topseos.com Reveals SEO Brand as the Best Search Engine Optimization Agency for the Month of August 2016 – Benzinga


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topseos.com Reveals SEO Brand as the Best Search Engine Optimization Agency for the Month of August 2016
Benzinga
NAPLES, FL –(Marketwired – August 27, 2016) – topseos.com has announced the rankings of the 100 best search engine optimization agencies for August 2016. SEO Brand has been named the best service due to their remarkable performance during the …
SEO for Beginners: What is SEO?Business.com

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4 e-commerce link building tactics that still work in 2016

Link building for e-commerce sites can be a challenge, but it isn’t impossible. Columnist Christian Sculthorp shares tactics that you can use to acquire inbound links to your online store.

The post 4 e-commerce link building tactics that still work in 2016 appeared first on Search Engine Land.

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Will smart cities need AI to truly flourish?

smart-city

A Deutsche Telekom official says artificial intelligence (AI) will be needed to break smart city data out of its silos.

As reported by Mobile World Live, thoughts about smart city evolution appeared on the blog of Claudia Nemat, the Deutsche Telekom (DT) board member who oversees Technology & Innovation Europe.

In her piece, Nemat described current smart city practices as trapping data from sensors in an isolated “landlocked lake.” But as sensors proliferate at blinding speed in global smart cities, the rivers of data being produced will turn into oceans. This will be complicated by the multiple digital platforms running simultaneously in each city.

Gartner predicts 1.6 billion connected devices will be hooked up to the larger smart city infrastructure by the end of this year. And as this rapidly expanding universe of devices ramps up the data flow, fears are mounting that smart cities won’t be able to handle the sheer volume of data flooding in.

DT says cities need to “analyze horizontally”

In order to effectively utilize all this data, she says smart cities need to develop the capability to analyze data horizontally, not just vertically. And the best way to tackle this complex data landscape is if operators fully embrace AI.

“The content of such data ‘oceans’ will be so massive, and the relevant analysis so complex, that only artificial intelligence will be able to carry out the relevant data processing and forwarding with the necessary accuracy and speed,” she said.

Nemat also provided updates of DT’s own smart city initiatives.

She highlighted the “digitized city centers” initiative that the company is testing in Dubrovnik and Bucharest. This project includes smart parking, street lighting and safety components.

The smart parking component lets drivers know if spaces are available which cuts down on traffic and pollution.

As well, DT is testing smart parking systems in the Italian city of Pisa, which has a high level of car-based commuters.

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The SEM automation primer

Wondering how to get started with automation? Columnist David Fothergill provides a handy primer, including recommended tools and what they can be used for.

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nuTonomy cabs ready for hailing in Singapore

nutonomy-self-driving

MIT spin-out nuTonomy launched the first public trial of a self-driving taxi service in Singapore on Thursday, a few weeks before ride-hailing giant Uber launches its own service in Pittsburgh.

The public trial will take place in the one-North subzone, a 2.5 square mile business district. Customers will be chosen by nuTonomy and the ride, like Uber’s self-driving rides, will be free of charge. Right now, nuTonomy only has a few available routes.

See Also: Sigfox and ENGIE building Singapore IoT network

nuTonomy is starting small, it has six Renault Zoe and Mitsubishi i-MiEV cars on the road currently, with an additional six joining the fleet before the end of the year. An engineer will be inside the vehicle to monitor performance and take control if the system fails.

“nuTonomy’s first-in-the-world public trial is a direct reflection of the level of maturity that we have achieved with our autonomous vehicle (AV) software system,” said CEO and co-founder, Karl Iagnemma.

“The trial represents an extraordinary opportunity to collect feedback from riders in a real-world setting, and this feedback will give nuTonomy a unique advantage as we work toward deployment of a self-driving vehicle fleet in 2018.”

Dropping the flag on a great start

nuTonomy recently completed a $16 million Series A funding round, but will require lots more investment in the next two years if it wants to scale its self-driving taxi service across the entire city.

It will also compete with Delphi, the automotive parts manufacturer, which landed a similar agreement with Singapore’s Land Transport Authority (LTA) to test self-driving vehicles in the city.

nuTonomy should also be worried about Uber, which is ramping up its self-driving efforts with a Volvo partnership and the acquisition of self-driving truck startup Otto. It has self-driving tests in Pittsburgh, Silicon Valley, and South Korea (with Hyundai), and Singapore might be next.

