Google’s Smart Bidding will soon include ability to set Target CPA by device in AdWords

Smart Bidding reporting is getting more robust, and the bid automation tool will continue to take more conversion signals into account, says Google.

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IoT and education: Truly the “internet of everything”

internet of things graphic

The Internet of Things (IoT) is growing like wildfire. Consumer education around this new basket of technologies is critical, since it basically describes a product category that can — and often does — include virtually every “thing” we interact with in our lives.

Your car, refrigerator, door locks, and even your toilet seat are capable of becoming part of the Internet of Things. All they need is a sensor and a network connection. From home automation to large industrial applications, this new generation of network-enabled devices are changing the way we live, work, and play.

So, what are some practical examples of the IoT and its influence in our lives? Here are just a few that could apply to the average consumer.

The dawn of self-driving cars

In a handful of years, your car may be able to drive itself without any need of human intervention. Brands like Tesla, Mercedes, and Google are already in the process of developing a new generation of vehicles that can navigate the roadways while you kick back and enjoy the ride.

Google, which started its self-driving car project several years ago, has well over 1.5 million miles of autonomous travel clocked on United States roadways — and every mile is an education for the technology.

Major auto manufacturers like Toyota, Mercedes-Benz, and Honda are also making huge strides towards freeing driver’s hands. Tesla, a relatively new name in the auto industry, scored over 375,000 reservations of its upcoming Model 3 within days of accepting them.

These cars are equipped with a host of different IoT components. They are littered with sensors that detect hazards, track the roadway, and more. They also rely on both on-vehicle and remote processing to determine the quickest and safest route to the destination. Many of these vehicles are expected to connect directly to the driver or passenger’s smartphone to give them useful information about the ride.

The IoT around you: ome automation

A growing number of homes include connected devices. Home thermostats, security systems, appliances, and even smaller bits and pieces like window blinds and light bulbs are finding a new life in the Internet of Things.

Thermostats are possibly the most obvious and common example of the Internet of Things in the home. Twenty years ago, if you wanted to change the temperature in your home, your best bet was to walk over to the thermostat and adjust it. Ten years ago, you could program your thermostat to make your home more comfortable around the time you would be getting home from work.

Today, you can hop on your phone and control your home security system, temperature, and more from anywhere in the world in real time.

Your oven can even become a full-fledged member of the Internet of Things., enabling you to set food-specific temperatures and timers from your smartphone and even take a look at your food as it is being prepared from anywhere in the world.

Connecting future cities

Smart cities is a much larger and more involved area of application for the Internet of Things than the home, but the concept remains very much the same. Sensors, including video surveillance, traffic, and more placed throughout a city enable that city to be managed more efficiently and for its city government to respond to situations as they happen rather than having to depend on the citizenry to alert them to problems.

For example, traffic jams are a common problem in large and growing cities. Management of that traffic is done via traffic lights, but these are often set on timers and/or controlled via sensors embedded into the roadway that indicate cross-traffic is waiting for a green light.

If, however, there was a more big-picture view of how busy specific streets are, where accidents and other delay-causing events are taking place, traffic controls could be more readily adjusted to compensate for them.

A new industrial revolution

Another big area of development for the Internet of Things is in industry. Businesses small and large benefit from the type of data gathered by IoT devices in the workplace.

An IoT device that senses activity on an industrial machine could eliminate the need for a worker to physically monitor it on the warehouse floor. Multiple heavy machines could be controlled and monitored from a single control panel by a skeleton crew – saving the business money on staffing.

This rise in industrial automation paves the way for businesses to invest their staffing dollars on other skilled employment opportunities including research, development, systems management, and data science.

Speaking of data science, consumer IoT products relay a lot of valuable information to a business. This information enables the company to examine ways to improve on their products or services, lets them know how their products are being used so they can invest in expanding on those high-demand features, and more.

This also opens the door to a whole new area of value for the consumer. Apple releasing the Apple Watch enabled the company to add new incentive for customers to stick with the Apple-branded family of products. Additionally, it gave its customers a whole new fitness-tracking device, payment method, and a way to check and respond to messages without having to pick up their phone.

The examples of IoT technologies in the world are virtually endless. The Internet of Things is a large and ever-expanding category of products that reach into every aspect of our lives. Because, after all, the Internet of Things is… everything.

