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Quiz: How well do you know these 25 SEO abbreviations?

SEO, SEM, PPC, CTR, HTML, HTTP, IP… even for the most seasoned digital marketing professionals, the world of SEO can be a daunting, jargon-filled place.

But all you need is a little time, some practice, a small amount of revising, and before you know it you’ll be firing off terms like CSS, SSL and CPC with absolute confidence.

To help reach that high level of brilliance, we’ve devised this multiple choice quiz filled with 25 SEO acronyms, which will truly test your digital marketing mettle.

 

Good luck, and let us know your scores in the comments below!

If you need comprehensive help and guidance in developing any of your digital skills, subscribe to ClickZ Intelligence and download one of our market-leading reports.

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U.S. federal self-driving guidelines coming soon…again

google-autonomous-car-fiat

Federal guidelines for autonomous cars on public roads are in the works, and U.S. Transportation Secretary Anthony Foxx provided some rough outlines on the focus points for rules and regulations.

Speaking at the 2016 Automated Driving Symposium, Foxx told attendees that we need “to take the the safety aspects of this very seriously” and cautioned that “autonomous does not mean perfect”.

See Also: Highway ban squeezes lanes for China’s self-driving car industry

He provided a vague outline of how the department plans to engage automakers, tech firms, and the public, promising open dialogue between all three and flexible laws to keep up with innovation.

Foxx mentioned “pre-market approval steps” for autonomous car vendors, which could be similar to the legislation introduced during the Queen’s Speech in U.K. Parliament, allowing verified automakers to test cars on public roads and sell cars with semi-autonomous features.

He also commented on the ongoing Tesla fatal crash debate, stating that while people should follow the instructions provided by the car manufacturer, the manufacturer should also put in extra safety features to ensure audacious drivers don’t meet a similar end.

A lot of uncertainty on federal regulations

The Department of Transportation (DOT) has been talking in earnest about autonomous vehicle regulations for the last few months. The DOT’s National Highway Traffic Safety Administration (NHTSA) agency said in July that overarching regulation was imminent. Then, weeks later, the agency said it wouldn’t overrule state laws that were being considered, potentially leaving automakers and buyers with a patchwork of different laws between states — or even within states, between cities.

has been working with Google, General Motors, and a few other companies to frame the guidelines. It is still unknown how much red tape Foxx and his team will cut, but we expect the department to be cautious in light of recent events.

Automakers are preparing to fit their next generation of cars with some autonomous features, remote driving on private property, self-parking, and highway lane switching are three of the main new features coming to some cars in 2017 and 2018.

It won’t be until 2020 when we see “driverless cars” enter the spotlight, and even then, it might be a few more years before regulators approve of the cars for public use. In a blog post, Tesla’s CEO Elon Musk put forward his ten-year plan and in it he said reaching the fully autonomous stage will be difficult due to regulatory and public pressure.

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Can wearables be used to dole out promotions and bonuses?

Startup team working and planning in the meeting. Team of young professional discussing new creative ideas on table in boardroom.

While more connected devices are being used in the workplace, labor lawyers are raising red flags about using wearables to award raises or promotions.

As discussed recently in the National Law Review, employers who seek to improve worker productivity through wearable trackers are wading into a legal gray area.

“Using wearable technology to determine bonuses and promotions based on an employee’s productivity, may result in many legal issues,” said the article.

This follows calls from technology pundits that employers must set out clear data collection and use policies when using workplace wearables.

The National Law Review warned that if wearables were used by employers to determine promotions and bonuses it could create problems with federal U.S. laws.

Specifically, it cautioned that wearables being used to provide evidence for advancement and rewards could potentially violate the Americans with Disabilities Act.

“The Americans with Disabilities Act (ADA) prohibits employment discrimination based on health status and generally forbids employers from inquiring about an employee’s health status,” it said.

Another law which could be violated by using monitoring technology to determine advancement is the Genetic Information Nondiscrimination Act (GINA).

The National Law Review says monitoring by wearables is problematic because GINA “prohibits employment discrimination based on genetic information and forbids employers from asking about an employee’s genetic information.”

