active managers; Goldman Sachs Group will most likely play an important role.

Morgan Stanley was a lead underwriter for both the 2011 Zynga and Groupon IPOs last year. To put this in perspective, Groupon went public with a $12.7 billion valuation, the highest tech valuation since Google’s $23.1 billion. Google sold $1.7 billion in stock.

Facebook will go public under the symbol “FB,” according to reports from BusinessInsider. Right now it’s unclear whether Facebook will list on NYSE or Nasdaq.

Facebook has been on a roll these past few weeks, pushing out Timeline to all of its users, releasing 60 new social apps. It also halted its trading on secondary markets for three days earlier this week, hinting at an IPO.

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SearchCap: The Day In Search, January 27, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: David Beckham At Google, Google’s Moscow Office & Bing Bar In this week’s Search In Pictures, here are the latest images culled…



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What You Should Know About ACTA and Your Rights

Earth (2).jpgThe most controversial measures of concern to Internet users in the final version of the international Anti-Counterfeiting Trade Agreement (ACTA) for most Internet users are 1) that signing governments pledge to allow copyright holders a way to request, under court warrant, personal information about a suspected infringer from that person’s ISP; 2) that means will be provided for a rights holder to legally pursue someone suspected of circumventing rights management technologies; 3) that goods crossing countries’ borders may be made subject to search and seizure if they’re suspected to contain infringing material, with exceptions provided for things like personal luggage.

President Obama signed this treaty on October 1, 2011, effectively ratifying it on behalf of the United States.

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What ACTA is not

This treaty is not a law, nor is it a bill or an act, like SOPA or PIPA. Although the treaty has already been signed in the U.S., ACTA is not a law that can be followed or broken by a person. A country may break the treaty, but you can’t be arrested for an ACTA violation.

By far, the most controversial measures that were considered for the treaty were either already stricken or were voted down for inclusion in a draft. One such measure would have had governments narrow their provisioning of “safe harbor” for Internet Service Providers only after they implemented certain monitoring tools and/or filters for preventing the distribution of unauthorized material. Another would have compelled governments to institute “three strikes” laws, similar to one briefly enacted by France in 2009 but later struck down by its constitutional council, which would ban an individual’s use of the Internet after three instances of infringement or piracy.

An alternative phrasing for the measure that narrowed the definition of safe harbor would have compelled governments to mandate that ISPs must monitor traffic. Again, this measure and the other two listed above are no longer part of the treaty.

Most importantly, they were stricken after the European Union’s vigorous objection to the treaty negotiations between countries being held in secret. Actually, trade negotiations have historically almost always been held in secret. However, the EU’s objection led to the veil of secrecy being lifted from the process in February 2011. At that time, Europe could publicly object to the inclusion of those measures, which eventually were withdrawn from consideration.


Read the Anti-Counterfeiting Trade Agreement.


Is ACTA the law or not?

Yes, the President signed the treaty, but that’s different from signing a bill into law. Despite how some have strictly interpreted the Constitution (specifically Article VI, paragraph 2), there are U.S. laws today on the books that have not been changed or rendered null by ACTA, even though they appear to contradict the treaty’s terms. There are “fair use” exemptions to U.S. copyright law, for instance, that make it legal for anyone to circumvent copy protection (“rights management”) schemes for various personal reasons. A teacher, for example, may make a copy of rights-protected media if he uses it in education. If you have a legal movie, and you need to do something to it to make it play in any device you legally own, that’s legal too. If you’re a security engineer, and you’re testing a copy protection scheme to see if and where it breaks, that’s legal. These exemptions remain U.S. law, and as judges interpret the law presently, no treaty can override that unless Congress says so.

Which would have made Congress’ participation in the ratification process somewhat helpful. The U.S. officially ratified ACTA without consulting Congress – which some believe to have been an awkward step because Congress would most likely have consented, not objected. Days after the ratification, Sen. Ron Wyden (D – Ore.) wrote a public letter to Pres. Obama expressing his frustration over the President’s appearing to have circumvented the Constitution. “It may be possible for the U.S. to implement ACTA or any other trade agreement, once validly entered,” Sen. Wyden wrote, “without legislation if the agreement requires no change in U.S. law. But regardless of whether the agreement requires changes in U.S. law… the executive branch lacks constitutional authority to enter a binding international agreement covering issues delegated by the Constitution to Congress’ authority, absent congressional approval.”

Indeed, the language of Article II, Section 2, paragraph 2 reads states that the President “shall have Power, by and with the Advice and Consent of the Senate, to make Treaties, provided two thirds of the Senators present concur.” That would appear to signify that a Senate majority must approve first.