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SEO Brand Named Top Search Engine Optimization Company by … – Marketwired (press release)

SEO Brand Named Top Search Engine Optimization Company by …
Marketwired (press release)
NAPLES, FL–(Marketwired – July 25, 2016) –, the independent authority on search marketing solutions, has named SEO Brand the best search …

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Do we really want drone delivery?

3D concept

Imagine answering the door but instead of seeing a delivery guy, a drone floating by carrying your package arrives at your doorstep. Sounds cool, right?  But in reality, just how many people can really entrust their packages to unmanned aerial vehicles? Can people afford to leave their orders and packages in the care of floating devices?

In 2016, it appears that more people (79%) are becoming open to choosing drones for delivery compared to the previous year. That is, if it could deliver a package within an hour. I guess with the fast-paced lifestyle that we have nowadays, speed has become a primary concern for people.


Sources: Walker Sands Future of Retail Study 2016

Consumers have some concerns

But there are still a few (20%) who cannot bear the thought of a machine delivering their packages. When asked why, it turned out that most of them are worried about their packages getting stolen or damaged while the drone is in transit. Who can blame them? If these incidents can happen in traditional shipping (where there are people supposedly looking after the parcels), what more in an unmanned aerial vehicle.

Other reasons include safety concerns, privacy concerns, technology concerns, and cost. Truly, people are becoming more accustomed to this kind of technology. Give it a bit more time and they’ll be ready to see drone delivery as a convenience in their everyday lives.

Luckily, companies who plan to use drones for delivery have more time to convince skeptics to reconsider. While the Federal Aviation Administration (FAA) released new commercial drone guidelines on June 21, 2016, these rules have not been made into laws yet. The FAA also held off changing low-altitude airspace rules for drones, so companies like Amazon and anyone who wish to use drones as a delivery service will have to wait until 2019.


Liz Pekler

Amazon planning its own fleet of drones

Just to backtrack a bit, Amazon proposed creating its own highway through closing off specific parts of airspace under 500 feet for drones last year. One lane would be for shorter trips while the other lane would be for longer journeys. This proposal aimed to clear the notion that using drones for deliveries would cause disturbances and compromise the safety of the other aircrafts floating by. To further assure everyone’s safety, the plan would also require that each pilot communicate with each other so that they would know where their devices are. And should one not be able to reach another, he or she should remain not more than 200 feet up in the air. With that covered, permitting drone activities like this is more likely to happen.

This should also allay the fears of those who do not trust drone deliveries due to safety concerns, as drones would be flying over controlled environment once this proposal is implemented. Since drone pilots would be communicating with each other constantly during flight, there would be less chances of getting one’s package damaged due to aircraft collisions.

The public was first introduced to drone delivery services when Amazon launched Prime Air in December 2013. Google and DHL followed suit and launched their own drone delivery services in July and September 2014, respectively.

There is no telling what the future of drone deliveries will be like and how people will respond to it once it’s in full swing. Since nothing is certain yet, surveys can only tell us so much. Let’s wait for the first drone-delivered retail order to take off. Then let’s talk about this again.

The author is a travel photographer with almost 10 years of experience in the field. When she is not out exploring the world, she likes to share her knowledge about photography and travel through writing.

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Long Island SEO Company, fishbat, Reveals 5 Ways to Optimize SEO Content for Your Website – SYS-CON Media (press release)

Long Island SEO Company, fishbat, Reveals 5 Ways to Optimize SEO Content for Your Website
SYS-CON Media (press release)
MIAMI, July 25, 2016 /PRNewswire-iReach/ — fishbat is a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help …

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5 annoying AdWords bugs only the pros know

AdWords is a great tool, but it’s not perfect! Columnist Todd Saunders documents some common issues, bugs and complaints with the AdWords interface that he’d love to see addressed.

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Facebook vs Snapchat: which is the better channel for your brand?

It’s been a great year for Snapchat and it’s no surprise that Facebook is eyeing up many of its most successful features.

At the same time, Snapchat is moving away from ephemeral content and beginning to engage in a stronger battle against the most popular social network in the world than we first thought.

Will there be a clear winner?

facebook vs snapchat

Round 1: Audience 

We may not have all the stats to compare side by side the audience for both platforms, but Facebook is certainly winning with its 1.65 billion monthly active users. There’s no social platform yet that can beat this number, while Snapchat only informs us for now that it counts over 100 million daily users.

