Mobile SEO: What It Is and Why You Need to Be Taking It Seriously – Business 2 Community

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Mobile SEO: What It Is and Why You Need to Be Taking It Seriously
Business 2 Community
The fundamentals of mobile SEO are not dissimilar to conventional search engine optimisation. The way these fundamentals are implemented, however, is markedly different. The most successful websites and mobile apps are tailored for individual consumer …
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Gear For The DIY Maker: ReadWrite’s 2014 Gift Guide

Makers and DIY hardware hackers know better than anyone that technology is awesome when you know how to use it. 

See also:

This year, we’ve made a list of toys for any kind of maker, whether they specialize in drones, 3D printing, or Raspberry Pi. Give the gift of education and creativity this year with one of these awesome kits for doing just about any tech project yourself.

Hardware Hacking

Our pick: Pimoroni Unicorn HAT, $38

We saw two new Raspberry Pi models in 2014, the B+ and A+, and dozens of accessory creators have already built some awesome add-ons. We loved Pimoroni’s Pibow rainbow case for the Raspberry Pi, (you can see it in some of our tutorials earlier this year). This rainbow HAT, short for “Hardware Attached on Top,” seriously ups the ante.

Equipped with an 8×8 matrix of 64 RGB LEDs, the Unicorn HAT offers a vast number of visual programming possibilities. You can, for instance, use Python to write a program that instructs your Pi to blink the lights in myriad patterns of your own design. For more options, you can “fork” Pimoroni’s GitHub repo—that is, modify its code for your own purposes. We’ve embedded a company video, because you have got to see this in action:


Build A Robot

Our pick: Lego Mindstorms, $350

Lego has certainly evolved quite a lot from those colorful building blocks of your childhood. It has offered programmable bricks since 1998, and its latest offering, the EV3, is its most sophisticated yet. Sure, $350 seems like a lot to spend on a kids’ toy—a lot, that is, until you realize that it’s really a learn-to-program tool for all ages.

Mindstorms comes with an “intelligent brick” that serves as the brain to anything you’d want to program or build with the kit. It’s possible to build all kinds of robots with Lego bricks; the kit comes with instructions for building up five different robot models. The latest version also allows for Bluetooth control from your mobile devices.


3D Printer

Our pick: Printrbot Simple, $349

This is the least expensive 3D printer on the market (which still isn’t saying very much), but it doesn’t sacrifice quality for affordability. This 3D printer offers high resolution printing for small household items about the size of chess pieces, bottle openers, or belt buckles.

Since you operate it through a USB connection, there aren’t any controls on the printer itself. Instead, you program the item you want to make into the Printrbot Simple software, which runs on your PC, and let it go from there. It isn’t professional grade and can’t print anything as large as an iPhone case, but it’s an efficient, functional, and fun introduction to 3D printing for hobbyists.


Handmade Wearables

Our pick: Adafruit Gemma Starter Pack, $30

From DIY electronics superstore Adafruit comes Gemma, the thinnest and tiniest wearable platform board—that is, a computer so small you can sew into your clothes. It’s an ultra-low power microcontroller that will manage your soft circuits without making your clothes or other fabric projects uncomfortably hot.

Adafruit has done a number of example projects using Gemma as the central hub, including LED galaxy makeup perfect for costume parties, rainbow hoop earrings, and a light up belt buckle, for starters. This kit comes with LED neopixels and conductive thread, so you can bring your hardware hacking projects to a fabric format and have Gemma be the brain.


DIY Drone

Our pick: AeroQuad Cyclone ARF Kit, $535

Having a drone is one thing. But having a drone you’ve built completely from scratch to your exact specifications is something altogether more special. The AeroQuad is a powerful Arduino-based drone that you can build yourself. 

The AeroQuad Cyclone kit isn’t cheap, but it comes with everything you need to build a functioning multi-rotor copter that you can program for aerial photography, recreational reconnaissance, and more. AeroQuad is also completely open source, so you can fork the drone’s software on GitHub to modify and contribute to its code—and have as much control over the software as the hardware.

Runners Up:

Photos via Pimoroni, LEGO, PrintrBot, SparkFun Electronics, and AeroQuad

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Looming Decision By Apple Could Have Significant Impact On Search Market by @mattsouthern

It’s being speculated that Apple may be trying to distance itself from Google by dropping the company’s search engine as the default option within the Safari browser. There has been turmoil between Apple and Google ever since Google entered into the smartphone market and started competing directly with Apple. Steve Jobs has been quoted as saying he wanted to “destroy Android”, and one can only assume that this hostility towards Google hasn’t waned, especially as Android’s share of the mobile operating system market continues to rise. The Information broke the news about Apple potentially dropping Google as Safari’s default search […]

The post Looming Decision By Apple Could Have Significant Impact On Search Market by @mattsouthern appeared first on Search Engine Journal.

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5 High-Tech Companies That Are Driving the Future of Cars

ReadWriteDrive is an ongoing series covering the future of transportation.

I used to think the future of cars was all about better powertrains and fuels. If the auto industry could only make a transition away from petroleum-based internal combustion—so I thought—and toward electricity (and other low-carbon fuels), then we could drive happily ever after.

