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topseos.com Acknowledges SEO Brand as the Top Search Engine Optimization Firm for the Month of July 2016 – Marketwired (press release)

topseos.com Acknowledges SEO Brand as the Top Search Engine Optimization Firm for the Month of July 2016
Marketwired (press release)
NAPLES, FL–(Marketwired – July 30, 2016) – topseos.com, the independent authority on search marketing vendors, has named SEO Brand the best search engine optimization company for July 2016. Each month the independent research team at …

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Search in Pics: NBA players at Google, Pokemon Go gamers & Google koolaid

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s Gary Illyes in scary clown mask Source: Twitter Real Google…

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Wearables prove research chops in U.S. cancer study

beautiful caucasian girl wearing a head scarf due to hair loss from chemotherapy fighting cancer

Wearable devices are enabling patient-generated data for a U.S. cancer study, as connected technology is proving increasingly useful for medical research.

As reported in an article by Mobile Health News, Memorial Sloan Kettering Cancer Center (MSK) has teamed up with cloud-based analytics startup Medidata to research multiple myeloma. This comes as wearbles are used increasingly in medical applications.

The two New York-based organizations are launching the patient-generated health data trial of 40 patients afflicted with the blood cancer that accumulates in bone marrow. Wearable devices on the subjects will track activity and sleep, while patients will use an app to answer surveys about life quality aspects like appetite and fatigue.

“This is a first exercise and the hope is that we’d be able to take learnings from this exercise to the deployment of mobile health technologies either with this particular partner or with others,” said Medidata’s Kara Dennis, a managing director of mobile health.

“We want to make sure we can support the application of these tools with technology, so we’ve got mechanisms to gather and process and analyze all the data.” “We’re very focused on building tools for those purposes and we want to make sure this can be implemented in a way that patients can effectively use these tools and technologies and that investigative sites can also make use of these tools and technologies,” Dennis adds.

The specific nature of this type of cancer dictated how connected devices were incorporated into the study, particularly in the search for the most useful data on such aspects as quality of life.

“Because of the nature of the disease, myeloma patients are subject to bone pain and fractures,” said MSK hematologist Dr. Neha Korde, who is captaining the study.

“Pain is one of the most difficult symptoms to manage and assess,” said Korde. “We believe that activity and sleep patterns will correlate with self-reported pain levels.”

Encouraging cancer results should lead to larger trial

Once the four-month study is complete, MSK and Medidata hope to use insights gained for the possible development of similar patient-generated health data studies in the future. Korde said that MSK is likely to expand the research to a larger trial if the pilot study proves accurate, reliable and easy for patients to use.

Meanwhile, Dennis said that Medidata may look to partner with others for similar trials if the MSK study goes well.

“There is a broad interest from sponsors we’ve spoken with in quality of life in oncology as a way to evaluate one dimension of therapeutic impact,” said Dennis. “So a number of companies, organizations are interested in understanding, while on therapy, what is the ability of patients to move, to leave their home, to be active, to be productive, to go to work. Those kinds of things along with sleep quality, ‘are subjects waking in the middle of the night’, duration, time to sleep onset, number of night awakenings, those kind of quality of life elements are interesting to many oncology sponsors we’ve spoken with.”

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Excited about Google’s new map ads? You should be!

Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about.

The post Excited about Google’s new map ads? You should be! appeared first on Search Engine Land.

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Smart technology bringing smart revenues

fitbit-blaze-health-wearable

The Consumer Technology Association (CTA) has reported that sales of tech products, such as drones, wearables and smart home appliances will increase 1.3 percent above last year’s industry revenues.

The popularity of smart technology and the increased awareness about the Internet of Things should end up pushing the consumer technology industry within the U.S. to $286.6 billion in revenues by the end of this year.

See Also: What is the Internet of Things?

“We have only just scratched the surface of what IoT will become. IoT is a loose paradigm of physical objects becoming digitized, sensorized and connected,” states Shawn DuBravac, Chief Economist for the CTA. “But what generally happens, is that once these objects are connected, they fall into other categories. Connected door locks become part of the smart home. Connected sports equipment becomes part of connected fitness. It’s the everyday things that will undergo the most pronounced changes. IoT is emerging everywhere around the consumer.”

CTA projects unit shipments will reach 183 million in 2016, while revenues will reach $55 billion.

According to the report, smartphones will see their first small decline in unit sales and revenue, due to the vast improvements made to smartphones in recent years.