Winner: Facebook

Round 2: Youth appeal

Snapchat got popular for its impressive appeal to the younger audience, starting as a fun and instant form of communication among teenagers. Although it has evolved since then, it is still attractive for the audience aged 13-24, as it forms 60% of its audience.

What’s more, Snapchat announced that it reaches 41% of all 18 to 34 year olds in the United States on any given day.

Facebook may be the most popular social network, but it seems to lose its appeal to the younger audience, and this is mostly attributed to the significant rise of the older generations.

There has been a 46% growth of new Facebook profiles from 2012 to 2015 for the ages of 45-54, while a decline of 25% has been noted at the same period for the new Facebook profiles of people aged 13-17 in US.

Teenagers and young adults start facing a new reality when more family members join Facebook, which means they gradually lose their interest and head to new platforms to freely express themselves.

This doesn’t mean that it’s easy to abandon the most popular social network, but there’s a tendency of reduced shared content, especially among the younger audience, who prefers to use Instagram and Snapchat.

Winner: Snapchat

Round 3: Ephemerality

This is probably the most obvious win for Snapchat, as its main focus is on the power of ephemeral content and the urgency it creates to check the platform daily, in order to catch up with the latest content, before it disappears.

Snaps last for just 24 hours, which means that FOMO (fear of missing out) can become more intense, especially once you start adding more friends (and celebrities).

Facebook seems to be fascinated lately with the idea of ephemeral content and that’s why it announced the launch of secret conversations on Messenger, a feature that will introduce encrypted messages with a timer to control the when they will be visible to the recipient. 

facebook secret conversation

Winner: Snapchat

Round 4: Engagement

Snapchat has managed to create impressive engagement with ephemeral content, but it’s still not easy to beat Facebook, which has turned into a daily routine for a great number of its users.

According to eMarketer, US adults spend an average of 22 minutes a day on Facebook, while it is projected that they will be spending 23 minutes a day by 2018. Engagement may be high and it’s certainly attributed to the mobile domination, but its growth may not be enough in the coming years.

Facebook engagement

Snapchat has observed that 54% of its its users engage with the app daily, while the average iOS user in US spends an average of 18 minutes on Snapchat during the day, which means that there is an indication that the battle of engagement will become even more competitive soon.

Winner: Facebook

Round 5: Authenticity

You don’t have to like (or even understand) Snapchat to admit that it brought a new type of content to social media, with its explosive growth being attributed to the combination of ephemerality, creativity, simplicity and visual content.

The idea of vertical video has proven to be successful (and effective for brands), while filters turned out to be a fresh use of branded promotion.

It wouldn’t be fair to omit Facebook’s own authenticity back when it started, but as it’s heading to a more mature status, we’ll give this round to Snapchat and its attempt to beat the odds of success at a surprisingly fast rate.

Winner: Snapchat

Round 6: Fun

I may sound like a millennial (sorry Christopher), but I personally don’t find Facebook fun anymore. It may be informative, it may be creative from time to time, it’s certainly addictive, but it’s not as fun as it used to be.

gatorade snapchat successOn the other hand, Snapchat is trying hard to be taken seriously, as it is still known as the platform that may turn you into a dog, or swap your face with Leonardo DiCaprio. Lenses have turned out to be very popular for Snapchat and their constant update creates a habit of trying out the new ones, again, for the sake of (useless) fun.

However, this changed when brands joined the game of sponsored lenses, which made them more interesting from a business perspective.

For example, Gatorade created a sponsored lens during Super Bowl and it led to 60 million plays in total, 165 million views and an increase of 8 points in purchase intent.

Winner: Snapchat

Round 7: Branded content

Facebook Pages have formed the idea of branded content in social media and they have been imitated by many platforms. It’s an organised way to distribute content by encouraging users to stay up-to-date with a brand’s news, while Facebook offers several tools to boost this experience.

However, the platform’s monetisation has reduced the reach of organic posts, which means that nothing comes for free anymore and thus, Facebook Pages are not as effective as they used to be, at least not without paying for advertising.

On the other hand, Snapchat wanted to revolutionise the idea of branded content, by encouraging a new format of visual content which focuses on the engagement with the user, ensuring that the reach is not missed through a customised feed that hides the content you’ve liked.

This doesn’t mean that all brands are ready yet to experiment with Snapchat and this may be attributed to the lack of options regarding the distribution and the measurement of the content, which is certainly something that we’d love to see in the future.