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SearchCap: Bing search app, SEM automation & link building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Going smart is the home stager’s latest trick

smart-home-coldwell-banker

Real estate franchise Coldwell Banker has signed a supplier agreement with Worthington Group, which will supply a “Smart Home Staging Kit” to affiliated real estate agents to make the house “smart home ready.”

The current staging kit consists of six devices – a Nest Smart Thermostat, a Nest Protect smoke alarm and a Nest security camera, as well as an August Smart Lock and Connect package and a Lutron Caséta wireless lighting starter kit.

Worthington Group already sells the staging kit for $1,195, but Coldwell Banker affiliated associates can sell the kit for $1,000. Home sellers can also opt-in for Pro.com service to install the devices.

In the future, Worthington Group may add new devices and alternatives to the staging kit. Having an alternative to Lutron will be the largest request, we would assume, considering Philips and LIFX are more popular for smart lighting services.

Coldwell Banker survey showed big interest

Coldwell Banker spotted the interest in smart home devices in a survey, where 35 percent of respondents said they associate smart home tech with a move-in ready home. It is aiming for the millennial generation as well, 50 percent said smart home tech would attract them to a house.

See Also: Future hackers might freeze you out til you pay up

Once all six devices are connected, Coldwell Banker will add a Smart Home icon to the house on its online real estate service. It did not say if the value of the house would rise once the staging kit is installed, though some insurance providers are lowering rates for customers that own smart home devices like the Nest smart thermostat.

“Smart Home technology is a consumer driven movement,” said Coldwell Banker CEO, Sean Blankenship. “Our research confirms this technology has a positive influence in the appeal of a home—and agents agree. Our homes, like cars, are providing convenience and a sense of security like never before. We want to bring the two together for our customers.”

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Bing search app for iOS & Android gets new music, video & map features

Bing’s making it easier to find song titles, as well as add Netflix and Amazon movie titles to your watchlist on mobile.

The post Bing search app for iOS & Android gets new music, video & map features appeared first on Search Engine Land.

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SEO Brand Named Best Search Engine Optimization Service by … – EIN News (press release)

SEO Brand Named Best Search Engine Optimization Service by …
EIN News (press release)
The independent authority on online marketing providers, topseos.com, has named SEO Brand the best search engine optimization agency for August 2016.

and more »

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Think About a Purely Natural Pool as an Focal Point Your House

In case you are someone who likes going swimming, you will find there’s pretty good possibility that you have considered selecting The Pool Master to come to the home to create natural swimming pools. That is a great means of spending ones own more time soaking in a lovely swimming pool area which has a relaxing temperature. The best part is always that this really is something you can also enjoy frequently. It is possible to make use of the actual pool through the entire season. Needless to say, that will need to become cleared up every so often.

Nevertheless, there is specified bacteria that will work hard to maintain the pool area thoroughly clean effortlessly. Should this be something which will be useful to discover more about, take the time to check out this site. If necessary, you’ll be able to put together a meeting to meet with somebody in the convenience of your own house. This way, they can discover more about the location that’ll be utilized for the pool. They’re happy to talk about the strengths as well as disadvantages of possessing a organic pool all on your own home. Think about the fact that it is your home from where the family is likely to live forever.

It will make ideal awareness to make certain that it can be absolutely nothing below magnificent. If you have a family that enjoys going for a swim however you don’t want to deal with chlorine and retaining your pool fresh, you may think with regards to a organic swimming pool. That is something which is actually quickly turning out to be extremely popular since it is lovely and it is the perfect crowning glory for just about any type of landscaping design.

Search in Pics: Google NYC 10 years, keyboard pranks & a folding table

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google NYC 10 year anniversary birthday cake: Source: Instagram…

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What is corporate storytelling and why is it important?

Persistence is the quality that often gets attributed to any type of success in marketing and sales. Most professionals will tell you that you have to repeat the same message over and over again until you get satisfactory results.

But is this really true? What if your message is wrong?

This is where corporate storytelling comes into play.

Stories have existed since the dawn of time and were used to entertain and educate. They are one of the strongest driving forces in the universe being able to start revolutions, unite people and bring joy. Good stories persist throughout the ages.