Lastly the article raised concerns about the Health Insurance Portability and Accountability Act and its potential jurisdiction over health information generated by wearables. It warns that the HIPAA “establishes standards to protect the privacy of personal health information, which may include information collected by an employer to track employee productivity.”

Wearables will increase productivity…why not promotions?

Nonetheless, it is clear that using wearables to improve employee productivity is a trend that is only likely to increase in the future. The article cites a study by Rackspace that found employees that wore wearable devices in the workplace were 8.5% more productive.

As well as improving employee productivity, wearables are also being increasingly used by employers in wellness programs. These wellness programs are tracking employee activity levels, and often provide incentives for hitting certain fitness targets.

And there is a clear economic motivation for employers to use wearables in wellness programs. Clear evidence is mounting that as wearables encourage healthier employees, is results in lower costs for employee health insurance.

The post Can wearables be used to dole out promotions and bonuses? appeared first on ReadWrite.

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Use Power BI to supercharge your SEO

Columnist Chris Liversidge explains how to take advantage of Microsoft’s Power BI (Business Intelligence) rollout to collect and analyze more data than ever before — and find the SEO performance gaps you didn’t know about.

The post Use Power BI to supercharge your SEO appeared first on Search…

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Huawei and GE team up to power industrial IoT

general-electric

General Electric is bringing its industrial Internet of Things (IoT) platform to China, and has partnered with local giant Huawei to win more factory and utility contracts.

As part of the deal, Huawei will push GE’s Predix, an industrial IoT operating system, as its recommended platform to Chinese customers.

See Also: Huawei bets tomorrow’s smart cities are today’s safe cities

Predix is a massive platform that covers all sorts of connected devices in the industry, making it perfect for the extensive industry clout that China holds, most of which is still not Industry 4.0 supported.

GE has already shown a proficiency with its industrial IoT platform, lowering operating costs for coal factories, while increasing output and reducing emissions. This could be huge in China, where coal power continues to be the heavily dominant way of creating electricity.

Unlike other Western tech firms, GE has also been able to integrate into the Chinese economy, working on aviation, healthcare, and power contracts for the state and private firms.

“The growth of the industrial Internet in China demands not only capital and development from companies like GE and our partners—but also a commitment to align the private and public sector to build together,” said GE Digital chief executive Bill Roh.

Huawei already IIoT-focused in the region

Huawei has its own investments in the IoT, but the partnership with GE may prove to be fruitful for the telecommunications giant in the future, as it pushes to win smart city contracts in Australia.

GE announced at the same event in Shanghai another Digital Foundry, a technology campus and incubator where GE employees and third-party developers will be able to work on new applications and devices.

It plans to spend $11 million on the foundry, which will offer 10 digital programmes and 40 data analytic applications.

“It’s right at the starting point,” said GE vice chairman, John Rice. “We think that the intersection between the horizontal and vertical is the place we can play and create enormous value.”

GE has big plans for the IoT, telling investors that it wants to be one of the top ten largest software companies within the next few years. That’s a big change for the conglomerate that has, for the longest time, been invested in hardware and service contracts.

The post Huawei and GE team up to power industrial IoT appeared first on ReadWrite.

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Apple Watch sales more than halved so far this summer

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Apple has been unable to keep interest in its smartwatch high during the summer season, according to new smartwatch sales data from IDC.

The report claims that Apple Watch sales fell to 1.6 million in the second quarter of 2016, a 55 percent decline from the 3.6 million sales recorded in the same quarter last year.

See Also: Apple drives wearables to $6 billion in first quarter sales

Part of the reason for the decline, according to IDC, may be rumors of the Apple Watch 2 launching this fall. Buyers may be waiting for the improved second edition, which is expected to feature a faster processor, higher resolution display, and a FaceTime camera.

Apple is still ahead of the pack in the smartwatch market, even at 1.6 million quarterly sales. Samsung came second with 600,000 sales, a slight increase on the 400,000 sales last year.

Apple Watch strap on market loosening?

That said, Apple’s hold on the smartwatch market is starting to dwindle. It went from 72 to 47 percent market share in the past year, as more devices from Lenovo, LG, and Garmin hit the market.