Both platforms have their advantages and their disadvantages when it comes to branded content, but Facebook is certainly a winner, mainly due to its established status, the flexibility and its insights.

Winner: Facebook

Round 8: Video

This is probably the biggest battle between Facebook and Snapchat and it’s also the most interesting one.

Snapchat counts 10 billion daily video views and Facebook counted 8 daily billion views in November, and both platforms try hard to succeed in this field, as this may be the battle that will crown the ultimate winner.

Video content is on the rise and it’s not expected to stop anytime soon, and both Facebook and Snapchat have their own advantages and disadvantages on its creation and distribution.

Facebook is favouring video content on the users’ news feeds and this has led to an increase of native video content among brands in the platform. In fact, according to Quintly, brands prefer native videos over links to other videos as they have 4 times the interaction rate compared to Youtube, Vimeo, or other sources.

What’s more, Facebook has launched the idea of Facebook 360 videos, in an attempt to succeed with another popular trend.

Snapchat on the other hand is definitely ambitious enough to compete with Facebook’s plans with video content, especially when taking into consideration the fact that in Q1 2015 it counted just 2 billion daily video views, reaching more than 10 billion daily views in just a year!

This sign of explosive growth cannot stay unnoticed and that’s why there is an attempt to keep up with its fast growth by offering more features and options for brands that join the platform.

Vertical video along with mobile power make a great combination for appealing and engaging video content, while Live videos have turned into a big deal for Snapchat, hoping to use its curation skills to maintain the engagement with users, but also to attract more brands to trust it.

Facebook is currently the winner in this round, but it wasn’t as easy as it thought it would be and that’s why it should not rest upon its laurels.

Winner: Facebook

Round 9: Instant communication

Snapchat started as a fun platform of instant communication between teenagers and that’s how it became popular with its ephemeral content, its simplicity and its mysterious appeal.

Facebook started as a platform that connected people all over the world, although the concept of communication changed over the years as it focused more on content and its monetisation. However, the launch of Messenger was a great move for Facebook, as it brought the best features of all the communication apps into one platform, counting now more than 1 billion users.

Both Snapchat and Facebook have benefited from their appealing instant communication in their own way, the first by creating a strong engagement rate which helped it grow, the second by expanding its features to interesting paths that we keep exploring.

This battle will be a tie, as both of them have their own advantages on why we use them for our communication.

Winner: TIE

Round 9.5 : Chatbots 

Instant communication in terms of business opportunities is already changing on Facebook Messenger with the introduction of chatbots, the pre-programmed messages that allow users to stay informed from their favourite brands and pages regarding a new release, a sale, or an event.

This could be the big step for Messenger in ecommerce and further business opportunities, and as there are more than 11,000 bots in Messenger, we are expecting great things from this feature.

Thus, this battle goes to Facebook.

chatbot facebook

Winner: Facebook

Round 10: Advertising

This is an unfair battle, as Facebook is already established in advertising, offering numerous options for brands to promote their products. There has been a 50% increase in Facebook’s active advertisers in a year, counting now 3 million advertised businesses in Q1 2016.

Mobile advertising has turned out to be extremely effective, as it accounted for 79% of the company’s revenue of Q1 2016.

From a brand’s perspective, Facebook’s advertising tools can help an ad reach the right audience, while the introduction of Canvas led to more creative formats that may be more appealing to users.

On the other hand, Snapchat is yet at an early stage of its advertising growth, but its ROI is still impressive.

It has noted that its Snap Ads have a 5x higher CTR compared to other platforms, while vertical mobile video content leads to 9x bigger completion rate comparing to horizontal videos.

Snapchat is focusing on 3Vs, video, vertical and views, to promote its advertising concept and it promises to offer more metrics soon to help brands measure the ads’ performance more effectively.

Still, this was an easy victory for Facebook.

Winner: Facebook


Facebook may be the winner among the two, but 2016 was Snapchat’s big year, so we’re still curious on how the future will develop for both platforms.

The fact that Snapchat managed to become a serious competitor for Facebook in certain areas in just a couple of years is an indication that we cannot ignore its potential, as its growth is expected to continue.

