Packaging is the search engine optimization of retail – Packaging World


Packaging World
Packaging is the search engine optimization of retail
Packaging World
SEO stands for search engine optimization. The term is widely used among Internet marketers as they continuously improve and optimize their online content. But, the same principles can be applied to packaging. When you think about the package at retail

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Local Search Advantage: SEO, Linkbuilding, Voice Search, Mobile Wallets & More

SMX East workshop on Monday takes a deep dive into all things local search.

The post Local Search Advantage: SEO, Linkbuilding, Voice Search, Mobile Wallets & More appeared first on Search Engine Land.

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Study hints wearable fitness trackers do more harm than good

fitbit-phone-call-20141203.png

If you’ve been wearing a fitness tracker for a while and have been disappointed in the results you’ve received, you’re not alone. A new study published in the Journal of the American Medical Association indicates that fitness trackers could be impeding your ability to meet your weight loss goals.

The study, which took place between 2010 and 2014, included 471 randomized participants (74.5% completed the study) which were separated into two main groups. One group manually documented their physical activity at the end of the day while the other one wore automatic activity trackers which did the documentation for them.

Participants that completed the study participated for a period of two years, initially being put on a low-calorie diet and encouraged by the researchers at the University of Pittsburgh’s Physical Activity and Weight Management Center  to maintain an active lifestyle.

The results of the study were surprising. The group that used electronic fitness trackers to automatically log their activities lost less weight than the group that logged their activity manually.

From the study’s summary:

Among young adults with a BMI between 25 and less than 40, the addition of a wearable technology device to a standard behavioral intervention resulted in less weight loss over 24 months. Devices that monitor and provide feedback on physical activity may not offer an advantage over standard behavioral weight loss approaches.

These fitness trackers monitor different activities such as footsteps and log this data in a way that the participant can review. One possible explanation for the results would be that seeing exactly how active you are, while encouraging that activity, may justify extra caloric intake to the participant.

Simply put: You can’t outrun a bad diet.

Allure reached out to Fitbit, a leading company in the category of electronic fitness tracking devices including wearables, electronic scales, and more. Fitbit’s response included the following:

The University of Pittsburgh study published in JAMA did not use Fitbit devices or the Fitbit app, so we cannot speak to their specific findings. As the leader in the wearables category, we are confident in the positive results users have seen from the Fitbit platform, including our wearable devices, Aria wifi smart scale, and Fitbit app.

Fitness trackers are being used in wider studies

Fitbit also added that its devices are currently being used in over 200 studies, concentrating on a wider range of results including basic physical activity, lifestyle behaviors, health metrics, and more.

Fitness trackers are being used by an extraordinary number of people. We here at ReadWrite have even done our own non-scientific anecdotal experiments with fitness trackers and healthy eating that have offered positive results. People are losing weight with fitness trackers.

Where things get a bit confusing is when we use them as a crutch for healthy habits elsewhere. Both of the parties in this study lost weight. Neither of the groups gained or maintained their original weight levels. While one group lost a little bit more, the study ultimately found that, “Both groups had significant improvements in body composition, fitness, physical activity, and diet, with no significant difference between groups.”

 

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Adding Healthy Smoothie Beverages to Your Diet Is a Good Thing

It really is no mystery that smoothies are great for you. Smoothie bars are showing up all over the place. All those little restaurants are making a fortune and it’s also coming from ones own pocketbook. They play on the need of people that need to be wholesome. They can charge excessively high amounts for quick shakes – they just provide them with a fancy identify. This can be done within the ease of your kitchen area. A simple visit to the supermarket provides you with each of the components you’ll need. You will need to buy food processor. If you plan on ongoing this smoothie routine, you will have to get a fairly good mixer that could conduct its job heartily.

It doesn’t need a myriad of components to produce a healthy smoothie. You may need fruit obviously. It might be smart to pick fresh fruits that is an excellent source of nutritional supplements. Beautiful blueberries and also apples top this list. These kinds of fruit can be bought bulk or even while available for sale and frozen for later use. A nutritious strategy is usually to put in ingredients like flax seed and wheat germ. Even peanut butter will give a juice smoothie with a little something specific. Akamatra can instruct you a issue or two concerning fruit smoothies, so look at www.akamatra.com for some wonderful ideas.

topseos.com Announces SEO Brand as the Top Search Engine … – Benzinga

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Benzinga
NAPLES, FL –(Marketwired – September 24, 2016) – The independent authority on search marketing, topseos.com, has named SEO Brand the best search …

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Everything You Need to Know About On-Page SEO | SEJ – Search Engine Journal


Search Engine Journal
Everything You Need to Know About On-Page SEO | SEJ
Search Engine Journal
Generate traffic and increase your search presence by focusing on on-page SEO. Learn everything you need to know about your on-page strategy right here.