However, the very fact that the Senate was not consulted and did not vote on the treaty may, if the matter ever comes before a judge, be declared the reason why ratifying ACTA did not surmount existing law. A treaty can surmount law, but only after Senate approval. Conceivably, the Senate could take up the ACTA matter on its own time. But if it were then to approve or consent to the President’s ratification (as though he had not already done so), then quite possibly, the current copyright exemptions could be put to the test, perhaps by way of a federal suit by rights holders against the U.S.

The situation in Europe is very different. There is a nebulous concept of the body of collected law among the various member nations through the centuries, called the acquis communitaire. If you put everything together ever written or adjudicated or declared that’s consistent with the modern day, that’s the acquis.

One of the European Union’s strongest objections to ACTA, which became public in February 2011, was that it would surmount the acquis – it would effectively invalidate the existing laws of member nations. This was one of the strongest reasons why the treaty was “de-fanged” – that the “three strikes” mandate, among others, was removed. After that happened, an independent study commissioned by the EU Parliament declared that the treaty did not violate the acquis’ boundaries – that Europe could effectively implement the treaty because it did not change the law.

To quote: “This study finds that, in the case of the EU, ACTA does not entail such a significant shift in the EU Acquis, but that, while it is not fundamentally in conflict with the TRIPS Agreement [the existing World Trade Organization document on intellectual property rights], it is significantly more stringent and rightholder friendly than the TRIPS Agreement. Many of the substantive issues that raised concerns in the early position papers have been addressed or are entirely absent from the final agreed text. On the other hand ACTA also does not appear, on its own, to have a significant impact on the EU’s innovative capacity or its global competitiveness. This is partly due to the relatively modest scale of the outcome, as well as the fact that ACTA will not require any change in the laws or regulations of significant competitor countries such as Brazil, India and China.”

That finding is perhaps the most important point of all, especially since Poland – an EU member state – ratified the treaty this week. Street protests by ACTA opponents there centered around fears that ACTA would force governments to enable rights holders to implement measures that censor Internet content. This is perhaps the most extreme interpretation of proposed clauses in the treaty that – once again – are no longer present and were not ratified.

The gist of what remains

Among what remains of ACTA is a measure that would give governments worldwide a kind of legal support mechanism should they decide to allow rights holders to seek personal data from ISPs. It does not mandate that they must provide rights holders such means (the verb “shall” has frequently been replaced with “may”), but it gives governments an excuse to do so.

Since the treaty is not law, it cannot stipulate the measures or methods that countries must put in play to enable rights holders to make these requests. And in a way, that’s the problem: Though it mandates that privacy, freedom of expression, and fair process must all be observed when seeking someone’s identity, ACTA does not offer any guidance as to how governments would ensure these rights.

As it stands, the treaty does state that governments “shall” (not “will”) enable legal means to pursue individuals who circumvent copy protection knowing that doing so will lead to infringement. If the findings of the E.U. Parliament study – that the treaty does not override existing laws – apply to the U.S., then ACTA’s implementation does not cancel out the “fair use” exemptions entered into copyright law over the last five years.

At least, so it might appear. However, individuals have lost faith in the largest rights’ holders ability to restrain themselves from testing these laws for loopholes. Universal Music’s false use of a DMCA takedown order last year is just one indicator that, given the right tools, the music industry will test the limits of their mandates.

Most people are not pirates or counterfeiters. I am neither. The protection of our interests may go a long way in helping us to reduce the instances of piracy and counterfeiting through our own positive example. There are valid arguments that treaties and legislation directed mainly towards rights holders, without similar regard for the individuals who would like to respect those rights, are imbalanced and perhaps unfair.

The sad but probable outcome of this final stage of the ACTA debate is that existing countries’ laws will be tested, either by the largest body of rights holders testing the limits of their privileges, or by publicity seekers wearing Guy Fawkes masks – and most likely by both.

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When’s the Best Time to Blog & Share?

confused-full-150.jpgAnyone who spends their day on the Internet inevitably wonders this question. Should I start publishing later in the day, to hit the after-work traffic? Should I publish earlier in the morning, to catch commuters while they’re on the way to work? Or is everything completely random, driven by the off-chance that a post will end up on StumbleUpon and enjoy a slightly longer tail? Social sharing widget Sharaholic looked at its 2011 data, breaking it down to the top 100 days and times for sharing. See the results in Eastern Standard Time.

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Sharaholic looked at two metrics: social shares and traffic. For some, getting the highest number of shares is the goal; for others, increased traffic is where it’s at. Please remember that this data all comes from Sharaholic, so it’s specific to those users, though it’s possible to infer more from the results.