According to eMarketer, Snapchat is expected to surpass Twitter and Pinterest in US users this year, reaching 58.6 million users with a growth of 27.2%, while it will keep building its audience until 2020 to further close its gaps with Facebook.

snapchat growth

Even if it’s not enough to ever beat Facebook, it is still impressive to monitor its success and it is offering us many useful lessons on how a platform can take advantage of its best features to build an audience and grow with consistent engagement and creative content.

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Vandrico and Deloitte creating a wearable technology database


A bewildering amount of new wearables have been built and purchased by consumers during the past few years. And so Vancouver-based industrial solutions firm Vandrico Inc. and global accounting and consultancy firm Deloitte recently teamed up to develop a “Wearable Technology Database,” with the goal of creating a list that includes every wearable product.

The database currently includes 442 devices from 306 companies; they are defining wearables as a basket of smart technologies that are incorporated into items that can be worn — like smartwatches, clothing or fitness bands.

See Also: Are smart clothes the future of wearables?

“Industries all over the world are now adopting wearables as a way to keep employees safe on the job,” stated Vandrico CEO Gonzalo Tudela in a comment to MobileSyrup.

The listing is categorized by neck, torso, head, arms, chest, wrists, legs and feet and hands.  They are trying to grow the database to 700 items by the end of 2016.

Big growth seen in wearables

According to Gartner Research, revenues from the wearable industry will produce revenues over $28 billion in 2016, which is an increase of 18.4 percent.  Smartwatches will make up one of the largest portions of that growth.

“Of all the fitness wearables, sports watches will be the one product category to maintain its average retail price over the next several years,” said McIntyre. “Race runners, cyclists and divers will choose sports watches over smartwatches because the user interface, capabilities and durability are tailored to the needs of an athlete in their sport. Continued advances in sensors and analytics for sports watches will bring new capabilities that bolster average retail prices,” states Angela McIntyre, the research director for Gartner.

With the huge projected growth in the wearable sector, finally having a complete view of the wearable landscape may help consumers and corporate customers alike make more intelligent decisions of these new technologies.

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Four key digital transformation trends you must pay attention to right now

Last week ClickZ Intelligence held its webinar on The What, Why and How of Digital Transformation in association with Marketo.

If you missed it, it’s now available on demand where you can listen to the high level overview from me, and actionable information from Marketo’s VP of demand generation Heidi Bullock and HeroK12’s head of marketing Bryan Lanadburu.

As a taster, I’ve summarised just a few of the key points from the webinar for you to read below…

The increasing speed of technological and consumer change creates a need for companies to act differently – or suffer the consequences

Taking a view of the long term trend over the current century and the last, it is clear that digital technologies such as smartphones are just one of a number of changes that have emerged and reached mass market adoption with an increasing speed.

Before the internet, innovations such as the telephone, refrigerator and clothes washer came to market at an accelerating pace, as shown in this chart from HBR.

Digital transformation and speed of consumer change

Today, we are now in a situation where adoption of products and services by hundreds of millions of people can occur in a blindingly short time – the recent explosion of Pokemon Go being further evidence of this.

Established companies of all sizes are being challenged by this increasingly rapid pace as fast-moving startups with more of an eye on customer centricity than internal process adherence eat into market share.

It is this changing set of circumstances that has caused a spike in interest around the idea of digital transformation, as illustrated by this chart of search volumes from Google Trends.

Digital transformation search volume from Google Trends

Digital transformation has multiple definitions but common themes

There doesn’t exist a single, accepted definition for digital transformation, however common themes do emerge.

The first is obviously around technology. Businesses with established processes and ways of working may not be making the most of new tools that are available to grow and protect market share.

The second is around business transformation. The reason why many businesses use legacy technology and lack innovative ways of working is because they have processes, skill sets and cultures that create barriers to moving quickly. While marketing often drives and sets an agenda for digital transformation, doing so requires the buy in and support of multiple departments.

The third is around customer experience. As previously mentioned, it is too common an occurrence that companies look inward at the status quo rather than outward towards the needs of their customers. Customer centricity is an element that needs to be deeply embedded as part of any serious digital transformation effort.

Technology, techniques, teams and talent will help you win

/IMG/582/278582/marketo-logo-large-320x198In the panel discussion, Heidi Bullock from Marketo emphasised that the reason why businesses need to care about the shift to digital channels (with people now spending over eight hours per day using them) is because digital channels are where your customers are. Luckily, 93% of multinational companies are in the process of changing their business models to adapt.