Will the smartphone be the lynchpin technology?

“The future of smartphones is dynamic. Smartphones are expected to grow by 5 percent on a unit sales basis for 2016 before dropping 2 percent year-over-year in 2017,” explains DuBravac. “This will mark the first of year-over-year smartphone unit decline in the U.S. Low, single-digit unit declines are expected through 2020, although any new breakthroughs in smartphone design or performance could reverse that trend, even if temporarily.”

This future dip is no cause for concern though, because it means that there are plenty of growth opportunities ahead as shoppers look for more devices that will help them in their daily lives.

“The smartphone will remain an important complement and component of this future,” says DuBravac.

It is devices that are geared towards health and fitness that are playing a large role in the growth of wearables, according to DuBravac.

Fitness activity trackers are on track to reach 28 million units in 2016, which is an increase of 60 percent. Smartwatches are getting more attention by vendors as their features offer more and more abilities such as heart monitoring and UV monitoring.

Wearables have become a large market within the tech industry, and they appear to have a bright future.

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SearchCap: AdWords reports, CTR data & Google Maps ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: AdWords reports, CTR data & Google Maps ads appeared first on Search Engine Land.

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Great Bay Software strengthens IoT device security

beacon-suite-5-great-bay-software

Great Bay Software unveiled Beacon Suite 5.0 on Wednesday, a major security update to its Internet of Things (IoT) connections security platform that provides enterprises the ability to discover, monitor, and enforce changes across an entire network.

Since a lot of the smaller IoT devices have poor onboard security and cannot run security or access agents, enterprises have been unable to connect and protect most of their IoT network when deployed. Great Bay Software’s Beacon suite brings the low-power devices into the fold, while also enhancing the security of the entire platform.

See Also: AI adoption coming quickly to the enterprise sector

“Gartner predicts that by 2020, 25 percent of enterprise breaches will involve IoT, while only 10 percent or less of the enterprise security budget will be focused on IoT,” said Manish Rai, vice president of marketing and product management at Great Bay Software. “The new Beacon Suite 5.0 takes the industry lead in helping enterprises protect themselves against the growing threat posed by rapid adoption of IoT devices.”

Great Bay adds authentication layer

In the recent update, Great Bay has added “Beacon Endpoint Enforcement,” which simplifies authentication and enforcement for IoT devices. It also brings authentication to unmanaged devices.

Beacon is also able to identify a device with more accuracy than usual security platforms, according to the company’s press release, providing appropriate levels of security and access to devices.

The suite is able to quarantine, block, and remove faulty or hacked devices from a network, which is good for medical and military contractors that need assurances their devices are secure at all times.

Great Bay added more support for Cisco’s devices and platforms, announcing native integration with Cisco Wireless LAN controllers and support for Cisco Nexus VRF, which it claims will increase visibility.

For enterprise customers that like the sound of Beacon Suite 5.0, it can be yours for $21,500 annually.

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Vodafone wants you to dress smartly this summer

smart-summer-vodafone-iot

Vodafone has released a suite of connected smart clothes aimed at holidaymakers jetting off this summer. The range includes a swimsuit, child’s sunhat, and suitcase, all fitted with sensors.

The swimsuit has a built in UV exposure sensor that detects harmful rays and provides data on the UV level and how long you’ve spent in the sun. Vodafone shows all of this data on a companion smartphone app.

See Also: Vodafone and Philips to help cities cut lighting costs

Similar UV technology is baked into the sunhat. Vodafone will differentiate between devices on the app. The hat also comes with a location tracker, showing the location the child and sending alerts if they wander too far.

The last product, a smart suitcase, has tracking functionality that works with mobile base stations inside airports to provide more accurate positioning of the case.

Vodafone getting well into IoT

Vodafone has built all three devices using narrowband-IoT tech, a standard being developed by the 3GPP body. Narrowband is the perfect communications standard for low-power connected devices, according to Vodafone and others involved in the standardization.

The British mobile operator is one of the key networks involved in Narrowband IoT, pushing the standard for M2M and IoT developments.

“To date, Vodafone has been providing IoT solutions around 2G, 3G and 4G and, of course, 5G is just around the corner. But to understand how we are gearing up for IoT it is important to also look at new standards like narrowband-IoT,” said Vodafone chief of IoT, Cyril Deschanel to Siliconrepublic.