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Thursday beats every other day. Why? People are probably bored at work, trolling about on Facebook, Twitter, Google+ (and Orkut?), sharing to their hearts’ desire. Sharaholic’s data shows that 31%, or more than a third of the top 100 social share days, were Thursdays. The best day for pageviews, however, is not Thursday. In fact, it’s Monday. According to Sharaholic’s data, Monday captures 43% of the top 100 pageview days in 2011.

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As most blogs know, the best time of day for social shares is between 8am and 12pm ET. Sharaholic’s data confirms this, showing that the most shares occur at 9am ET, moments before East coasters step into their offices to start the workday. Traffic declines throughout the day, spiking back up again around 9pm, and then slowly tapering off. Evidently, the best time of day to blog for pageviews is also 9am ET.

Image via UrbanHomesPDX.com.

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Lies Writers Tell To Cripple Your SEO Copywriting – Business Insider

Lies Writers Tell To Cripple Your SEO Copywriting
Business Insider
For example, below are five well-intentioned pieces of writing advice that may actually do more harm than good when you're trying to build content for an SEO campaign. Break these “words of wisdom” and the content you put out will thank you.

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Tips on How to Help Uninteresting Pages Rank Better

The following video was done by Rand Fishkin of SEOmoz. He has some fantastic tips on how you can help the boring pages of your site rank better. Follow SEJ on Twitter @sejournal

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[Poll] Does An Open Source webOS Have A Legitimate Future?

This week, Hewlett-Packard announced the open source roadmap for webOS along with the next edition of its application framework, Enyo 2.0. As we wrote yesterday, the time for webOS to shine may lie ahead. What it comes down to is how well the open source community responds to webOS and whether or not the original equipment manufacturers will ever decide to build webOS devices.

The favorable response of the community and OEMs is not guaranteed. Many think webOS is as dead an operating system as Aramaic is a language. That may include former Palm CEO Jon Rubinstein who is leaving HP after his commitment to the company elapsed. Is there still potential for webOS and Enyo or have we seen the last of the once-promising mobile operating system? That is the topic of this week’s ReadWriteMobile poll.

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There may or may not be a future for webOS. The timeline stretches to September this year and is licensed under the Apache 2.0 open source license. HP has said that developers are free to suggest new aspects of the project and bounce them off the experts in the in the Enyo Forum. The company believes it is more likely that proposals concerning the outer branches of webOS will be undertaken than anything touching the core of the source code and kernel.

The biggest gain that open sourcing webOS may garner could have less to do with webOS itself than with Enyo. The application framework is fundamentally Web-based. In mobile terms that means it will rely heavily on HTML5 and CSS and work through WebKit and Direct Canvas. While there are other HTML5 frameworks developers can use to create mobile Web apps, such as those provided by appMobi and Sencha Touch, one of the biggest desires of mobile HTML5 developers has been a consistent, easy-to-use framework. Enyo might be the option that developers have been looking for.

For the OEMs, there may be an advantage in contributing to the webOS open source project. These are turbulent days for many OEMs. HTC was one of the companies that helped make Android popular, but it has seen its growth stall with the dominance of Samsung in the ecosystem. Motorola, which reported a loss for the 2011, is stuck to Android through its potential acquisition by Google. Samsung has shown a willingness to adopt any mobile platform that it thinks it can create future growth. Secondary OEMs such as LG and Huawei could hedge bets against a reliance on Android with webOS.

Will anybody adopt it? Or are the dissembled parts of webOS, like the standard Linux kernel or the application ecosystem that could be created through Enyo, more valuable? Take the poll below and let us know your thoughts in the comments.

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“Shut Up: Flower Boy Band” Changes Seo Kyung Jong’s Character Because of Kim … – Soompi

"Shut Up: Flower Boy Band" Changes Seo Kyung Jong's Character Because of Kim
Soompi
Producers of tvN's new mini-series, "Shut Up: Flower Boy Band," have revealed that they have changed the original character concept for Seo Kyung Jong after casting "Super Star K3" contestant Kim Min Suk. Producer Bae Jong Byung of the CJ E&M drama

and more »

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Industry Discussion: The True Nature of Social Media ROI

There is a common misconception about the return on investment (ROI) via social media. For reasons most of us do not understand, Social Media has been classified primarily as a marketing tool by many. Because of this misconception at the foundation of a social media strategy, calculating actual ROI can be a circuitous and inexact [...]

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Like a Gangly 8-Year-Old, the Mobile Web Needs to Grow Up

baseball kid 150.jpgWell, here we are in Twentytwelve. Supposedly it’s the “year of the mobile” and all of our predictions about how we are going to use our mobile phones will finally come true.