When it comes to corporate storytelling, the principles are the same as with traditional stories. The main difference is that you are using them to promote a product or a service or to position a brand.

Stories usually come in a form of text. However, it is also possible to tell a good story about your company through a video. In fact, as videos become more and more important in terms of SEO, corporations slowly turn to this type of promotion.

Here are some of the main elements of a good corporative story and reasons why we introduce them.

Woman writing in notepad at wooden table

Good corporate storytelling should include:

1) A hero

Similarly to classic fairy tales, every story requires a main protagonist. They will overcome all the obstacles. At the same time, this person has to be relatable. In the end, if we are unable to connect to them, we will soon lose interest.

Some companies use subtle messages indicating that the main protagonist is in fact the consumer. You are the one that needs to overcome obstacles by using a certain product or service.

2) A main plot

One of the biggest challenges of modern marketing comes in a form of short attention spans. Given that we are living in a world littered with advertisement where everything is easily attainable, there are only a handful of things that can truly shock us or attract our attention.

That being said, good plot is the necessity which will leave a reader (or a viewer) intrigued waiting to see what will happen at the end.

3) Drama and obstacles to overcome

Dynamic storytelling is imposed by the modern society. In order to intrigue the reader, there has to be some kind of a twist. Drama is necessary as a method that will involve reader emotionally attaching him to a product.

4) A trustworthy message that’s simple and consistent

If you are promising more than you can deliver, consumers will see your story as a ploy and will not get hooked. The message has to be believable.

Besides that, it also has to be simple. Otherwise, the consumer might not understand the meaning behind it. Lastly, it has to be consistent. This is not as important for an individual message; however, it is crucial if you wish to build a brand.

As you can see, the elements of a corporate story coincide with those of a classic one. However, the reason for its existence is completely different and one may even call it selfish. Nevertheless, you cannot deny its power.

Creating a sense of achievement

Each time there is a new and revolutionary product being launched, a mass of people will gather in front of the stores. All of this is a result of good storytelling.

People are not that attracted to the product itself. Instead, they are intrigued by all its benefits. In a sense, by purchasing said item, they will have a sense of achievement.

As we previously mentioned, they will be emotionally engaged in a story that the company presents. They will feel as the main protagonist managing to overcome all the obstacles and finish their quest.

However, do not think that consumers are foolish or gullible. They will only acquire a product or a service that will help them improve their life.

Regardless of a story, you have to have a “hook” that will persuade them why something that are you are offering will have such an incredible impact on their lives. Like with all marketing campaigns, the consumer is at the forefront.

Storytelling in the internet era

Creating a great video or article is only the beginning. Your product represents the basis upon which the story is being told. But, if there is nobody to receive the message, all your efforts will be in vain.

Always remember that corporate storytelling is directed towards revenues. That being said, the more people read your story, the higher the chances to make additional profit.

When creating content, you have to consider SEO. With that in mind, your content has to look impressive, to be well written, to consist relevant information and most importantly, to be sharable. To sum it up, it has to be link-worthy.

Your story has to inspire people. You have to create an impression that by sharing your content, individual is able to help others. This is crucial because everybody wants to feel like a hero. And with your story, they are able to be just that.

Liking and sharing needs to be a part of a story. Furthermore, you have to find a way to reward the reader for passing on the message. That way, you are providing all the experience which the real story provides: creation of a hero, plot twist, anticipation and reward for protagonist’s sacrifices.

If you wish to create a brand consciousness, you have to create a story that can continue on. It can come in several parts or it can be created in a way so that a viewer anticipates additional messages.

This way, you are able to keep individual engaged for a longer time and instead of connecting to a particular product, he will become emotionally attached to a brand.

Keep in mind that promotion of a brand requires some additional considerations. If one of your stories is bad or if it doesn’t provide the necessary stimuli to a reader, the entire campaign may flop.

Similarly, the message needs to be clear and consistent so that the person can connect the dots between the individual stories. Risks are much higher but so are the rewards.

Conclusion

Storytelling is and will remain one of most impactful ways of promoting your content. All of us are emotional beings and we like to let our imagination run free. Stories are an amazing catalyst that ignites that passion and imagination letting us visits those magnificent worlds.