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El Santo Google doodle honors Mexican wrestler Rodolfo Guzmán Huerta

Credited with popularizing the Mexican sport of lucha libre wrestling, the legendary wrestler would have been 99 years old today.

The post El Santo Google doodle honors Mexican wrestler Rodolfo Guzmán Huerta appeared first on Search Engine Land.

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#1 SEO Company in India, Profit by Search, Offers Search Engine … – Digital Journal


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Everything You Need to Know About On-Page SEO – Search Engine Journal


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Google updates Penguin, says it now runs in real time within the core search algorithm

The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.

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What’s the Google AdWords Health Score and how is it different from existing tools?

AdWords recently released a Health Score feature that ‘grades’ your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares.

The post What’s the Google AdWords Health Score and how is it different from existing tools? appeared first on Search…

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#1 SEO Company in India, Profit by Search, Offers Search Engine Optimization Services for Dynamic Websites – Digital Journal


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Search in Pics: Google pills, sleep cot & Elle Exxe performs

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google pills: Source: Instagram Google Doodle postcards: Source: Twitter…

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SearchCap: Google Penguin live, Bing Ads Editor shopping & El Santo

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Plan device-specific user experience strategies with Google AdWords’ bid modifier

Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies.

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NYC public wi-fi terminals learn tough lessons about the Internet

New York, United States - December 22, 2013: blurred yellow taxi cab and rush hour congestion at Times Square in Manhattan, one of the most visited tourist attractions in the world. Warm vintage filtered editing.

The Alphabet Inc. subsidiary focused on urban innovation, Sidewalk Labs, suffered a setback as porn and privacy concerns beset its public web terminals on New York City streets.

Bloomberg says the web-surfing component of the experimental LinkNYC project is being scaled back after four years. The project lead is CityBridge, a consortium of companies led by Google’s Sidewalk Labs.

As a relatively new player in the smart cities space, Sidewalk Labs is looking to convince city governments to enlist its services despite its limited track record. The uproar around the LinkNYC project is unwelcome news as Sidewalk works to raise its smart city credentials.

The public browsing caused a stir when news reports emerged that the kiosks were being used to blast music at late hours of the night and that some people were camped out with chairs in front of the terminals for endless hours.

But it was the headline-grabbing use of the kiosks to access pornography in public places that created the loudest uproar. And even though OpenDNS was later installed to filter obscene webpages, unsavory material still managed to be accessed on the 400 LinkNYC terminals around the city.

Jacking your data?

On top of this, privacy advocates raised fears that personal data was being collected by this public infrastructure and given to for-profit businesses in the CityBridge consortium.

LinkNYC said it will bring back web browsing once it figures out how to contain the problematic surfing.

“The internet is a constantly-changing and very big place, and it’s hard, if not impossible, frankly, to stay on top of every piece of inappropriate content,” said LinkNYC general manager Jen Hensley.

“We didn’t know what to expect with free internet access on the street,” she said, adding that the project was expected to evolve as it progressed. “We built this to change over time, and that’s how we handled anticipating these issues. If it wasn’t this it would have been something else.”

Besides web surfing, the terminals also provide Wi-Fi, mapping features and phone calls. These non-browsing services will be continued.

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How cities can to tap into $33B in private funds for innovation

6th St Bridge, Los Angeles

With public infrastructure funding in the U.S. nearly tapped out, a new study says smart city projects could tap into billions in private funds, according to a report by Siemens Financial Services into funding for smart cities.

The report found that smaller “SmartStart” projects have the potential to access around $33 billion in private sector asset financing.

See also: Smart city success requires roadmaps not free association

The researchers defined SmartStart projects as initiatives that help cities digitalize their infrastructure that are characterized as low-risk and high return on investment.

Siemens Financial calculated the total private funding amount available by looking at 13 countries and the potential accessible financing that the top 40% of these nations’ cities could raise privately for SmartStart projects.

This report follows a similar study that found the U.K. could access nearly $7 billion in private capital for similarly small-scale smart projects.

“Cities around the world are increasingly engaging in smart development to improve efficiency of local services, enhance sustainability, improve the lives of their citizens, and develop their competitiveness,” said Siemens Financial CEO of Commercial Finance Gary Amos. “Private sector asset finance allows cities to make the full range of SmartStart technology investments in a timely manner.”

Siemens Financial chose to focus on private sources of capital as public sector budgets around the world are proving inadequate for properly funding the many smart city projects that are on the books.  With governments struggling to find the resources, private financing is becoming a top priority for smart city proponents who want to see these initiatives become reality.