“It is a low-cost, low-energy technology and enables machines to last longer with greater autonomy. For example, it helps penetrate inside or under buildings and reach places that cellular cannot. You can have machines that are five metres under a house or building that can communicate where cellular just can’t.”

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Merkle’s early data on expanded text ad CTRs: results are mixed

The agency looked at expanded text ad performance from both brand and non-brand traffic.

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German regulators could clear the road for self-driving cars

Three Bavarians in Traditional Clothing Drinking Beer and Celebrating in a Beergarden.

To suggest that global regulations around autonomous vehicles are murky, may be the understatement of the year. But Germany’s proposed regulations on self-driving cars could potentially let some daylight through.

As reported by Fast Company, the German government is updating its traffic laws to include self-driving car rules. If passed, experts say these regulations could provide some of the clearest guidelines for autonomous cars in any major world economy.

The proposed legislation stipulates that the new class of cars will still need to require a steering wheel and a conscious human sitting behind it. As well, driverless cars would need to have black boxes that record crash data to determine whether accidents were the fault of man or machine.

And while some argue the proposed rules are overly cautious, Germany’s decisive push for clear autonomous car regulations could give the country an advantage in the race to become global leader in developing the technology.

This follows chancellor Angela Merkel’s comments this spring that her government wants industry input and that all members of Germany’s ruling coalition are backing autonomous vehicles. This signaled to the industry that it could enjoy a harmonious legislative environment in the country, unlike other jurisdictions.

Meanwhile, industry pundits have raised fears that America could become a disjointed patchwork of incompatible and competing regulations for self-driving cars.

German regulations won’t get knotted like elsewhere

In California, which is arguably the most advanced U.S. state for autonomous vehicle testing, convoluted rules continue to create obstacles for companies seeking to develop these cars in the state.

Bird & Bird, an international law firm, discussed details of Germany’s proposed legislation. It noted that the biggest rule change is that the driver could transfer legal responsibility to the robot car, with their liability only triggered if the driver doesn’t react to the vehicle’s “wake-up” alarm.

“In other words, the driver may read, write, or watch TV to a certain extent, but having a nap will remain prohibited,” said Alexander Duisberg, a Bird & Bird partner.

If the black-box recorder proves that the driver did respond to the car’s warning alerts, the vehicle would be held responsible for any accident rather than the human.

“Whenever evidence is had that the manufacturer of the system is responsible for the accident, [it] will be liable without limitation,” he said.

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topseos.com Reports SEO Brand as the Top Search Engine … – EIN News (press release)

topseos.com Reports SEO Brand as the Top Search Engine …
EIN News (press release)
The independent authority on online marketing providers, topseos.com, has named SEO Brand the best search engine optimization service for the month of July.

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How to optimise your videos for better ranking on YouTube

With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect. 

However, the sheer size of the audience (a third of all web users) means that the rewards are there if you get it right.

In this post, I’ll look at some of the factors which determine YouTube video rankings, some tips to help improve visibility, and some of the factors behind how Google chooses to show videos in its search results pages.

On-site YouTube ranking factors

I’ve split this into visible and invisible factors, i.e. those that can be seen by general users and those used for internal purposes.

Thanks to PI Datametrics for their help in compiling these ranking factors.

Invisible ranking signals

  • Video file name. This is used when attempting to categorise the content, so be sure to label it using target keywords.
  • View density. We can all see how many views videos attract over time but view density matters to YouTube. If your video receives a lot of views in a short space of time, it’s more likely to be pushed up the rankings. This can be visible, but most brands don’t show this. John Lewis does, and here are the stats for the last Christmas ad.john lewis youtube
  • Meta tags. YouTube’s spiders rely on tags to interpret a video’s content. This is thought to be a big factor in determining the positions a video is able to achieve in YouTube. When you upload a video to YouTube you can tag it with your keywords. 6-8 tags are thought to be the ideal amount. Look at the most popular/top tags on YouTube for your topics, and learn from them.

youtube tags

  • Watch time. YouTube used to use view counts and comment volumes as factors, but changed this to watch time in 2012 as the previous factors could be gamed relatively easily.
  • Flags / reports. These are negative factors which could harm your video’s visibility.