By exploiting those emotions, you are able to position your product in their minds creating an emotional need for your product which is usually much stronger than the rational one.

Nikolay Stoyanov is one of Bulgaria’s top SEO experts with more than eight years of practicing SEO and a contributor to ClickZ.

This article was previously published on our sister website ClickZ.

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Seven innovative social media marketing tools you should be using

Is your social media marketing campaign a little lackluster? Are you getting results, but not nearly to the scale you would prefer?

Many marketers face this problem, especially given the constantly evolving nature of social media.

What makes social platforms so unique is that they are impacted almost entirely not by the features they provide, but how people use them.

Twitter was developed to be a micro blogging platform, but users constantly find ways around the character restriction.

Facebook was meant for only communicating with people the user knows in real life, but the average user now has dozens of people they have never met on their feed.

Since social media is ultimately defined by how it is used at any given moment, it can be hard to customize a marketing campaign to properly meet its complexities. But that doesn’t mean it is impossible; with the right tools, it become infinitely easier to achieve.

Here are seven innovative social media marketing tools that you have to check out.

1. Yotpo Instagram Curation

Yotpo Instagram Curation

Yotpo has just launched a cool Instagram tool to play with. I don’t really think there’s an alternative. The tool lets you search Instagram using as many search terms as you want within one search results page.

You can interact with search results in two ways:

  • You can public any content to your pages (thus curating Instagram content into your brand and product reviews)
  • You can ask for permission to re-publish any Instagram update (Thus engaging with your (future) customers and niche influencers on Instagram)

Finally, you can display curated Instagram photos on your product pages using Yotpo widget that helps you convert more visitors into customers and building loyalty.

2. UpContent

UpContent

Content curation is a pretty steady part of social engagement at this point. But it is also one of the more time consuming, and that means your ability to take part in it, while still focusing on proper branding, is a little bit limited.

I like UpContent because it makes the process a million times easier and faster. They have some really great filters that customize your searches beyond the usual ‘most related’ and ‘most recently uploaded’. Plus it integrates with both Hootsuite and Buffer, both tools most of us have at this point.

3. Introduce

Introduce

When are you most active on Twitter? What have your favorite influencers been up to? What are the stats of the competition on the social network? Introduce answers all of that and more, with nothing but a Twitter handle and approximately ten seconds of analysis time.

Find out anything you need to know about someone’s Twitter habits, including your own. It makes customizing your strategy much easier, if you know what others are doing. This tool will make relationship building and lead generation on Twitter much easier!

4. Wiserbots

Wiserbots

Facebook has been opening their chatbot service up to brands on a mass scale, and a lot of people are taking advantage of it. Unfortunately, making automated chatbots can be a difficult process. We are talking about artificial intelligence, after all. If you don’t have the expertise to make an AI, or the money to hire someone to do it for you, what you need is a tool that makes it easier.

Wiserbots is that tool. It guides you through the process, automates much of it, and lets you make a smarter bot to boot.

5. Linkedin career app

Linkedin career app

There are actually several LinkedIn apps that you can choose from, and any one of them might be useful to you. But my personal favorite is LinkedIn Job Search.

Did you know that almost two-thirds of Fortune 500 CEOs prefer LinkedIn as their choice social network. This makes Linkedin a goldmine for finding a dream job in an interesting startup!

You can search out jobs in your professional network, get notified of new career opportunities and use your existing connections to be approved. If you want to find a better way to network on a B2B level, this is definitely how to do it.

You will get access to various tricks on how to improve your employability by completing your profile, adding achievements and requesting recommendations. Writing a solid Linkedin resume is actually huge. I’ve always envied people who can describe their career path with lots inspiration and creativity. I am not like this. I hate talking about myself.

Here are some tips on improving your Linkedin profile if you are on a job hunt and planning to use the app.

6. BundlePost

BundlePost

What if you could create tailor made posts, properly researched and hashtagged, for 3 – 5 days ahead of schedule, and do it all in 20 minutes max? Well, you would probably lose your mind, because scheduling posts is one of the most annoying and time consuming parts of social media marketing, right?

BundlePost allows you to do this, automating much of the process so you can do more, in less time, with better results. Leaving your time open to engaging in a meaningful way with your audience.