Then, the transition actually started happening. It’s far from complete, but the stricter federal fuel economy standards that passed two years ago put automakers on a path toward an average of 54.5 mpg by 2025. That was a monster piece of legislation that will result in a massive shift toward battery-powered vehicles—from conventional hybrids to pure electric cars.

But it turns out that changes in powertrains and fuels were only a precursor to a more monumental (pending) transportation revolution. It will be based less on how our cars are powered and more on IT: networked map-based sensor-driven computer technology.

To better understand how automotive technology is morphing with personal computing and web-based systems, here’s a look at five companies that are making this revolution happen. It’s not surprising that only one of the companies, Tesla Motors, has any resemblance to a traditional auto manufacturer—although its similarities don’t go much further than the fact that it produces a product with four wheels.

Tesla: It’s All About the Batteries

As bond-investment expert Jeff Gundlach said in July, and repeated on CNBC yesterday, Tesla’s value—and transformative potential—is not in the Model S or other upcoming electric vehicles. “Tesla is all about the batteries,” he said.

Gundlach sees the Tesla’s future $5 billion ginormous battery factory as the company’s way forward, making Tesla a primary supplier of batteries to the auto industry and eventually for use in buildings. The success of the Model S showed that Tesla could successfully play the auto industry’s game.

But we’re talking about the re-invention of cars for a long century ahead. What Tesla illustrates is that cars, to varying degrees, will be battery-powered transportation devices. (By the way, Tesla is also showing how cars can be sold in retail outlets that bear more resemblance to an Apple store than to today’s auto dealerships.)

Nvidia: Superprocessors On Board

Meanwhile, Nvidia, the Santa Clara, Calif.-based chipmaker, continues to invest in its car-based technology. As I posted on ReadWrite a year ago, more than four million cars today already have Nvidia’s Tegra chips on board, with another 25 million in the pipeline.

See also: The Supercomputer In Your Driveway

Last week at the Los Angeles Auto Show, Nvidia showcased an Audi TT using an array of Nvidia processors to run the vehicle’s instrumentation, infotainment and navigation functions. These systems are upgradable, so many of the vehicle’s driver-facing functions can be refreshed throughout the ownership cycle—rather than every five to seven years with a new model.

Last week, Audi also announced that its “Piloted Driving” technology—a significant step toward self-driving—was approved for production. Those assisted driving capabilities are made possible by Nvidia’s Tegra K1 mobile supercomputer.

Google and Here: It’s Really About the Maps

Tesla and Nvidia will continue to re-shape cars into high-tech processor-managed battery-powered mobility machines, but these large transportation devices obviously have wheels and function in space.

Enter Google. As both Slate and IEEE Spectrum recently noted, the key to self-driving cars is the mapping of streets. So, while Google’s funky little self-driving prototype car is the poster child for autonomous vehicles, I have my eyes on all those Google Maps cars already roaming the street capturing images and LIDAR-based data to create a detailed map of roadways.

See also: Why Google’s Driverless Car Is Evil

Even if Google manages to commercialize some type of self-driving car in the next five years, I don’t expect the search giant to compete on safety, comfort and performance. Traditional carmakers are not going away as manufacturers of vehicle platforms. But they will become ever-more reliant on software that situates those conveyances in the real world.

That’s why I put not only Google, but Here—a Nokia company—on this list. You don’t need me to explain the myriad ways that Google is deeply entrenched with maps and other location-based data. But readers might be less familiar with Here, which describes itself as “the largest and most highly trained team of mapmakers on the planet, with over 6,000 people in 55 countries.”

Here maps are already used in four out of five factory-fit car navigation systems. Here customers include Toyota and Garmin. Last week, Here launched its “Predictive Traffic” product—a way to forecast traffic as far as 12 hours into the future based on predictive analytics and cloud computing. Here collects what its calls “probe points,” more than 70 billion of them per month (a 1.3 trillion of them over the past decade) to make this work.

Uber: Moving From Cars to Mobility Webs

You can rightly object to the way Uber attacks journalists or uses personal information, but it’s hard to overestimate the impact of the company and its app on mobility. Uber is the king of on-demand mobility services—what we used to call taxicabs, car rentals and other ways to get around that don’t involve owning a car.

See also: An Uber Error In Judgment: When Tech Execs Behave Badly

Mobile computing, mapping and disintermediation allow this to happen. But what’s driving it are titanic economic forces such as urban congestion and the rise of the so-called shared economy. For the purposes of this discussion, the critical trend to follow is a fissure in the long-held sacrosanct relationship between driver and car.

For the first time, we can glimpse what mobility might look like if trips—getting from A to B—become the undividable economic and functional unit of mobility, rather than the complicated painful process of buying, fueling, maintaining, financing, insuring and parking an automobile.

You might disagree with my selection of Tesla, Nvidia, Google, Here and Uber as the top five movers and shakers in mobility. That’s cool; tell me in comments who I missed.