Visible ranking signals

  • Title. The maximum character limit is 100 characters. Use them well, place keywords towards the front of the title. As with a writing a good headline, titles need to be descriptive and compelling. The video should also deliver on the headline. If you over-promise, people won’t spend time with the video, share it etc.
  • Description. There are 5,000 characters to play with here, but only the first (roughly) 150 will be visible to people when they land on your page, so these have to work well. This is also an opportunity to add a link back to your site or target landing page.
  • YouTube subtitles, closed captions and transcripts. These make the videos accessible to a wider audience.
  • HD videos. HD quality videos are preferred to lower picture quality ones, though this does not mean that lower quality homemade videos don’t work at all.
  • In-video annotations/YouTube cards: Annotations allow you to add linkable text to a video; including notes, calls to action, and links to related video assets. This serves to build greater authority and encourages CTR, views and shares. YouTube developed ‘annotations’ in 2015 to include ‘Cards‘ which are better looking version of annotations. The big difference is they work better across screens, and especially on mobile.

YT cards

  • Thumbnails. Not a ranking factor, but a well-chosen thumbnail should help to improve click through rates and increase views. The ideal size = 640 x 360 pixels minimum, 16:9 aspect ratio.
  • Likes and dislikes. These provide an indication of the engagement around a video.YT thumbs
  • Comments. These provide a way for YouTube to gauge the authority and relevance of videos. Not as significant a factor as before, perhaps because the comments on many YouTube videos are likely to test your faith in humanity.
  • View counts. Again, not as influential a factor as in the past, but still an important indication of popularity.

YouTube channel factors

A distinct YouTube channel can help give brands (or anyone) a longer term and more effective YouTube presence. There are some useful tips on this from YouTube.

  • Focus on content. Content needs to match the brand and give customers a clear indication of what to expect from your channel.
  • Keep it simple. Branding should communicate the message behind your channels, so make sure videos, channel trailers etc align with this.
  • Make it discoverable. Your branding should help people to find your videos and channel. This means consistent titles, tagging, descriptions and themes.
  • Channel views. As with video views, the channel stats will contribute towards your rankings.
  • Vanity URLs. Not a ranking factor, but something that should help improve other ranking signals by making your channel more easily discoverable.For example, Sainsbury’s has https://www.youtube.com/user/Sainsburys. This helps to give the brand nice and neat results in Google:sainsburys youtube
  • Subscribes. If people have subscribed to your channel after watching your video, this indicates to YouTube as well as to Google that your video is authoritative.
  • Bookmarks. Another factor is the number of people who add your video to their ‘watch later” list.

watchlist

  • Social shares. This is another factor which indicates the quality and engagement around your video.
  • Backlinks. Links back to your channel or embeds of your video carry weight, and are a further ranking factor.

Branding example: Sainsbury’s

Though John Lewis is better known for its Christmas ads, rival retailer Sainsbury’s manages to out-perform it in terms of YouTube visibility.

This detailed post from PI Datametrics explains in more detail, but Sainsbury’s is more consistent with branding, produces more content, and seems to work harder to optimise it.

sainsbury's

Tips for improving YouTube performance

Learning from the ranking factors listed above will do a lot, but here’s a few more tips:

  • Promote videos through your own channels. Using your YouTube videos in emails, promoting on social sites, and embedding on your own website will all help to build momentum around your video content.eSpares is a great example of this. It creates videos around fixing DIY problems, posts them to its YouTube channel and uses them onsite by embedding them. This way it gets full value from its video content.
  • Create video content which addresses user needs. Think about the questions customers will have around your product and service. Do some keyword research to find out the relative popularity of these terms.This is what eSpares and others do, this helps them attract views from target audiences, and a side bonus is that videos will often appear in the SERPs.espares serps
  • Encourage comments. As comments contribute to your ranking, it’s a good idea to do as much as you can to encourage a discussion underneath your videos. This could be by creating content which is likely to attract comments, or simply by asking people to comment.
  • Use YouTube analytics. Data is your friend, so use it to see how your videos are performing, which are performing better than others, which attract most comments / likes etc.YT analytics

All this data can help you to learn from what does and doesn’t work, and to improve the effectiveness of your video content.

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9 things most people don’t understand about SEO

New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline.

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How to Use Keywords for Search Engine Optimization – Business 2 Community


Business 2 Community
How to Use Keywords for Search Engine Optimization
Business 2 Community
As you probably are aware, keywords are the backbone of search engine optimization. Of course, using keywords excessively is a bad idea. However, if you just use a keyword once and expect your post to rank, you'll be disappointed. Here are three ways
Can SEO Impact How Customers Perceive Your Brand?Customer Think
Best SEO Tools for 2016Search Engine People (blog)

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