7. PhotoSync

PhotoSync

It may sound kind of funny, but out of everything that drives me crazy about social media marketing, it is moving images and videos from one place to another. Because Instagram only works on mobile, it throws off my entire process. I hate using the Hootsuite mobile app, which is how I was doing things before.

Now I just sync up all of my media through all of my accounts and devices using PhotoSync. It has made my days much less frustrating.

Do you have an innovative social media marketing tool you think belongs on this list? Have you used one of the tools above? Let us know in the comments.

View full post on Search Engine Watch

ScribbleLive buys SEO platform Linkdex

The acquisition adds organic search optimization to ScribbleLive’s growing content marketing arsenal of algorithms and other tools.

The post ScribbleLive buys SEO platform Linkdex appeared first on Search Engine Land.

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7 quick SEO hacks for the SEO newbie – Search Engine Land – Search Engine Land


Search Engine Land
7 quick SEO hacks for the SEO newbie – Search Engine Land
Search Engine Land
Want some simple SEO tips that will help move the needle without breaking the bank? Columnist Stephan Spencer has seven for you.

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SEO Brand Named Best Search Engine Optimization Service by topseos.com for August 2016 – EIN News (press release)

SEO Brand Named Best Search Engine Optimization Service by topseos.com for August 2016
EIN News (press release)
/EINPresswire.com/ — The independent authority on online marketing providers, topseos.com, has named SEO Brand the best search engine optimization agency for August 2016. SEO Brand was selected due to their impressive performance in the thorough …

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Google now requires more reviews for Seller Ratings to show in ads

The higher threshold will put added pressure on smaller businesses to gather reviews.

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7 quick SEO hacks for the SEO newbie – Search Engine Land


Search Engine Land
7 quick SEO hacks for the SEO newbie
Search Engine Land
(Or you can use the Developer Tools built into the Chrome browser if you're a geek like me.) Check your images, and have your designers optimize them. Train the people who create and upload your content to get into the habit of checking image sizes

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Google rolls out new solitaire & tic-tac-toe games directly in search

A quick query for “solitaire” or “tic-tac-toe” will surface either game within both desktop and mobile search results.

The post Google rolls out new solitaire & tic-tac-toe games directly in search appeared first on Search Engine Land.

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Are IoT return on investment expectations over-hyped?

A group of friends jump from cliffs into the lake.

The Internet of Things (IoT) is touted as a future source of huge revenues, but concerns are mounting that Return on Investment (ROI) expectations are too aggressive.

An article on IDG’s ARNnet  discusses a report by Current Analysis that raises the topic of sky-high expectations surrounding IoT. And it suggests that in some cases lackluster ROI is making it difficult for businesses to justify IoT deployments.

This report comes amid news that IoT and data analytics are driving a major surge in technology mergers and acquisitions, in part because of high ROI expectations for the technology.

The study found that many businesses had aggressive, short-term expectations for IoT generated revenues. Specifically, more than 50% of those surveyed were expecting to see ROI from their IoT deployments in under a year.

“The speed with which many organisations require IoT implementations to at least pay for themselves is eye-popping, but also a clear sign that IoT in the enterprise is well beyond hype and into the realm of the actual,” said Jerry Caron, senior vice president of Current Analysis.

“Businesses have no patience for projects that don’t pull their weight, and clearly many believe that they are not just take a speculative gamble with their IoT plans.”

Yet worries about cost considerations remained the number one reason companies chose not to pursue IoT projects. The other leading reasons that IoT projects were passed over were the lack of compelling use cases and security concerns.

Hand drawn Return On Investment (ROI) concept, business strategy on blackboard

Jumping in without looking down?

Interestingly the study found that, despite widespread security concerns among surveyed firms, many organizations are jumping into the planning phase of IoT projects without implementing security mechanisms.

But for Caron, it all comes back to the question of whether IoT can live up to revenue expectations.

“Where justifying a project will depend on RoI timescale goals, it’s telling that more than 50 percent of enterprises hope for a payoff in under a year,” he said.

“For many projects, this may well be overly optimistic or otherwise unrealistic.”

And though these high expectations for IoT revenues are often overly aggressive, the report did find that in many cases such high ROI targets were exceeded.

Nearly 70% of businesses with deployed IoT technology reported that the project in question has already met their ROI targets, regardless of the initial goals.

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