These adaptation requires aligning the three areas of techniques, teams and talent, and technology. By doing so, you can start to take steps towards improving your business processes to enable your company to adapt to the speed of digital change.

You don’t have to be huge to be very successful

HeroK12 and digital transformationBrian Landaburu of HeroK12 shared his lessons at a company which has been moving in a transformative direction for only three years.

HeroK12 is a tool that is sold to schools and school districts to keep track of pupil performance and behavior. Students can be recognized in a positive way and change school culture by focusing on positives rather than just discipline.

Leading a ‘hard pivot’, Bryan has switched marketing entirely from an old way of working involving trade shows, advertising and mass media to an entirely inbound approach, having people learn about it through lightweight interactions over time delivered by Marketo. Everything was reinvented, with business processes and the product also changing.

The result is that a product which helps millions of students at thousands of schools (with thousands more software users interacting everyday on the platform) is served by a company of only 35 people and a marketing team of just four staff.

This provides an example of how an effective transformation can result in a highly efficient and brilliant experience for customers, even in industries and sectors where old ways of working can be difficult to change.

Are you dealing with the issue of digital transformation? Then make sure you come to Shift on August 30th 2016 in San Francisco. A limited number of complimentary passes are available so make sure to register your interest!

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Five ways to improve your organic reach on Facebook

Organic reach on Facebook is abysmal and getting worse, thanks to the latest announcement from the social network that’s visited by more than a billion users every day.

Facebook will show more funny videos and baby pictures posted by family and friends instead of news and other marketing content from brands, businesses, and publishers.

How bad is organic engagement on Facebook? On average, engagement is somewhere in the neighborhood of less than 1%. Every once in a while, one of your posts might still get tons of organic engagement. But it’s fast becoming mission impossible.

So what’s the solution?

Your mission, if you choose to accept it, is to mitigate the loss from the latest Facebook newsfeed algorithm. You must raise your organic engagement rates.

Let’s meet your new weapons – the five crazy hacks that will help you do what’s said to be impossible: hack the Facebook newsfeed algorithm.

Note: Some of these hacks involve spending a little bit of money. Others are totally free. All of them are totally worth your time.

1) Preferred audience targeting

Listen up: Preferred audience targeting is a brand new Facebook feature that works just like ad targeting, but for your organic posts. That’s right, this new feature lets you target your organic updates as if they were ads, for free.

Facebook lets you target your update so only the people who are most likely to be interested in your update will see it.

Here’s where the preferred audience targeting option can be found:


This feature is so powerful because not everyone who follows your Facebook page is going to care about every single update you publish. If you want to start raising your organic engagement, you need to stop broadcasting to all of your followers and focus on those people who are most likely to engage with specific updates.

Facebook’s preferred audiences feature is pure genius for companies that have a variety of products and divisions, or that operate in multiple countries. You can narrow the targeting based on users’ interests and locations to reach the people you really want without bothering the rest of your followers.

This feature also has benefits for smaller companies and publishers. Take me for example… Preferred audience targeting allows me to decide who sees my posts – or who won’t see my post, using audience restrictions:


Here’s another example. Let’s say you’re a French clothing retailer with locations in France, Poland, and Germany. You could make it so that only French-speaking millennial females who live near your locations will see your post announcing your latest deals.

Remember: everybody who likes your page isn’t your target market. Plenty of random people will like your page over time, but then never engage with your updates, visit your website, or buy from you.

If you can only reach 1% of your audience, you should more narrowly target the people who are truly interested in what you have to offer.

2) The unicorn detector pyramid scheme

The Unicorn Detector Pyramid Scheme is the process you can use to separate your content unicorns from the donkeys.

What is a content unicorn? Well, content becomes a unicorn when it is clearly among the top 1 to 2% of all of your content. These are your most rare and beautiful pieces of content that attract the most shares, engagement, and views.

A content donkey, on the other hand, doesn’t stand out at all. At most, it’s average. 98% of your content will be donkeys that get average engagement – again, less than 1% is the average organic engagement on Facebook, which is insanely low, right?

To raise your organic engagement rates on Facebook, you need to post fewer, but better updates. You can test out your content organically on Twitter. Here’s how it works.


Post lots of stuff on Twitter – somewhere around 20 tweets per day. But imagine that every tweet has been infected with a virus, one that will ultimately kill them without the antidote within less than 24 hours.