“Despite a down quarter, Apple remains far and away the market leader in smartwatches,” said IDC in a press release. “Apple faces the same challenges as other OEMs, but the pure exposure of the device and brand through tactical marketing gives it a leg up on the competition.”

Apple introduced a host of new updates to the Watch at WWDC 2016 last month, including a much faster load time that pleased app developers. That, bundled with the upgraded specs, may be enough to keep investors and wearable fans happy.

In the wearable market, the Apple Watch is a big player, but does not control the market like it does with smartwatches. It remains firmly behind Fitbit and Xiaomi, both sell a range of fitness trackers.

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Rely on Profit by Search’s Content Optimization Services for Effective SEO – Digital Journal


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Rely on Profit by Search's Content Optimization Services for Effective SEO
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In addition to content optimization services, they also offer a range of other services under SEO India such as key phrase identification, website optimization, website page renaming, website link renaming, HTML code optimization, sitemap creation and
8 Must-Know SEO FactsDealer Marketing Magazine
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Irvine Search Engine Climb SEO Google Rankings Booster New Partnership AnnouncedMENAFN.COM

all 7 news articles »

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The art of link building: Why creating connections is the key to success

Columnist Ryan Shelley explains how good, sustainable link building is not just about getting a backlink, but about creating lasting connections that provide value to users.

The post The art of link building: Why creating connections is the key to success appeared first on Search Engine Land.

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Scandinavia leaps ahead of everyone in IoT deployment

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Scandinavia is pulling ahead of the rest of the world on Internet of Things (IoT) adoption, according to a new report from the International Telecommunications Union (ITU), a United Nations specialized agency.

The report showed the twenty countries with the most machine to machine subscriptions relative to 100 mobile subscriptions. Sweden, Norway, Finland, and Denmark were all in the top 10.

See Also: These 5 issues are scaring homeowners away from IoT

The Scandinavian block appears to be seeing more IoT investment than its European counterparts, apart from France, in fifth place. Germany came 17th in the report, and the United Kingdom wasn’t in the top 20.

Sweden came first, bolstered by the performance of Yanzi Networks, a software platform built to make IoT more efficient and Ericsson, one of the largest network giants in the world. Norway and Finland came third and fourth respectively, with Denmark filling out the Scandinavian countries at sixth.

Scandinavia most active but not the only players

Apart from enthusiasm for IoT and lower regulations, there isn’t much the governments of these four countries have been doing that others haven’t tried. The U.K. announced IoT funding in the 2015 budget and the U.S. Department of Transportation recently ran a contest for the best smart city, which led to hundreds of millions in public and private funding.

While Sweden, Norway, and Denmark were expected, Finland is a surprise. The country is wealthy and standard of living is high, but mobile penetration in was much lower than its Scandinavian neighbours in Google’s Our Mobile Planet survey, at 45 percent compared to Norway’s 67 percent, Sweden’s 62 percent, and Denmark’s 59 percent.

It appears Finland has fell behind in the same way, though we can’t be certain since the ITU did not provide actual device ownership numbers.

Connected devices will outnumber Scandinavians 2.6 to one in 2017, according to Machina Research, which should give a good indication of how ubiquitous these connected devices are becoming in the region.

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Google expanded text ads are live, and device bidding & responsive ads for native roll out

Standard text ads will no longer be accepted as of October 26.

The post Google expanded text ads are live, and device bidding & responsive ads for native roll out appeared first on Search Engine Land.

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Selfridges starting to connect to IoT product line

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London’s high-end department chain Selfridges will begin experimenting with an Internet of Things zone at its flagship Oxford Street store.

Electronic products distributor Bullboat will be in charge of stocking the zone, which is located on the ground floor of the famous store. It intends to make the zone an “experience” for shoppers, teaching them the advantages of IoT products in the home.