A $1 trillion infrastructure financing gap

This sentiment was reinforced by the U.S. Transportation Secretary who recently admitted there is not enough government funding to cover the nearly $1 trillion gap in infrastructure financing.

“By diversifying their sources of funding for smart investments, cities can benefit from the resulting savings and improvements to citizens’ services without any delay,” said Amos.

The report said that asset financing is a good fit for SmartStart projects because funding options are widely available, uncomplicated, cheap and quick to set up.

Researchers concluded that nine types of early stage smart projects are ideal contenders for private funding because of their good record for delivering ROI and their history of having already attracted asset-financing deals.

These projects include: low-energy street lighting, road pricing, parking systems, improved medical technology and online citizen self-service.

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3 reasons self-driving cars aren’t driving public support

white-house

Last week, the U.S. Department of Transportation released their long-awaited guidelines for automated vehicles. On the same day of release, Obama published an op-ed in the Pittsburgh Post-Gazette, declaring his support for self-driving car technology and stating a focus on automated vehicle safety. He also promised the public that the government would have the authority to pull unsafe self-driving cars off the streets.  

See also: Consumers’ group wants Uber to publicize self-driving tests

Despite the declaration, there is still a long road ahead to gain public support for autonomous car technology. Current research indicates that not all Americans are in favor of self-driving vehicles. The public’s hesitation stems from three reasons: cost, safety and fun.

The cost of automation

How much will driverless vehicles cost to purchase? While a definitive amount won’t likely be released until they’re officially on the market, there are estimated prices. IHS predicts they will cost $7,000 to $10,000 more than the price of average vehicles in 2025, and that margin will decrease as adoption grows. The average price of a new car is currently $33,666.

Of course, not all Americans will go out and purchase the new vehicles upon release, even if they have the money to do so. In 2015, the average age of cars on the road was 11.5 years and the average length of ownership for new cars was 6.5 years. Will Americans be willing to drop $10,000 more for the latest technology? Only time will tell, but it’s a factor that is likely deterring public support.

There are still safety concerns

Current research suggests that Americans are not yet convinced of driverless car safety. The American Automobile Association found that 75 percent of Americans are afraid to ride in self-driving cars and in May, a study from the University of Michigan found that the most frequent preference for vehicle automation was for “no self-driving capability.”

A third study, conducted by EverQuote, reiterates those safety concerns, finding that 81 percent of Americans believe they are safer driving themselves than they are in a self-driving car.

That is the majority’s belief despite the fact that experts have predicted that autonomous vehicles will reduce crashes by 90%. Clearly, there’s a disconnect.

The new Federal Automated Vehicle Policy did state safety tools—one would be a “pre-market approval” process, through which driverless cars would have to pass certifications before they could hit the market. The approval process would also include a 15-point assessment, with points detailing data privacy, vehicle cybersecurity and ethical considerations. The authorities are looking to measure safety and avoid over-regulation, in fear of hindering innovation. Yet, with lives at risk, there is a fine balance.

Education may be the answer to upholding that balance. The public may not currently know the difference between an SAE Level 3 and Level 4 automated cars, but they should if they’re going to be traveling in them.   

Freedom…and fun?

Automated cars may cause concern to those who revel in the freedom and fun that comes along with driving. A study from NerdWallet found that 44 percent of men are concerned that driverless cars will take the fun out of driving. Some drivers do actually enjoy driving—how will automated cars account for that enjoyment? Will in-vehicle entertainment features and comfortable seating be enough of a substitute?

Furthermore, how will tech companies deal with those who feel that driverless cars may actually hinder their freedom? The responses following Seattle’s proposal to ban human drivers over time from a stretch of road between Seattle and Vancouver, restricting use to driverless cars, were less than supportive. “Sounds like a huge loss of freedom for personal travel plans,” one commenter wrote on The Seattle Times article. Another wrote “…this proposal is insane.”

Perhaps, those who do not have experience with the technology are hesitant because of safety concerns but also because they’re still picturing sci-fi fantasies with robots or computers taking over the world and their freedom—the core America was built on—in exchange for more power.

That’s not their fault, as public use of the technology has been limited except for road testing and Uber’s trial in Pittsburgh—except even the vehicles used in the trial are not fully automated. Going forward, the technology will need to be in the public eye to gain support.

With 94 percent of accidents caused by human error, automated vehicles are worth the risk to prevent more deaths. Their safety just needs to be publicly proved first, and now might be the time for tech companies to step up. A lack of public support will be the fastest way to put the brakes on automated car adoption. 

Based on the miles drivers are distracted on the road each year, Americans could take 4.5 million trips around the world without looking up from their phones. That’s a lot of miles that, perhaps, would be more safely traveled in automated vehicles.

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