iProspect, Razorfish, Wolfgang Digital earn multiple wins at 2016 Landy Awards

For iProspect, it’s the second straight year with multiple awards as Search Engine Land again honors the best in search marketing.

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Premier SEO Ninjas multiplies business sales through Search Engine Optimization – Digital Journal


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Premier SEO Ninjas multiplies business sales through Search Engine Optimization
Digital Journal
Minneapolis, MN: Premier SEO Ninjas, a renowned and innovative online management solution company providing services in search engine optimization has taken its services to the next level by ensuring it doesn't only rely on creating functional and …

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SearchCap: Google Penguin recoveries, voice enabled maps & Landy Awards

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Prepping SEO for 2017: it’s all about the ROI

Tracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search’s ROI and securing budget for the next fiscal year.

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Optimizing Graphics for SEO 101 – Business 2 Community


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Optimizing Graphics for SEO 101
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How should this impact your current search engine optimization (SEO) strategy? With an increasing number of people relying on the internet for answers to their questions, and using search engines to find that information, it's important to make sure

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Ladislao José Biro Google doodle honors the inventor of the ballpoint pen

A journalist by trade, Biro received a patent for the ballpoint pen in 1938.

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Google announces slew of search ads and Analytics updates at SMX East

New audience targeting solutions, a free version of Optimize 360 and more.

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SPAIN Hotel „Mundial“ in Seo de Urgel – Fine & Rare Label of the 1940s

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Google Penguin doesn’t penalize for bad links – or does it?

You technically no longer need to use the disavow file to help fix your Google Penguin issues – here is why.

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Acer founder wants to see Taiwan smart cities come to life

Taipei city in the afternoon

If the founder of computer giant Acer has his way, Taiwan will be jumping into the smart city fray backed by public-private partnerships.

An article by iTech Post reports on recent comments by Stan Shih that urged Taiwan toward further smart city development through collaboration with the private sector.

Shih was speaking at a seminar on the advancement of smart cities hosted by the Industrial Technology Research Institute.

Shih urged the Taiwanese government to foster more smart city projects by fully embracing the potential of public-private partnerships.

He said that Taiwan’s smart cities initiatives are strongly positioned to take advantage of the thriving technology ecosystem offered by the country’s private sector.

Specifically he highlighted the country’s advanced position in such fields as information and communications technology, software and administration design. This technological advantage in the private sector should feed into collaborative efforts by the government to build out its smart city strategy.

One of the key outcomes that these smart city initiatives should be that there is greater support for the country’s youth, says Shih. This can be done by backing industrial clusters and innovative business models that allow the talent of tomorrow to succeed.

Taiwan smart city efforts are building

Shih’s comments come against the backdrop of a recent report that suggests cities in the U.K. could access nearly $7 billion in funding if they were better able to access private capital.

“Cities around the world are increasingly engaging in smart development to improve efficiency of local services, enhance sustainability, improve the lives of their citizens and develop their competitiveness,” said Chris Wilkinson of Siemens Financial, which prepared the report. “Private sector asset finance allows cities to make the full range of SmartStart technology investments in a timely manner.”

The Acer founder’s vocal support of greater smart city support  follows news this spring that Taiwanese investment firm Fu Hwa Securities is launching a $625 million global investment fund that focuses on Internet of Things (IoT).

Fu Hwa said its new fund will target the plethora of opportunities that are emerging from IoT technologies such as self-driving cars, big data, smart logistics, cloud computing and advanced manufacturing. As well, It added that it will be exploring investments in such sectors as pharmaceuticals, energy, environmental and biotech.

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Google says Penguin recoveries have started to roll out now

Have you been waiting two or more years to recover from your Penguin penalty? Google said the recoveries are starting now.

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Become a 10-second Scorsese with Snapchat’s new glasses

spectacles

Snapchat was on the ropes after Instagram pretty much ripped it off in a major update rolling out its Stories feature over the summer. The Venice, CA-based social giant is answering this challenge by unveiling a new wearable camera that enables its users to send 10-second videos (called snaps) to their feed without having to raise their phones.

Spectacles is Snapchat’s first hardware product, and it is essentially a pair of stylish sunglasses fitted with dual cameras positioned at the hinges on either side of the glasses’ lenses. These cameras have a 115-degree field of view, and a light ring around the left lens lights up letting everyone know that you’re in the process of capturing a snap.

Once the video has been captured, it is sent you Snapchat where it is stored in your memories. You can then opt to share them with the world.