The only cure for these infected tweets? They need to get a significant number of retweets, clicks, likes, and replies.

Examine your top tweets in Twitter Analytics. Those tweets with the most engagement – your top 5 or 10% – have survived!

Your content that got the most engagement on Twitter is also highly likely to generate similar engagement on Facebook.

3) Post engagement ads

You can use Facebook’s Post Engagement Ads to give your posts a bit of a push. Yes, that means you’re spending a little money to “earn” some free reach in the news feed.


For example, let’s say I posted the above update only on my wall. The engagement is going to be pretty low. Maybe a few hundred people will see it.

So what happens if I spend just $20 to promote it? In this case, I paid for more than 4,400 impressions (clicks, follows, likes, etc.), but also got more than 1,000 organic engagements for free as a result.

How? Whenever someone shares your promoted post, it results in more people seeing it organically in their newsfeeds and engaging with it.

4) Add engaged followers

Did you know there’s a way you can selectively invite people who have recently engaged with one of your Facebook posts to like your page? This is a valuable but little-known feature available to some (but not all) pages.

You want people who engage with you to become part of your Facebook fan base. You know these people like you and are more likely to engage with your content because they’ve done so in the past.


Here’s how you do it: Click on the names of the people who reacted to your post (liked, loved, etc.). You’ll see three types of buttons (Invite, Liked, Invited). Clicking on that Invite button will send an invitation to people who engaged with one of your Facebook posts to like your business page.

Does it work? Yep. Between 15 to 20% of the people I invite to like my page are doing so.

5) Use video content

The decline of organic reach almost mirrors the rise of video on Facebook.

Users watch more than 8 billion videos every day on the social network. And these videos are generating lots of engagement.

Just look at this recent research from BuzzSumo, which examined the average total number of shares of Facebook videos:


Facebook is doing its best to try to kill YouTube as the top platform for video. If you haven’t yet, now is the time to jump on the bandwagon.

Stop sharing vanilla posts that get little to no engagement. Add some video into your marketing mix! That should help improve your organic engagement because engagement begets engagement.

Facebook organic reach is pretty terrible. That’s why you should start treating your organic Facebook posts more like a paid channel, where you have to pickier and optimize to maximize engagement, in the hopes of getting more earned organic engagement.

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SEO Brand Named Top Search Engine Optimization Company by for July 2016 – Digital Journal

SEO Brand Named Top Search Engine Optimization Company by for July 2016
Digital Journal
NAPLES, FL–(Marketwired – July 25, 2016) –, the independent authority on search marketing solutions, has named SEO Brand the best search engine optimization agency for July 2016. Each month the independent research team at …

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Smart city revenues skyrocket; core problems remain

Shanghai city network technology

A new research report predicts that annual revenues from smart city projects will grow to nearly $89 billion by 2025. However, it found most smart city initiatives are focusing on solving peripheral issues, with few big projects tackling core city problems.

Navigant’s “Smart Cities” report, annual smart city revenue is expected to grow to $88.7 billion worldwide by 2025 from $36.8 billion in 2016.

“During the next two years, the adoption of smart city solutions is expected accelerate as the spread of the Internet of Things provides further momentum,” said the release.

“As city leaders around the world continue to commit to smart city objectives to meet social, economic, and environmental challenges, national governments are also encouraging cities to become centers of innovation and drivers of sustainable growth.”

Revenues driven from five key areas

The report examined growth of the smart market with a focus on five key industries that include government, buildings, energy, mobility and water. The study complied profiles of high profile smart city projects in regions throughout the world, comparing different smart city approaches.

The report found that smart city strategies are focusing increasingly on climate adaption and resilience. As well, they were putting more resources into improving the cities’ relevance to its citizens in their daily lives.

However, the report found that despite a proliferation of pilot programs and grand visions for the future, there were few ambitious smart city projects actively addressing the big issues in urban environments around the world. Specifically, the report identified a dearth of financially sound, large-scale smart projects that are attempting to solve core city issues that are holding back the evolution of future cities and how we live in them.

“Today, city leaders and suppliers are recognizing that there needs to be a more clear and timely route to the broader deployment of proven technologies and solutions,” said Navigant research director Eric Woods. “The question is how to establish the right business models and deployment strategies to enable this expansion.”

The post Smart city revenues skyrocket; core problems remain appeared first on ReadWrite.

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