Although I believe this year will be a pivotal point in the history of mobile technology, we’ve got a long way to go. Currently the mobile Web is like a gangly eight year old who, when you gaze upon you sense feelings of annoyance, intrigue and hope for a better future. We’ve all been there and it ain’t pretty.

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Web is immature and not growing up. To be clear, I am referring to the mobile Web browsing experience, the Web that will make its natural evolution from being viewed on large desktop screens to one viewed primarily on smaller mobile devices.

When browsing the mobile Web you will find the experience is quite unpleasant since most sites are not optimized for the small screen. If we are going to soon experience a mobile utopia full of simplicity and elegance, things need to drastically change. My hope is just as the immature young person seems to shoot to adulthood quicker than you blink your eye, our mobile experience will transform significantly this year.

The Mobile Web Is Annoying

Mobile computing through smartphones and tablets is growing four times faster than the PC and Internet evolutions of the 1980′s and 90′s. Even more interesting, people are now using mobile apps more than the “mobile Web” with users spending 94 minutes a day with their mobile apps versus 72 minutes on the Web. Unfortunately, the gap continues to widen each year.

Why is this? I thought browsing the mobile Web was cool?

Through much debate it has been determined the app world offers a better internet experience. According to Forrester Research CEO George Colony:

“The Web is not the internet; it’s just a software architecture we decided to put on the internet. Like its software predecessors, the Web will eventually be replaced and we think App Internet is the best direction for the next step. It’s faster, simpler and offers a better internet experience.”

Here’s a video of the entire talk and it’s worth a view.

Quite simply, the reasons for using a mobile device are fundamentally different than the reasons why we use a PC. When using a mobile device, consumers are action-oriented and aiming to complete quick tasks such as transactions, communications or searches for information rather than long form reading or document creating such as on a desktop.

Yet, the majority of sites found on the Web today are not optimized for mobile access so the general user experience is terrible. We have to pinch and zoom to read text and to find the appropriate link (which takes two hands by the way… try zooming in and out while carrying something in your other hand), some images don’t load well and sites can be too text heavy. And unfortunately, anyone with big thumbs end up hitting the wrong links and take three times longer to complete what should be a quick and easy task.

The majority of sites found on the Web today are not optimized for mobile access so the general user experience is terrible. We have to pinch and zoom to read text and to find the appropriate link, which takes two hands by the way… try zooming in and out while carrying something in your other hand.

This is annoying. It’s like the 8 yr old who will not stop shouting “Hey, that’s mine!” “Can I have that?” “She’s pulling my hair”. You just want them to stop and all you can think of at the time is “when will they grow up?”

The terrible mobile browsing experience is precisely why native apps are receiving more and more of our attention. Native apps are designed around and within the small screen, allowing the user a more pleasant experience. I am so not sure the massive growth of the app world is such a good thing and now is not the time to diverge into the native app vs mobile Web debate, but if the mobile Web is to mature there needs to be better standards that put mobile experiences in line with current use cases and patterns. Until then we are left to annoyance and the walled garden of the app world will continue to dominate.

The Mobile Web Is Intriguing

Yet, for all the annoyance there is an intriguing nature to the mobile Web. Strong glimmers of innovative new ideas involving shopping, creating, reading, searching, discovering, communicating, posting, transacting and many other activities are popping up right at our finger tips. It is truly an exciting time as many trends are converging to make 2012 the year the mobile Web finally turns the corner. Here’s just a few courtesy of Trendwatching.

One intriguing movement is instant visual information gratification, or bringing information about objects that consumers encounter in the real world through “point and know” actions from their mobile device. The race is on to add a (useful) real world element using textual and visual search, and by “real world” I mean the world of objects and people.

According to trendwatching.com:

“Created by Carnegie Mellon University, PittPatt is a facial recognition tool that enables users to find individuals from photographs or videos. The face detection software can locate human faces and match them up with photographs from Facebook and Google Images, identifying individuals in under 60 seconds.”

Another intriguing element of the mobile Web is the cashless society phenomenon. Sure, the cashless consumer concept has been around since the mid-2000′s and we’ve already seen some interesting virtual payment offerings, but nothing major has been driven through the mobile device. Trendwatching.com predicts:

“This year is going to be the year we see major players like Google, MasterCard and others actively roll out their cashless initiatives around the world. For consumers, the initial lure will be convenience, but eventually mobile payments will create an entirely new data-driven eco-system of rewards, purchase history, deals and so on.”

Expect to see a lot of innovation on the mobile payments and commerce space going forward.

Next page: Screens Are Taking Over Our World

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