Larry Page Transfers Leadership Of Core Google Products, Including Search, Re/Code Reports by @mattsouthern

Re/code reported late Friday evening on a reorganization of Google management. Sources close to the situation tell Re/code that Google CEO Larry Page is transferring leadership of core Google products to Sundar Pichai. A memo was reportedly sent to Google staff this afternoon informing them of the changes. Pichai will now oversee research, search, maps, Google+, commerce and ad products and infrastructure. In addition, Pichai will retain his responsibilities of overseeing Android, Chrome, and Google Apps. Page stated in a memo to staff that the changes will allow him to focus his attention on existing and new products. He will […]

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Our Ultimate Local SEO Guide 2014 – Web Marketing Strategies (blog)

Our Ultimate Local SEO Guide 2014
Web Marketing Strategies (blog)
Local SEO has become an increasingly important digital marketing strategy. The increase in mobile traffic has lead to a direct increase in location becoming an integral part of the search landscape. According to Google's Our Mobile Planet research, 67

and more »

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With Bethany Mota, YouTube Is Doing More Than Dancing With The Stars

Six weeks into a fierce season of ABC’s Dancing With The Stars, YouTube’s fashion wunderkind Bethany Mota is still going strong. Paired onstage with pro favorite Derek Hough (as well as off-stage in romantic rumors), Mota is currently ranked No. 2 in the competition’s average score chart. But as far as the Google-owned YouTube is concerned, she’s No. 1 in the video channel’s ongoing push to go mainstream. 

“Oh my God, LOVE HER, oh my God,” Taylor Swift tweeted with the hashtag #BAEthany soon after after DWTS’s 19th season premiered. If most of America hadn’t heard of Mota before DWTS, this single shoutout from Mota’s most famous fan, retweeted more than 15,000 times, was a fine introduction.

So how does a teen go from online fashion and beauty guru to competing in one of America’s most popular reality TV shows? It helps if YouTube has your back. The video-sharing site has undying faith in Bethany Mota. This is clear by how much and how fiercely the online video company is hawking the 18-year-old to mainstream media outlets; print magazines, name brand apparel, and now—reality television. 

Mota isn’t the only YouTube star to make the cross-over to reality TV, but she is the first to do it as an official YouTube brand.  

“We’re just getting started with YouTube and its potential,” Omid Kordestani, Google’s chief business officer said during the tech giant’s earnings call earlier this week. Along with Coke, General Motors and other major brands, the video-sharing site now has deals with the top five U.S. advertising agencies, Kordestani announced. The more eyes YouTube can get on its stars, the more ads that are seen by potential customers. 

The online video giant’s campaign to push its homegrown stars into mainstream media territory includes on and off-site ads to promote some of its highest subscribed and most marketable YouTubers. The site is also committed to funding the shows of some top content creators in an effort to make high production channels and videos they hope will be more accessible to the larger public. 

As the face of YouTube’s efforts, Mota is the obvious choice. Her Macbarbie07 channel, which features videos fashion tips and Mota’s shopping purchases, has over 7 million subscribers. Each viewer bears witness to the lucrative advertising that accompany Mota’s videos. She’s also partnered with Aeropostale to create her own clothing line, and is the covergirl of Seventeen magazine’s October 2014 edition.

YouTube is “very happy for her,” a company representative told ReadWrite when we asked about Mota’s DWTS success. It seems an obvious understatement about its most popular cash cow. 

Reality TV, it seems, is the YouTube’s gateway drug to larger fame. What better a genre where YouTube stars to continue to capitalize on their natural charisma and good looks? 

In May 2010, before YouTube started financing the Internet famous, comedian Kevin Wu, better known as Kevjumba, participated in the 17th season of The Amazing Race with his father. The 24-year-old currently boasts over 3 million YouTube subscribers. 

Two other YouTubers, Strawburry17 (Meghan Camarena) and Joey Graceffa joined the 22nd season of The Amazing Race as a team, returning to join the cast of the show’s second all-star season in 2014. The two friends are both YouTube vloggers who make humorous videos about their lives. Camarena currently holds close to 800,000 subscribers, while Graceffa has over 4 million. Breaking away from reality TV, several YouTube content creators have also transitioned to scripted programs on cable. 

Comedian YouTuber Fred, also known as Lucas Cruikshank, has spawned three movies and a television show on Nickelodeon based on Cruikshank’s titular character in his YouTube channel, Fred Figglehorn. 

Comedy team The Fine Bros also have a television series premiering on Nickelodeon called ReactToThat, a show based on their popular web series Kids React. The two channels’ youthful demographics make them a strong match for channels like Nickelodeon. 

Mota’s demographic of tween to teen girls makes her a perfect fit as one of DWTS’s resident “young person” for the season. 