 

Because a phone camera takes too long

Spectacles solves a common problem with in-the-moment video capture. The time it takes to take out your phone, fire up the Snapchat app, and switch the phone’s camera on is just long enough to miss that once-in-a-lifetime moment. With Spectacles, you can start recording with a tap.

The Wall Street Journal reported that Spectacles are expected to be available this fall at a price of $130. The glasses themselves are a unisex design, and based on the material on the official Spectacles website, will come in a variety of different color options.

Glasses are becoming a popular medium for wearable technology. They’re placed in a position that makes them optimal for image capture from a first-person perspective, can be fitted with optical output for a heads-up-display effect, and have a central position on your person that makes them useful for motion and fitness trackers.

Where Google Glass failed to achieve pique interest among consumers, this new generation of wearable glasses could have what it takes to bridge the gap between a centuries-old technology and the electronic genius of the future.

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Hypercat standard becomes Australian IoT cat’s meow

Kangaroos crossing.

The chaotic Internet of Things (IoT) space just got a bit less fragmented as an Australian consortium chose to back the Hypercat technology standard.

The Hypercat Australia group recently launched its efforts as a counterpart to the UK-based alliance pushing the Hypercat standard. This comes against the backdrop of competing standards vying for dominance in the relatively new field of IoT.

Hypercat Australia supporters include KPMG Australia, Flexeye, Giant Ideas and the University of Technology Sydney.

“It’s early days given the launch yesterday was the initial call for local membership, but in less than 24 hours we have received more than 40 registrations of interest for membership of Hypercat Australia,” said KPMG Australia’s IoT point man Piers Hogarth-Scott.

Meanwhile, the standard is supported globally by such industry giants as Intel, IBM, Huawei, Cisco, ARM, Broadcom and Fujitsu.

“The goal of Hypercat is to accelerate the global explosion of the Internet of Things – by enabling connected devices and data to work together to improve how cities work, and how people live,” said Justin Anderson, founder of the Hypercat Alliance.

The open JSON-based Hypercat standard is used for exposing IoT device information via the Internet.

“The Commonwealth is exploring relationships with different jurisdictions to build smart cities that improve our lives,” added Angus Taylor, Australia’s assistant minister for cities and digital transformation.  “Hypercat Australia is one such partnership which will allow a platform to facilitate cutting edge technology solutions to be applied to urban problems.”

Taylor was on hand for the launch event of Hypercat Australia.

Aussie smart city efforts key to renewal

Last month he announced that the Australian government’s $50 million Smart Cities and Suburbs Program would stage a series of stakeholder roundtables. The first of these roundtables is set to take place in Melbourne on September 14.

This follows the April publication of the government’s Smart Cities plan which cited “Smart Technology” as one of its three main pillars. The document promoted the approach of infrastructure renewal through the lens of such emerging technology as IoT.

“The Australian Government has strengthened its assessment of infrastructure projects and now examines the extent to which new technologies are used to improve the efficiency, sustainability and services of infrastructure networks,” it said.

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How machine learning analytics can accelerate IoT results

ptchead

Too often, machine learning requires a massive investment of time and terabytes of data before it can deliver meaningful insights. But that doesn’t have to be the case. A well-configured machine learning analytics tool can rapidly provide initial results — a key advantage for developers who can then start using those results to create value.

To understand this dynamic, companies have to start taking a data approach that embraces the fact that what is driving companies in today’s connected world is not data, but insight. And the volume of data being created in today’s connected world is not just what powers this insight…but also blocks you from finding it.

In order to fully take advantage of a predictive world created by this data, companies need a solution that can help them fully understand the baseline data of their business and what is “normal,” and then apply real-time data over that to power both predictive solutions as well as optimizing future performance. Only a tool that can deliver across all three of these stages can maximize your IoT results.

One such tool is ThingWorx Analytics, part of PTC’s expanding portfolio of solutions that enable customers to create, operate, service and experience smart, connected products. ThingWorx is a platform for building Internet of Things (IoT) analytics-driven applications across a wide spectrum of industries including manufacturing, healthcare, and agriculture, to name a few.

ThingWorx Analytics is different than traditional solutions in that it was built for the world of streaming real-time data. With the volume of data that the IoT ecosystems of tomorrow will deliver, the ability to take real-time data and turn it into timely business insights will drive the return on investment. Without this ability to process real-time data, your company will still be stuck in the old model of batch-driven queries running on top of a static data store. 