See Also: Shenzhen playing a strong hand in the global IoT game

To start, Bullboat will stock ten devices in the Smartech zone, which include:

  • Bluesmart One – A smart suitcase that locks itself and can be tracked on a smartphone.
  • Drop – A smart kitchen scale that comes with a recipe app.
  • Micro Drone 3.0 – a miniature quadcopter that can record video.
  • Moov Now – A fitness tracker that coaches you through a mobile app.
  • Misfit – Another simplistic tracker that monitors fitness and sleep. No mention what devices will be on display.
  • Netatmo Welcome – an indoor surveillance camera with facial recognition and video recording capabilities.
  • Nomad – iPhone, Apple Watch, and iPad case manufacturer.
  • Prynt – A mini-printer that attaches to your smartphone for pocket sized prints.
  • Ring Video Doorbell – a doorbell that tracks audio and livestreams the outside of your house when someone calls.
  • TrackR Bravo – A tracker that shows you where lost keys, smartphone, or other items are hiding.

Smart home devices may be even more popular in brick and mortar stores than online, due to the complexity of the device and the unknown factor of the smart functionality. Consumers may look to retailers to show the device’s advantages and set up process in better detail.

Already competition down the street

John Lewis has already jumped on the bandwagon at its rival Oxford Street department store, launching a Smart Home zone earlier this year.

Plenty of smart home devices are priced at over the usual, non-smart rate, so places like Selfridges could be the perfect place to market their value and sell them at a premium.

That said, the lack of “big names” is noticeable. Amazon’s Echo is an obvious no show, but Nest, August, SmartThings, Philips Hue, and GreenIQ are all missing for Selfridges’ opener, a bit disappointing for smart home enthusiasts that want to test out the best devices.

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SearchCap: AdWords expanded ads, Google Maps UI changes & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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How to use device bid adjustments, straight from Google

AdWords will soon have the ability to set bids specific to each device type. Columnist and Googler Matt Lawson explains Google’s official POV about what that means when managing your campaigns.

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Looking into Tesla’s refocused plans for the future

elon-musk-tesla-ceo

Tesla, a forward-thinking company with a goal to integrate clean energy, energy storage and transportation solutions to the world, has been hard at work trying to carry out its master plans for the future.

Ten years ago, Elon Musk, the CEO of Tesla Motors, formulated an ambitious plan to change the world with electric cars, and with the likely acquisition of SolarCity, he has just released a revised version of his plan.

See Also: What makes Tesla, Apple and Amazon different.

Tesla appears to be making great strides on his original plan to begin with a low-volume expensive electric car and use the earnings to create a less expensive medium-volume car, eventually ending up with an affordable high volume car and then providing solar zero emission electric power generation options.

Next on his revised list is developing solar roofs with seamlessly integrated battery storage, creating an autonomous car that is way safer than manual versions, increasing the electric vehicle product line to include all major segments and offering a way for consumers to earn money when they aren’t using their vehicles.

As it appears likely that SolarCity will become part of Tesla, offering a renewable energy pipeline, and with the Tesla factory ready to mass produce residential battery storage units, consumers may have all the answers to renewable electricity needs from Tesla.

With the cost of solar arrays and home battery storage solutions dropping, the move towards renewable energy at work or home may be a smarter choice financially, as well as an environmental choice.

In regards to Tesla’s goal of creating solar-roof-with-battery products that work well and making them available throughout the world, its Model III will hopefully be offered with a more affordable price of $35,000.

What Tesla means for IoT

In the bigger picture — perhaps bigger than Musk has already laid out — Tesla’s gamble is that everything is moving to the edge. Demand for cars, for power, and for logistics — it’s all becoming distributed.

As far as increasing his product line, Musk is looking into other ideas such as pickup trucks and buses too. Ideas for a new style of bus include decreasing bus size, using the space better to allow for more seats, and improving traffic congestion by matching the acceleration and breaking ability of other vehicles on the road.

Self-driving technology for all vehicles may be one of the key solutions to the clean transport movement, and many tech and car companies are on the autonomous vehicle mission. Autonomous driving technology could allow for improved flexibility for transit operators, as well as improve energy requirements through efficient route selections

Lastly, Tesla has an idea for drivers to share their vehicles by offering them as part of a fleet that people could rent when needed, so that owners could offset the cost of their monthly vehicle payments. This could be a great idea for people when they go on vacations and would normally leave their cars just sitting for several days.

Tesla has many wonderful aspirations. There may be several issues to deal with before this new master plan is fully achieved, but with all the new technology and public interest, these dreams could soon be a reality.

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