DWTS’s show’s calculated line-up of Retro Star, Athlete, and Reality TV Star From Another Reality TV show, is regularly rounded out by a Disney Channel or Nickelodeon celebrity to grab the kid demographic that couldn’t care less about ballroom dance competitions. This season, DWTS includes Janel Parris from ABC Family’s Pretty Little Liars. But the show’s choice of Mota suggests all involved expect her appeal to be as great as her kid-friendly predecessors. So far, they’re right. 

It is now no question whether or not YouTube can break its stars into mainstream media. With Mota’s major press blitz as of late, it’s clear they already have. The teen queen is in—and now the question is whether or not her fame will be sustainable in Hollywood. 

Images courtesy of Dancing With The Stars and Seventeen Magazine 

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Reports: Google Pirate Update Has Rolled Out This Week

Last week, we reported that Google will be pushing out an update to the Google Pirate Update in the upcoming weeks. It looks like Google pushed that update out a few days ago. Torrentfreak reports the update has impacted many torrent sites. Here is a screen shot of the SEO visibility for the site…



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Marketecture brings in four new staff to cope with “intelligent SEO” demand – Prolific North


Prolific North
Marketecture brings in four new staff to cope with "intelligent SEO" demand
Prolific North
Maginn will be responsible for leading the development of Marketecture's SEO and content marketing services. Also joining is graduate Elen Crean, who was previously at Wentworth Communications and joins as an account executive. Max Clark, client …

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“Surveillance Self-Defense” Is A How-To Guide For Every Level Of Online Privacy

Whether you’re a journalism student wanting to learn security tips not taught in college classrooms, or a pro at keeping communications secure, the Electronic Frontier Foundation wants to make your activities online even safer from prying eyes.

The EFF’s new project called Surveillance Self-Defense is a collection of tools and resources broken down into specific resource “playlists” for both computer types and the people using them. These include: Mac user, human rights defender, student journalist, online security veteran, and a security starter pack for newbies.

Each playlist includes a step-by-step guide for protecting and securing your private communications. Most start with a introduction to threat modeling, or understanding what information you want to protect and from whom. From there, the guides cover various other tools and services for particular situations, like “Things To Consider When Crossing The U.S. Border,” in the human rights defender playlist.

The EFF’s SSD project also features a collection of tutorials to help people encrypt their phones, use PGP for different operating systems, and how to pick the best virtual private network. 

See also: NSA Whistleblower Edward Snowden: Keep Their Hands Off Our Data

The organization’s guide doesn’t claim to protect people from every credible threat, but it does a good job of delineating what technologies and services are the most helpful and necessary to protect data from hackers or adversaries.

After the Edward Snowden revelations, ongoing data breaches and personal information leaks, people are increasingly conscious of how and what they share online. Privacy hardware tools that aim to make data protection safe and simple have sprung up on the scene, just as quickly as their usefulness is debunked.

With EFF’s suite of tools and resources, even the most novice user can begin to take steps to secure their data, and begin communicating with friends and colleagues in a safer, more indestructible way.

Lead photo by JD Hancock on Flickr

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Who’s Really Winning The Search War?

Ask any search marketer what Google’s market share is, and they’ll likely say around 66%. That’s the stat comScore has long supplied. Contributor Eli Schwartz asks whether it’s really accurate, and conducts research to prove it.

The post Who’s Really Winning The Search War? appeared first…



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AT&T Ruins Apple’s SIM Bid In War On Carrier Choice

Apple’s first SIM just had its first arrow slung at it: AT&T has locked down the company’s new Apple-Made SIM cards in its newest line of iPads. 

Typically SIMs, the teensy ID cards that allow a device to be used on a cellular network, come from the carriers. But Apple now makes its own, presumably so that the devices can be used on any network.

See also: What’s Apple Going To Do With All Its Loose Ends?

However, customers purchasing the iPad Air 2 or the iPad mini 3, the first to carry these SIM cards, won’t have that freedom if they buy from AT&T. The carrier has locked the Apple SIM down, effectively shackling them to its network. Macrumors was the first to report this news, and an Apple support document was recently updated, confirming it.  

AT&T did not immediately respond to ReadWrite’s request for comment. 

Photo by MIKI Yoshihito

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Facebook Embraces Anonymity With The Launch Of New ‘Rooms’ iOS App by @mattsouthern

Facebook has announced the launch of new iOS app that encourages users to interact anonymously in a way that’s reminiscent of late 90’s – early 2000’s chat rooms. The company concedes that’s where the inspiration for the app came from, stating in the announcement that ‘Rooms’ was “inspired by both the ethos of these early web communities and the capabilities of modern smartphones.” Rooms works by allowing users to create their own identities, with no link to any social media profile, and create a message board (Room) focused on a specific topic. Other users can then join and contribute to […]

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Bing Ads Delivers An MCC: “Accounts Summary” Now Available For Managing Multiple Accounts

Bing Ads is delivering on a long-requested feature to make managing multiple accounts on the platform easier. Accounts Summary is Bing’s answer to the AdWords My Client Center (MCC). From Accounts Summary agencies and advertisers responsible for multiple Bing Ads accounts can toggle between…



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