What makes ThingWorx Analytics perfect for the IoT world of today and tomorrow? At its heart, ThingWorx Analytics is a machine learning tool that turns real-time streaming IoT data into insights. Compared to traditional analytic tools, it provides application and solution developers an easy way to use advanced analytics methods without requiring expert training in data science, complex mathematics or machine learning. Its algorithms automatically learn from data, detect patterns, and build predictive models, and then send that information to nearly any type of app or technology. That, in turn, produces concrete, real-world results.

One ThingWorx customer is Flowserve, a company that makes flow management products. The company’s sophisticated pumps control and protect the flow of materials in critical industrial applications. If a pump malfunctions on a client’s manufacturing site, costs can run into the millions of dollars. To avoid that, Flowserve outfits its water circulation pump with six sensors to collect data on discharge pressure, suction pressure, and more.

By churning through a stream of 30,000 data points per second, ThingWorx Analytics learns the normal operating conditions of the pump. If pump efficiency drops or an impeller is at risk of failing, ThingWorx sends out a notification. Because the pump self-evaluates all the time, nobody has to monitor it, and problems get addressed before serious downtimes occur.

And in the telecommunications industry, Finnish company Elisa, a market leader in mobile and fixed broadband subscriptions, relies on ThingWorx to power its open service and development platform for customers. Business customers use the platform to build their own IoT business solutions to suit their unique objectives.  

By implementing ThingWorx technology, Elisa can offer those customers seamless connectivity and management of business systems, people, and remote devices. The telco now offers a comprehensive set of IoT services, including data analytics, product development, and device management.  

As the concept of IoT becomes more familiar, how companies can derive differentiated value from it becomes crucial. The real value of IoT lies not in connecting devices (although that is important) but in analytics — specifically, the kinds of powerful analytics that you can derive actionable insights without expertise in complex analytics.  

For more information on IoT analytics, detailed case studies, and more information on getting up to speed with IoT data, please visit https://www.thingworx.com/moreanalytics.

This article was produced in partnership with ThingWorx.

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SearchCap: Google Penguin & disavows, search ad news & Amazon search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Report: Amazon grows lead as product search engine of choice

94 percent of consumer-survey respondents said they planned to shop on Amazon this holiday season.

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Find Out Just How To Deal With Your Company Standing Effortlessly

Businesses should ensure they have a great track record. With a very poor standing, they’ll lose customers speedily as word spreads out as well as will often find it challenging to recover once word has dispersed. It’s vital to ensure the details being published regarding them on the internet will be excellent as well as, if there is nearly anything bad, utilize the actions to correct it as swiftly as is possible. The best way to accomplish this will be to make the most of a review management platform produced particularly to help organizations keep close track of their particular online track record.

People usually look for critiques of organizations and items before they’re going to make a purchase. With the internet making it simple for individuals to reveal their own thoughts concerning a small business, it’s additionally easy for a business’s track record to alter totally quickly because of a few bad testimonials that distribute across social media platforms. It’s vital for organizations to successfully keep on top of what is being said in regards to the business to enable them to take care of any kind of bad evaluations as soon as possible. A reputation management platform may assist them to do this by simply monitoring the major review sites as well as informing the organization whenever a brand-new review will be published to enable them to check it.

When the business does uncover critiques which might be negative, they are able to after that take the time to attempt to correct the issue. If perhaps the consumer had a concern about something or perhaps had not been pleased with a service or product they received, the business may often reach out to them and also present approaches to resolve the situation. When this will be successful, the consumer could change their mind regarding exactly how they will feel concerning the company as well as may next opt to alter their particular review to be able to contain the information with regards to exactly how the business made an effort to correct the issue. This looks great for the business as well as enables them to increase their own reputation online.

If perhaps you are worried about your small business’s standing and also you’d like a means to keep track of it, be sure to check out a local seo management platform and reputation management product right now to be able to learn far more with regards to how it works as well as just what it might do for your current small business. Chatmeter was created to help your company deal with its reputation and might help you see superb results as fast as possible.

The four pillars of the future of SEO

What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in.

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The four pillars of the future of SEO – Search Engine Land


Search Engine Land
The four pillars of the future of SEO
Search Engine Land
SEO has come a long way from being all about on-page optimization, building backlinks and creating “relevant” content. When I read popular search engine blogs, I notice a definite trend: SEO is moving toward a more inclusive strategy that goes beyond

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When is Google’s birthday? Google turns 18 & makes itself a doodle to celebrate

Designed by doodler Gerben Steenks, the animated doodle leads to a search for “when is Google’s birthday.”

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