The players will change over time, and niche start-ups will have a role. But as we move forward with the Drive series, this will be our focus: the hardware, software and business models used for connected, electric, sensor-controlled computerized map-based networks of mobility.

Lead photo by RyC – Behind The Lens

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Twitter Is Now Keeping Track Of What Apps You Use, But Don’t Worry, You Can Opt Out by @mattsouthern

A new change to Twitter’s mobile app will see it collect information about the other apps installed on your phone for the purposes of delivering “tailored content that you might be interested in.” Twitter points out that they’re only collecting a list of apps you have installed, it’s not collecting any data about what you do within the apps. The company is calling this initiative an “app graph”, and intends to use the data to create a more personalized experience. Some of the things it may do with the data collected about your apps include: Improving “who to follow” by […]

The post Twitter Is Now Keeping Track Of What Apps You Use, But Don’t Worry, You Can Opt Out by @mattsouthern appeared first on Search Engine Journal.

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Why The Hell Does Twitter Want To Know About Your Apps?

Here in the U.S., there’s two things we never seem to get enough of—stuff to buy and violated privacy. Twitter will contribute to the bottomless cornucopia of both via its new app graph, the company announced Wednesday. According to a post on the its support blog, Twitter will now keep track of every app you’ve downloaded on your smartphone.

Notably, Twitter points out that it’s not tracking what you do on your apps, just which apps you have on your smartphone. More information about the stuff you like means targeted ads you’re more likely to click on in your Twitter experience. It’s a lot like Facebook—which also tracks any smartphone apps made with the social network’s developers kit. Only this time it’s Twitter. 

See also: Search All The Tweets! Twitter Now Indexed All The Way Back To 2006

Of course, like any savvy social network in the post-Facebook era, Twitter presents this latest privacy rollback as if it’s a service that benefits you, the valued user (emphasis added):

To help build a more personal Twitter experience for you, we are collecting and occasionally updating the list of apps installed on your mobile device so we can deliver tailored content that you might be interested in. 

Twitter does delineate a couple of app-tracking benefits, the first two of which may help engage new users. Politely, it saves its own financial interests for the third example, “promoted content”—i.e., which brands pay Twitter to throw in your timeline:

  • Improved “who to follow” suggestions that share similar interests.
  • Adding Tweets, accounts, or other content to your timeline that we think you’ll find especially interesting.
  • Showing you more relevant promoted content.

Twitter’s app tracking starts rolling out today for iOS, and in the coming weeks for Android. You’ll know it’s hit your account when you activate your Twitter app and a prompt appears advising you how to adjust your ad-tracking settings.

Twitter won’t start tracking your apps until you’ve received the prompt, and you can opt out of the tracking completely, if you don’t ignore the notice. Otherwise, expect to start seeing ads more succinctly tailored to the Candy Crush user or Uber rider with an integrated premium Spotify account.

Photo by Jason Howie


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6 Tactics to Streamline Your PPC Reporting and Optimization

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These tools will help PPC account managers simplify their monitoring processes, allowing them to streamline their campaign reporting and optimization.

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SearchCap: King Of The United States, Break Up Google Conflict & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: German Legislator Calling For Google Breakup Has Serious Conflict Of Interest The German member of the European Parliament behind the call to break up Google,…

Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Twitter Lets Retailers Tweet You Deals—Just In Time For Black Friday

Consumers may trample over each other to get cheaper TVs and laptops this season, but Twitter’s advertising partners may have found the best Black Friday deal of all—the ability to tweet you promotions. 

Just in time for Black Friday and Cyber Monday, the microblogging network announced “Twitter Offers” on Tuesday. 

See also: Search All The Tweets! Twitter Now Indexed All The Way Back To 2006

The service lets retailers tweet deals directly to customers, and users can easily grab one of these promotions within the tweet itself. 

Tweets, As Commerce

When users see deals they want, they tap the “add offer to card” button to tie the offer to their credit card number. When they go to the store and purchase with the item (with that card), the cash-back savings will show up on their next credit card statement.

Twitter makes its money on this specialized version of promoted tweets by charging the advertisers, a select group of whom will participate in the launch phase. The initial stage essentially amounts to a test, allowing Twitter and its advertisers to see how effective and popular the approach is among the network’s 284 million or so users. If the response rate proves that people like having deals tweeted at them, it could become a valuable profit center to boost the company’s already impressive earnings. 

Twitter posted $320 million in advertising revenue in the last quarter, ending in September 2014, which was up 109 percent from the same period last year. 

The frenzy of post-Thanksgiving shopping may provide the best barometer of the service’s success. According to a survey by the National Retail Federation, roughly 6 in 10 people (about 140 million) plan to shop over the holiday weekend. 

In conjunction with the launch, the company opened a fresh new Twitter account, @TwitterCommerce. Its first tweet introduced the service; its second retweeted a deal from AMC Theatres offering free popcorn when you buy a $30 AMC gift card. 

Lead photo by Adriana Lee for ReadWrite

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A Guide to Multinational & Multilingual SEO for Global Expansion in 2015


Each day your business remains local is a day of missed opportunities. In our global economy, it’s crucial your company extends the reach of its presence across national borders.

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